APAC Skin Lighteners Market by Distribution Channel, End-user, and Geography - Forecast and Analysis 2023-2027

Published: Oct 2023

Pages: 141

SKU: IRTNTR75277

Snapshot

The size of the skin lighteners market in APAC is projected to increase by USD 2,503.12 million, and the market is estimated to grow at a CAGR of 5.71% between 2022 and 2027. In 2017, the size of the market was valued at USD 6,534.17 million.

This Asia Pacific Skin Lighteners Market extensively covers market segmentation by distribution channel (offline and online), end-user (female and male), and geography (China, Japan, South Korea, India, and the Rest of APAC). It also includes an in-depth analysis of drivers, trends, and challenges.

Changing beauty standards are driving the growth of the skin lighteners market in APAC. Fair skin is associated with beauty, success, and social status in many countries in Asia. Factors such as globalization, media, and advertising are changing the beauty standards in the region. This has increased the demand for skin-lightening products in APAC. Many influencers and celebrities endorse skin-lightening products through social media and other platforms. They often have a large number of followers on social media.

The demand for other skincare products, such as serums and masks, is also rising. This is because such products are considered effective in reducing pigmentation and improving skin texture. Therefore, changing beauty standards are expected to drive the growth of the Asia Pacific Skin Lighteners Market during the forecast period.

Skin Lighteners Market in APAC: Overview

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Key Trend and Challenge

The rising popularity of K-Beauty is a key trend in the market, although factors such as lack of transparency among products and ingredients may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Trends

The rising popularity of K-beauty is a key trend shaping the APAC skin lighteners market. Korean beauty brands, also known as K-beauty, offer effective skincare products. Their skin-lightening products address issues such as hyperpigmentation and uneven skin tone. As a result, these products have become popular among consumers in APAC. Brands such as Innisfree, Laneige, and Etude House have a major presence in the region, which is driving the demand for skin-lightening products. These brands also have a strong online presence and reach a large audience through social media platforms such as Instagram and YouTube.

Many K-beauty brands use natural and organic ingredients, which are considered safe and sustainable. Consumers prefer these products as alternatives to traditional skin-lightening products. Therefore, with the rise in demand for K-beauty, the skin lighteners market in APAC is expected to grow during the forecast period.

Challenge

Lack of transparency among products and ingredients may impede the APAC skin lighteners market growth. There are concerns such as lack of transparency, safety, and efficacy associated with some skin-lightening products. The lack of transparency is mainly attributed to the lack of regulations governing the manufacturing and sales of skin-lightening products in APAC. This has led to the proliferation of substandard and counterfeit products sold in unregulated markets.

Skin-lightening products are often adulterated with high concentrations of hydroquinone, steroids, and other harmful substances that can cause skin damage, liver and kidney damage, and cancer. This, in turn, has led to concerns about the safety of skin-lightening products. The lack of transparency in labeling and advertising of skin-lightening products is also a major concern. Many products are marketed using misleading claims, and consumers often may not have access to information about the ingredients used. Therefore, the lack of transparency in the APAC Skin Lighteners Market will hamper its growth during the forecast period.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Skin Lighteners Market in APAC Customer Landscape

Vendor Overview

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering - Beiersdorf AG offers skin lighteners such as Chantecaille blanc gardenia brightening essence.
Key Offering - Coty Inc. offers skin lighteners such as the Covergirl clean fresh color correcting serum.
Key Offering - Dabur India Ltd. offers skin lighteners such as Fem cream bleach.

The skin lighteners market in APAC report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Skin Lighteners Market in APAC: Segmentation by End-user

The female segment is expected to account for a significant share of market growth during the forecast period. Women of all ages use skin-lightening products to address skin pigmentation issues, achieve a more even skin tone, or lighten their overall complexion. The growth of this segment is driven by various factors, such as changing beauty standards, increasing disposable income, and greater access to skin-lightening products. The demand for skin-lightening products is significantly high in countries such as India, China, and Japan.

Various sub-segments are present in the female segment based on factors such as age, skin type, and geographic location. For instance, younger women may be more likely to use skin-lightening products as a preventative measure to maintain their skin tone, while older women may use them to address age-related pigmentation issues. Moreover, women living in urban areas have different preferences and demands compared with those in rural areas. Therefore, manufacturers are offering a wide range of products, which will contribute to the growth of the female segment during the forecast period.

Skin Lighteners Market in APAC: Segmentation by Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. This segment refers to the distribution of skin-lightening products through brick-and-mortar stores, such as drugstores, hypermarkets, and specialty stores. The growth of this segment is attributed to factors such as a large population and traditional shopping habits.

