Baby Car Seat Market in Turkey 2017-2021

Overview of the baby car seat market in Turkey

This market study identifies the rising infant population in the country as one of the primary growth factors for the baby car seat market in Turkey. Turkey witnesses high birth rate and a significant portion of the population of the country is under the adult age. Additionally, stringent laws regarding the health and safety of the babies enforces the usage of baby car seats. The increasing number of infants and the need for parents to protect the infants during travel contribute to the growth of this market. The parents are willing to buy various car seats based on the age, weight, and height of the child. Market research analysts estimate that the baby car seat market in Turkey will grow steadily at a CAGR of around 6% by 2021.

The vendors in the baby car seat market in Turkey focus on introducing various functionalities that will increase the comfort and the safety of the babies while travelling. Maxi-Cosi is offering car seats that contains LEDs and sound displays that blink the lights and sound alarms when the seat is fitted correctly. The vendors are also focusing on providing side impact protection systems offering additional safety to the infants. This increased focus of the vendors towards improving the functionalities in baby car seats is identified as one of the key trends behind the growth of the child car seat market.

Competitive landscape and key vendors

The infant car seat market in Turkey is highly fragmented due to the presence of several international and regional players who focus on constant improvement and innovation to launch strong competitive products. There is increased investment in the innovation and R&D activities and this is influenced by the rising concern about child safety and growth in female labor force. To overcome the threat of new entrants, the vendors in the child car seat market have the need to offer innovative products.

The leading vendors in the market are -

• Britax
• Chicco
• Koala
• Maxi-Cosi
• RECARO

The other prominent vendors in the market are Bébé Confort, Brevi, Coletto, CONCORD, Disney Baby, Evenflo, Kiddy, Mountain Buggy, phil&teds, and Stokke.

Segmentation by product type and analysis of the baby car seat market in Turkey

• Rear facing car seat
• Forward facing car seat
• Booster car seat

Stringent laws have mandated the usage of the rear facing car seats and the structural support provided by the seats to protect the baby's head, spine, and neck in case of any accidents. The manufacturers of rear-facing car seats are constantly focusing on including more features to increase the protection of the infant.

Segmentation by distribution channel and analysis of the baby car seat market in Turkey

• Brick and mortar stores
• Online retailers

The customers prefer to visit a store prior to buying a high-end or expensive car seat as the stores offer a wide range of baby car seats from various brands that the customers can choose from. The chain specialty stores, mass retailers, and independent stores provide better customer service and help the customers in selecting the appropriate car seat for their infants.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the baby car seat market in Turkey?
• What are the key market trends impacting the growth of the baby car seat market in Turkey?
• What are the challenges to market growth?
• Who are the key vendors in the baby car seat market in Turkey?
• What are the market opportunities and threats faced by the vendors in the baby car seat market in Turkey?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the baby car seat market in Turkey?

Technavio also offers customization on reports based on specific client requirement.

Baby car seats help ensure the safety of babies while they travel in cars and are used mandatorily in almost all the developed countries. Also, these products should not be used for more than six years and are required to be periodically examined by manufacturers. This upcoming industry research report on the baby car seat market in Turkey offers overviews into the key factors affecting the future course of the consumer and retail industry. Our reports for the consumer and retail industry follow a comprehensive data collection technique and offer an analysis of fast growing market segments like toys and baby products. 

By considering the market forecast and size, growing demand for various toys and baby products, the market research professionals at Technavio offer an exclusive picture of the baby car seat market in Turkey for the estimated period of 2017 to 2021. Furthermore, our research practices help clients design new policies for growth and stay updated with the evolving market landscape. This market study also presents an extensive analysis of various baby toys and products based on the comprehension of the information gathered from specific resources such as channel partners and market stakeholders.

This upcoming market research report on the baby car seat market in Turkey also covers vendors like IKEA and Tvilum. Furthermore, to offer clients the scope to identify potential market opportunities and expand in niche market segments, this report on the baby car seat market in Turkey also conducts primary and secondary research that include techniques such as vendor briefings, interviews with industry experts and centers of influence, and webcasts and seminars.

The upcoming industry research report for baby car seat market in Turkey also categorizes the key drivers, emerging trends, as well as the restraints that the baby toys and products sector currently experiences. Technavio also provides deep-dive market assessments into related sectors such as general retail goods and services and retail systems.

Our market research methodology for the baby car seat market in Turkey

Technavio also provides clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.