Athleisure Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Japan, China, UK, Germany - Size and Forecast 2023-2027

Published: Nov 2022 Pages: 160 SKU: IRTNTR43576

Athleisure Market Size and Forecast Report 2023-2027:

The Athleisure market is projected to reach a value of USD 603.61 billion in 2027 with a CAGR of 7.15% between 2022 and 2027. The growth of the market depends on several factors, including the growing prominence of online shopping, the increasing adoption of fitness initiatives by corporates, and the rise and evolution of the athleisure movement.

The online distribution channel is experiencing a faster growth rate than the offline distribution channel. Leading the charge in this space are two major players, Amazon.com and eBay Inc. E-commerce platforms offer a wide range of products from various brands, and the trend of online retailing is expected to continue to gain traction, particularly in developing countries. This shift is already being observed in countries such as the US, the UK, Japan, and India, where athleisure wear manufacturers such as Nike and Adidas are increasing their focus on online distribution and sales. The increasing penetration of the Internet is fueling strong e-commerce activities across regions, and e-commerce platforms are also able to offer personalized shopping assistance and suggestions for products to customers.

What will be the size of the Market During the Forecast Period?

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Athleisure Market Dynamics

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Driver

The market growth is being significantly driven by the increasing prominence of online shopping. The trend of online retailing, particularly in developing countries, is expected to significantly boost the sales of athleisure through this channel during the forecast period. This is more evident in countries such as the US, the UK, Japan, and India, where athleisure wear manufacturers such as Nike and Adidas are increasingly shifting to online distribution and sale of their products. Strong e-commerce activities across regions are being fueled by the growing penetration of the internet. Additionally, e-commerce platforms provide personalized shopping assistance and recommendations to customers.

Moreover, the online distribution channel enables vendors to offer substantial discounts directly to customers as it eliminates the costs associated with operating physical stores, employing sales personnel, and physical merchandising. As a result, the online segment is expected to witness a year-over-year growth rate during the forecast period.

Key Trends

One of the major trends in the industry is the increasing popularity of denim athleisure. This trend has prompted several denim manufacturers to incorporate luxury athleisure designs into their products. For example, Levi Strauss has recently launched a new line of stretch jeans and set up a research lab to explore new ways to produce stretchy pants. Many other luxury fitness wear denim manufacturers have followed suit, leading to numerous collaborations and partnerships.

To produce stretchy versions of traditional jeans, many manufacturers have adopted the concept of using elastane and lycra materials. Companies such as AEO Management offer jeans with different levels of stretch according to the customer's preferences. Thus, the growing popularity of denim athleisure is expected to drive market growth and trends during the forecast period.

Key Challenge

Increasing competition from the unorganized sector is the major challenge impeding market growth. The increased presence of local and unorganized vendors hampers the growth of the market. Local and unorganized vendors have become popular because of their competitive pricing. Cost-effective products offered by local and unorganized vendors have hampered revenue generated by major vendors. Local vendors are also occupying the shelf area of athleisure brands in supermarkets. Owing to the lack of brand loyalty, customers switch from one brand to another.

The market is highly fragmented because of the presence of several local, regional, and international vendors. This characteristic may impede the market growth. Low entry barriers for prospective players enhance the bargaining power of buyers. Market vendors range from multinational companies that offer an array of products on a global scale to small and medium-sized unorganized entities that focus on a single product line. Currently, intense price competition from local and unorganized vendors is a major challenge that will hinder the growth of the market during the forecast period.

Customer Landscape

The market trends and analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Who are the Major Market Players?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Nike Inc. - The company offers athleisure products such as pants, shorts, t-shirts as its key offering. 

The market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Adidas AG
  • ALALA
  • ALO LLC
  • American Eagle Outfitters Inc
  • Carbon38 Inc.
  • EYSOM LLC
  • Gap Inc.
  • H & M Hennes & Mauritz GBC AB
  • lululemon athletica Inc.
  • Michi Design Inc.
  • New Balance Athletics Inc.
  • Outdoor Voices Inc.
  • P.E Nation International
  • Rhone Apparel Inc
  • Sweaty Betty Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Market?

