Indoor LBS Market in SEA 2016-2020

Market outlook of the indoor LBS market in SEA

Technavio’s market research analyst predicts the indoor location-based services (LBS) market in SEA to grow at a profound CAGR of around 90% during the forecast period. The advent of proximity-based mobile marketing and advertising solutions is envisaged to act as the primary growth driver for this market. Proximity-based solutions not only provide relevant offers and information to customers but also help companies to track data regarding people at different venues and locations. It also assists in discovering common traffic patterns, so as to understand and analyze the consumers' buying behavior.

The rising popularity of smartphones is anticipated to drive market growth during the forecast period. The advent of mobile internet connections that provide real-time information and context-aware services by leveraging cloud technology is expected to augment customer engagement. This increase in the customers’ engagement is predicted to bolster the retailers’ sales during the forecast period.

Segmentation by industry and analysis of the indoor LBS market in SEA by product

• Retail
• Aviation
• Healthcare
• Government organizations

Technavio market research analysts estimate the retail segment to account for more than 60% of the total market share during the forecast period of 2016 to 2020. Much of this growth can be attributed to the introduction of navigation and product details by retailers, which helps customers to make better purchase decisions.  

Competitive landscape and key vendors

The indoor LBS market includes many stakeholders such as application developers, map providers, data providers, platform providers, location-aware application, and media providers. The development of innovative LBS solutions such as the use of LED fixtures automatically increases customer demand. Consequently, many businesses across industries are deploying indoor LBS, which in turn is leading to increased competition among vendors.

The key vendors in this market are -

• HERE
• Sprooki
• Ruckus Wireless
• Yoose
• Google

Other prominent vendors in the market include Cartogram, Foursquare, IndoorAtlas, Insiteo, Micello, Near (AdNear) , Qualcomm IZat, and Shopkick.

Growth drivers, upcoming trends, and challenges: Indoor LBS

Upcoming trends such as the introduction of LBS with LED fixtures are rapidly gaining popularity as they are highly cost effective. The chips manufactured by lighting companies are embedded into LED-based overhead lights, which are used in offices and big-box stores. These chips communicate with the consumers’ smartphones and use sensors to track their movement inside a store. This service helps the shoppers to locate a product easily.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the indoor LBS market in SEA. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the indoor LBS market in SEA?
• What are the key market trends impacting the growth of the indoor LBS market in SEA?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the indoor LBS market in SEA?
• What are the key outcomes of the five forces analysis of the indoor LBS market in SEA?

Related reports

Global Indoor LBS Market 2015-2019