Audio and Video Editing Software Market by End-user, Device, and Geography - Forecast and Analysis 2023-2027

Published: Nov 2022

Pages: 167

SKU: IRTNTR41027

Snapshot

Audio and Video Editing Software Market Forecast 2023-2027

The audio and video editing software market size is forecast to increase by USD 1,486.21 million, at a CAGR of 6.38% between 2023 and 2028.

The growth of the market depends on several factors, including the increase in the rate of content generation and the rise of OTT platforms, the strategic partnerships and collaborations between market participants, and the decrease in prices of audio and video editing software. It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will the Size of the Audio and Video Editing Software Market be During the Forecast Period?

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Market Dynamics

The increase in content generation and the rise of OTT platforms are notably driving the market growth, although factors such as an increase in the use of open-source and free editing software may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market.

Key Driver

The increase in content generation and the rise of OTT platforms are the key factors driving the global market growth. Content generation refers to maintaining and updating websites, blogging, videography, online commentary, maintaining social media accounts, and editing and distributing digital content. In a digital content file, the information can be stored or published via audio and video files, graphics, or animations and image formats.

The extensive use of social media platforms, such as Facebook, Twitter, Instagram, and YouTube, has created a significant demand for digital content. The users of such social media platforms are creating audio and video files to be shared on these platforms. Digital media consumption is also growing with the increase in the adoption of smartphones and rising Internet speeds. Influencers and digital marketers across these platforms are leveraging editing software to differentiate the content in their channels. Thus, the rise in the consumption and generation of digital content will augment the growth of the market for audio and video editing software during the forecast period.

Key Trend

The shift toward a cloud-based delivery model will fuel the global market growth. Globally, cloud adoption has increased among various industries due to advantages such as reliability, enhanced uptime, enriched IT services, increased flexibility of data access, and improved operational speeds. Moreover, cloud services help organizations from various industries grow their businesses. Owing to such benefits of cloud solutions, various audio and video editing software companies are developing cloud-based audio and video editing software.

Adobe has developed Creative Cloud, which can be used on mobile and desktop devices. The company is offering these cloud solutions on a subscription basis, and it lets customers pay as per their use. The company states that there has been an increase in the number of subscribers due to the adoption of this model. Thus, the shift toward a cloud-based delivery model is expected to support the growth of the market during the forecast period.

An increase in the use of open-source and free editing software is a major challenge to the global market growth. The purchase of audio and video editing applications in the current market is through a single perpetual license or subscription-based model. Most startups and SMEs are price-conscious buyers as they cannot afford expensive commercial software. The purchase of the software requires an initial substantial investment. To save on this expense, various SMEs and non-professional users look for free and open-source software.

SMEs are adopting open-source software as it is more transparent, reliable, and cost-effective. Developers have code visibility and can refer to the source code to locate bugs, explore security vulnerabilities, and understand the interaction of the code with machines. Also, organizations can modify open-source applications as per their requirements at no cost. Thus, the increase in the use of open-source or free audio and video editing software is expected to limit the market's growth during the forecast period.

Key Market Customer Landscape

Our analysis of the Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, Canada, China, Japan, Germany, and the UK. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.

Global Market Customer Landscape

Who are the Major Audio and Video Editing Software Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market

Acon AS - The company offers audio and video editing software that is used for restoring and recording high-quality audio from LP or audio/video tapes to CDs. Also, the company offers other products, including applications, plug-in suites, and plug-ins.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including :

Qualitative and quantitative market research and growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. In market growth analysis and market forecasting, data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Market?

The market share growth by the commercial segment will be significant during the forecast period. The commercial end-user segment consists of all end-users that use audio and video editing applications for commercial purposes. This includes the media and entertainment industry, enterprises, digital marketing agencies, and the advertising industry.

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The commercial segment showed a gradual increase in market share with USD 2,650.13 million in 2017 and continued to grow by 2021. The commercial end-user segment of the global market is expected to witness a moderate growth rate during the forecast period due to the growth of the film industry and the over-the-top (OTT) video streaming industry, as well as the increase in the number of digital marketing firms and advertising agencies. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.

The growth of this segment is primarily attributed to the increasing adoption of Audio and Video Editing Software, which is driven by an increase in the global demand for the industry.

Which are the Key Regions for the Market?

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North America is projected to contribute 42% of market growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

North America is the largest region in terms of market size due to the demand for editing software from the media and entertainment industry. The US is the major revenue contributor to the market in this region. Hollywood is the largest film industry in the world, which is home to several prominent film production houses, digital media agencies, and animation studios. The US witnesses a higher demand for audio and video editing applications than the other countries in the region.

