Artificial Intelligence based Personalization Market by Application, Technology, and Geography - Forecast and Analysis 2023-2027

Published: Dec 2022 Pages: 180 SKU: IRTNTR71852

Artificial Intelligence Based Personalization Market Forecast 2023-2027

The artificial intelligence-based personalization market size is estimated to increase by USD 2.54 billion and grow at a CAGR of 20.45% between 2022 and 2027. Mass marketing, which indiscriminately targets all users regardless of their preferences, frequently results in an influx of unsubscribes due to irrelevant content. However, AI-driven personalization offers a solution to this challenge by customizing messages according to individual behavior, preferences, and past interactions. This targeted approach ensures that users receive content that is relevant and engaging to them, thereby reducing unsubscribe rates and improving overall marketing effectiveness. By harnessing the power of AI-driven personalization, businesses can enhance customer satisfaction, increase engagement, and ultimately drive better results in their marketing efforts.

What will be the size of the Artificial Intelligence Based Personalization Market During the Forecast Period?

To learn more about this report, Download Report Sample

Market Segmentation

This report extensively covers market segmentation by application (website personalization, display ads personalization, social media personalization, e-mail personalization, and others), technology (machine learning, deep learning, and natural language processing), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Application

The market share growth by the website personalization segment will be significant during the forecast period. The most widely used advertising method is Website personalization. This holds the highest share of the global AI-based personalization market and is expected to continue its dominance during the forecast period.

Get a glance at the market contribution of various segments Request a PDF Sample

The website personalization segment was valued at USD 386.62 million in 2017 and continued to grow until 2021. Website personalization is the most effective way to provide customized information to a targeted group and can help increase the conversion rates of new visitors and retention rates of existing customers efficiently. Advertising through websites is the most effective in the retail sector for online shopping of groceries, clothes, and accessories such as shoes, belts, and sunglasses. It is imperative for companies to personalize their websites according to the specific needs of customers to increase sales. Personalization includes instant discounts for first-time users. However, marketers face certain challenges in personalizing content, such as the inability to combine data to draw valuable insights, difficulties in identifying the right segment of people to target with specific content, and difficulties in measuring the impact on targeted consumers. These challenges can be addressed by AI-based personalization, which is expected to drive the growth of the segment during the forecast period.

By Regions

For more insights on the market share of various regions Request PDF Sample now!

APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

China is a prominent market in the global market. Many major AI-based activities, including surveillance, are gaining prominence in the country. Moreover, start-up companies focused on providing AI-based solutions are emerging in the country. China is followed by Japan and Australia, where AI-based personalization is being adopted in the fields of marketing and advertising.

Furthermore, the growing awareness of the benefits of using AI-based personalization will increase the regional market share. Other driving factors are the increase in the number of consumers opting out of mass marketing and the increasing use of smartphones. Such factors will drive the regional market's growth during the forecast period. 

Market Dynamics and Customer Landscape

The market is propelled by the growing demand for tailored consumer experiences across industries like e-commerce, healthcare, and finance. Leveraging AI algorithms, businesses analyze customer engagement patterns, preferences, and behaviors to deliver personalized marketing campaigns and dynamic pricing strategies. This personalized approach not only enhances customer satisfaction and loyalty but also drives conversions and revenue growth in the e-commerce sector. However, challenges such as ethical considerations surrounding bias and discrimination, along with privacy concerns and the initial financial investment required, necessitate careful navigation for businesses seeking to implement AI-driven personalized marketing solutions.

Despite these challenges, industries are increasingly recognizing the value of AI-driven personalization in driving immersive experiences and improving customer engagement. In healthcare, AI-driven personalization enhances patient outcomes by delivering tailored treatment plans, while in industries like automotive and travel, personalized marketing initiatives foster brand loyalty and satisfaction. Balancing AI-driven automation with human intuition and ensuring transparent communication about data usage and ethical considerations are critical factors in overcoming challenges and maximizing the potential of AI-based personalized marketing solutions across diverse industries.

