Augmented Reality (AR) Gaming Market Analysis North America,Europe,APAC,Middle East and Africa,South America - US,Canada,China,Japan,UK - Size and Forecast 2023-2027

Published: Oct 2023 Pages: 139 SKU: IRTNTR76215

AR Gaming Market Forecast 2023-2027 

The AR gaming market size is estimated to grow by USD 24.12 billion accelerating at a CAGR of 30.11% between 2022 and 2027. Increasing investments in AR technology are driving innovation and development in the field, leading to new applications and use cases for AR technology. The rising popularity of cloud gaming technology is making it easier for consumers to access high-quality AR and VR experiences without the need for expensive hardware, driving the adoption of these technologies. The growing popularity and integration of AR and VR technologies in mobile devices are making these technologies more accessible to a wider audience, driving growth in the market.

AR Gaming Market Overview

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Market Segmentation

Our report offers an in-depth analysis of market drivers, trends, opportunities, challenges, and restraints, with segmentation by Type (mobile devices, HMDs, and smart glasses), Component (hardware and software), and Geography (North America, Europe, APAC, Middle East and Africa, and South America). Additionally, Technavio provides valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, and vendor analysis. The report also includes a thorough analysis of historical market data from 2017 to 2022.

By Type

The mobile devices segment is estimated to witness significant growth during the forecast period. It is anticipated that it will maintain its dominant position due to the high convenience and reliability offered by these devices while gaming. These devices are compact enough that they can be played by hand. They are also portable so that consumers can easily carry them. 

AR Gaming Market

By Type

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The mobile devices segment was the largest segment and was valued at  USD 1.70 billion in 2017. With the innovations in gaming technology and as the demand for IoT applications grows, companies are compelled to integrate these into their popular games. Hence, with the increasing innovations in gaming technologies and the growing online population, the convenience offered by mobile devices in playing games is expected to fuel the growth of the market during the forecast period.

By Region

North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

By North America

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In 2022, North America held the dominant share of the market. Developers, consumers, and manufacturers are keen on developing and using smart technologies such as the Internet of Things (IoT) and various advanced technologies, such as AR, mixed reality (MR), and VR.  Among the most significant and fastest expanding technologies, AR is a leader.Moreover, to fund a developer ecosystem for XR experiences like health and wellness, gaming, media, entertainment, education, and entrepreneurship, the fund planned to invest capital by pooling equity investments in top XR companies Qualcomm Ventures and Qualcomm Technologies, Inc. Thus, owing to high investments in the technology and the growing number of mobile gamers are expected to fuel the growth of the regional market during the forecast period.

Market Dynamics and Customer Landscape

The market is experiencing rapid growth with the evolution of augmented reality (AR) in gaming. This technology enhances gaming experiences by integrating virtual objects into the real world. These games leverage somatosensory, visual, auditory, and haptic feedback to create immersive environments on mobile devices. The rise of 5G providers has further fueled the market, enabling seamless real-time interactions in gaming. The gaming finds applications in various sectors like education, training, logistics, healthcare, and manufacturing, offering intense video graphics and overlay of distinct features for an engaging user experience.

Key Market Driver

The increasing investments in AR technology a driving growth in the market size. This is an emerging technology attracting significant investment from both established companies and startups. These innovations are expected to find applications in various sectors including social media, mobile devices, automotive, retail, and healthcare. The gaming industry and 5G providers are particularly interested in leveraging this technology for its potential in delivering digital content and virtual objects into the real world through AR games. This technological advancement is set to transform the gaming sector, especially among mobile gamers.The widespread use of AR requires substantial data transfer and processing power to deliver real-time information to millions of users.

Furthermore, capturing and processing vast amounts of data requires substantial investment, leading some vendors to utilize augmented reality technology and pursue partnerships and acquisitions. This includes enhancing digital information and the evolution of the technology in gaming, which involves visual, auditory, and haptic feedback on mobile devices in a real-time environment. This is also used for education, training, logistics, and other industries, leveraging intense video, graphics, and the device-camera for smartphones. As a result, the investments made by IT and AR gaming vendors in AR technology are expected to drive market growth in the forecast period.