Segment Overview

Our report forecasts revenue growth at global, regional & country levels and provides a market research report analysis of the latest market trends and analysis and growth opportunities from 2017 to 2027.

End-user Outlook (USD Million, 2017 - 2027)
- Commercial
- Personal

Device Outlook (USD Million, 2017 - 2027)
- Laptop/Desktop
- Mobile

Region Outlook (USD Million, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Argentina
  - Brazil
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Market Analyst Overview

The market is a dynamic landscape characterized by constant product launches and innovations. The competitive rivalry among market players is intensified by the threat of new entrants and substitution, driving companies to leverage Porter's Five Forces framework for strategic decision-making including Threat of New Entry, Threat of Substitution, Supplier Bargaining Power, Buyer Bargaining Power. In this active environment, companies strive to be cutting-edge innovators, constantly emerging in new quadrants of the market. They develop product and business strategies to stay ahead, offering key benefits to stakeholders.

Research methodologies, including primary and secondary research, are crucial for gathering insights. Subject matter experts, C-level executives, procurement managers, production managers, technical personnel, distributors, and key opinion leaders contribute valuable perspectives. Data from secondary research sources such as industrial magazines, association findings, and government websites complement primary research efforts. The research period spans an extensive duration to ensure comprehensive coverage of segments and market trends. The strategic management framework incorporates tools like the portfolio matrix to assess product positioning. Ultimately, the market thrives on innovation, strategic planning, and insights gathered through robust research methodologies.

Audio and Video Editing Software Market Scope

Report Coverage	Details
Page number	167
Base year	2022
Historical year	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 6.38%
Market growth 2023-2027	USD 1,486.21 million
Market structure	Fragmented
YoY growth (%)	6.02
Regional analysis	North America, Europe, APAC, South America, and the Middle East and Africa
Performing market contribution	North America at 42%
Key consumer countries	US, Canada, China, Japan, Germany, and UK
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Acon AS, Adobe Inc., Animoto Inc., Apple Inc., Autodesk Inc., Avid Technology Inc., Blackmagic Design Pty. Ltd., Corel Corp., CyberLink Corp., Flowplayer AB, KineMaster Corp., MAGIX Software GmbH, Microsoft Corp., Movavi Software Ltd., Online Media Technologies Ltd., Sony Group Corp., Steinberg Media Technologies GmbH, TechSmith Corp., WeVideo Inc., and Wondershare Technology Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the market and its contribution to the parent market.
Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
Growth of the market industry across North America, Europe, APAC, South America, and the Middle East and Africa
A thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
Comprehensive market analysis and report of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Device
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global audio and video editing software market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global audio and video editing software market 2017 - 2021 ($ million)

4.2 End-user Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

4.3 Device Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Device Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

6.1 Market segments
- Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)

6.2 Comparison by End-user
- Exhibit 32: Chart on Comparison by End-user
- Exhibit 33: Data Table on Comparison by End-user

6.3 Commercial - Market size and forecast 2022-2027
- Exhibit 34: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Commercial - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Commercial - Year-over-year growth 2022-2027 (%)

6.4 Personal - Market size and forecast 2022-2027
- Exhibit 38: Chart on Personal - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Personal - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Personal - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Personal - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by End-user
- Exhibit 42: Market opportunity by End-user ($ million)

7 Market Segmentation by Device

7.1 Market segments
- Exhibit 43: Chart on Device - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Device - Market share 2022-2027 (%)

7.2 Comparison by Device
- Exhibit 45: Chart on Comparison by Device
- Exhibit 46: Data Table on Comparison by Device

7.3 Laptop/Desktop - Market size and forecast 2022-2027
- Exhibit 47: Chart on Laptop/Desktop - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Data Table on Laptop/Desktop - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Chart on Laptop/Desktop - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Laptop/Desktop - Year-over-year growth 2022-2027 (%)

7.4 Mobile - Market size and forecast 2022-2027
- Exhibit 51: Chart on Mobile - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on Mobile - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on Mobile - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Mobile - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Device
- Exhibit 55: Market opportunity by Device ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 57: Chart on Market share by geography 2022-2027 (%)
- Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 59: Chart on Geographic comparison
- Exhibit 60: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2022-2027
- Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.4 Europe - Market size and forecast 2022-2027
- Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027
- Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 China - Market size and forecast 2022-2027
- Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

9.10 Canada - Market size and forecast 2022-2027
- Exhibit 89: Chart on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 90: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 91: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on Canada - Year-over-year growth 2022-2027 (%)

