Automotive Steering Motor Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

Published: Mar 2022 Pages: 142 SKU: IRTNTR72827

The automotive steering motor market share is expected to increase by USD 524.32 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.08%.

This automotive steering motor market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers automotive steering motor market segmentation by application (passenger car and commercial vehicle) and geography (APAC, Europe, North America, South America, and Middle East and Africa). The automotive steering motor market report also offers information on several market vendors, including Allied Motion Technologies Inc., AMK Holding GmbH and Co. KG, BorgWarner Inc., Brose Fahrzeugteile SE and Co. KG, DENSO Corp., Hitachi Ltd., Hyundai Motor Group, Johnson Electric Holdings Ltd., LG Innotek, MAHLE GmbH, Mando Corp., Melrose Industries Plc, Mitsuba Corp., Nexteer Automotive Group Ltd., Nidec Corp., NSK Ltd., Robert Bosch GmbH, thyssenkrupp AG, Toyota Motor Corp., and ZF Friedrichshafen AG among others.

What will the Automotive Steering Motor Market Size be During the Forecast Period?

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Automotive Steering Motor Market: Key Drivers, Trends, and Challenges

The key developments is notably driving the automotive steering motor market growth, although factors such as increasing cost pressure from demand-side may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the automotive steering motor industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Automotive Steering Motor Market Driver

One of the key factors driving growth in the automotive steering motor market is the key developments. Manufacturers in the global automotive steering motor market are strongly focused on increasing investments in R and D activities to design and develop new and innovative automotive steering motors. For instance, In October 2021, Nexteer announced MCEPS, a modular motor that assists electric power steering systems. This system offers cost-effectiveness to OEMs and flexibility to meet a wide range of OEM requirements. In January 2021, Nissan's new Rogue was equipped with JTEKT Electric Power Steering System with Gen2 in-house microcontroller unit (MCU). This maximized the EPS performance of JTEKT's products immensely. In October 2020, BorgWarner announced its acquisition of Delphi Technologies, the combination of which is expected to strengthen BorgWarner's electronics and power electronics capabilities and scale and enable it to become a prominent player in global business. Thus, such factors will drive the growth of the global automotive steering motor market.

Key Automotive Steering Motor Market Trend

The continuous advances in automotive steering technology is a major automotive steering motor market trend that is expected to have a positive impact during the forecast period. The rise in environmental concerns has encouraged many countries to reduce emission levels. One of the policy responses includes higher investments in research and development (R and D) to improve engine efficiency and reduce vehicle emission levels. Therefore, automotive steering system manufacturers are making changes in design and technology to improve performance and ensure compliance with the latest emission norms. The rising use of electronics in vehicles has encouraged automobile manufacturers to invest in integrating electronics and safety systems with automotive steering systems. These investments serve to improve the functionality of the overall safety systems in automobiles. The ongoing evolution of electronic steering systems enables auto manufacturers to improve the comfort, efficiency, handling, and safety of a vehicle.

Key Automotive Steering Motor Market Challenge

The increasing cost pressure from demand-side will be a major challenge for the automotive steering motor market during the forecast period. In the current automotive industry scenario, automotive component manufacturers are facing challenges in terms of quality requirements and cost pressure from the demand side. Hence, there is a high need for the stakeholders to devise growth strategies to remain profitable in the market. Intense market competition among OEMs and surging consumer demand also compel OEMs to operate within strict cost parameters to remain profitable. They are forced to offer features at restricted prices. This compels them to push cost pressures across the value chain, especially for electronic components. In terms of steering systems, especially EPS, players are under high pressure to maintain costs and deliver high-quality components. Automotive OEMs are exploring different means to control production costs and maintain quality standards. One such option is to outsource manufacturing to low-cost countries, such as China, South Korea, and Taiwan. However, as the cost of labor is rising in these countries, maintaining low production costs may become a challenge in the forecast period.

This automotive steering motor market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global automotive steering motor market as a part of the global auto parts and equipment market within the global automotive components and accessories market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the automotive steering motor market during the forecast period.

Who are the Major Automotive Steering Motor Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Allied Motion Technologies Inc.
  • AMK Holding GmbH and Co. KG
  • BorgWarner Inc.
  • Brose Fahrzeugteile SE and Co. KG
  • DENSO Corp.
  • Hitachi Ltd.
  • Hyundai Motor Group
  • Johnson Electric Holdings Ltd.
  • LG Innotek
  • MAHLE GmbH
  • Mando Corp.
  • Melrose Industries Plc
  • Mitsuba Corp.
  • Nexteer Automotive Group Ltd.
  • Nidec Corp.
  • NSK Ltd.
  • Robert Bosch GmbH
  • thyssenkrupp AG
  • Toyota Motor Corp.
  • ZF Friedrichshafen AG

 

This statistical study of the automotive steering motor market encompasses successful business strategies deployed by the key vendors. The automotive steering motor market is fragmented and the vendors are deploying growth strategies such as focusing on acquiring other small brands to increase their market presence to compete in the market.

Product Insights and News

  • AMK Holding GmbH and Co. KG - The company offers automotive steering motor with highly-integrated, automatically producible, permanently-excited synchronous machines.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The automotive steering motor market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Automotive Steering Motor Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the automotive steering motor market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Automotive Steering Motor Market?

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64% of the market's growth will originate from APAC during the forecast period. China, Japan, and India are the key markets for automotive steering motor in APAC. Market growth in this region will be faster than the growth of the market in other regions.

With the rapid economic growth in the region, the per-capita income improved drastically between 2018 and 2019, which increased the purchasing power of consumers and led to higher automobile sales. will facilitate the automotive steering motor market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 pandemic had a drastic impact on the regional automotive steering motor market in APAC during the first half of 2020. Wuhan, the city where the outbreak of COVID-19 originated, is one of China's major automotive production (parts and cars) sites. Most countries in APAC, such as Japan, China, and India, registered double-digit declines in automobile sales. In addition, the region's market recovery is now offset by the reopening of production facilities in the automotive industry. Thus, the demand for automotive steering motors is rising, which is foreseen to continue during the forecast period.

What are the Revenue-generating Application Segments in the Automotive Steering Motor Market?

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The automotive steering motor market share growth by the passenger cars segment will be significant during the forecast period. Asia is expected to become a key market for passenger car sales with a strong middle-class population stimulated by economic growth. The demand for passenger vehicles has increased in emerging countries, such as China, Brazil, and India, led by economic growth and increasing purchasing power of consumers. The growth of these emerging markets has been vigorously driven by ongoing industrialization and global trade activities in these regions. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the automotive steering motor market size and actionable market insights on post COVID-19 impact on each segment.

 

Automotive Steering Motor Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 5.08%

Market growth 2022-2026

$ 524.32 million

Market structure

Fragmented

YoY growth (%)

4.93

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 64%

Key consumer countries

US, China, Japan, India, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Allied Motion Technologies Inc., AMK Holding GmbH and Co. KG, BorgWarner Inc., Brose Fahrzeugteile SE and Co. KG, DENSO Corp., Hitachi Ltd., Hyundai Motor Group, Johnson Electric Holdings Ltd., LG Innotek, MAHLE GmbH, Mando Corp., Melrose Industries Plc, Mitsuba Corp., Nexteer Automotive Group Ltd., Nidec Corp., NSK Ltd., Robert Bosch GmbH, thyssenkrupp AG, Toyota Motor Corp., and ZF Friedrichshafen AG

