Audience Analytics Market by Application and Geography - Forecast and Analysis 2022-2026

The audience analytics market share is expected to increase by USD 3.86 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.15%.

This audience analytics market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers audience analytics market segmentation by application (sales and marketing management, customer experience engagement, and competitive intelligence) and geography (North America, Europe, APAC, Middle East and Africa, and South America). The audience analytics market report also offers information on several market vendors, including 3DiVi Inc, Adobe Inc., Akamai Technologies Inc., Alfi Inc, AlmondNet Inc, Alphabet Inc., Bosch Rexroth AG, Brandchats, Brandwatch, CabinetM Inc, Comscore Inc., Emplifi Inc, FiscOwl LLC, Flytxt, International Business Machines Corp., Lotame Solutions Inc., Oracle Corp., Ormax Media Pvt Ltd, Quividi, SAS Institute Inc., Sightcorp BV, StoryFit, Telmar Group Inc, and Verimatrix Inc. among others.

What will the Audience Analytics Market Size be During the Forecast Period?

Download Report Sample to Unlock the Audience Analytics Market Size for the Forecast Period and Other Important Statistics

 

Audience Analytics Market: Key Drivers, Trends, and Challenges

The rising penetration of mobile computing devices is notably driving the audience analytics market growth, although factors such as shortage of skilled analytics professionals and high attrition rate may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the audience analytics industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Audience Analytics Market Driver

One of the key factors driving growth in the audience analytics market is the rising penetration of mobile computing devices. The increasing penetration of mobile devices has had a positive impact on the growth of the global audience analytics market. The adoption of mobile devices and tablets is increasing significantly worldwide. Though several e-commerce vendors offered their services through websites initially, the increasing penetration of mobile devices has encouraged them to develop their own mobile-compatible applications (apps) to enhance the customer experience. The increasing penetration of mobile computing devices, such as smartphones and tablets, is attributed to factors such as growing digital literacy, increasing per capita income, the growing availability of low-cost smartphones, and rising Internet penetration. Such factors are expected to drive the growth of the market in focus.

Key Audience Analytics Market Trend

The recent developments are an audience analytics market trend that is expected to have a positive impact in the coming years. The global audience analytics market is witnessing an increasing number of new product launches. Such new developments will motivate end-users to adopt audience analytics solutions. In June 2022, Alfi Inc announced the launch of artificial intelligence (AI) audience analytics, a highly disruptive solution aimed at addressing significant issues related to measuring digital out-of-home (DOOH) audiences and campaign outcomes. In October 2021, Ormax Media Pvt Ltd announced the launch of a new audience analytics tool, Ormax Televate. The tool is designed to help TV channels identify a focused and consumer-centric strategy for viewership growth based on insightful data on parameters built through Ormax Media's work in the television industry. Such developments are expected to fuel the growth of the market in focus.

Key Audience Analytics Market Challenge

The shortage of skilled analytics professionals and high attrition rate will be a major challenge for the audience analytics market during the forecast period. Data analytics confer tremendous benefits to organizations, but it requires educated and qualified professionals with relevant experience in logical and analytical thinking, along with domain expertise. However, there is a shortage of such skilled analytics professionals, including mathematicians, statisticians, data scientists, and data analysts. The demand for data analytics is higher than the availability of data analytics professionals. This may make it difficult for vendors of audience analytics solutions to fulfill the growing needs of the client base, which can impede the growth of the market.

This audience analytics market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global audience analytics market as a part of the global application software market within the global IT software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the audience analytics market during the forecast period.

Who are the Major Audience Analytics Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

• 3DiVi Inc
• Adobe Inc.
• Akamai Technologies Inc.
• Alfi Inc
• AlmondNet Inc
• Alphabet Inc.
• Bosch Rexroth AG
• Brandchats
• Brandwatch
• CabinetM Inc
• Comscore Inc.
• Emplifi Inc
• FiscOwl LLC
• Flytxt
• International Business Machines Corp.
• Lotame Solutions Inc.
• Oracle Corp.
• Ormax Media Pvt Ltd
• Quividi
• SAS Institute Inc.
• Sightcorp BV
• StoryFit
• Telmar Group Inc
• Verimatrix Inc.

 

This statistical study of the audience analytics market encompasses successful business strategies deployed by the key vendors. The audience analytics market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• Adobe Inc. - Adobe Inc. is a public company headquartered in the US. It is a global company generating $15,785 million in revenues and has around 25,988 employees. Its revenue from the global audience analytics market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company. 
• Adobe Inc. - The company offers Adobe Audience Manager AAM which is a powerful data management platform that helps customers build unique audience profiles from first-party, second-party, or partner and third-party data integrations. 

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The audience analytics market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Audience Analytics Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the audience analytics market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Audience Analytics Market?

For more insights on the market share of various regions Request PDF Sample now!

44% of the market’s growth will originate from North America during the forecast period. The US is the key market for audience analytics in North America. Market growth in this region will be faster than the growth of the market in regions.

The increased penetration of the Internet, as well as live streaming services, companies, and industries in the region, will facilitate the audience analytics market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 in 2020 adversely affected the business activities of most companies and industries as well as the overall economy of the region. The surge in the number of COVID-19 cases in various countries in the region compelled governments to introduce emergency legislation, which led to the shutdown of enterprises across different industry verticals, including retail, media, entertainment, and others. The ramping up of COVID-19 vaccination drives in the region in 2021 led to the resumption of business activities as well as the reopening of production units and office premises by end-user industries, such as automotive, retail, media and entertainment, and others, which will have a positive impact on the growth of the regional audience analytics market during the forecast period.

What are the Revenue-generating Application Segments in the Audience Analytics Market?

To gain further insights on the market contribution of various segments Request PDF Sample

The audience analytics market share growth by the sales and marketing management segment will be significant during the forecast period. One of the key drivers of the global audience analytics market is the demand from sales and marketing teams across industry verticals to analyze the audience (customer base) to improve sales and marketing processes. By using audience analytics, end-users can gauge the level of engagement and obtain a detailed understanding of the viewers' thoughts and motivations. Thus, the use of audience analytics solutions in understanding consumer behavior will boost the growth of the sales and marketing management segment of the global audience analytics market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the audience analytics market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Audience Analytics Market Scope
Report Coverage	Details
Page number	129
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 11.15%
Market growth 2022-2026	$ 3.86 billion
Market structure	Fragmented
YoY growth (%)	9.07
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 44%
Key consumer countries	US, China, India, Germany, and UK
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	3DiVi Inc, Adobe Inc., Akamai Technologies Inc., Alfi Inc, AlmondNet Inc, Alphabet Inc., Bosch Rexroth AG, Brandchats, Brandwatch, CabinetM Inc, Comscore Inc., Emplifi Inc, FiscOwl LLC, Flytxt, International Business Machines Corp., Lotame Solutions Inc., Oracle Corp., Ormax Media Pvt Ltd, Quividi, SAS Institute Inc., Sightcorp BV, StoryFit, Telmar Group Inc, and Verimatrix Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request PDF sample

What are the Key Data Covered in this Audience Analytics Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive audience analytics market growth during the next five years
• Precise estimation of the audience analytics market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the audience analytics industry across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of audience analytics market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch