Artificial Intelligence (AI) in Social Media Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, India, UK, Germany - Size and Forecast 2024-2028

Published: Jan 2024 Pages: 176 SKU: IRTNTR74206

Artificial Intelligence (AI) in Social Media Market 2024-2028 :

The Artificial Intelligence (AI) in Social Media Market size is forecast to increase by USD 5,570 million, at a CAGR of 27.82% between 2023 and 2028. The growth rate of the market depends on several factors, including the growing demand for data integration and visual analytics, the increase in the adoption of data-guided decision-making, and the increase in number of smart-connected devices. Artificial intelligence (AI) research in social media has enabled large technological advances such as virtual agents and chatbots, targeted advertising, suggestive web searches, voice and speech recognition, pattern recognition, machine translation, face recognition, automatic scheduling, and autonomous driving. AI provides a centralized view of all business activities and associated information. The digital transformation of businesses is an effort to create connected platforms and new industry revenue streams. Consequently, many industries are opting for real-time solutions, besides spending on IT infrastructure and analytical solutions to have a competitive advantage in the market. Modern businesses are marked by an increase in the need for advanced analytics and business intelligence (BI).

The report offers extensive research analysis on Artificial Intelligence (AI) in Social Media Market, with a categorization based on Application, including predictive risk management, consumer experience management, and sales and marketing. It further segments the market by End-user, encompassing large enterprise and SMEs. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Overview

Market  Growth Analysis Driver

One of the key factors driving the market growth is the growing demand for data integration and visual analytics. The process of deploying and maintaining reliable data interfaces is difficult, due to the complexity of the process and the huge volumes of data being generated across several end-user industries. Thus, enterprises around the world are adopting data integration solutions.

Moreover, AI in social media allows the real-time synthesizing of data to facilitate real-time analysis for effective decision-making, thus enabling enterprises to monitor, transform, and deliver data, understand business processes, and bridge the gap between businesses and IT. In addition, AI in social media helps end-user companies integrate technical and business process data from different sources and convert it into meaningful business insights. Hence, such factors are driving the market growth during the forecast period.

Market Growth and Trends

A key factor shaping the market growth is the rising adoption of cloud-based solutions. With the growing applications of robotics in repetitive and risky tasks, end-users are increasingly seeking avenues to eliminate the limitations of industrial automation and robotics technologies. In addition, these limitations arise due to factors such as cost, computational capacity, storage, size, power supply, motion mode, and working environment.

Therefore, the adoption of cloud-based AI solutions is increasing among the end-user industries to enhance the capabilities of the existing systems. In addition, artificial intelligence as a service (AIaaS) in social media is gaining traction among various industrial users of AI as it allows individuals and companies to access AI for various applications without a large initial investment and with lower risks of failure. Therefore, it is positively impacting artificial intelligence in social media market. Hence, such factors are driving the market growth during the forecast period.

Market Restrain

Existing issues of AI are one of the key challenges hindering market growth. The existing AI hardware has limited capabilities as it does not have the ability to simulate a human brain, and the software cannot match the intelligence of humans. In addition,  advanced hardware will enable advanced simulations and calculations at a much faster rate.

Moreover, the creation of efficient algorithms that can make logical assumptions and solve puzzles more easily at a higher speed remains another challenge for the market. In addition, the solution is to develop effective problem-solving methods and algorithms that can help AI in solving problems faster at the software level. Therefore, it is negatively impacting the artificial intelligence in social media market. Hence, such factors are hindering the market growth during the forecast period.

Market Segmentation By Application

The predictive risk management segment is estimated to witness significant growth during the forecast period. In recent years, social media has been significantly adopted by several big brands and organizations. In addition, social media data can help businesses improve brand health, optimize customer experience, and accelerate campaign performance. Furthermore, it is expected that predictive risk management will use social media as a primary tool to identify, mitigate, and manage risk factors.

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The predictive risk management segment was the largest segment and was valued at USD 290.00 million in 2018. Moreover, AI in social media enables sophisticated text and visual analyses and predictive modeling in various fields and uses social media to identify signals and patterns that may precede a threat. In addition, by adopting AI for social media, end-user organizations can implement new social media tactics and guidelines to properly escalate, identify, and minimize the impact of risks (such as rogue accounts and consumer vilification). Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Market Segmentation By End-user

The growing adoption of social media across large enterprise segment will increase the market growth. The increasing use of AI in social media is transforming the landscape for large enterprises, reshaping the way they engage with their audiences and analyze vast amounts of data. In addition, large enterprises are increasingly leveraging AI to enhance their social media strategies, from personalized customer interactions to data-driven decision-making. Furthermore, advanced algorithms enable these organizations to sift through immense datasets, extracting valuable insights that inform marketing strategies, customer preferences, and market trends. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Regional Overview

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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The growth rate of the market in North America is fuelled by the high adoption of new technologies by the retail, manufacturing, and healthcare sectors and the presence of major cutbacks in the social media sector in terms of security.  In addition, a pioneer in the adoption of AI technologies across industries, North America is an attractive market with the presence of prominent global IT and retail organizations. Furthermore, the growth of the market is also driven by events such as global conferences, product launches, and product exhibitions.  In addition, most of the marketing and telecom organizations in this region use AI technologies to host and promote events. Hence, such factors are driving the market growth in North America during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

Global Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adobe Inc: The company offers artificial intelligence in social media such as Adobe Sensei that uses AI and machine learning to create, optimize, and target customer experiences, personalize marketing, and deliver one to one customer experiences at scale.

