Artificial Intelligence in Marketing Market by Deployment and Geography - Forecast and Analysis 2022-2026

Published: May 2022 Pages: 130 SKU: IRTNTR73484

The artificial intelligence in marketing market share is expected to increase to USD 31.72 billion from 2021 to 2026, at an accelerating CAGR of 26.84%.

This artificial intelligence in marketing market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The artificial intelligence in marketing market report also offers information on several market vendors, including Accenture Plc, Adobe inc., Alphabet inc., Amazon.com inc., Appier inc., CognitiveScale, GUMGUM inc., insideSales, intel Corp., international Business Machines Corp., Meta Platforms inc., Microsoft Corp., NVIDIA Corp., Oculus360, Oracle Corp., Persado Holdings plc, Salesforce.com inc., Samsung Electronics Co. Ltd., and SAP SE among others.

This market research report extensively covers artificial intelligence in marketing market segmentations by the following:

  • Deployment - On-premise and Cloud
  • Geography - North America, APAC, Europe, Middle East and Africa, and South America

What will the Artificial intelligence in Marketing Market Size be During the Forecast Period?

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Artificial Intelligence in Marketing Market: Key Drivers, Trends, and Challenges

The rise in adoption of cloud-based applications and services is notably driving the artificial intelligence in marketing market growth, although factors such as lack of skilled professionals may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the artificial intelligence in marketing industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Artificial Intelligence in Marketing Market Driver

  • The rise in adoption of cloud-based applications and services is one of the key drivers supporting the artificial intelligence in marketing market growth. 
  • Fundamentally, nearly half a billion new social media users joined the world's social media networks at the start of 2021, according to DIGITAL 2021. Today social media networks rely heavily on AI.
  • There were 4.20 billion social media users globally in January 2021. This number has risen by 490 million from 2020, marking a 13% increase year over year.
  • According to DIGITAL 2020, in January 2020, advertisers could reach 1.95 billion individuals on Facebook, 928.5 million on Instagram, and on others using advertisements.
  • In 2020, a total of $40 billion was spent on social media advertisements in the US. Thus, the growing usage of social media for advertising will drive the global AI in marketing market growth during the forecast period. 

Key Artificial Intelligence in Marketing Market Trend

  • The increasing digitalization and internet penetration is one of the key artificial intelligence in marketing market trends fueling market growth.
  • Digitalization's main goal is to collect and arrange all data, enable automation, and improve data quality so that it may be used for new innovations. Meanwhile, internet penetration has increased across the globe as a result of expanding digitization.
  • The use of AI in social media is becoming more common. Customers can now leave Facebook and Instagram advertisements up to AI-powered marketing platforms such as Pattern 89 or HubSpot.
  • AI-generated commercials can examine the success and performance of campaigns and give recommendations for how to enhance them in the future. This factor can propel the artificial intelligence (AI) in marketing market growth during the forecast period.

Key Artificial Intelligence in Marketing Market Challenge

  • The lack of skilled professionals is one of the limitations hindering the artificial intelligence (AI) in marketing market growth.
  • End-user companies implementing AI must have a thorough understanding of how AI software platforms work and be capable of doing regular updates to ensure seamless operations.
  • End-users are frequently deterred from implementing AI in their social media platforms due to a lack of technical knowledge. Before adopting AI/ML algorithms on a broad scale, companies must consider the right use-cases.
  • Currently, the focus is on the creation of narrow AI. As a result, AI adoption in several big industries, such as advertising, will be lower.
  • The advancement of AI has resulted in the creation of several employments, and there are institutions throughout the world that offer training courses. However, this has had a negative impact on the robust AI developer community. This, in turn, will have a negative impact on the artificial intelligence (AI) in marketing market growth during the forecast period.

This artificial intelligence in marketing market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global artificial intelligence in marketing market as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the artificial intelligence in marketing market during the forecast period.

