Test and Measurement Market in Australia 2016-2020

Overview of the test and measurement market in Australia

Market research analysts at Technavio have predicted that the test and measurement market in Australia will grow steadily during the forecast period and will post a CAGR of almost 6% by 2020. The construction industry in Australia constitutes for almost 9% of the total workforce and is the third-largest industry in the country. An increase in income, growth in population, technological advances, and low-interest rates from banks have accelerated the demand for construction activities in this region. Moreover, government policies, such as land allocation, industrial and planning, and land allocation policies will also fuel construction activities. Engineering construction will contribute to the largest share of the construction sector and will be followed by the residential and non-residential building sectors. This increased investments in the construction industry will propel the demand for machinery manufacturing and construction equipment, which will, in turn, drive the demand for measuring tools and testing equipment in the coming years.

The region has witnessed an exponential increase in the number of internet users in the recent years. The high smartphone penetration will lead to an increase in demand for high bandwidth speed, which will subsequently result in the demand for the development of 5G networks. 5G uses unused frequency bands and will help in transporting large amounts of data. Recent test solutions developed for 5G applications require wide bandwidths with complex setups, which have the need to be calibrated regularly, fueling the demand for the introduction and adoption of advanced testing and measuring equipment.

Competitive landscape and key vendors

Due to the presence of a several global and regional vendors, this market appears to be fragmented. Vendors have started to focus on offering application-specific products for different types of end-users. Although product differentiation and affordability are the primary strategies adopted by players to gain an edge over their competitors, manufacturing costs of these products are quite high and offering products at a lower price is challenging. As a result, vendors have started investing in R&D to introduce innovative products to help them gain a considerable share of the market.

The leading vendors in the market are -

• Anritsu
• Fluke
• Keysight Technologies
• National Instruments
• Rohde & Schwarz
• Tektronix

The other prominent vendors in the market are Aplab, EXFO, Fastech Telecommunications, Ixia, JDS Uniphase, Qmax Test Equipment, Premier Measurement Solutions, Scientech Technologies, SPX, and Yokogawa Electric.

Segmentation by product and analysis of the test and measurement market in Australia

• GPTE
• Wireless test equipment
• Biomedical test equipment
• Calibration equipment
• Real-time test equipment
• Automated test equipment
• Network testing equipment

According to this market study, the GPTE market segment will account for more than 30% of the total market share by 2020 and will also dominate this market throughout the forecast period. Though power and energy and machine and equipment manufacturing are the two major end-users of GPTE in the region, the coming years will witness an increase in demand from the process manufacturing and aerospace and defense sectors. The increase in government investments in aerospace and defense and the estimated growth of the manufacturing industries will propel the demand for GPTE in the country.

Segmentation by end-user and analysis of the test and measurement market in Australia

• Aerospace and defense
• Communication
• Manufacturing
• Power Utility
• R&D

This market analysis estimates that the manufacturing industry segment dominated the test and measurement instruments market, accounting for more than 29% of the total share of the market during 2015. The next few years will witness an exponential growth of several manufacturing industries such as chemical, steel, and textile industries and will, in turn, drive the growth of the test and measurement market in the region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the test and measurement market in Australia?
• What are the key market trends impacting the growth of the test and measurement market in Australia?
• What are the challenges to market growth?
• Who are the key vendors in the test and measurement market in Australia?
• What are the market opportunities and threats faced by the vendors in the test and measurement market in Australia?
• Trending factors influencing the market shares of Australia.
• What are the key outcomes of the five forces analysis of the test and measurement market in Australia?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Communication Test and Measurement Market 2016-2020
• Global Material Testing Equipment Market 2016-2020
• Global Digital Oscilloscope Market 2015-2019