Automotive Navigation System Market in North America Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

Published: Jan 2022 Pages: 120 SKU: IRTNTR72223

The automotive navigation system market share in North America is expected to increase by 1.57 million units from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 1.99%.

This automotive navigation system market in North America research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers automotive navigation system market segmentation in North America by product (IVS and PND), type (passenger cars and commercial vehicles), and geography (US, Canada, and Mexico). The automotive navigation system market report in North America also offers information on several market vendors, including Aisin Corp., Continental AG, DENSO Corp., Faurecia SE, JVCKENWOOD Corp., Mitsubishi Electric Corp., Pioneer Corp., Renault sas, Robert Bosch GmbH, and TomTom International BV among others.

What will the Automotive Navigation System Market Size in North America be During the Forecast Period?

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Automotive Navigation System Market in North America: Key Drivers, Trends, and Challenges

The preference for onboard navigation systems over external devices is notably driving the automotive navigation system market growth in North America, although factors such as the decline in motor vehicle production may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the automotive navigation system market industry in North America. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Automotive Navigation System Market Driver in North America

One of the key factors driving growth in the automotive navigation system market is the increasing preference for onboard navigation systems over external devices. The increasing preference for using onboard navigation systems such as IVS over external devices such as smartphones will contribute to the growth of the automotive navigation system market in North America. The screens of IVS can range from 5-6 inch display in standard models and up to 17-inch display in luxury car models such as Cadillac Escalade and Tesla's Model S. The screens of smartphones can reflect sunlight glares and even blackout from overheating. However, the display of an embedded navigation system is developed in accordance with external factors such as sunlight glares, heating, and car shaking. Furthermore, the GPS receiver of an IVS has a better capacity for receiving signals from GPS satellites than a smartphone. The benefits of using onboard navigation systems while driving lead to increased preference for these systems over smartphones.

Key Automotive Navigation System Market Trend in North America

The increased usage by logistics companies is another factor supporting the automotive navigation system market share growth. The e-commerce sector in North America has been witnessing tremendous growth in recent years. Due to the growing e-commerce sector in the region, there is increased pressure on e-commerce companies to deliver their products to their customers on time. To make this possible, several e-commerce companies in the region are collaborating with logistic providers for offering business to customer (B2C) delivery. Logistics companies have been expanding their businesses and services by deploying more delivery vehicles to cater to the increased demand and growing number of orders from customers. The automotive navigation system helps logistics companies track and get insights about the estimated time of arrival (ETA) of the orders. The demand for automotive navigation systems from logistics companies has increased in recent years. Therefore, the market is expected to grow during the forecast period.

Key Automotive Navigation System Market Challenge in North America

The decline in motor vehicle production will be a major challenge for the automotive navigation system market during the forecast period. There was a slowdown in automobile production in North America in 2019 which continued in 2020 due to the COVID-19 pandemic. In 2021, many countries across the world emerged from the supply chain challenges posed due to the COVID-19 pandemic. Thus, their automotive manufacturing industries recovered as production levels improved compared to 2020. However, the slowdown continued in major motor vehicle manufacturing countries of North America, such as the US, Canada, and Mexico. For instance, in Canada, there was a decline in the production of cars and light commercial vehicles (LCVs) by 16% in 2021 compared to 2020. The country also had a decline in pro-heavy commercial vehicles (HCVs) production by 9% in 2021 compared to 2020. Similarly, the US and Mexico witnessed a decline in production of pro cars by 16% and 23%, respectively, in 2021 compared to the previous year. Thus, the slowdown in automobile production has adversely affected the regional automotive navigation system market.

This automotive navigation system market in North America analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the automotive navigation system market in North America as a part of the global automotive components and accessories market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the automotive navigation system market in North America during the forecast period.