Who are the Major Artificial Intelligence in Marketing Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Accenture Plc
  • Adobe inc.
  • Alphabet inc.
  • Amazon.com inc.
  • Appier inc.
  • CognitiveScale
  • GUMGUM inc.
  • insideSales
  • intel Corp.
  • international Business Machines Corp.
  • Meta Platforms inc.
  • Microsoft Corp.
  • NVIDIA Corp.
  • Oculus360
  • Oracle Corp.
  • Persado Holdings plc
  • Salesforce.com inc.
  • Samsung Electronics Co. Ltd.
  • SAP SE

 

This statistical study of the artificial intelligence in marketing market encompasses successful business strategies deployed by the key vendors. The artificial intelligence in marketing market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product insights and News

  • Accenture.com - The company offers Solutions.AI for marketing to improve MROI with AI and data-driven marketing capabilities.
  • Adobe.com - The company offers Adobe Sensei AI and machine learning services to understand customer experience and maintain relationship.
  • Abc.xyz - The company offers marketing analytics and AI solutions to enhance customer experiences with the power of customer data and Google cloud.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The artificial intelligence in marketing market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Artificial intelligence in Marketing Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the artificial intelligence in marketing market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Artificial Intelligence in Marketing Market?

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35% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for artificial intelligence in marketing market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Another region offering significant growth opportunities to vendors is North America. The presence of favorable government policies to promote innovation, a large industrial base, and high purchasing power will facilitate the artificial intelligence in marketing market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The rapid spread of COVID-19 positively impacted the regional market growth. Moreover, lockdowns in the region compelled people to work from home to mitigate the threat of COVID-19. In 2020, time spent on digital media increased by 15% in the US when compared with that in 2019. Thus, these factors will drive the AI in marketing market during the forecast period.

What are the Revenue-generating Deployment Segments in the Artificial intelligence in Marketing Market?

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The artificial intelligence in marketing market share growth by the on-premise segment will be significant during the forecast period. Primarily, marketers can reach customers in real-time via on-premise marketing. It is about how companies utilize in-store marketing to influence customers. These marketing methods are used in places where people buy things. Department and grocery shops, restaurants, showrooms, and vehicle dealers are among the retailers and wholesalers who employ on-premise marketing to sell their goods or services. Such advantages of on-premise marketing will drive the AI in marketing market growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the artificial intelligence in marketing market size and actionable market insights on post COVID-19 impact on each segment.

 

Artificial Intelligence in Marketing Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 26.84%

Market growth 2022-2026

$ 31.72 billion

Market structure

Fragmented

YoY growth (%)

24.57

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 35%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Accenture Plc, Adobe inc., Alphabet inc., Amazon.com inc., Appier inc., CognitiveScale, GUMGUM inc., insideSales, intel Corp., international Business Machines Corp., Meta Platforms inc., Microsoft Corp., NVIDIA Corp., Oculus360, Oracle Corp., Persado Holdings plc, Salesforce.com inc., Samsung Electronics Co. Ltd., and SAP SE

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Artificial Intelligence in Marketing Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive artificial intelligence in marketing market growth during the next five years
  • Precise estimation of the artificial intelligence in marketing market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the artificial intelligence in marketing industry across North America, APAC, Europe, Middle East and Africa, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of artificial intelligence in marketing market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026
    • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
    • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
  • 4.2 Bargaining power of buyers
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition
    • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Deployment

