Baby Powder Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

Published: Aug 2022

Pages: 135

SKU: IRTNTR74214

Snapshot

The baby powder market share is expected to increase by USD 357.76 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.65%.

This baby powder market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers baby powder market segmentation by distribution channel (offline and online) and geography (APAC, Europe, North America, South America, and the Middle East and Africa). The baby powder market report also offers information on several market vendors, including Amishi Consumer Technologies Pvt. Ltd., Artsana Spa, Bridges Consumer Healthcare LLC, Burts Bees, California Baby, Church and Dwight Co. Inc, CITTA, earth baby, FREZYDERM SA, GAIA Skin Naturals, Himalaya Global Holdings Ltd., Honda Consumer Pvt. Ltd., Johnson and Johnson, Lotus Herbals Pvt. Ltd., Mother Sparsh, Mountain Valley Springs India Pvt. Ltd., Natures Baby Organics, Prestige Consumer Healthcare Inc., Sebapharma GmbH and Co. KG, and Simply Pure Products among others.

What will the Baby Powder Market Size be During the Forecast Period?

Download Report Sample to Unlock the Baby Powder Market Size for the Forecast Period and Other Important Statistics

Baby Powder Market: Key Drivers, Trends, and Challenges

The growing demand for organic baby powders is notably driving the baby powder market growth, although factors such as the growing preference for DIY baby powder at home may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the baby powder industry. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.

Key Baby Powder Market Driver

The growing demand for organic baby powders is one of the major drivers impacting the baby powder market growth. One of the key drivers fostering the sales of natural and organic baby powders is the risk of side effects on the baby's skin as a result of the chemical ingredients used in synthetic baby powders. The availability of natural baby powders in the market has driven parents' attention to their benefits in terms of application on baby skin, thereby increasing their consumption globally. Organic baby powders contain more natural ingredients and less or negligible amounts of synthetic additives, colors, perfume, and artificial preservatives. Several vendors in the global baby powder market offer organic and natural ingredient powders; for instance, Johnson and Johnson offer Aloe and Vitamin E Powder for babies, which includes naturally derived ingredients such as Zea Mays (Corn) Starch and Calcium Hydroxyapatite. Transparency about the ingredients used in organic baby powder builds up the consumers' trust and encourages the use of these products in baby care. Therefore, the demand for organic baby powders is expected to grow substantially during the forecast period.

Key Baby Powder Market Trend

Increasing adoption of liquid baby powders is one of the major trends influencing the baby powder market growth. Many pediatricians suggest parents not use baby powders regularly on baby skin as they may suffer from asthma at the later stages due to excess inhalation of powder particles. To prevent such baby health issues, vendors in the global market offer liquid baby powder that is cream or lotion in form and changes to powder once applied to the baby's skin. This facilitates powder application to the baby by eliminating the inhalation of baby powder particles. For instance, FREZYDERM offers BABY LIQUID TALC, which is a cream that can be applied to the desired area of a baby's skin without any powder residue. Vendors are offering liquid baby powders on several distribution channels, including e-commerce, to promote their adoption. Also, vendors are manufacturing liquid baby powders with natural ingredients for parents concerned with synthetic chemicals being used in baby powders. Therefore, due to the benefits offered by liquid baby powders over traditional ones, the consumer demand for liquid baby powders is likely to increase during the forecast period.

Key Baby Powder Market Challenge

Growing preference for DIY baby powder at home is one of the major challenges impeding the baby powder market growth. Homemade baby powders are talc-free and have no adverse effects on the baby's skin or health. The remedies include natural ingredients, such as corn starch, arrowroot powder, baking soda, and others. Every ingredient in the DIY baby powder mixture has some beneficial properties for the baby's skin. For instance, corn starch has absorptive properties for both oil and moisture; arrowroot powder is gentle and silky in texture and helps to keep the baby's skin smooth. DIY baby powders can be stored at room temperature and last longer than their commercial counterparts, and do not undergo degradation in the quality of the ingredients. Many writers and pediatricians promote videos giving recipes and the characteristics of every ingredient used in the homemade baby powder mixture, thereby increasing their adoption among parents. Therefore, the growing preference for DIY baby powders made at home among consumers is expected to hinder the growth of the baby powder market during the forecast period.

This baby powder market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global baby powder market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the baby powder market during the forecast period.

Who are the Major Baby Powder Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

This statistical study of the baby powder market encompasses successful business strategies deployed by the key vendors. The baby powder market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Baby Powder Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the baby powder market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Baby Powder Market?

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45% of the market’s growth will originate from APAC during the forecast period. China, India, and Japan are the key markets for the baby powder market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Increasing disposable income, customer awareness, and a declining child mortality rate will facilitate the baby powder market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of the COVID-19 pandemic in March 2020 resulted in lockdowns in major countries such as Malaysia, Indonesia, China, Japan, and India, which led to the partial or complete shutdown of production facilities. This halted the production of baby powder. In April 2020, when APAC was in lockdown to curb COVID-19, there was a dip in spending on baby powder across major countries.

What are the Revenue-generating Distribution Channel Segments in the Baby Powder Market?

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The baby powder market share growth in the offline segment will be significant during the forecast period. Consumers prefer buying baby powders from offline stores as these stores provide access to a wider range of products. Additionally, factors such as the ability to read ingredients, immediate access to the product, and advice from sales experts are enhancing sales through offline channels.

This report provides an accurate prediction of the contribution of all the segments to the growth of the baby powder market size and actionable market insights on the post-COVID-19 impact on each segment.