Who are the Major Automotive Navigation System Market Vendors in North America?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Aisin Corp.
  • Continental AG
  • DENSO Corp.
  • Faurecia SE
  • JVCKENWOOD Corp.
  • Mitsubishi Electric Corp.
  • Pioneer Corp.
  • Renault sas
  • Robert Bosch GmbH
  • TomTom International BV

 

This statistical study of the automotive navigation system market in North America encompasses successful business strategies deployed by the key vendors. The automotive navigation system market in North America is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Aisin Corp. - The company offers the manufacture of navigation systems such as LEXUS voice car navigation system and ISUZU map locator ECU for safe and comfortable mobility in the cars and societies of the future

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The automotive navigation system market in North America forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Automotive Navigation System Market in North America Value Chain Analysis

Our report provides extensive information on the value chain analysis for the automotive navigation system market in North America, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the automotive components and accessories market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Distribution and logistics
  • Marketing and sales
  • Service
  • Industry innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Automotive Navigation System Market in North America?

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76% of the market's growth will originate from the US during the forecast period. The US is the key market for automotive navigation systems in North America. Market growth in this region will be faster than the growth of the market in Mexico.

The penetration of automobiles in the US is very high due to the high purchasing power of people. This will facilitate the automotive navigation system market growth in the US over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Automotive Navigation System Market in North America?

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The automotive navigation system market share growth in North America by the IVS segment will be significant during the forecast period. The adoption of voice assistance technology in IVS has been growing in recent years. This helps to substitute touch-based destination entry and avoid possible distractions. These advancements are expected to contribute to the growth of the market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the automotive navigation system market size in North America and actionable market insights on post COVID-19 impact on each segment.

 

Automotive Navigation System Market Scope in North America

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 1.99%

Market growth 2022-2026

1.57 mn units

Market structure

Fragmented

YoY growth (%)

1.78

Regional analysis

US, Canada, and Mexico

Performing market contribution

US at 76%

Key consumer countries

US, China, Germany, Japan, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Aisin Corp., Continental AG, DENSO Corp., Faurecia SE, JVCKENWOOD Corp., Mitsubishi Electric Corp., Pioneer Corp., Renault sas, Robert Bosch GmbH, and TomTom International BV

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Automotive Navigation System Market Report in North America?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive automotive navigation system market growth in North America during the next five years
  • Precise estimation of the automotive navigation system market size in North America and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the automotive navigation system industry in North America across US, Canada, and Mexico
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of automotive navigation system market vendors in North America

We can help! Our analysts can customize this report to meet your requirements. Get in touch

***1. Executive Summary                         

               **1.1     Market Overview            

                              *Exhibit 01:  Key Finding 1

                              *Exhibit 02:  Key Finding 2

                              *Exhibit 04:  Key Finding 5

                              *Exhibit 05:  Key Finding 6

                              *Exhibit 06:  Key Finding 7

                              *Exhibit 07:  Key Finding 8

***2. Market Landscape             

                   **2.1 Market ecosystem         

                              *2.1.1 Parent Market

                              *Exhibit 08:  Parent market

                              *Exhibit 09:  Market characteristics

               **2.2 Value Chain Analysis          

                              *Exhibit 10:  Value chain analysis: Automotive components and accessories

                              *2.2.1    Inputs

                              *2.2.2    Inbound logistics

                              *2.2.3    Operations

                              *2.2.4    Distribution and logistics

                              *2.2.5    Marketing and sales

                              *2.2.6    Service

                              *2.2.7    Industry innovations

***3. Market Sizing                      

               **3.1 Market definition

                              *Exhibit 11:  Offerings of vendors included in the market definition

               **3.2 Market segment analysis  

                              *Exhibit 12:  Market segments

               **3.3 Market size 2021 

               **3.4 Market outlook: Forecast for 2021 - 2026 

                              *3.4.1Estimating growth rates for emerging and high-growth markets

                              *3.4.2Estimating growth rates for mature markets

                              *Exhibit 13:  North America - Market size and forecast 2021 - 2026 (million units)

                              *Exhibit 14:  North America market: Year-over-year growth 2021 - 2026 (%)