  • 5.1 Market segments
    • Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)
  • 5.2 Comparison by Deployment
    • Exhibit 26: Chart on Comparison by Deployment
    • Exhibit 27: Data Table on Comparison by Deployment
  • 5.3 On-premise - Market size and forecast 2021-2026
    • Exhibit 28: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on On-premise - Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
  • 5.4 Cloud - Market size and forecast 2021-2026
    • Exhibit 32: Chart on Cloud - Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on Cloud - Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on Cloud - Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on Cloud - Year-over-year growth 2021-2026 (%)
  • 5.5 Market opportunity by Deployment
    • Exhibit 36: Market opportunity by Deployment ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview
    • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation
    • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison
    • Exhibit 40: Chart on Geographic comparison
    • Exhibit 41: Data Table on Geographic comparison
  • 7.3 North America - Market size and forecast 2021-2026
    • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
    • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.4 APAC - Market size and forecast 2021-2026
    • Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.5 Europe - Market size and forecast 2021-2026
    • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.6 Middle East and Africa - Market size and forecast 2021-2026
    • Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.7 South America - Market size and forecast 2021-2026
    • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026
    • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 China - Market size and forecast 2021-2026
    • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.10 UK - Market size and forecast 2021-2026
    • Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
  • 7.11 Japan - Market size and forecast 2021-2026
    • Exhibit 74: Chart on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on Japan - Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on Japan - Year-over-year growth 2021-2026 (%)
  • 7.12 Germany - Market size and forecast 2021-2026
    • Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography
    • Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges
    • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape
    • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption
    • Exhibit 85: Overview on factors of disruption
  • 9.4 Industry risks
    • Exhibit 86: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered
    • Exhibit 87: Vendors covered
  • 10.2 Market positioning of vendors
    • Exhibit 88: Matrix on vendor position and classification
  • 10.3 Accenture Plc
    • Exhibit 89: Accenture Plc - Overview
    • Exhibit 90: Accenture Plc - Business segments
    • Exhibit 91: Accenture Plc - Key news
    • Exhibit 92: Accenture Plc - Key offerings
    • Exhibit 93: Accenture Plc - Segment focus
  • 10.4 Adobe Inc.
    • Exhibit 94: Adobe Inc. - Overview
    • Exhibit 95: Adobe Inc. - Business segments
    • Exhibit 96: Adobe Inc. - Key news
    • Exhibit 97: Adobe Inc. - Key offerings
    • Exhibit 98: Adobe Inc. - Segment focus
  • 10.5 Alphabet Inc.
    • Exhibit 99: Alphabet Inc. - Overview
    • Exhibit 100: Alphabet Inc. - Business segments
    • Exhibit 101: Alphabet Inc. - Key news
    • Exhibit 102: Alphabet Inc. - Key offerings
    • Exhibit 103: Alphabet Inc. - Segment focus
  • 10.6 Amazon.com Inc.
    • Exhibit 104: Amazon.com Inc. - Overview
    • Exhibit 105: Amazon.com Inc. - Business segments
    • Exhibit 106: Amazon.com Inc. - Key news
    • Exhibit 107: Amazon.com Inc. - Key offerings
    • Exhibit 108: Amazon.com Inc. - Segment focus
  • 10.7 International Business Machines Corp.
    • Exhibit 109: International Business Machines Corp. - Overview
    • Exhibit 110: International Business Machines Corp. - Business segments
    • Exhibit 111: International Business Machines Corp. - Key offerings
    • Exhibit 112: International Business Machines Corp. - Segment focus
  • 10.8 Meta Platforms Inc.
    • Exhibit 113: Meta Platforms Inc. - Overview
    • Exhibit 114: Meta Platforms Inc. - Business segments
    • Exhibit 115: Meta Platforms Inc. - Key news
    • Exhibit 116: Meta Platforms Inc. - Key offerings
    • Exhibit 117: Meta Platforms Inc. - Segment focus
  • 10.9 Microsoft Corp.
    • Exhibit 118: Microsoft Corp. - Overview
    • Exhibit 119: Microsoft Corp. - Business segments
    • Exhibit 120: Microsoft Corp. - Key news
    • Exhibit 121: Microsoft Corp. - Key offerings
    • Exhibit 122: Microsoft Corp. - Segment focus
  • 10.10 NVIDIA Corp.
    • Exhibit 123: NVIDIA Corp. - Overview
    • Exhibit 124: NVIDIA Corp. - Business segments
    • Exhibit 125: NVIDIA Corp. - Key news
    • Exhibit 126: NVIDIA Corp. - Key offerings
    • Exhibit 127: NVIDIA Corp. - Segment focus
  • 10.11 Oracle Corp.
    • Exhibit 128: Oracle Corp. - Overview
    • Exhibit 129: Oracle Corp. - Business segments
    • Exhibit 130: Oracle Corp. - Key news
    • Exhibit 131: Oracle Corp. - Key offerings
    • Exhibit 132: Oracle Corp. - Segment focus
  • 10.12 Salesforce.com Inc.
    • Exhibit 133: Salesforce.com Inc. - Overview
    • Exhibit 134: Salesforce.com Inc. - Product / Service
    • Exhibit 135: Salesforce.com Inc. - Key news
    • Exhibit 136: Salesforce.com Inc. - Key offerings

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist
    • Exhibit 137: Inclusions checklist
    • Exhibit 138: Exclusions checklist
  • 11.3 Currency conversion rates for US$
    • Exhibit 139: Currency conversion rates for US$
  • 11.4 Research methodology
    • Exhibit 140: Research methodology
    • Exhibit 141: Validation techniques employed for market sizing
    • Exhibit 142: Information sources
  • 11.5 List of abbreviations
    • Exhibit 143: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

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  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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