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The market is propelled by the significant challenge of high unsubscribe rates in mass marketing. Mass marketing, which targets all users uniformly regardless of their preferences, often leads to a surge in unsubscribes due to irrelevant content. However, AI-driven personalization addresses this issue by tailoring messages based on individual behavior, preferences, and past interactions. By leveraging machine learning algorithms, marketers can deliver messages that resonate with each recipient, leading to improved click-through and conversion rates. This increasing need for message personalization, driven by the shortcomings of mass marketing, fuels the demand for AI-based solutions, thereby driving market growth during the forecast period.

Significant Market Trend

Advances in AI and ML are emerging trends in the market. The growth of artificial intelligence and machine learning along with the advancement of technology is making people's lives easier. Advances in artificial intelligence include integration with the Internet of Things (IoT) and the cloud, where connections between different devices improve, allowing machines to better understand human needs.

Investments in AI have tripled in recent years as the demand for AI has increased for various applications. Investments and the growth of the use of artificial intelligence increase the availability of information in various segments and require the development of data analysis methods. Machine learning uses an algorithm that learns about customer behavior, habits, and buying patterns to suggest strategies to improve customer satisfaction. Such factors will have a positive impact on the focused market's growth during the forecast period. 

Major Market Challenge

Lack of skilled resources and technological know-how is a major challenge impeding the market. Most marketers believe that they can increase sales by personalizing content for customers.  However, the challenge for marketers is the lack of resources and technology for personalization. The technology and level of customization vary depending on the type and size of the organization. The content must be adapted to the specifics of the company and customers. This makes it difficult for marketers to use existing technology in a way that connects their business and provides proper personalization.

In addition to the technical disadvantages, many people are not aware of the technical problems of software implementation because the technology is new. There is a huge lack of skilled workers. This creates uncertainty about usability once AI is deployed. This is a challenge for the global market. In addition, the growth of industries and companies around the world has resulted in the creation of massive amounts of data. These data sets cannot be processed using a single machine. Thus, AI and cybersecurity professionals need to have in-depth knowledge of programming languages. Thus, the aforementioned factors pose a challenge and hinder the growth of the market during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Artificial Intelligence-based Personalization Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

BloomReach Inc. - The company offers a wide range of engagement, discovery, and content products. The key offerings of the company include artificial intelligence-based personalization solutions. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:

  • Accenture Plc
  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Blueshift Labs Inc.
  • BOUNTEOUS
  • Crownpeak Technology Inc.
  • H2O.ai Inc.
  • Infinite Analytics Inc.
  • International Business Machines Corp.
  • McDonald Corp.
  • Microsoft Corp.
  • mParticle Inc.
  • Salesforce.com Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The artificial intelligence market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Application Outlook 
    • Website Personalization
    • Display ads personalization
    • Social media personalization
    • E-mail personalization
    • Others
  • Technology Outlook 
    • Machine learning
    • Deep learning
    • Natural language processing
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Market Analyst Overview

The market is witnessing exponential growth, revolutionizing industries like e-commerce, healthcare, finance, and travel. AI algorithms drive dynamic pricing strategies and personalized recommendations, enhancing customer engagement and loyalty. Augmented reality and virtual try-on experiences provide immersive content delivery, while virtual assistants streamline interactions. Data usage and protection regulations address privacy concerns, ensuring transparent communication and trust. Ethical considerations guide responsible AI implementations, mitigating bias and discrimination. Brands leverage customer data to craft targeted campaigns and personalized promotions, fostering brand loyalty. With predictive analytics optimizing pricing structures and customer experiences in real-time, AI-driven personalized marketing shapes the future of consumer choices and brand engagement.

Additionally, the market is experiencing a profound transformation across industries like automotive, travel, and hospitality. Leveraging AI algorithms, companies enhance customer engagement by analyzing individual behavior and preferences to tailor immersive experiences. This personalized approach fosters customer loyalty and retention, aided by the collection and storage of high-quality data within ethical and privacy regulatory frameworks. Brands such as Netflix and Spotify utilize AI to deliver personalized recommendations and discounts, while ensuring transparency and responsibility in data usage. Human intuition is augmented by AI-driven insights, optimizing marketing messages and value propositions. Voice assistants and virtual reality further elevate customer journeys, solidifying AI's pivotal role in shaping the future of personalized marketing.

Artificial Intelligence-Based Personalization Market Scope

Report Coverage

Details

Page number

180

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 20.45%

Market growth 2023-2027

USD 2.54 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

13.78

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 35%

Key countries

US, China, Germany, UK, and France

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Accenture Plc, Adobe Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., BloomReach Inc., Blueshift Labs Inc., BOUNTEOUS, Crownpeak Technology Inc., H2O.ai Inc., Infinite Analytics Inc., International Business Machines Corp., McDonald Corp., Microsoft Corp., mParticle Inc., Salesforce.com Inc., Sitecore Holding II AS, Verint Systems Inc, ViSenze Pte. Ltd., and ZS Associates Inc.

Market dynamics

Parent market analysis, Market forecasting Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request PDF sample

What are the Key Data Covered in this Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Technology
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global artificial intelligence based personalization market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global artificial intelligence based personalization market 2017 - 2021 ($ million)
    • 4.2 Applicaton Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Applicaton Segment 2017 - 2021 ($ million)
    • 4.3 Technology Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Technology Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 Website Personalization - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Website Personalization - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Website Personalization - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Website Personalization - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Website Personalization - Year-over-year growth 2022-2027 (%)
    • 6.4 Display ads personalization - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Display ads personalization - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Display ads personalization - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Display ads personalization - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Display ads personalization - Year-over-year growth 2022-2027 (%)
    • 6.5 Social media personalization - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Social media personalization - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Social media personalization - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Social media personalization - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Social media personalization - Year-over-year growth 2022-2027 (%)
    • 6.6 E-mail personalization - Market size and forecast 2022-2027
      • Exhibit 46: Chart on E-mail personalization - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on E-mail personalization - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on E-mail personalization - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on E-mail personalization - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Application
      • Exhibit 54: Market opportunity by Application ($ million)

