Application-to-Person (A2P) SMS Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2023-2027

Published: Feb 2023 Pages: 171 SKU: IRTNTR70616

Application-to-Person (A2P) SMS Market by Components , Application and Geography - Forecast 2023-2027

The  Global Application-to-Person (A2P) SMS Market size  is forecast to increase by USD 13.01 billion between 2022 and 2027, accelerating at a CAGR of 4.25%. In 2017, US held the largest market share, projecting an annual revenue of USD 9.1 billion.

The research report of the Application-to-Person (A2P) SMS Market offers industry forecasts and segmentation based on components including Platfomr and Services. It also segments the market by Application, which comprises  Promotional Campaigns , CRM, Pushed content, Interactive Services and Others. Geographically, the report covers APAC, North America, Europe, South America, and Middle East and Africa. The market size, historical data (2017-2021), and future forecasts are presented in terms of value (in USD billion) for all these mentioned segments.

What will be the Size of the Application-to-Person (A2P) SMS Market During the Forecast Period?

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Application-to-Person (A2P) SMS Market Analysis 

The remarkable growth of the A2P messaging market can be attributed to the increasing number of smart-connected devices worldwide. It is estimated that the global number of such devices will reach 55 billion by the end of 2025. This rise in connected devices allows for more efficient communication with end-users, making it easier to manage and maintain interactions. Consequently, there is a growing demand for A2P SMS solutions that facilitate streamlined content management and monitoring through effective promotional campaigns.

The expansion of mobile workers, including traveling executives, sales representatives, and field workers, necessitates secure access to confidential company data anytime and anywhere. While mobile devices enhance productivity, they also pose additional risks to sensitive data. A2P messaging services, employing authentication methods, offer protection against malware attacks, safeguarding sensitive information. This surge in demand for A2P SMS solutions is expected to propel the growth of the A2P messaging market during the forecast period.

Application-to-Person (A2P) SMS Market Segment Trends

The platform is the Leading Segment to Dominate the Market

The market share growth by the platform segment will be significant during the forecast period. The platform segment dominated the global market with the largest share in 2022 and will witness a high CAGR during the forecast period. The extensive use of the A2P messaging platform across numerous verticals, including BFSI, travel and tourism, media and entertainment, and healthcare, should be credited with the platform segment's rise. The A2P platforms offer updates and promotions for a variety of items, notably for small and medium-sized businesses. The chat app offers users direct access to numerous brands and services. They can interact with virtual assistants, due to direct access, which offers businesses several benefits in providing clients with always-on services. The number of virtual assistants has also expanded as a result of the development of AI and chatbot services. Thus, owing to such factors the segment is expected to grow during the forecast period

Application-to-Person (A2P) SMS Market  - Revenue Share by Component Segment, 2017  - 2027.   

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APAC Holds a Prominent Position in the Application-to-Person (A2P) SMS Market

APAC is estimated to contribute 52% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The market in APAC will experience significant growth during the forecast period as several industries, including healthcare and BFSI, are adopting cybersecurity solutions. This is because most of these industries use cloud-based services. Population growth, higher living standards, and increased disposable income have led to a rise in the adoption of connected devices. In addition, there has been an increase in online transactions, especially through mobile devices. It is important to protect security-related data against cyber theft. Therefore, the need to secure data will drive the adoption of AI-based cybersecurity solutions during the forecast period.

Application-to-Person (A2P) SMS Market Size, By Region, Global, 2017  - 2027.   

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 Application-to-Person (A2P) SMS Market Companies Overview

The Application-to-Person (A2P) SMS Market is fragmented in nature. Some significant players include 42 Telecom Ltd and  AMD Telecom SA

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

 BICS, China Telecom Global Ltd., Comviva Technologies Ltd., Genesys Telecommunications Laboratories Inc., Infobip Ltd., Monty Mobile, Route Mobile Ltd., Silverstreet BV, Sinch AB, SMS Global, Syniverse Technologies LLC, Tanla Solutions Ltd., Tata Communications Ltd., tyntec GmbH Hofmannstrasse, Vonage Holdings Corp., Bharti Airtel Ltd., Twilio Inc., and Vodafone Group Plc

Segment Overview

The application-to-person (a2p) sms market analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.   

  • Component Outlook (USD Million, 2017 - 2027)
    • Platform
    • Service
  • Application Outlook (USD Million, 2017 - 2027)
    • Promotional campaigns
    • CRM
    • Pushed content
    • Interactive services
    • Others
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Application-to-Person (A2P) SMS Market Scope

Report Coverage

Details

Page number

171

Base year

2022

Historic period

2017 - 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.25%

Market growth 2023-2027

USD 13.0114 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

3.56

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 52%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

42 Telecom Ltd., AMD Telecom SA, BICS, China Telecom Global Ltd., Comviva Technologies Ltd., Genesys Telecommunications Laboratories Inc., Infobip Ltd., Monty Mobile, Route Mobile Ltd., Silverstreet BV, Sinch AB, SMS Global, Syniverse Technologies LLC, Tanla Solutions Ltd., Tata Communications Ltd., tyntec GmbH Hofmannstrasse, Vonage Holdings Corp., Bharti Airtel Ltd., Twilio Inc., and Vodafone Group Plc

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Application-to-Person (A2P) SMS Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global application-to-person (A2P) SMS market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global application-to-person (A2P) SMS market 2017 - 2021 ($ million)
    • 4.2 Component Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Component Segment 2017 - 2021 ($ million)
    • 4.3 Application Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Component

    • 6.1 Market segments
      • Exhibit 30: Chart on Component - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Component - Market share 2022-2027 (%)
    • 6.2 Comparison by Component
      • Exhibit 32: Chart on Comparison by Component
      • Exhibit 33: Data Table on Comparison by Component
    • 6.3 Platform - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Platform - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Platform - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Platform - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Platform - Year-over-year growth 2022-2027 (%)
    • 6.4 Service - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Service - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Service - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Service - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Service - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Component
      • Exhibit 42: Market opportunity by Component ($ million)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 43: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Application - Market share 2022-2027 (%)
    • 7.2 Comparison by Application
      • Exhibit 45: Chart on Comparison by Application
      • Exhibit 46: Data Table on Comparison by Application
    • 7.3 Promotional campaigns - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Promotional campaigns - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Promotional campaigns - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Promotional campaigns - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Promotional campaigns - Year-over-year growth 2022-2027 (%)
    • 7.4 CRM - Market size and forecast 2022-2027
      • Exhibit 51: Chart on CRM - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on CRM - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on CRM - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on CRM - Year-over-year growth 2022-2027 (%)
    • 7.5 Pushed content - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Pushed content - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Pushed content - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Pushed content - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Pushed content - Year-over-year growth 2022-2027 (%)
    • 7.6 Interactive services - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Interactive services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Interactive services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Interactive services - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Interactive services - Year-over-year growth 2022-2027 (%)
    • 7.7 Others - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by Application
      • Exhibit 67: Market opportunity by Application ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 111: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 42 Telecom Ltd.
              • Exhibit 120: 42 Telecom Ltd. - Overview
              • Exhibit 121: 42 Telecom Ltd. - Product / Service
              • Exhibit 122: 42 Telecom Ltd. - Key offerings
            • 12.4 AMD Telecom SA
              • Exhibit 123: AMD Telecom SA - Overview
              • Exhibit 124: AMD Telecom SA - Product / Service
              • Exhibit 125: AMD Telecom SA - Key offerings
            • 12.5 Bharti Airtel Ltd.
              • Exhibit 126: Bharti Airtel Ltd. - Overview
              • Exhibit 127: Bharti Airtel Ltd. - Business segments
              • Exhibit 128: Bharti Airtel Ltd. - Key news
              • Exhibit 129: Bharti Airtel Ltd. - Key offerings
              • Exhibit 130: Bharti Airtel Ltd. - Segment focus
            • 12.6 BICS
              • Exhibit 131: BICS - Overview
              • Exhibit 132: BICS - Product / Service
              • Exhibit 133: BICS - Key offerings
            • 12.7 Comviva Technologies Ltd.
              • Exhibit 134: Comviva Technologies Ltd. - Overview
              • Exhibit 135: Comviva Technologies Ltd. - Business segments
              • Exhibit 136: Comviva Technologies Ltd. - Key offerings
              • Exhibit 137: Comviva Technologies Ltd. - Segment focus
            • 12.8 Infobip Ltd.
              • Exhibit 138: Infobip Ltd. - Overview
              • Exhibit 139: Infobip Ltd. - Product / Service
              • Exhibit 140: Infobip Ltd. - Key news
              • Exhibit 141: Infobip Ltd. - Key offerings
            • 12.9 Route Mobile Ltd.
              • Exhibit 142: Route Mobile Ltd. - Overview
              • Exhibit 143: Route Mobile Ltd. - Product / Service
              • Exhibit 144: Route Mobile Ltd. - Key news
              • Exhibit 145: Route Mobile Ltd. - Key offerings
            • 12.10 Silverstreet BV
              • Exhibit 146: Silverstreet BV - Overview
              • Exhibit 147: Silverstreet BV - Product / Service
              • Exhibit 148: Silverstreet BV - Key offerings
            • 12.11 Sinch AB
              • Exhibit 149: Sinch AB - Overview
              • Exhibit 150: Sinch AB - Business segments
              • Exhibit 151: Sinch AB - Key offerings
              • Exhibit 152: Sinch AB - Segment focus
            • 12.12 Syniverse Technologies LLC
              • Exhibit 153: Syniverse Technologies LLC - Overview
              • Exhibit 154: Syniverse Technologies LLC - Product / Service
              • Exhibit 155: Syniverse Technologies LLC - Key news
              • Exhibit 156: Syniverse Technologies LLC - Key offerings
            • 12.13 Tanla Solutions Ltd.
              • Exhibit 157: Tanla Solutions Ltd. - Overview
              • Exhibit 158: Tanla Solutions Ltd. - Product / Service
              • Exhibit 159: Tanla Solutions Ltd. - Key offerings
            • 12.14 Twilio Inc.
              • Exhibit 160: Twilio Inc. - Overview
              • Exhibit 161: Twilio Inc. - Product / Service
              • Exhibit 162: Twilio Inc. - Key offerings
            • 12.15 tyntec GmbH Hofmannstrasse
              • Exhibit 163: tyntec GmbH Hofmannstrasse - Overview
              • Exhibit 164: tyntec GmbH Hofmannstrasse - Product / Service
              • Exhibit 165: tyntec GmbH Hofmannstrasse - Key offerings
            • 12.16 Vodafone Group Plc
              • Exhibit 166: Vodafone Group Plc - Overview
              • Exhibit 167: Vodafone Group Plc - Business segments
              • Exhibit 168: Vodafone Group Plc - Key offerings
              • Exhibit 169: Vodafone Group Plc - Segment focus
            • 12.17 Vonage Holdings Corp.
              • Exhibit 170: Vonage Holdings Corp. - Overview
              • Exhibit 171: Vonage Holdings Corp. - Business segments
              • Exhibit 172: Vonage Holdings Corp. - Key offerings
              • Exhibit 173: Vonage Holdings Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 174: Inclusions checklist
                • Exhibit 175: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 176: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 177: Research methodology
                • Exhibit 178: Validation techniques employed for market sizing
                • Exhibit 179: Information sources
              • 13.5 List of abbreviations
                • Exhibit 180: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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