Automotive Seats Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, Canada, China, Japan, Thailand - Size and Forecast 2024-2028

Automotive Seats Market Forecast 2024-2028 

The Automotive Seats Market size is forecast to increase by USD 18.28 billion, at a CAGR of 4.9% between 2023 and 2028. The market's growth is driven by several factors, including the increasing demand for lightweight seats in Electric Vehicles (EVs) to improve efficiency. The rising popularity of SUVs is also influencing market dynamics. Moreover, strategic partnerships and acquisitions among vendors are amplifying competitiveness, fostering innovation, and expanding the market to meet evolving consumer preferences and industry trends. These factors collectively contribute to the market's expansion, reflecting the industry's efforts to adapt to changing demands and embrace innovation in the automotive sector.

What will be the Size of the Market During the Forecast Period?

For More Highlights About this Report, Download Free Sample in a Minute 

Market Dynamic and Customer Landscape

The market is driven by stringent safety regulations and adherence to Industry standards, ensuring quality and advanced features. Innovations such as customization options cater to diverse consumer needs. The rise of Electric vehicles prompts the demand for powered seats, especially in SUVs, offering luxury features. Challenges include limited mobility integration and meeting the demands of Car-sharing companies and Carpooling services. However, the evolution of the vehicle seat market with OEMs focusing on flexibility, Weight savings, and incorporating memory seats, heated seats, and ventilated seats addresses market demands amidst the transition towards Autonomous cars and advancements in Driver assistance technologies. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Increasing strategic partnerships and acquisitions among companies, coupled with a focus on safety regulations, industry standards, and quality, are notably driving market growth. Vendors are expanding their presence across regions, collaborating with regional counterparts to offer advanced features and cost-effective solutions. For example, in August 2022, Gentherm, a global leader in thermal management technologies, acquired Alfmeier Prazision SE's automotive business. Similarly, in March 2022, Lear Corporation acquired Kongsberg Automotive's Interior Comfort Systems unit. Acquiring companies with innovative solutions, like smart seating systems, positions firms at the forefront of the industry. This trend, exemplified by Toyota Boshoku Corp.'s acquisition of Toyota Body Seiko in December 2022, strengthens competitiveness and fosters innovation.

Further, streamlining supply chains and consolidating manufacturing facilities enhance cost-effectiveness and contribute to overall efficiency. The evolving landscape, with a focus on electric vehicles and driver assistance technologies, underscores the importance of adapting to meet consumer demands and industry trends. Also, the market is evolving rapidly with the emergence of autonomous cars and the demand for flexible, safe, and luxurious seating solutions, catering to diverse needs and preferences. Such factors are expected to drive the regional market growth during the forecast period. 

Key Market Trends

Technological advancements in automotive smart seats are an emerging trend shaping market growth. Automakers are offering braking systems such as ABS and electronic brake distribution as standard stock fitment in most of their vehicles owing to regulatory mandates and consumer preferences. The automatic emergency braking system is a new braking technology that succeeds the conventional braking system in aspects such as accuracy, efficiency, stopping distance, and safety. The ABS capitalizes on various types of onboard sensors installed in the systems, such as radar, Lidar, and cameras, to monitor real-time conditions and then either informs the driver, applies brakes or boosts the braking power in case the driver fails to do so.

For instance, the drowsiness sensor in the smart seats monitors the driver continuously and warns the person. The integration of both these systems will allow the vehicle to safeguard against emergency crashes due to drowsiness by applying emergency brakes (similar to collision avoidance). Similarly, advanced seats provide a dynamic type of lateral support during quick cornering maneuvers of the vehicle. Hence, with the advancement in automotive seats, the market is expected to witness growth during the forecast period.

Major Market Challenge

The decline in sales and production of vehicles is a significant challenge hindering market growth. The adoption of shared mobility solutions is increasing in the world. The availability of shared mobility service providers, improvements in Internet connectivity, and the increase in the adoption of smartphones are paving the way for the mass adoption of shared mobility solutions. Moreover, the ease of accessing shared mobility solutions, the increase in fuel price, and the rise in the cost of vehicles due to the implementation of stringent emission norms are driving consumers to prefer vehicle users over vehicle ownership. This is directly hurting the demand for vehicles.