    7 Market Segmentation by Technology

    • 7.1 Market segments
      • Exhibit 55: Chart on Technology - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on Technology - Market share 2022-2027 (%)
    • 7.2 Comparison by Technology
      • Exhibit 57: Chart on Comparison by Technology
      • Exhibit 58: Data Table on Comparison by Technology
    • 7.3 Machine learning and deep learning - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Machine learning and deep learning - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Machine learning and deep learning - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Machine learning and deep learning - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Machine learning and deep learning - Year-over-year growth 2022-2027 (%)
    • 7.4 Natural language processing - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Natural language processing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on Natural language processing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on Natural language processing - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Natural language processing - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Technology
      • Exhibit 67: Market opportunity by Technology ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 France - Market size and forecast 2022-2027
      • Exhibit 109: Chart on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 111: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Accenture Plc
              • Exhibit 120: Accenture Plc - Overview
              • Exhibit 121: Accenture Plc - Business segments
              • Exhibit 122: Accenture Plc - Key news
              • Exhibit 123: Accenture Plc - Key offerings
              • Exhibit 124: Accenture Plc - Segment focus
            • 12.4 Adobe Inc.
              • Exhibit 125: Adobe Inc. - Overview
              • Exhibit 126: Adobe Inc. - Business segments
              • Exhibit 127: Adobe Inc. - Key news
              • Exhibit 128: Adobe Inc. - Key offerings
              • Exhibit 129: Adobe Inc. - Segment focus
            • 12.5 Alphabet Inc.
              • Exhibit 130: Alphabet Inc. - Overview
              • Exhibit 131: Alphabet Inc. - Business segments
              • Exhibit 132: Alphabet Inc. - Key news
              • Exhibit 133: Alphabet Inc. - Key offerings
              • Exhibit 134: Alphabet Inc. - Segment focus
            • 12.6 Amazon.com Inc.
              • Exhibit 135: Amazon.com Inc. - Overview
              • Exhibit 136: Amazon.com Inc. - Business segments
              • Exhibit 137: Amazon.com Inc. - Key news
              • Exhibit 138: Amazon.com Inc. - Key offerings
              • Exhibit 139: Amazon.com Inc. - Segment focus
            • 12.7 Apple Inc.
              • Exhibit 140: Apple Inc. - Overview
              • Exhibit 141: Apple Inc. - Business segments
              • Exhibit 142: Apple Inc. - Key news
              • Exhibit 143: Apple Inc. - Key offerings
              • Exhibit 144: Apple Inc. - Segment focus
            • 12.8 BloomReach Inc.
              • Exhibit 145: BloomReach Inc. - Overview
              • Exhibit 146: BloomReach Inc. - Product / Service
              • Exhibit 147: BloomReach Inc. - Key offerings
            • 12.9 Blueshift Labs Inc.
              • Exhibit 148: Blueshift Labs Inc. - Overview
              • Exhibit 149: Blueshift Labs Inc. - Product / Service
              • Exhibit 150: Blueshift Labs Inc. - Key offerings
            • 12.10 BOUNTEOUS
              • Exhibit 151: BOUNTEOUS - Overview
              • Exhibit 152: BOUNTEOUS - Product / Service
              • Exhibit 153: BOUNTEOUS - Key offerings
            • 12.11 Crownpeak Technology Inc.
              • Exhibit 154: Crownpeak Technology Inc. - Overview
              • Exhibit 155: Crownpeak Technology Inc. - Product / Service
              • Exhibit 156: Crownpeak Technology Inc. - Key offerings
            • 12.12 H2O.ai Inc.
              • Exhibit 157: H2O.ai Inc. - Overview
              • Exhibit 158: H2O.ai Inc. - Product / Service
              • Exhibit 159: H2O.ai Inc. - Key offerings
            • 12.13 Infinite Analytics Inc.
              • Exhibit 160: Infinite Analytics Inc. - Overview
              • Exhibit 161: Infinite Analytics Inc. - Product / Service
              • Exhibit 162: Infinite Analytics Inc. - Key offerings
            • 12.14 International Business Machines Corp.
              • Exhibit 163: International Business Machines Corp. - Overview
              • Exhibit 164: International Business Machines Corp. - Business segments
              • Exhibit 165: International Business Machines Corp. - Key news
              • Exhibit 166: International Business Machines Corp. - Key offerings
              • Exhibit 167: International Business Machines Corp. - Segment focus
            • 12.15 McDonald Corp.
              • Exhibit 168: McDonald Corp. - Overview
              • Exhibit 169: McDonald Corp. - Business segments
              • Exhibit 170: McDonald Corp. - Key news
              • Exhibit 171: McDonald Corp. - Key offerings
              • Exhibit 172: McDonald Corp. - Segment focus
            • 12.16 Microsoft Corp.
              • Exhibit 173: Microsoft Corp. - Overview
              • Exhibit 174: Microsoft Corp. - Business segments
              • Exhibit 175: Microsoft Corp. - Key news
              • Exhibit 176: Microsoft Corp. - Key offerings
              • Exhibit 177: Microsoft Corp. - Segment focus
            • 12.17 Salesforce.com Inc.
              • Exhibit 178: Salesforce.com Inc. - Overview
              • Exhibit 179: Salesforce.com Inc. - Product / Service
              • Exhibit 180: Salesforce.com Inc. - Key news
              • Exhibit 181: Salesforce.com Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 182: Inclusions checklist
                • Exhibit 183: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 184: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 185: Research methodology
                • Exhibit 186: Validation techniques employed for market sizing
                • Exhibit 187: Information sources
              • 13.5 List of abbreviations
                • Exhibit 188: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

              PURCHASE FULL REPORT OF

              artificial intelligence based personalization market

              QUICK BUY

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

              Why should you prefer Technavio's market insights report?

              • Off-the-shelf research reports
              • Reports can be tailored to meet the customer's needs
              • Trusted by more than 100 fortune 500 organizations
              • Information about the market's key drivers, trends, and challenges
              • Parent market analysis
              • Every week, 50,000 people visit our subscription platform
              • Detailed vendors report with competitive landscape
              • Covid-19 impact and recovery analysis
              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis