Baby Shampoo and Conditioner Market by Distribution Channel, Product and Geography - Forecast and Analysis 2023-2027

Published: Sep 2023

Pages: 162

SKU: IRTNTR76385

Snapshot

Baby Shampoo and Conditioner Market 2023-2027

The baby shampoo and conditioner market size is estimated to grow at a CAGR of 5.53% between 2022 and 2027. The market size is forecast to increase by USD 703.26 million. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

One of the key factors driving the baby shampoo and conditioner market growth is consumer awareness regarding baby health and hygiene in developed markets. There is a growing awareness about baby hygiene through social media and other promotional activities. Additionally, there is an increasing concern among parents regarding baby hygiene due to rapid urbanization and they are willing to pay premium prices for these products. As a result, there is an increasing focus by market players on advertising baby hygiene products such as shampoo and conditioner to boost awareness of baby hygiene. Therefore, the rising spending on such products will positively impact the market which in turn will drive the market growth during the forecast period.

Baby Shampoo and Conditioner Market Dynamics

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Trends - A key factor shaping the baby shampoo and conditioner market growth is the increase in offerings of multifunctional bath shampoo and conditioner products. Several market players in the baby shampoo and conditioner market are innovating baby care products in terms of product offerings and packaging due to their growing popularity among consumers. Additionally, the growing demand for innovative and upgraded products in the market has encouraged market players to build brand appeal and loyalty among consumers.

For example, J and J offers Sensitive Care Body Wash and Shampoo for babies. The product line comprises products formulated with a hypoallergenic, tear-free 2-in-1 body wash and shampoo without drying or irritating baby-sensitive, dry skin. Hence, such innovative product offerings will positively impact the market. Therefore, it is expected to drive market growth during the forecast period.

Challenge - Frequent baby shampoo and conditioner product recalls are one of the key challenges hindering the baby shampoo and conditioner market growth. There is an increasing number of product recalls in the baby hair care industry due to safety and functionality issues. Additionally, it is essential for these products to be checked, adjusted, or fixed to ensure regulatory guidelines.

Moreover, several companies that produce baby shampoo and conditioners do product recalls in order to inspect and repair them to avoid adverse effects on users. For example, in October 2021, Unilever PLC recalled its product associated with shampoo brand Dove over contamination of a chemical called benzene that may cause cancer. Such product recalls are negatively impacting the market which in turn will hinder the market growth during the forecast period.

Baby Shampoo and Conditioner Market Segmentation

By Distribution Channel

The offline segment is estimated to witness significant growth during the forecast period. The offline distribution channel includes specialty stores, hypermarkets, supermarkets, convenience stores, and department stores. Several market players are rapidly expanding their stores in local and regional markets to boost sales through offline channels. Market players of baby shampoo and conditioner are offering their products through various specialty stores and other retailing formats.

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The offline segment was the largest segment and was valued at USD 1,215.99 million in 2017. Additionally, many market players are innovating various retail strategies to sustain in the competitive market. Some of the key strategies adopted by offline retailers include better pricing strategies and a wider assortment of products. For example, Unilever, one of the prominent players in the market, operates around 400 globally coordinated distribution centers through 26 million retail stores, including large supermarkets, hypermarkets, wholesalers, and cash-and-carry stores as well as small convenience stores. This helps the market players to cater to their target customers across the world effectively and efficiently. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

The change in shopping preference will fuel the online segment which in turn will increase the market growth during the forecast period. The purchasing decisions of several consumers are highly influenced by online research conducted via websites, blogs, and social media. Factors such as wide penetration and the geographical reach of e-retailers such as Amazon.com Inc. (Amazon), Alibaba Group Holding Ltd. (Alibaba), and JD.com Inc. (JD.com) are fuelling the changing shopping preferences of consumers. Additionally, the strong presence of infrastructure for the penetration of e-commerce services is also significantly contributing to the growth of this segment. hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

Regional Analysis

APAC - APAC is estimated to contribute 39% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main countries that are significantly contributing to the growth of the global baby shampoo and conditioner market in APAC are China followed by India. The high population of China creates market players with tremendous opportunities for market players in baby bath products to enter or expand in the regional market. Some of the main factors that are fuelling the growth of the baby shampoo and conditioner market in APAC include the growing inclination of the population toward baby hygiene products and organic baby care products and the rise in urbanization. In addition, there is an increasing preference for online platforms among consumers due to rapid Internet and smartphone penetration. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