***4. Five Forces Analysis                         

               **4.1 Five Forces Summary         

                              *Exhibit 15:  Five forces analysis 2021 - 2026

               **4.2 Bargaining power of buyers            

                              *Exhibit 16: Bargaining power of the buyer

               **4.3 Bargaining power of suppliers        

                              *Exhibit 17: Bargaining power of the supplier

               **4.4 Threat of new entrants     

                              *Exhibit 18: Threat of new entrants

               **4.5 Threat of substitutes          

                              *Exhibit 19: Threat of substitutes

               **4.6 Threat of rivalry   

                              *Exhibit 20: Threat of rivalry

               **4.7 Market condition 

                              *Exhibit 21: Market condition - Five forces 2021

***5. Market Segmentation by  Product             

                    **5.1 Market segments          

                              *Exhibit 22:  Product- Market share 2021 - 2026 (%)

               **5.2 Comparison by product    

                              *Exhibit 23:  Comparison by Product

               **5.3 IVS - Market size and forecast 2021-2026  

                              *Exhibit 24:  IVS - Market size and forecast 2021-2026 (million units)

                              *Exhibit 25:  IVS - Year-over-year growth 2021-2026 (%)

               **5.4 PND - Market size and forecast 2021-2026               

                              *Exhibit 26:  PND - Market size and forecast 2021-2026 (million units)

                              *Exhibit 27:  PND - Year-over-year growth 2021-2026 (%)

               **5.5 Market opportunity by Product     

                              *Exhibit 28:  Market opportunity by Product

***6 Market Segmentation by Type      

                           **6.1 Market segments  

                              *Exhibit 29:  Type- Market share 2021-2026 (%)

               **6.2 Comparison by Type          

                              *Exhibit 30:  Comparison by Application

               **6.3 Passenger cars - Market size and forecast 2021-2026          

                              *Exhibit 31:  Passenger cars - Market size and forecast 2021-2026 (million units)

                              *Exhibit 32:  Passenger cars - Year-over-year growth 2021-2026 (%)

               **6.4 Commercial vehicles - Market size and forecast 2021-2026              

                              *Exhibit 33:  Commercial vehicles - Market size and forecast 2021-2026 (million units)

                              *Exhibit 34:  Commercial vehicles - Year-over-year growth 2021-2026 (%)

               **6.5 Market opportunity by Type          

                              *Exhibit 35:  Market opportunity by Type

***7. Customer landscape                        

                              *Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

               **7.1 Overview

                              *Exhibit 36:  Customer landscape

***8. Geographic Landscape                    

               **8.1 Geographic segmentation

                              *Exhibit 37:  Market share by geography 2021-2026 (%)

               **8.2 Geographic comparison    

                              *Exhibit 38:  Geographic comparison

               **8.3 US - Market size and forecast 2021-2026   

                              *Exhibit 39:  US - Market size and forecast 2021-2026 (million units)

                              *Exhibit 40:  US - Year-over-year growth 2021-2026 (%)

               **8.4 Canada - Market size and forecast 2021-2026         

                              *Exhibit 41:  Canada - Market size and forecast 2021-2026 (million units)

                              *Exhibit 42:  Canada - Year-over-year growth 2021-2026 (%)

               **8.5 Mexico - Market size and forecast 2021-2026         

                              *Exhibit 43:  Mexico - Market size and forecast 2021-2026 (million units)

                              *Exhibit 44:  Mexico - Year-over-year growth 2021-2026 (%)

               **8.6 Market opportunity by geography

                              *Exhibit 45  Market opportunity by geography (million units)

***9. Drivers, Challenges, and Trends                  

               **9.1 Market drivers      

                              *9.1.1    Increasing preference for onboard navigation systems over external devices

                              *9.1.2    Minimization of vehicle operating cost

                              *9.1.3    Favorable government policies

               **9.2 Market challenges              

                              *9.2.1    Decline in motor vehicle production

                              *9.2.2    Integration of numerous applications in a single navigation system

                              *9.2.3    Complexities associated with customization

                              *Exhibit 46:  Impact of drivers and challenges

               **9.3 Market trends      

                              *9.3.1    Increased usage by logistics companies

                              *9.3.2    Technological improvements to reduce downtime of electric buses

                              *9.3.3    Increase in electronic components in automobiles

***10. Vendor Landscape                         

               **10.1 Overview             

                              *Exhibit 47:  Vendor landscape

               **10.2 Landscape disruption      

                              *Exhibit 48:  Landscape disruption

                              *Exhibit 49: Industry Risk

               **10.3 Competitive landscape   

***11. Vendor Analysis               

               **11.1 Vendors covered              

                              *Exhibit 50: Vendors covered

               **11.2 Market positioning of vendors    

                              *Exhibit 51: ?Market positioning of vendors?