Baby Powder Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 5.65%
Market growth 2022-2026	$ 357.76 million
Market structure	Fragmented
YoY growth (%)	5.17
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 45%
Key consumer countries	US, China, India, Japan, and UK
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Amishi Consumer Technologies Pvt. Ltd., Artsana Spa, Bridges Consumer Healthcare LLC, Burts Bees, California Baby, Church and Dwight Co. Inc, CITTA, earthBaby, FREZYDERM SA, GAIA Skin Naturals, Himalaya Global Holdings Ltd., Honasa Consumer Pvt. Ltd., Johnson and Johnson, Lotus Herbals Pvt. Ltd., Mother Sparsh, Mountain Valley Springs India Pvt. Ltd., Natures Baby Organics, Prestige Consumer Healthcare Inc., Sebapharma GmbH and Co. KG, and Simply Pure Products
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Baby Powder Market Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive baby powder market growth during the next five years
Precise estimation of the baby powder market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the baby powder industry across APAC, Europe, North America, South America, and the Middle East, and Africa
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of baby powder market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

5.1 Market segments
- Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)

5.2 Comparison by Distribution Channel
- Exhibit 26: Chart on Comparison by Distribution Channel
- Exhibit 27: Data Table on Comparison by Distribution Channel

5.3 Offline - Market size and forecast 2021-2026
- Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)

5.4 Online - Market size and forecast 2021-2026
- Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)

5.5 Market opportunity by Distribution Channel
- Exhibit 36: Market opportunity by Distribution Channel ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison

7.3 APAC - Market size and forecast 2021-2026
- Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.4 Europe - Market size and forecast 2021-2026
- Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.5 North America - Market size and forecast 2021-2026
- Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026
- Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026
- Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 China - Market size and forecast 2021-2026
- Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)

7.10 India - Market size and forecast 2021-2026
- Exhibit 70: Chart on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on India - Year-over-year growth 2021-2026 (%)

7.11 Japan - Market size and forecast 2021-2026
- Exhibit 74: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Japan - Year-over-year growth 2021-2026 (%)

7.12 UK - Market size and forecast 2021-2026
- Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 83: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 85: Overview on factors of disruption

9.4 Industry risks
- Exhibit 86: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 87: Vendors covered

10.2 Market positioning of vendors
- Exhibit 88: Matrix on vendor position and classification

10.3 Artsana Spa
- Exhibit 89: Artsana Spa - Overview
- Exhibit 90: Artsana Spa - Product / Service
- Exhibit 91: Artsana Spa - Key offerings

10.4 Bridges Consumer Healthcare LLC
- Exhibit 92: Bridges Consumer Healthcare LLC - Overview
- Exhibit 93: Bridges Consumer Healthcare LLC - Product / Service
- Exhibit 94: Bridges Consumer Healthcare LLC - Key offerings

10.5 California Baby
- Exhibit 95: California Baby - Overview
- Exhibit 96: California Baby - Product / Service
- Exhibit 97: California Baby - Key offerings

10.6 Church and Dwight Co. Inc
- Exhibit 98: Church and Dwight Co. Inc - Overview
- Exhibit 99: Church and Dwight Co. Inc - Business segments
- Exhibit 100: Church and Dwight Co. Inc - Key news
- Exhibit 101: Church and Dwight Co. Inc - Key offerings
- Exhibit 102: Church and Dwight Co. Inc - Segment focus

10.7 FREZYDERM SA
- Exhibit 103: FREZYDERM SA - Overview
- Exhibit 104: FREZYDERM SA - Product / Service
- Exhibit 105: FREZYDERM SA - Key offerings

10.8 GAIA Skin Naturals
- Exhibit 106: GAIA Skin Naturals - Overview
- Exhibit 107: GAIA Skin Naturals - Product / Service
- Exhibit 108: GAIA Skin Naturals - Key offerings

10.9 Himalaya Global Holdings Ltd.
- Exhibit 109: Himalaya Global Holdings Ltd. - Overview
- Exhibit 110: Himalaya Global Holdings Ltd. - Product / Service
- Exhibit 111: Himalaya Global Holdings Ltd. - Key offerings

10.10 Johnson and Johnson
- Exhibit 112: Johnson and Johnson - Overview
- Exhibit 113: Johnson and Johnson - Business segments
- Exhibit 114: Johnson and Johnson - Key news
- Exhibit 115: Johnson and Johnson - Key offerings
- Exhibit 116: Johnson and Johnson - Segment focus

10.11 Prestige Consumer Healthcare Inc.
- Exhibit 117: Prestige Consumer Healthcare Inc. - Overview
- Exhibit 118: Prestige Consumer Healthcare Inc. - Business segments
- Exhibit 119: Prestige Consumer Healthcare Inc. - Key offerings
- Exhibit 120: Prestige Consumer Healthcare Inc. - Segment focus

10.12 Simply Pure Products
- Exhibit 121: Simply Pure Products - Overview
- Exhibit 122: Simply Pure Products - Product / Service
- Exhibit 123: Simply Pure Products - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 124: Inclusions checklist
- Exhibit 125: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 126: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 127: Research methodology
- Exhibit 128: Validation techniques employed for market sizing
- Exhibit 129: Information sources

11.5 List of abbreviations
- Exhibit 130: List of abbreviations

care : Includes shampoos, conditioners, hair colors, hair oils, hair treatment products (such as hair masks, scalp treatment, hair loss treatment, and hair repair treatment), styling products (such as hair sprays, serums, pastes, and pomades) and styling tools (such as curling iron, flat iron, diffusers, dryers, brushes, and combs) o

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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