9.11 Germany - Market size and forecast 2022-2027
- Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.12 UK - Market size and forecast 2022-2027
- Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.13 Japan - Market size and forecast 2022-2027
- Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)

9.14 Market opportunity by geography
- Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 106: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 108: Overview on factors of disruption

11.4 Industry risks
- Exhibit 109: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 110: Vendors covered

12.2 Market positioning of vendors
- Exhibit 111: Matrix on vendor position and classification

12.3 Acon AS
- Exhibit 112: Acon AS - Overview
- Exhibit 113: Acon AS - Product / Service
- Exhibit 114: Acon AS - Key news
- Exhibit 115: Acon AS - Key offerings

12.4 Adobe Inc.
- Exhibit 116: Adobe Inc. - Overview
- Exhibit 117: Adobe Inc. - Business segments
- Exhibit 118: Adobe Inc. - Key news
- Exhibit 119: Adobe Inc. - Key offerings
- Exhibit 120: Adobe Inc. - Segment focus

12.5 Animoto Inc.
- Exhibit 121: Animoto Inc. - Overview
- Exhibit 122: Animoto Inc. - Product / Service
- Exhibit 123: Animoto Inc. - Key offerings

12.6 Apple Inc.
- Exhibit 124: Apple Inc. - Overview
- Exhibit 125: Apple Inc. - Business segments
- Exhibit 126: Apple Inc. - Key news
- Exhibit 127: Apple Inc. - Key offerings
- Exhibit 128: Apple Inc. - Segment focus

12.7 Autodesk Inc.
- Exhibit 129: Autodesk Inc. - Overview
- Exhibit 130: Autodesk Inc. - Product / Service
- Exhibit 131: Autodesk Inc. - Key news
- Exhibit 132: Autodesk Inc. - Key offerings

12.8 Avid Technology Inc.
- Exhibit 133: Avid Technology Inc. - Overview
- Exhibit 134: Avid Technology Inc. - Product / Service
- Exhibit 135: Avid Technology Inc. - Key offerings

12.9 Blackmagic Design Pty. Ltd.
- Exhibit 136: Blackmagic Design Pty. Ltd. - Overview
- Exhibit 137: Blackmagic Design Pty. Ltd. - Product / Service
- Exhibit 138: Blackmagic Design Pty. Ltd. - Key offerings

12.10 Corel Corp.
- Exhibit 139: Corel Corp. - Overview
- Exhibit 140: Corel Corp. - Product / Service
- Exhibit 141: Corel Corp. - Key offerings

12.11 CyberLink Corp.
- Exhibit 142: CyberLink Corp. - Overview
- Exhibit 143: CyberLink Corp. - Product / Service
- Exhibit 144: CyberLink Corp. - Key offerings

12.12 Flowplayer AB
- Exhibit 145: Flowplayer AB - Overview
- Exhibit 146: Flowplayer AB - Product / Service
- Exhibit 147: Flowplayer AB - Key offerings

12.13 MAGIX Software GmbH
- Exhibit 148: MAGIX Software GmbH - Overview
- Exhibit 149: MAGIX Software GmbH - Product / Service
- Exhibit 150: MAGIX Software GmbH - Key offerings

12.14 Microsoft Corp.
- Exhibit 151: Microsoft Corp. - Overview
- Exhibit 152: Microsoft Corp. - Business segments
- Exhibit 153: Microsoft Corp. - Key news
- Exhibit 154: Microsoft Corp. - Key offerings
- Exhibit 155: Microsoft Corp. - Segment focus

12.15 Sony Group Corp.
- Exhibit 156: Sony Group Corp. - Overview
- Exhibit 157: Sony Group Corp. - Business segments
- Exhibit 158: Sony Group Corp. - Key offerings
- Exhibit 159: Sony Group Corp. - Segment focus

12.16 Steinberg Media Technologies GmbH
- Exhibit 160: Steinberg Media Technologies GmbH - Overview
- Exhibit 161: Steinberg Media Technologies GmbH - Product / Service
- Exhibit 162: Steinberg Media Technologies GmbH - Key offerings

12.17 Wondershare Technology Co. Ltd.
- Exhibit 163: Wondershare Technology Co. Ltd. - Overview
- Exhibit 164: Wondershare Technology Co. Ltd. - Product / Service
- Exhibit 165: Wondershare Technology Co. Ltd. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 166: Inclusions checklist
- Exhibit 167: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 168: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 169: Research methodology
- Exhibit 170: Validation techniques employed for market sizing
- Exhibit 171: Information sources

13.5 List of abbreviations
- Exhibit 172: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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