Significant Market Trend

The rising adoption of AR games is a key trend in the market. The integration of the game's visual and audio content with a player's real-time environment is part of AR gaming. The increasing use of smartphones and tablets, the rising penetration of the internet, and the integration of AR technology into mobile devices are the key factors that are driving the growth of the market.

Companies are releasing AR mobile games to increase the adoption of these games. The market for augmented reality games is driven by its affordability and easy availability on mobile devices. The game is a part of the metaverse and is similar to Pokemon Go. Thus, the rising adoption of these games is expected to drive the growth of the market during the forecast period.

Major Market Challenge

The high cost associated with AR gaming applications is a major challenge in the market. The scope of gaming applications is a major factor in the time and effort needed to create AR gaming solutions. In general, a simple product visualization is cheaper compared to complex and highly interactive standalone solutions. This means that features play an important role in pricing.

Moreover, animations should be smooth and realistic, and the user interface should be intuitive and easy to use. Thus,  application and solution costs have risen owing to the high requirements of features in games, which, in turn, can impede the growth of the market during the forecast period.

Key Market Customer Landscape

The market analysis and trends report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Type Outlook
    • HMDs
    • Smart glasses
    Mobile devices
  • Component Outlook 
    • Hardware
    • Software
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Argentina
      • Brazil

Market Analyst Overview

The market is experiencing rapid growth with advancements in AR glasses and AR goggles, along with the development of innovative augmented reality applications and hardware. Industries such as automotive and healthcare are embracing this technology for surgical visualization and enhanced gameplay. Companies like Click Therapeutics are leveraging augmented reality software for educational and gaming purposes. With the evolution of AR chipsets, computer vision, and spatial computing, the market is witnessing a shift towards more immersive gameplay and multiplayer experiences, addressing privacy concerns and ensuring data security for ordinary consumers. The market intersects with various sectors like the automotive industry, education, healthcare, and military. It offers high-quality game equipment and real-time environments for immersive experiences, leveraging smartphone capabilities.

The market is rapidly evolving with advancements in augmented reality chipsets and hardware, offering immersive experiences in industries like automotive. It introduces elements like characters, targets, and racing terrains, enhancing cooperative gameplay and enabling cross-platform integration. They utilizes device-camera interactions to overlay digital content onto real-world environments, providing high-quality game equipment and intense video, graphics, and sound. This market caters to various sectors such as education, media, and entertainment, offering social gaming experiences and showcasing technological advancements in virtual reality and augmented reality.

The market is at the forefront of emerging technologies, especially in the automotive and healthcare industries. It leverages augmented reality hardware like head-mounted displays to create immersive experiences. With a focus on ethical use of thesd eapplications, this market offers various game types and high-quality equipment for gaming. It explores real-world interactions and local surroundings, providing digital information in real-time environments. The market includes large manufacturers like NXP and innovations such as Microsoft's HoloLens and Google Glass, shaping the future of gaming with virtual creatures and virtual tracks. This market explores vein visualization and hidden treasures, evolving the gaming sector with virtual reality.

AR Gaming Market Scope

Report Coverage

Details

Page number

139

Base year

2022

Historic period

 2017 - 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 30.11%

Market growth 2023-2027

USD 24.12 billion

Market structure

Concentrated

YoY growth 2022-2023(%)

29.67

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, Canada, China, Japan, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Augmented Pixels Inc., Blippar Ltd., Hofli Ltd., HP Inc., Milkroom Studios GmbH, Niantic Inc., OliveX Holdings Ltd., Qualcomm Inc., Rovio Entertainment Corp., Total Immersion Inc., and Netmarble Corp.