Alphabet Inc: The company offers artificial intelligence in social media such as Contact Center AI, a cloud native platform to support multichannel communications between customers and agents.

Amazon.com Inc: The company offers artificial intelligence in social media such as amazon athena and amazon quicksight, a fully managed cloud scale business intelligence service that allows to create data visualizations and dashboards.

The  Market  growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Cision US Inc.
  • Converseon Inc
  • Meta Platforms Inc.
  • Hootsuite Inc
  • International Business Machines Corp.
  • Ipsos Group S A
  • LinkedIn Corp.
  • Meltwater NV
  • Microsoft Corp.
  • NetBase Solutions Inc.
  • Qualtrics LLC
  • Salesforce Inc.
  • SAS Institute Inc.
  • Snap Inc.
  • Sprinklr Inc.
  • Sprout Social Inc.
  • Talkwalker Sarl

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

  • Application Outlook
    • Predictive risk management
    • Consumer experience management
    • Sales and marketing
  • End-user Outlook
    • Large Enterprise
    • SMEs
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Artificial Intelligence (AI) In Social Media Market Scope

Report Coverage

Details

Page number

176

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 27.82%

Market Growth 2024-2028

USD 5,570 million

Market structure

Fragmented

YoY growth 2023-2024(%)

25.59

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 41%

Key countries

US, China, India, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Adobe Inc., Alphabet Inc., Amazon.com Inc., Cision US Inc., Converseon Inc, Meta Platforms Inc., Hootsuite Inc, International Business Machines Corp., Ipsos Group S A, LinkedIn Corp., Meltwater NV, Microsoft Corp., NetBase Solutions Inc., Qualtrics LLC, Salesforce Inc., SAS Institute Inc., Snap Inc., Sprinklr Inc., Sprout Social Inc., and Talkwalker Sarl

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Artificial Intelligence (AI) In Social Media Market Research Report?

  • CAGR of the market report forecast during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
  • Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
  • Comprehensive  analysis of factors that will challenge the growth of Industry companies

