Enterprise LBS Market in Southeast Asia 2016-2020

Overview of the enterprise LBS market in Southeast Asia

Technavio’s market research analyst predicts that the enterprise location-based services (LBS) market in Southeast Asia (SEA) will grow at a phenomenal CAGR of over 60% during the forecast period. An important factor driving growth in this market is the increasing adoption of proximity-based advertising. Proximity-based mobile advertising provides numerous opportunities for businesses and also improves customer experience and engagement. The ability of proximity-based advertising to provide relevant offers and information to people and to help companies track data regarding the consumers at different locations will lead to the strong growth of the enterprise LBS market in Southeast Asia during the estimated period.

An important factor impelling growth in this market is the integration of location-based search with social networking websites. Recently, LBS providers like GeoSolutions Holdings, Pelago, and Loopt have started offering location-based mobile social networking services, which allow users to share real-life experiences using geo-tagged, user-generated multimedia content. As the integration of location-based search with social networking websites assists local advertisers in targeting potential users easily, its demand among the end users will increase significantly over the next few years.

Segmentation by technology and analysis of the enterprise LBS market

• Indoor LBS
• Outdoor LBS

The indoor LBS segment dominates the enterprise LBS market and is expected to grow at a phenomenal CAGR of close to 68% by the end of the forecast period. Large retail vendors were the first to adopt this technology.  With increased Wi-Fi coverage and the fast deployment of 3G and 4G mobile networks, indoor tracking has become much easier. Indoor LBS also helps to improve business processes and augment sales and are therefore being used across different industry verticals to target specific consumers. 

Competitive landscape and key vendors

The enterprise LBS market in Southeast Asia is a highly competitive one with many stakeholders like device providers, map providers, advertisers, platform providers, app developers, and mobile operators to name a few. This market is growing quite fast with the entry of new players and their introduction of innovative solutions. Enterprise LBS has now become an alternative to advertising on the web and in print. Many vendors are investing in LBS solutions and also collaborating with malls and universities to enhance coverage.

Key vendors in the market are -

• Foursquare
• HERE
• Google
• Singtel
• TomTom

Other vendors in the market include Advanced Info Service, Burpple, Celcom Axiata Berhad, Digi Telecommunications, Global Telecom, HungryGoWhere (Singtel), IndoorAtlas, Insiteo, Micello, Picky, PT Indosat, PT XL Axiata, Qualcomm Technologies, Ruckus Wireless, ShowNearby, Smart Communications, Telkomsel (Singtel), Total Access Communication, U Mobile, Waze (Google), Yelp, and YOOSE.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the enterprise LBS market in Southeast Asia?
• What are the key market trends impacting the growth of the enterprise LBS market in Southeast Asia?
• What are the challenges to market growth?
• Who are the key vendors in the enterprise LBS market in Southeast Asia?
• What are the market opportunities and threats faced by the vendors in the enterprise LBS market in Southeast Asia?
• Trending factors influencing the market shares in Southeast Asia.
• What are the key outcomes of the five forces analysis of the enterprise LBS market in Southeast Asia?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global LBS Market 2015-2019
• Indoor LBS Market in Western Europe 2015-2019
• Global LBS Market in Healthcare Industry 2015-2019
• Global LBS Platform Market 2015-2019

LBS provides location-based information services that can be accessed by mobile devices with the help of a mobile network and the GPS. The key features of LBS include real-time tracking, real-time directions, friend finders, location-based social networking, location-based advertising, discovering places, and location-induced searches. LBS services also include parcel tracking and vehicle tracking services. It also includes mobile commerce when taking the form of coupons or advertising, which are then directed at customers based on their location.

The report, enterprise LBS market in SEA, is part of Technavio’s ICT research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as automatic identification system, cloud computing, data center, enterprise application, IT security, ITO and BPO, and product lifecycle management. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.