Automotive Seat Market in China 2017-2021

Overview of the automotive seat market in China

Technavio’s market research study has identified the growing dependency on public transportation to be one of the primary growth factors for the automotive seat market in China. Public transportation offers various advantages including reduced traffic congestion, reduced travelling distance through metros, improved comfort and convenience for users, reduced pollution, and increased user security. Owing to factors such as the aging population, the rise in fuel prices, increasing urbanization, and the rise in health and environmental concerns, the growing demand for public transportation will increase in the coming years. This will in turn, drive the need for automotive seats in the region, driving market growth. Our market analysts estimate that in terms of units, this market will grow steadily at a CAGR of more than 5% by 2021.

Faurecia has developed an active wellness seat, that is the world’s first health monitoring car seat. This seat is equipped with a biometric sensing system that detects the driver’s energy levels and stress condition. By monitoring the respiration rate and heart rate and deciphering stress and energy levels, this automotive seat activates a closed loop comfort system that provides adequate solution. This intelligent car seat technology is estimated to be available soon in the market. Our analysts have predicted that the emergence of such intelligent car seats that monitor the driver’s stress level will be one of the key trends that will gain traction in the automotive seat market in China in the coming years.

Competitive landscape and key vendors

The automotive seat market in China is significantly fragmented owing to the presence of several international, regional, and local vendors. Automobile manufacturers in China are entering into joint ventures (JVs) with the local and global players in the automotive seat market. These strategic JVs offer several advantages such as cost competitiveness and better performance and also aids local brands to sustain in the highly competitive car seat market.

The leading vendors in the market are

• Hubei Aviation Precision Machinery (HAPM) and Magna
• Faurecia-GSK (Wuhan) Automotive Seating
• Shanghai SIIC Transportation Electric
• Yanfeng Adient Seating

The other prominent vendors in the market are Grupo Antolin, Cobra seats, DURA Automotive systems, Gentherm, IFB Automotive, MARTUR Automotive Seating Systems, Toyota Boshoku, TS TECH, and GRAMMER.

Segmentation by application and analysis of the automotive seat market in China

• Passenger cars
• Commercial vehicles (CVs)

Owing to the availability of low production cost and labor cost, China has emerged as a major manufacturing hub for automotive components of passenger cars. Factors such as the declining sales tax and high discounts offered by dealers, contribute to the increasing sales of passenger cars. Also, this segment offers small SUVs that combine the functionality of utility vehicles. Owing to their benefits, the demand for passenger car such as SUVs will increase in the coming years, providing growth opportunities to the players in the passenger car seat market.

Segmentation by product and analysis of the automotive seat market in China

• Split seats
• Split bench seats
• Bench seats

Split seats are gaining prominence since they provide more storage and give a sportier look to the vehicle. These seats are placed in vans and minivans, buses, and in CVs. Full-size luxury cars incorporate split seats that offer more amenities to the passengers. With the growing demand for split seats, the automotive seat market in China will witness considerable growth in this segment during the next few years.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the automotive seat market in China?
• What are the key market trends impacting the growth of the automotive seat market in China?
• What are the challenges to market growth?
• Who are the key vendors in the automotive seat market in China?
• What are the market opportunities and threats faced by the vendors in the automotive seat market in China?
• Trending factors influencing the market shares of China.
• What are the key outcomes of the five forces analysis of the automotive seat market in China?

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