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The offline segment was valued at USD 4,766.48 million in 2017 and continued to grow until 2021. There are various types of brick-and-mortar stores in APAC, which cater to different segments of customers. Drugstores offer a variety of skin-lightening products, such as creams, lotions, and serums. Specialty stores also offer products that focus on specific skin issues. Therefore, the offline segment is expected to continue to grow during the forecast period due to personalized and interactive shopping experiences for customers.

Segment Overview

The report forecasts market growth and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Deployment Outlook (USD Million, 2017 - 2027)
- Offline
- Online

End-user Outlook (USD Million, 2017 - 2027)
- Female
- Male

Region Outlook (USD Million, 2017 - 2027)
- China
- Japan
- South Korea
- India
- Rest of APAC

Skin Lighteners Market Scope in APAC
Report Coverage	Details
Page number	141
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.71%
Market growth 2023-2027	USD 2,503.12 million
Market structure	Fragmented
YoY growth 2022-2023(%)	4.91
Key countries	China, Japan, South Korea, India, and Rest of APAC
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Beiersdorf AG, Bio Veda Action Research Co., Coty Inc., Dabur India Ltd., Emami Ltd., GlobalBees Brands Pvt. Ltd., Groupe Clarins, Kaya Ltd., LOreal SA, Natura and Co Holding SA, Oriflame Holding AG, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., Trumount Cosmoceuticals Pvt. Ltd., Unilever PLC, VLCC Health Care Ltd., Himalaya Global Holdings Ltd., and Lotus Herbals Pvt. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Skin Lighteners Market In APAC In Regional Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the skin lighteners market in APAC and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market industry across APAC
Thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of skin lighteners market in APAC vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on APAC: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)

4 Historic Market Size

4.1 Skin lighteners market in APAC 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on skin lighteners market in APAC 2017 - 2021 ($ million)

4.2 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

4.3 End-user Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 29: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 30: Data Table on Distribution Channel - Market share 2022-2027 (%)

6.2 Comparison by Distribution Channel
- Exhibit 31: Chart on Comparison by Distribution Channel
- Exhibit 32: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2022-2027
- Exhibit 33: Chart on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 34: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Offline - Year-over-year growth 2022-2027 (%)

6.4 Online - Market size and forecast 2022-2027
- Exhibit 37: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 38: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Online - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 41: Market opportunity by Distribution Channel ($ million)
- Exhibit 42: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by End-user

7.1 Market segments
- Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)

7.2 Comparison by End-user
- Exhibit 45: Chart on Comparison by End-user
- Exhibit 46: Data Table on Comparison by End-user

7.3 Female - Market size and forecast 2022-2027
- Exhibit 47: Chart on Female - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Data Table on Female - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Chart on Female - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Female - Year-over-year growth 2022-2027 (%)

7.4 Male - Market size and forecast 2022-2027
- Exhibit 51: Chart on Male - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on Male - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on Male - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Male - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by End-user
- Exhibit 55: Market opportunity by End-user ($ million)
- Exhibit 56: Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 58: Chart on Market share by geography - 2022-2027 (%)
- Exhibit 59: Data Table on Market share by geography - 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 60: Chart on Geographic comparison
- Exhibit 61: Data Table on Geographic comparison

9.3 China - Market size and forecast 2022-2027
- Exhibit 62: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 63: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 65: Data Table on China - Year-over-year growth 2022-2027 (%)

9.4 Japan - Market size and forecast 2022-2027
- Exhibit 66: Chart on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 67: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 69: Data Table on Japan - Year-over-year growth 2022-2027 (%)

9.5 South Korea - Market size and forecast 2022-2027
- Exhibit 70: Chart on South Korea - Market size and forecast 2022-2027 ($ million)
- Exhibit 71: Data Table on South Korea - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Chart on South Korea - Year-over-year growth 2022-2027 (%)
- Exhibit 73: Data Table on South Korea - Year-over-year growth 2022-2027 (%)

9.6 India - Market size and forecast 2022-2027
- Exhibit 74: Chart on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Data Table on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 77: Data Table on India - Year-over-year growth 2022-2027 (%)

9.7 Rest of APAC - Market size and forecast 2022-2027
- Exhibit 78: Chart on Rest of APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 79: Data Table on Rest of APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Chart on Rest of APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 81: Data Table on Rest of APAC - Year-over-year growth 2022-2027 (%)

9.8 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ million)
- Exhibit 83: Data Table on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 84: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 85: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 86: Overview on factors of disruption

11.4 Industry risks
- Exhibit 87: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 88: Vendors covered

12.2 Market positioning of vendors
- Exhibit 89: Matrix on vendor position and classification

12.3 Beiersdorf AG
- Exhibit 90: Beiersdorf AG - Overview
- Exhibit 91: Beiersdorf AG - Business segments
- Exhibit 92: Beiersdorf AG - Key news
- Exhibit 93: Beiersdorf AG - Key offerings
- Exhibit 94: Beiersdorf AG - Segment focus

