Stationery and Cards market in APAC 2016-2020

Published: Apr 2016 Pages: 53 SKU: IRTNTR9238

Overview of the stationery and cards market in APAC

Technavio’s market research analyst predicts the stationery and cards market in the APAC region to grow at a modest CAGR of close to 5% during the forecast period. In this region, a key market driver for the stationery market is the burgeoning education sector in countries like India and China. In APAC, many new educational institutions are being set up to meet the need for enrollments. In turn, this results in high demand for school stationery and related products. With staggering numbers of school and college students in both countries, the growing need for school stationaries and related supplies will drive the prospects for growth in the stationery and cards market during the estimated period.

In this industry report, analysts estimate factors like the advent of eco-friendly products to spur market growth during the forecast period. Recently, it has been observed that many stationery manufacturers have started offering eco-friendly alternatives like pens made from recycled paper or plastic, bamboo and even sustainably grown wood to counter waste. Companies like BuyEcoGreen offer pens made of bamboo and recycled tetra packs. The increased availability of such innovative and biodegradable products is expected to have a positive impact on the market.

Segmentation by product and analysis of the stationery and cards market in APAC

  • Stationery
  • Cards

In 2015, the stationery products segment dominated the APAC stationery and cards market, and will continue to do so over the forecast period. Rapid growth of the education sector, due to increased government initiatives and the growing population of children in the region, will lead to the growth of this market segment as most educational institutions have a high demand for markers, pens and pencils, and writing pads.

Segmentation by retail format and analysis of the stationery and cards market in APAC

  • Specialist stationery retailers
  • Gift shops
  • Bookstores
  • General merchandise retailers

In 2015, specialist stationery retailers dominated the stationery and card market as the leading distribution channel with close to 55% of the total market share. The availability of a wide array of stationary items such stores will lead to the growth of this market segment during the forecast period.

Competitive landscape and key vendors

The stationery and card market in the APAC region is competitive due to the presence of a few large and medium sized companies who account for a significant portion of the total market share. In the cards segment, key vendors compete for market share based on design, product quality, price, and innovation.  Innovations like digital cards are compelling traditional vendors to venture online so that they can sustain their market share. The market is also expected to get more competitive during the forecast period due to factors like mergers and acquisitions and price discounts.

Key vendors in this market are -

  • Hallmark
  • Kokuyo Camlin
  • Sanrio
  • Staples
  • Top Culture

Other prominent vendors in this market are ACCO Brands, Adveo, American Greetings, Deli Group, Lyreco, and WH Smith.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the stationery and cards market in the APAC region?
  • What are the key market trends impacting the growth of the stationery and cards market in the APAC region?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the stationery and cards market in the APAC region?
  • What are the key outcomes of the five forces analysis of the stationery and cards market in the APAC region?

Technavio also offers customization on reports based on specific client requirement.

Related reports

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Global stationery and cards market

PART 06: Global stationery and cards market by geography

  • Global stationery and cards market by geography
  • Stationery and cards market in APAC
  • Five forces analysis

PART 07: Market segmentation by product

  • Market overview

PART 08: Segmentation by retail format

  • Stationery and cards market in APAC by retail format

PART 09: Key leading countries

  • China
  • Japan
  • India

PART 10: Market drivers

  • Growth in education sector
  • Trade shows and fairs
  • Growing presence of foreign players
  • Product innovation and new launches

PART 11: Impact of drivers

PART 12: Market challenges

  • Threat of counterfeit products
  • Digitalization and transition to paperless transactions
  • Growth in email communication

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Demand for luxury writing instruments
  • Online retail presence
  • Licensing of stationery products
  • Growing popularity of eco-friendly products
  • Personalization of products

PART 15: Vendor landscape

  • Competitive landscape
  • Hallmark
  • Kokuyo Camlin
  • Sanrio
  • Staples
  • Top Culture
  • Other prominent vendors

PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

PURCHASE FULL REPORT OF

market

QUICK BUY

Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

Why should you prefer Technavio's market insights report?

  • Off-the-shelf research reports
  • Reports can be tailored to meet the customer's needs
  • Trusted by more than 100 fortune 500 organizations
  • Information about the market's key drivers, trends, and challenges
  • Parent market analysis
  • Every week, 50,000 people visit our subscription platform
  • Detailed vendors report with competitive landscape
  • Covid-19 impact and recovery analysis
  • Data on revenue-generating market segments
  • Details on the market shares of various regions
  • Five-force market analysis