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global AR gaming market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global ar gaming market 2017 - 2021 ($ million)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.3 Component Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Component Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Mobile devices - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Mobile devices - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Mobile devices - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%)
    • 6.4 HMDs - Market size and forecast 2022-2027
      • Exhibit 38: Chart on HMDs - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on HMDs - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on HMDs - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on HMDs - Year-over-year growth 2022-2027 (%)
    • 6.5 Smart glasses - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Smart glasses - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Smart glasses - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Smart glasses - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Smart glasses - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Type
      • Exhibit 46: Market opportunity by Type ($ million)
      • Exhibit 47: Data Table on Market opportunity by Type ($ million)

    7 Market Segmentation by Component

    • 7.1 Market segments
      • Exhibit 48: Chart on Component - Market share 2022-2027 (%)
      • Exhibit 49: Data Table on Component - Market share 2022-2027 (%)
    • 7.2 Comparison by Component
      • Exhibit 50: Chart on Comparison by Component
      • Exhibit 51: Data Table on Comparison by Component
    • 7.3 Hardware - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Hardware - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Hardware - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Hardware - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Hardware - Year-over-year growth 2022-2027 (%)
    • 7.4 Software - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Software - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Software - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Software - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Software - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Component
      • Exhibit 60: Market opportunity by Component ($ million)
      • Exhibit 61: Data Table on Market opportunity by Component ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 UK - Market size and forecast 2022-2027
      • Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.10 Canada - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.11 China - Market size and forecast 2022-2027
      • Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ million)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 Augmented Pixels Inc.
              • Exhibit 115: Augmented Pixels Inc. - Overview
              • Exhibit 116: Augmented Pixels Inc. - Product / Service
              • Exhibit 117: Augmented Pixels Inc. - Key offerings
            • 12.4 Blippar Ltd.
              • Exhibit 118: Blippar Ltd. - Overview
              • Exhibit 119: Blippar Ltd. - Product / Service
              • Exhibit 120: Blippar Ltd. - Key offerings
            • 12.5 Hofli Ltd.
              • Exhibit 121: Hofli Ltd. - Overview
              • Exhibit 122: Hofli Ltd. - Product / Service
              • Exhibit 123: Hofli Ltd. - Key offerings
            • 12.6 HP Inc.
              • Exhibit 124: HP Inc. - Overview
              • Exhibit 125: HP Inc. - Business segments
              • Exhibit 126: HP Inc. - Key news
              • Exhibit 127: HP Inc. - Key offerings
              • Exhibit 128: HP Inc. - Segment focus
            • 12.7 Milkroom Studios GmbH
              • Exhibit 129: Milkroom Studios GmbH - Overview
              • Exhibit 130: Milkroom Studios GmbH - Product / Service
              • Exhibit 131: Milkroom Studios GmbH - Key offerings
            • 12.8 Netmarble Corp.
              • Exhibit 132: Netmarble Corp. - Overview
              • Exhibit 133: Netmarble Corp. - Product / Service
              • Exhibit 134: Netmarble Corp. - Key offerings
            • 12.9 Niantic Inc.
              • Exhibit 135: Niantic Inc. - Overview
              • Exhibit 136: Niantic Inc. - Product / Service
              • Exhibit 137: Niantic Inc. - Key offerings
            • 12.10 OliveX Holdings Ltd.
              • Exhibit 138: OliveX Holdings Ltd. - Overview
              • Exhibit 139: OliveX Holdings Ltd. - Product / Service
              • Exhibit 140: OliveX Holdings Ltd. - Key offerings
            • 12.11 Qualcomm Inc.
              • Exhibit 141: Qualcomm Inc. - Overview
              • Exhibit 142: Qualcomm Inc. - Business segments
              • Exhibit 143: Qualcomm Inc. - Key news
              • Exhibit 144: Qualcomm Inc. - Key offerings
              • Exhibit 145: Qualcomm Inc. - Segment focus
            • 12.12 Rovio Entertainment Corp.
              • Exhibit 146: Rovio Entertainment Corp. - Overview
              • Exhibit 147: Rovio Entertainment Corp. - Business segments
              • Exhibit 148: Rovio Entertainment Corp. - Key offerings
              • Exhibit 149: Rovio Entertainment Corp. - Segment focus
            • 12.13 Total Immersion Inc.
              • Exhibit 150: Total Immersion Inc. - Overview
              • Exhibit 151: Total Immersion Inc. - Product / Service
              • Exhibit 152: Total Immersion Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 153: Inclusions checklist
                • Exhibit 154: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 155: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 156: Research methodology
                • Exhibit 157: Validation techniques employed for market sizing
                • Exhibit 158: Information sources
              • 13.5 List of abbreviations
                • Exhibit 159: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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