Moreover, high motorization rates in North America and Europe, an increase in tariffs on imported vehicles in the US and China, and the economic slowdown are likely to decrease vehicle sales during the forecast period. Considering the decline in vehicle sales, several vehicle manufacturers are halting vehicle production. Such halts in vehicle production ahead of the decline in sales are expected to reduce the demand for associated components during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Bharat Seats Ltd. - The company offers proteins such as plant-based protein which includes pea, soy and wheat protein.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Adient Plc
• Chongqing Huixinyi Technology Co. Ltd.
• COBRA SEATS
• FP Seating Systems Pvt. Ltd.
• Gentherm Inc.
• Glide Engineering INC
• Lazzerini S.r.l. S.B.
• Lear Corp.
• Magna International Inc.
• NHK Spring Co. Ltd.
• RCO Engineering Inc.
• RECARO Automotive GmbH
• SAIC Motor Corp. Ltd.
• SAL Automotives Ltd.
• Stellantis NV
• TACHI S Co. Ltd.
• Toyota Motor Corp.
• TS TECH Co. Ltd.
• Victora Auto Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segment in the Market?

The passenger cars segment is estimated to witness significant growth during the forecast period. The passenger cars segment of the market is anticipated to be driven primarily by the increasing adoption of SUVs among customers. Multipurpose applications, added comfort, and higher ground clearance and in-vehicle space of SUVs compared with other passenger vehicles are driving consumers across the globe to opt for SUVs. Moreover, the availability of inexpensive compact and mini-SUVs is contributing to the global demand for SUVs. Apart from SUVs, the demand for EVs is increasing significantly across the globe. 

Get a glance at the market contribution of various segments Download the PDF Sample

The passenger cars segment was the largest and was valued at USD 48.61 billion in 2018. Considering the consumer preference for in-vehicle comfort, several mid-segment vehicle manufacturers are offering heated and ventilated seats in their latest vehicle models. New EVs are specially equipped with heated and ventilated seats. The launch of vehicles with technologically advanced seats is anticipated to drive the market in terms of revenue. Meanwhile, APAC nations such as India and China and ASEAN countries have a considerable demand for vehicles with more than five seating capacities. Considering this, several vehicle manufacturers are launching vehicle models that meet this seat specification. The launch of such vehicles, with higher seating capacity than sedan and hatchback cars, is anticipated to drive the growth of the market during the forecast period.

Which are the Key Regions for the Market?

For more insights on the market share of various regions Download PDF Sample now!

APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The improved economic conditions in APAC, particularly in China and India, are fueling the expansion of the automotive industry. A burgeoning middle-class consumer base with rising per capita income drives sales of passenger and commercial vehicles, aided by accessible auto financing. The region's growing e-commerce, mining, and construction sectors boost demand for commercial vehicles. Heavy-duty trucks are essential for transporting finished automobiles, prompting automotive component manufacturers to establish facilities.

In addition, the SUV market is booming, prompting seat manufacturers to expand product offerings, especially in the luxury segment. Rising EV demand, supported by incentives and emission regulations, creates opportunities for automotive seat manufacturers. South Korea's EV initiatives further drive EV production, boosting demand for automotive seats. Overall, the increasing production of EVs across APAC is expected to drive automotive seat demand during the forecast period.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Application Outlook
  • Passenger cars
  • Commercial vehicles

• Type Outlook
  • Bucket
  • Bench

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The global automotive seat market witnesses diverse dynamics, driven by factors such as cost-effectiveness and a wide-ranging seating segment, from mid-segment cars to high-end classes like those offered by Mercedes-Benz, BMW, and Jaguar. The rise of car-sharing services stimulates demand for advanced modular seats alongside conventional ones, offering increased flexibility and features like powered, heated, and ventilated applications, including massage seats. Safety is paramount, with airbags, seatbelts, and headrests integrated into designs, meeting standards set by bodies like the Victoria Transport Policy Institute (VTPI).

Additionally, as automated driving progresses, fully autonomous vehicles require durable seats, supported by Tier-I suppliers and innovations in manufacturing techniques. Synthetic leather and traditional options cater to various segments, from mid to high variants, offering personalized and customizable options with stylish interiors for automotive vehicles traversing various terrains. The market thrives on cost reductions, economies of scale, and the expertise of textile & seat trim material suppliers, ensuring comfort, durability, and safety across the automotive spectrum.

Market Scope
Report Coverage	Details
Page number	164
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 4.9%
Market Growth 2024-2028	USD 18.28 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	4.16
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 48%
Key countries	US, Canada, China, Japan, and Thailand
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Adient Plc, Bharat Seats Ltd., Chongqing Huixinyi Technology Co. Ltd., COBRA SEATS, FP Seating Systems Pvt. Ltd., Gentherm Inc., Glide Engineering INC, Lazzerini S.r.l. S.B., Lear Corp., Magna International Inc., NHK Spring Co. Ltd., RCO Engineering Inc., RECARO Automotive GmbH, SAIC Motor Corp. Ltd., SAL Automotives Ltd., Stellantis NV, TACHI S Co. Ltd., Toyota Motor Corp., TS TECH Co. Ltd., and Victora Auto Pvt. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Download PDF Sample

What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, Europe, North America, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

Get in touch