The market share growth of the mass athleisure segment will be significant during the forecast period. The rising demand for athleisure clothing among millennials across the world is one of the major factors driving the growth of this segment. Footwear and bottom wear are the major purchase categories in the mass athleisure segment, with demand mainly coming from female buyers. According to a recent trend, an increasing number of consumers are switching to comfortable and presentable clothing for work from home, grocery shopping, and social media appearances. These products also match consumer's fashion standards with comfort.

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The mass athleisure segment was valued at USD 254.46 billion in 2017 and continue to grow until 2021Over the last decade, specialty stores have witnessed steady growth. These stores help increase sales by allowing vendors to offer a wide assortment of mass athleisure products to customers. Vendors rely on such retail stores and plan their budgets for marketing, advertising, and promotional activities to enhance their product and brand visibility among customers. The abovementioned factors may propel the growth of the mass athleisure segment during the forecast period.

The premium segment is poised to experience substantial growth during the forecast period. The strong growth of this segment is driven by increasing consumer purchasing power and changing preferences, which have been influenced by growing partnerships between premium athleisure brands and celebrities. The adoption of premium athleisure wear among young people is increasing significantly. The fashion industry has become more liberal, thanks to street style stars, fashion bloggers, and social media, particularly applications like Instagram, Twitter, and Snapchat, which have a strong influence on consumers' adoption of premium athleisure wear. Additionally, the growth in adoption rates is being accelerated by continuous innovations in athleisure clothing designs and materials. As the number of users grows, vendors like Carbon38, Lululemon Athletica, and other luxury brands are entering the market.

Which are the Key Regions for the Market?

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North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The athleisure market in North America is expected to grow at a healthy rate during the forecast period. Denim apparel has traditionally dominated the market in countries such as the US, Canada, and Mexico. However, the rising number of celebrity endorsements for athleisure wear is influencing millennials and the GenX population in the region to adopt such clothing. Furthermore, increasing initiatives by corporate houses in opening gymnasiums and fitness centers within office premises are encouraging employees to choose athleisure wear to cater to both their casual and athletic wear requirements. These developments are driving the growth of the market in the region.

Segment Overview

The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook (USD Billion, 2017 - 2027)
    • Mass athleisure
    • Premium athleisure
  • Distribution Channel Outlook (USD Billion, 2017 - 2027)
    • Online
    • Offline
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Athleisure Market Scope