               **11.3 Aisin Corp.          

                              *Exhibit 52:  Aisin Corp. - Overview

                              *Exhibit 53:  Aisin Corp. - Business segments

                              *Exhibit 54:  Aisin Corp. - Key offerings

                              *Exhibit 55:  Aisin Corp. - Segment focus

               **11.4 Continental AG  

                              *Exhibit 56:  Continental AG - Overview

                              *Exhibit 57:  Continental AG - Business segments

                              *Exhibit 58:  Continental AG - Key offerings

                              *Exhibit 59:  Continental AG - Segment focus

               **11.5 DENSO Corp.      

                              *Exhibit 60:  DENSO Corp. - Overview

                              *Exhibit 61:  DENSO Corp. - Business segments

                              *Exhibit 62:  DENSO Corp. - Key offerings

                              *Exhibit 63:  DENSO Corp. - Segment focus

               **11.6 Faurecia SE         

                              *Exhibit 64:  Faurecia SE - Overview

                              *Exhibit 65:  Faurecia SE - Business segments

                              *Exhibit 66:  Faurecia SE - Key offerings

                              *Exhibit 67:  Faurecia SE - Segment focus

               **11.7 JVCKENWOOD Corp.       

                              *Exhibit 68:  JVCKENWOOD Corp. - Overview

                              *Exhibit 69:  JVCKENWOOD Corp. - Business segments

                              *Exhibit 70:  JVCKENWOOD Corp. - Key offerings

                              *Exhibit 71:  JVCKENWOOD Corp. - Segment focus

               **11.8 Mitsubishi Electric Corp.

                              *Exhibit 72:  Mitsubishi Electric Corp. - Overview

                              *Exhibit 73:  Mitsubishi Electric Corp. - Business segments

                              *Exhibit 74:  Mitsubishi Electric Corp. - Key offerings

                              *Exhibit 75:  Mitsubishi Electric Corp. - Segment focus

               **11.9 Pioneer Corp.     

                              *Exhibit 76:  Pioneer Corp. - Overview

                              *Exhibit 77:  Pioneer Corp. - Business segments

                              *Exhibit 78:  Pioneer Corp. - Key offerings

                              *Exhibit 79:  Pioneer Corp. - Segment focus

               **11.10 Renault sas       

                              *Exhibit 80:  Renault sas - Overview

                              *Exhibit 81:  Renault sas - Product and service

                              *Exhibit 82:  Renault sas - Key offerings

               **11.11 Robert Bosch GmbH      

                              *Exhibit 83:  Robert Bosch GmbH - Overview

                              *Exhibit 84:  Robert Bosch GmbH - Business segments

                              *Exhibit 85:  Robert Bosch GmbH - Key offerings

                              *Exhibit 86:  Robert Bosch GmbH - Segment focus

               **11.12 TomTom International BV          

                              *Exhibit 87:  TomTom International BV - Overview

                              *Exhibit 88:  TomTom International BV - Business segments

                              *Exhibit 89:  TomTom International BV - Key offerings

                              *Exhibit 90:  TomTom International BV - Segment focus

***12. Appendix                           

               **12.1 Scope of the report         

                              *12.1.1 ????Market definition

                              *12.1.2 ????Objectives

                              *12.1.3 ????Notes and caveats

               **12.2 Currency conversion rates for US$            

                              *Exhibit 91: ?Currency conversion rates for US$?

               **12.3 Research Methodology   

                              *Exhibit 92: ?Research Methodology

                              *Exhibit 93: ??Validation techniques employed for market sizing?

                              *Exhibit 94: ??Information sources

               **12.4 List of abbreviations        

                              *Exhibit 95: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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