Geographic Information System Market in Asia-Pacific 2016-2020

Outlook of the geographic information system (GIS) market in APAC

Geographic information system is a set of tools used to elucidate business and geospatial data. It integrates hardware, software, data, and services for processing business and geographically referenced data. Some of the other applications of GIS include disaster management, finding location details, transportation, natural resources, and telecommunications. The analysts at Technavio have estimated factors like the increasing use of GIS in marketing is one of the key growth drivers of this market. GIS helps identify relations between customers’ geographical presence and organizations’ marketing campaigns. Moreover, organizations are increasingly using GIS technology to improve their customer segmentation and targeting as it provides customer details based on customer culture, lifestyle, demography, buying behaviour, other important details. Furthermore, the financial services and retail industries also using GIS technology for effective marketing campaigns. Extensive research carried out by the market analysts in Technavio has shown that the GIS market in APAC to grow impressively at a CAGR of more than 10% during the forecast period.

Factors such as the increasing integration of GIS with social networking sites is expected to propel the growth prospects of this market in the coming years. Many retailers have started using GIS technology to enhance their marketing campaigns on social networking sites. The vendors use GIS applications to get demographic details of target customers, which help retailers to promote their campaigns over various social networks. Moreover, with the increasing number of smartphone users, this trend is likely to aid in the growth of the market until the end of 2020.

Product segmentation and analysis of the GIS market in APAC

• Software
• Services
• Data

During 2015, the software segment dominated the GIS market in APAC and accounted for more than 43% of the market share. Increasing demand for desktop GIS software will propel the growth prospects of the GIS software segment.

End-user segmentation of the GIS market

• Government
• Transportation
• Natural resources
• Utilities
• Military
• Telecommunication

Based on the GIS industry outlook, during 2015, the GIS market in APAC in the government sector dominated the market and accounted for nearly 25% of the market share in terms of revenue. Many governments across the region are increasingly adopting GIS applications to improve national security. Also, GIS technology plays a major role in improving the national infrastructure, thereby propelling the growth prospects of this market segment until the end of 2020. This in turn, will have a positive impact on the GIS market size.

Competitive landscape and key vendors

According to the geographic information system analysis and forecast, the GIS market in APAC is highly fragmented owing to the presence of many well-diversified vendors. Although the market has the presence of new vendors, they find it increasingly difficult to compete with the international vendors in terms of quality, functionalities, features, and services. The competition among vendors will intensify with an increase in service extensions, technological innovations, and M&A activities.

Key vendors in this market are -

• Esri
• Hexagon
• Pitney Bowes
• Rolta India
• MDA

Other prominent vendors in the market are Autodesk, GE Energy, China Information Technology, and SuperMap.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the GIS market in APAC?
• What are the key market trends impacting the growth of the GIS market in APAC?
• What are the challenges to market growth?
• Who are the key vendors in the GIS market in APAC?
• What are the market opportunities and threats faced by the vendors in the GIS market in APAC?
• Trending factors influencing the market shares of the APAC.
• What are the key outcomes of the five forces analysis of the GIS market in APAC?

Technavio also offers customization on reports based on specific client requirement.

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• GIS Market in China 2015-2019
• Global GIS in Telecom Sector Market 2016-2020