Market Report Coverage

Details

Page number

160

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.15%

Market growth 2023-2027

USD 176.16 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

6.15

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 31%

Key countries

US, Japan, China, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

adidas AG, ALALA, ALO LLC, American Eagle Outfitters Inc, Carbon38 Inc., EYSOM LLC, Gap Inc., H & M Hennes & Mauritz GBC AB, lululemon athletica Inc., Michi Design Inc., New Balance Athletics Inc., Nike Inc., Outdoor Voices Inc., P.E Nation International, Rhone Apparel Inc, Sweaty Betty Ltd., Columbia Sportswear Co, PUMA SE, Under Armour Inc., and VF Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our market growth and forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the industry across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global athleisure market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global athleisure market 2017 - 2021 ($ billion)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Mass athleisure - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Mass athleisure - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Mass athleisure - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Mass athleisure - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Mass athleisure - Year-over-year growth 2022-2027 (%)
    • 6.4 Premium athleisure - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Premium athleisure - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Premium athleisure - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Premium athleisure - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Premium athleisure - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 42: Market opportunity by Product ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 43: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 45: Chart on Comparison by Distribution Channel
      • Exhibit 46: Data Table on Comparison by Distribution Channel
    • 7.3 Online - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.4 Offline - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 55: Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 UK - Market size and forecast 2022-2027
      • Exhibit 85: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 101: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 104: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 105: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 106: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 107: Matrix on vendor position and classification
            • 12.3 adidas AG
              • Exhibit 108: adidas AG - Overview
              • Exhibit 109: adidas AG - Business segments
              • Exhibit 110: adidas AG - Key news
              • Exhibit 111: adidas AG - Key offerings
              • Exhibit 112: adidas AG - Segment focus
            • 12.4 ALALA
              • Exhibit 113: ALALA - Overview
              • Exhibit 114: ALALA - Product / Service
              • Exhibit 115: ALALA - Key offerings
            • 12.5 ALO LLC
              • Exhibit 116: ALO LLC - Overview
              • Exhibit 117: ALO LLC - Product / Service
              • Exhibit 118: ALO LLC - Key offerings
            • 12.6 American Eagle Outfitters Inc
              • Exhibit 119: American Eagle Outfitters Inc - Overview
              • Exhibit 120: American Eagle Outfitters Inc - Business segments
              • Exhibit 121: American Eagle Outfitters Inc - Key offerings
              • Exhibit 122: American Eagle Outfitters Inc - Segment focus
            • 12.7 Carbon38 Inc.
              • Exhibit 123: Carbon38 Inc. - Overview
              • Exhibit 124: Carbon38 Inc. - Product / Service
              • Exhibit 125: Carbon38 Inc. - Key offerings
            • 12.8 Columbia Sportswear Co
              • Exhibit 126: Columbia Sportswear Co - Overview
              • Exhibit 127: Columbia Sportswear Co - Business segments
              • Exhibit 128: Columbia Sportswear Co - Key news
              • Exhibit 129: Columbia Sportswear Co - Key offerings
              • Exhibit 130: Columbia Sportswear Co - Segment focus
            • 12.9 EYSOM LLC
              • Exhibit 131: EYSOM LLC - Overview
              • Exhibit 132: EYSOM LLC - Product / Service
              • Exhibit 133: EYSOM LLC - Key offerings
            • 12.10 H and M Hennes and Mauritz GBC AB
              • Exhibit 134: H and M Hennes and Mauritz GBC AB - Overview
              • Exhibit 135: H and M Hennes and Mauritz GBC AB - Business segments
              • Exhibit 136: H and M Hennes and Mauritz GBC AB - Key news
              • Exhibit 137: H and M Hennes and Mauritz GBC AB - Key offerings
              • Exhibit 138: H and M Hennes and Mauritz GBC AB - Segment focus
            • 12.11 lululemon athletica Inc.
              • Exhibit 139: lululemon athletica Inc. - Overview
              • Exhibit 140: lululemon athletica Inc. - Business segments
              • Exhibit 141: lululemon athletica Inc. - Key offerings
              • Exhibit 142: lululemon athletica Inc. - Segment focus
            • 12.12 Michi Design Inc.
              • Exhibit 143: Michi Design Inc. - Overview
              • Exhibit 144: Michi Design Inc. - Product / Service
              • Exhibit 145: Michi Design Inc. - Key offerings
            • 12.13 New Balance Athletics Inc.
              • Exhibit 146: New Balance Athletics Inc. - Overview
              • Exhibit 147: New Balance Athletics Inc. - Product / Service
              • Exhibit 148: New Balance Athletics Inc. - Key offerings
            • 12.14 Nike Inc.
              • Exhibit 149: Nike Inc. - Overview
              • Exhibit 150: Nike Inc. - Business segments
              • Exhibit 151: Nike Inc. - Key news
              • Exhibit 152: Nike Inc. - Key offerings
              • Exhibit 153: Nike Inc. - Segment focus
            • 12.15 Outdoor Voices Inc.
              • Exhibit 154: Outdoor Voices Inc. - Overview
              • Exhibit 155: Outdoor Voices Inc. - Product / Service
              • Exhibit 156: Outdoor Voices Inc. - Key offerings
            • 12.16 P.E Nation International
              • Exhibit 157: P.E Nation International - Overview
              • Exhibit 158: P.E Nation International - Product / Service
              • Exhibit 159: P.E Nation International - Key offerings
            • 12.17 PUMA SE
              • Exhibit 160: PUMA SE - Overview
              • Exhibit 161: PUMA SE - Business segments
              • Exhibit 162: PUMA SE - Key news
              • Exhibit 163: PUMA SE - Key offerings
              • Exhibit 164: PUMA SE - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 165: Inclusions checklist
                • Exhibit 166: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 167: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 168: Research methodology
                • Exhibit 169: Validation techniques employed for market sizing
                • Exhibit 170: Information sources
              • 13.5 List of abbreviations
                • Exhibit 171: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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