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Automotive Steering Motor Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive automotive steering motor market growth during the next five years
  • Precise estimation of the automotive steering motor market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the automotive steering motor industry across APAC, Europe, North America, South America, and Middle East and Africa
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of automotive steering motor market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Bargaining power of buyers – Impact of key factors in 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 24: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Application - Market share 2021-2026 (%)
    • 5.2 Comparison by Application
      • Exhibit 26: Chart on Comparison by Application
      • Exhibit 27: Data Table on Comparison by Application
    • 5.3 Passenger car - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Passenger car - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Passenger car - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Passenger car - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Passenger car - Year-over-year growth 2021-2026 (%)
    • 5.4 Commercial vehicle - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Commercial vehicle - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Commercial vehicle - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Commercial vehicle - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Commercial vehicle - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Application
      • Exhibit 36: Market opportunity by Application ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 APAC - Market size and forecast 2021-2026
      • Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 North America - Market size and forecast 2021-2026
      • Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 China - Market size and forecast 2021-2026
      • Exhibit 62: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.9 US - Market size and forecast 2021-2026
      • Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.10 Japan - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.11 Germany - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.12 India - Market size and forecast 2021-2026
      • Exhibit 78: Chart on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on India - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on India - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 AMK Holding GmbH and Co. KG
              • Exhibit 89: AMK Holding GmbH and Co. KG - Overview
              • Exhibit 90: AMK Holding GmbH and Co. KG - Product / Service
              • Exhibit 91: AMK Holding GmbH and Co. KG - Key offerings
            • 10.4 Brose Fahrzeugteile SE and Co. KG
              • Exhibit 92: Brose Fahrzeugteile SE and Co. KG - Overview
              • Exhibit 93: Brose Fahrzeugteile SE and Co. KG - Product / Service
              • Exhibit 94: Brose Fahrzeugteile SE and Co. KG - Key news
              • Exhibit 95: Brose Fahrzeugteile SE and Co. KG - Key offerings
            • 10.5 DENSO Corp.
              • Exhibit 96: DENSO Corp. - Overview
              • Exhibit 97: DENSO Corp. - Business segments
              • Exhibit 98: DENSO Corp. - Key news
              • Exhibit 99: DENSO Corp. - Key offerings
              • Exhibit 100: DENSO Corp. - Segment focus
            • 10.6 Johnson Electric Holdings Ltd.
              • Exhibit 101: Johnson Electric Holdings Ltd. - Overview
              • Exhibit 102: Johnson Electric Holdings Ltd. - Business segments
              • Exhibit 103: Johnson Electric Holdings Ltd. - Key offerings
              • Exhibit 104: Johnson Electric Holdings Ltd. - Segment focus
            • 10.7 LG Innotek
              • Exhibit 105: LG Innotek - Overview
              • Exhibit 106: LG Innotek - Business segments
              • Exhibit 107: LG Innotek - Key news
              • Exhibit 108: LG Innotek - Key offerings
              • Exhibit 109: LG Innotek - Segment focus
            • 10.8 MAHLE GmbH
              • Exhibit 110: MAHLE GmbH - Overview
              • Exhibit 111: MAHLE GmbH - Business segments
              • Exhibit 112: MAHLE GmbH - Key news
              • Exhibit 113: MAHLE GmbH - Key offerings
              • Exhibit 114: MAHLE GmbH - Segment focus
            • 10.9 Mitsuba Corp.
              • Exhibit 115: Mitsuba Corp. - Overview
              • Exhibit 116: Mitsuba Corp. - Business segments
              • Exhibit 117: Mitsuba Corp. - Key offerings
              • Exhibit 118: Mitsuba Corp. - Segment focus
            • 10.10 Nidec Corp.
              • Exhibit 119: Nidec Corp. - Overview
              • Exhibit 120: Nidec Corp. - Business segments
              • Exhibit 121: Nidec Corp. - Key news
              • Exhibit 122: Nidec Corp. - Key offerings
              • Exhibit 123: Nidec Corp. - Segment focus
            • 10.11 Robert Bosch GmbH
              • Exhibit 124: Robert Bosch GmbH - Overview
              • Exhibit 125: Robert Bosch GmbH - Business segments
              • Exhibit 126: Robert Bosch GmbH - Key news
              • Exhibit 127: Robert Bosch GmbH - Key offerings
              • Exhibit 128: Robert Bosch GmbH - Segment focus
            • 10.12 Toyota Motor Corp.
              • Exhibit 129: Toyota Motor Corp. - Overview
              • Exhibit 130: Toyota Motor Corp. - Business segments
              • Exhibit 131: Toyota Motor Corp. - Key news
              • Exhibit 132: Toyota Motor Corp. - Key offerings
              • Exhibit 133: Toyota Motor Corp. - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 134: Inclusions checklist
                • Exhibit 135: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 136: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 137: Research methodology
                • Exhibit 138: Validation techniques employed for market sizing
                • Exhibit 139: Information sources
              • 11.5 List of abbreviations
                • Exhibit 140: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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