 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global artificial intelligence (AI) in social media market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global artificial intelligence (ai) in social media market 2018 - 2022 ($ million)
    • 4.2 Application Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Application Segment 2018 - 2022 ($ million)
    • 4.3 End-user Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 Predictive risk management - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Predictive risk management - Market size and forecast 2023-2028 ($ million)
      • Exhibit 35: Data Table on Predictive risk management - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Chart on Predictive risk management - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Predictive risk management - Year-over-year growth 2023-2028 (%)
    • 6.4 Consumer experience management - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Consumer experience management - Market size and forecast 2023-2028 ($ million)
      • Exhibit 39: Data Table on Consumer experience management - Market size and forecast 2023-2028 ($ million)
      • Exhibit 40: Chart on Consumer experience management - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Consumer experience management - Year-over-year growth 2023-2028 (%)
    • 6.5 Sales and marketing - Market size and forecast 2023-2028
      • Exhibit 42: Chart on Sales and marketing - Market size and forecast 2023-2028 ($ million)
      • Exhibit 43: Data Table on Sales and marketing - Market size and forecast 2023-2028 ($ million)
      • Exhibit 44: Chart on Sales and marketing - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on Sales and marketing - Year-over-year growth 2023-2028 (%)
    • 6.6 Market opportunity by Application
      • Exhibit 46: Market opportunity by Application ($ million)
      • Exhibit 47: Data Table on Market opportunity by Application ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 48: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 49: Data Table on End-user - Market share 2023-2028 (%)
    • 7.2 Comparison by End-user
      • Exhibit 50: Chart on Comparison by End-user
      • Exhibit 51: Data Table on Comparison by End-user
    • 7.3 Large Enterprise - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Large Enterprise - Market size and forecast 2023-2028 ($ million)
      • Exhibit 53: Data Table on Large Enterprise - Market size and forecast 2023-2028 ($ million)
      • Exhibit 54: Chart on Large Enterprise - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Large Enterprise - Year-over-year growth 2023-2028 (%)
    • 7.4 SMEs - Market size and forecast 2023-2028
      • Exhibit 56: Chart on SMEs - Market size and forecast 2023-2028 ($ million)
      • Exhibit 57: Data Table on SMEs - Market size and forecast 2023-2028 ($ million)
      • Exhibit 58: Chart on SMEs - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 60: Market opportunity by End-user ($ million)
      • Exhibit 61: Data Table on Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 64: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.7 South America - Market size and forecast 2023-2028
      • Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 UK - Market size and forecast 2023-2028
      • Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.10 China - Market size and forecast 2023-2028
      • Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 India - Market size and forecast 2023-2028
      • Exhibit 103: Chart on India - Market size and forecast 2023-2028 ($ million)
      • Exhibit 104: Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Exhibit 105: Chart on India - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on India - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ million)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 Adobe Inc.
              • Exhibit 115: Adobe Inc. - Overview
              • Exhibit 116: Adobe Inc. - Business segments
              • Exhibit 117: Adobe Inc. - Key offerings
              • Exhibit 118: Adobe Inc. - Segment focus
            • 12.4 Alphabet Inc.
              • Exhibit 119: Alphabet Inc. - Overview
              • Exhibit 120: Alphabet Inc. - Business segments
              • Exhibit 121: Alphabet Inc. - Key news
              • Exhibit 122: Alphabet Inc. - Key offerings
              • Exhibit 123: Alphabet Inc. - Segment focus
            • 12.5 Amazon.com Inc.
              • Exhibit 124: Amazon.com Inc. - Overview
              • Exhibit 125: Amazon.com Inc. - Business segments
              • Exhibit 126: Amazon.com Inc. - Key news
              • Exhibit 127: Amazon.com Inc. - Key offerings
              • Exhibit 128: Amazon.com Inc. - Segment focus
            • 12.6 Cision US Inc.
              • Exhibit 129: Cision US Inc. - Overview
              • Exhibit 130: Cision US Inc. - Product / Service
              • Exhibit 131: Cision US Inc. - Key offerings
            • 12.7 Converseon Inc
              • Exhibit 132: Converseon Inc - Overview
              • Exhibit 133: Converseon Inc - Product / Service
              • Exhibit 134: Converseon Inc - Key offerings
            • 12.8 International Business Machines Corp.
              • Exhibit 135: International Business Machines Corp. - Overview
              • Exhibit 136: International Business Machines Corp. - Business segments
              • Exhibit 137: International Business Machines Corp. - Key news
              • Exhibit 138: International Business Machines Corp. - Key offerings
              • Exhibit 139: International Business Machines Corp. - Segment focus
            • 12.9 Meltwater NV
              • Exhibit 140: Meltwater NV - Overview
              • Exhibit 141: Meltwater NV - Product / Service
              • Exhibit 142: Meltwater NV - Key offerings
            • 12.10 Meta Platforms Inc.
              • Exhibit 143: Meta Platforms Inc. - Overview
              • Exhibit 144: Meta Platforms Inc. - Business segments
              • Exhibit 145: Meta Platforms Inc. - Key offerings
              • Exhibit 146: Meta Platforms Inc. - Segment focus
            • 12.11 Microsoft Corp.
              • Exhibit 147: Microsoft Corp. - Overview
              • Exhibit 148: Microsoft Corp. - Business segments
              • Exhibit 149: Microsoft Corp. - Key news
              • Exhibit 150: Microsoft Corp. - Key offerings
              • Exhibit 151: Microsoft Corp. - Segment focus
            • 12.12 NetBase Solutions Inc.
              • Exhibit 152: NetBase Solutions Inc. - Overview
              • Exhibit 153: NetBase Solutions Inc. - Product / Service
              • Exhibit 154: NetBase Solutions Inc. - Key offerings
            • 12.13 Qualtrics LLC
              • Exhibit 155: Qualtrics LLC - Overview
              • Exhibit 156: Qualtrics LLC - Product / Service
              • Exhibit 157: Qualtrics LLC - Key offerings
            • 12.14 Salesforce Inc.
              • Exhibit 158: Salesforce Inc. - Overview
              • Exhibit 159: Salesforce Inc. - Product / Service
              • Exhibit 160: Salesforce Inc. - Key news
              • Exhibit 161: Salesforce Inc. - Key offerings
            • 12.15 SAS Institute Inc.
              • Exhibit 162: SAS Institute Inc. - Overview
              • Exhibit 163: SAS Institute Inc. - Product / Service
              • Exhibit 164: SAS Institute Inc. - Key news
              • Exhibit 165: SAS Institute Inc. - Key offerings
            • 12.16 Sprinklr Inc.
              • Exhibit 166: Sprinklr Inc. - Overview
              • Exhibit 167: Sprinklr Inc. - Product / Service
              • Exhibit 168: Sprinklr Inc. - Key news
              • Exhibit 169: Sprinklr Inc. - Key offerings
            • 12.17 Sprout Social Inc.
              • Exhibit 170: Sprout Social Inc. - Overview
              • Exhibit 171: Sprout Social Inc. - Product / Service
              • Exhibit 172: Sprout Social Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 173: Inclusions checklist
                • Exhibit 174: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 175: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 176: Research methodology
                • Exhibit 177: Validation techniques employed for market sizing
                • Exhibit 178: Information sources
              • 13.5 List of abbreviations
                • Exhibit 179: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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