India - Baby Care Products Market by Product and Distribution Channel - Forecast and Analysis 2023-2027

India Baby Care Products Market Forecast 2023-2027

The India baby care products market size is estimated to increase by USD 15.69 Billion, at a CAGR of 17.31% between 2022 and 2027. The growth of the market depends on several factors such as the increase in Internet penetration and online availability of baby care products, the growing number of nuclear and single-parent families and households with both parents working, and the growing health concerns among parents. Furthermore, the market also witnessing a notable increase in awareness about organic products, reflecting a growing preference for natural and sustainable options among consumers. This trend is reshaping demand and supply dynamics, with a noticeable shift towards fortified and functional baby food. Manufacturers are incorporating essential vitamins A, D, E, K, C, and B into their products to enhance nutritional value and support infant health.

What will be the size of the India Baby Care Products Market During the Forecast Period?

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Market Segment

The baby food segment is estimated to witness significant growth during the forecast period. The baby food segment comprises both supplementary foods, including fruit as well as vegetable-based baby food, and infant formula. There is a significant increase in demand for baby food in India due to several reasons. One of the main factors is the growing awareness among consumers regarding the health benefits of eating food products that have fewer pesticide residues.

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The baby food segment was the largest segment and was valued at USD 3,090.95 million in 2017.  Additionally, several parents have become so particular about the food they give to babies. Many conventional foods that children consume contain harmful chemicals such as pesticides, fertilizers, artificial colors, sweeteners, and flavors. These harmful chemicals can significantly impact the health of children. As a result, there is an increasing adoption of baby foods among parents with less harmful ingredients. Furthermore, as there is a growing concern among parents regarding the baby food they feed their children, several parents are constantly seeking new baby foods with nutrition. As a result, several market players are launching new baby products that cater to the needs of the parents. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

Market Dynamic and Customer Landscape

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Driver

One of the key factors driving the market growth is the increase in Internet penetration and online availability of baby care products. Factors such as the growing internet penetration, easy access to smartphones, and the increase in the use of e-banking systems are fuelling the sales of baby products in India. There is an increasing preference for convenience among consumers due to their hectic lifestyles which is fuelling the sales of babycare products through online channels.

Moreover, several market players in India are expanding their consumer base through online channels due to the strong Internet infrastructure in the country. Several market players are offering baby care products through their own websites and third-party online retailers. Furthermore, these market players are launching several mobile apps as well to capitalize on the increasing smartphone penetration. Hence, such factors are driving the market growth during the forecast period.

Significant Trends

A key factor shaping the market growth is the advances in packaging. The advances in baby food packaging are a primary trend in the market. There is an increasing focus by several manufacturers on innovative ways of improving baby products with features and formats that suit the needs of parents. As several parents face difficulties while traveling with their kids, they are constantly seeking baby products with innovative packaging that can be carried easily.

Moreover, there is an increase in investment by several baby food manufacturers in developing innovative packaging. For example, Nestle launched food packaging designed for the future of recycling. The main advantage of this package is that it is easy to carry and 100% recyclable. Hence, such factors are positively impacting the market. Therefore it is expected to drive the market growth during the forecast period.

Major Challenge

Threats from counterfeit products are one of the key challenges hindering market growth. There is an increasing availability of counterfeit products across the country and these products are traded within the gray market, along with recycled items, stolen goods, and over-runs, which makes separating the illegal products and controlling the market very difficult. The presence of these fraudulent baby care products in the market is a major source of loss for brands all over the world.

Moreover, several brands in the market lose billions of dollars and brand value each year to counterfeiters. These counterfeit products are manufactured from sub-par materials and are sold at prices that are the same as the original brands. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.

Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Who are the Major India Baby Care Products Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Artsana Spa: The company offers baby care products under the brands Chicco, Neobaby, and Boppy.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Abbott Laboratories
• Bio Veda Action Research Co.
• Dabur India Ltd.
• Gini and Jony Ltd.
• Himalaya Global Holdings Ltd.
• Honasa Consumer Pvt. Ltd.
• Johnson and Johnson
• Kimberly Clark Corp.
• Koninklijke Philips N.V.
• Lotus Herbals Pvt. Ltd.
• Me n Moms
• Mothercare in Ltd.
• Nascens Enterprises Pvt. Ltd.
• OMVED LIFESTYLE PVT. LTD
• Pigeon Corp.
• Rustic Art
• Sebapharma GmbH and Co. KG
• The Procter and Gamble Co.
• Unilever PLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Market covers a diverse geographical area with varying market scenarios. The advantages of baby food, including essential nutrients like calcium, zinc, and vitamins, drive demand amidst rising birth rates and increasing personal disposable income. The industry witnesses upsurges in demand and technological advancements, leading to product innovation and research opportunities. Safety concerns regarding allergies and infections persist, alongside challenges such as limited infrastructural facilities and raw material shortages. Strategic possibilities include procurement level analysis, distributor mapping, and supply chain risk management solutions to mitigate economic downturns and ensure market growth and profitability.

The baby care products market is witnessing a significant shift towards organic ingredients, especially notable in the organic porridge range. Advertising plays a pivotal role in raising awareness about organic products, catering to the needs of a growing population of India, particularly among women. Brands like Feather Diapers are capitalizing on this trend by offering eco-friendly and sustainable options. With an increasing focus on health and sustainability, the demand for natural and organic baby care products continues to surge, driving innovation and competition in the market.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook (USD Million, 2017 - 2027)
  • Baby food
  • Baby diaper
  • Baby apparel
  • Others
• Distribution Channel Outlook (USD Million, 2017 - 2027)
  • Offline
  • Online

India Baby Care Products Market Scope
Report Coverage	Details
Page number	133
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 17.31%
Market growth 2023-2027	USD 15,688.21 million
Market structure	Fragmented
YoY growth 2022-2023(%)	16.01
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Abbott Laboratories, Artsana Spa, Bio Veda Action Research Co., Dabur India Ltd., Gini and Jony Ltd., Himalaya Global Holdings Ltd., Honasa Consumer Pvt. Ltd., Johnson and Johnson, Kimberly Clark Corp., Koninklijke Philips N.V., Lotus Herbals Pvt. Ltd., Me n Moms, Mothercare in Ltd., Nascens Enterprises Pvt. Ltd., OMVED LIFESTYLE PVT. LTD, Pigeon Corp., Rustic Art, Sebapharma GmbH and Co. KG, The Procter and Gamble Co., and Unilever PLC
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our market growth and trends report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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