12.4 Coty Inc.
- Exhibit 95: Coty Inc. - Overview
- Exhibit 96: Coty Inc. - Business segments
- Exhibit 97: Coty Inc. - Key offerings
- Exhibit 98: Coty Inc. - Segment focus

12.5 Dabur India Ltd.
- Exhibit 99: Dabur India Ltd. - Overview
- Exhibit 100: Dabur India Ltd. - Business segments
- Exhibit 101: Dabur India Ltd. - Key offerings
- Exhibit 102: Dabur India Ltd. - Segment focus

12.6 GlobalBees Brands Pvt. Ltd.
- Exhibit 103: GlobalBees Brands Pvt. Ltd. - Overview
- Exhibit 104: GlobalBees Brands Pvt. Ltd. - Product / Service
- Exhibit 105: GlobalBees Brands Pvt. Ltd. - Key offerings

12.7 Himalaya Global Holdings Ltd.
- Exhibit 106: Himalaya Global Holdings Ltd. - Overview
- Exhibit 107: Himalaya Global Holdings Ltd. - Product / Service
- Exhibit 108: Himalaya Global Holdings Ltd. - Key offerings

12.8 LOreal SA
- Exhibit 109: LOreal SA - Overview
- Exhibit 110: LOreal SA - Business segments
- Exhibit 111: LOreal SA - Key news
- Exhibit 112: LOreal SA - Key offerings
- Exhibit 113: LOreal SA - Segment focus

12.9 Lotus Herbals Pvt. Ltd.
- Exhibit 114: Lotus Herbals Pvt. Ltd. - Overview
- Exhibit 115: Lotus Herbals Pvt. Ltd. - Product / Service
- Exhibit 116: Lotus Herbals Pvt. Ltd. - Key offerings

12.10 Natura and Co Holding SA
- Exhibit 117: Natura and Co Holding SA - Overview
- Exhibit 118: Natura and Co Holding SA - Business segments
- Exhibit 119: Natura and Co Holding SA - Key offerings
- Exhibit 120: Natura and Co Holding SA - Segment focus

12.11 Oriflame Holding AG
- Exhibit 121: Oriflame Holding AG - Overview
- Exhibit 122: Oriflame Holding AG - Business segments
- Exhibit 123: Oriflame Holding AG - Key offerings
- Exhibit 124: Oriflame Holding AG - Segment focus

12.12 Revlon Inc.
- Exhibit 125: Revlon Inc. - Overview
- Exhibit 126: Revlon Inc. - Business segments
- Exhibit 127: Revlon Inc. - Key offerings
- Exhibit 128: Revlon Inc. - Segment focus

12.13 Shiseido Co. Ltd.
- Exhibit 129: Shiseido Co. Ltd. - Overview
- Exhibit 130: Shiseido Co. Ltd. - Product / Service
- Exhibit 131: Shiseido Co. Ltd. - Key offerings

12.14 The Procter and Gamble Co.
- Exhibit 132: The Procter and Gamble Co. - Overview
- Exhibit 133: The Procter and Gamble Co. - Business segments
- Exhibit 134: The Procter and Gamble Co. - Key news
- Exhibit 135: The Procter and Gamble Co. - Key offerings
- Exhibit 136: The Procter and Gamble Co. - Segment focus

12.15 Trumount Cosmoceuticals Pvt. Ltd.
- Exhibit 137: Trumount Cosmoceuticals Pvt. Ltd. - Overview
- Exhibit 138: Trumount Cosmoceuticals Pvt. Ltd. - Product / Service
- Exhibit 139: Trumount Cosmoceuticals Pvt. Ltd. - Key offerings

12.16 Unilever PLC
- Exhibit 140: Unilever PLC - Overview
- Exhibit 141: Unilever PLC - Business segments
- Exhibit 142: Unilever PLC - Key news
- Exhibit 143: Unilever PLC - Key offerings
- Exhibit 144: Unilever PLC - Segment focus

12.17 VLCC Health Care Ltd.
- Exhibit 145: VLCC Health Care Ltd. - Overview
- Exhibit 146: VLCC Health Care Ltd. - Product / Service
- Exhibit 147: VLCC Health Care Ltd. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 148: Inclusions checklist
- Exhibit 149: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 150: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 151: Research methodology
- Exhibit 152: Validation techniques employed for market sizing
- Exhibit 153: Information sources

13.5 List of abbreviations
- Exhibit 154: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the revenue-generating key market segments?
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Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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