In 2020, during the COVID-19 pandemic, the growth of the global baby shampoo and conditioner market witnessed a significant slowdown due to the temporary closure of business operations in APAC. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of business activities. Such factors are expected to drive the market during the forecast period.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Who are the Major Baby Shampoo and Conditioner Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering - Artsana: The company offers baby shampoo and conditioner with zero phenoxyethanol, parabens, and tropolone under its brand Chicco.
Key Offering - Beiersdorf AG: The company offers baby shampoo and conditioner namely Head to Toe shampoo and bath from Nivea with skin-friendly ingredients.
Key Offering - California Baby: The company offers baby shampoo and conditioner namely Super sensitive shampoo and body wash with non-drying and plant-based ingredients ideal for newborns.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The baby shampoo and conditioner market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Distribution Channel Outlook (USD Million, 2017 - 2027)
- Offline
- Online
Product Outlook (USD Million, 2017 - 2027)
- Non-medicated
- Medicated
Geography Outlook (USD Million, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Argentina
  - Brazil
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Baby Shampoo And Conditioner Market Scope
Report Coverage	Details
Page number	162
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.53%
Market growth 2023-2027	USD 703.26 million
Market structure	Fragmented
YoY growth 2022-2023(%)	5.12
Regional analysis	APAC, North America, Europe, South America, and the Middle East and Africa
Performing market contribution	APAC at 39%
Key countries	US, China, India, the UK, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Artsana Spa, Beiersdorf AG, Biocrown Biotechnology Co. Ltd., Burts Bees, California Baby, Dabur India Ltd., Farlin Corp., Galderma SA, Johnson and Johnson, Menmoms, Mothercare Plc, My Skincare Manufacturer Pty Ltd., Pigeon Corp., S.C. Johnson and Son Inc., The Himalaya Drug Co., Unilever PLC, Vanesa Cosmetics Pvt. Ltd., Weleda Group, Vasa Cosmetics Pvt. Ltd., and Sovereign Chemicals and Cosmetics
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Baby Shampoo And Conditioner Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across APAC, North America, Europe, South America, and the Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global baby shampoo and conditioner market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global baby shampoo and conditioner market 2017 - 2021 ($ million)

4.2 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

4.3 Product Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2022-2027
- Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

6.4 Online - Market size and forecast 2022-2027
- Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ million)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 44: Chart on Product - Market share 2022-2027 (%)
- Exhibit 45: Data Table on Product - Market share 2022-2027 (%)

7.2 Comparison by Product
- Exhibit 46: Chart on Comparison by Product
- Exhibit 47: Data Table on Comparison by Product

7.3 Non-medicated - Market size and forecast 2022-2027
- Exhibit 48: Chart on Non-medicated - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Data Table on Non-medicated - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Chart on Non-medicated - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Non-medicated - Year-over-year growth 2022-2027 (%)

7.4 Medicated - Market size and forecast 2022-2027
- Exhibit 52: Chart on Medicated - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Data Table on Medicated - Market size and forecast 2022-2027 ($ million)
- Exhibit 54: Chart on Medicated - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Medicated - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Product
- Exhibit 56: Market opportunity by Product ($ million)
- Exhibit 57: Data Table on Market opportunity by Product ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2022-2027 (%)
- Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 APAC - Market size and forecast 2022-2027
- Exhibit 63: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.4 North America - Market size and forecast 2022-2027
- Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.5 Europe - Market size and forecast 2022-2027
- Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 China - Market size and forecast 2022-2027
- Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)

9.10 UK - Market size and forecast 2022-2027
- Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.11 India - Market size and forecast 2022-2027
- Exhibit 95: Chart on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 96: Data Table on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 97: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on India - Year-over-year growth 2022-2027 (%)

9.12 Germany - Market size and forecast 2022-2027
- Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ million)
- Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Artsana Spa
- Exhibit 111: Artsana Spa - Overview
- Exhibit 112: Artsana Spa - Product / Service
- Exhibit 113: Artsana Spa - Key offerings

12.4 Beiersdorf AG
- Exhibit 114: Beiersdorf AG - Overview
- Exhibit 115: Beiersdorf AG - Business segments
- Exhibit 116: Beiersdorf AG - Key news
- Exhibit 117: Beiersdorf AG - Key offerings
- Exhibit 118: Beiersdorf AG - Segment focus

12.5 Burts Bees
- Exhibit 119: Burts Bees - Overview
- Exhibit 120: Burts Bees - Product / Service
- Exhibit 121: Burts Bees - Key offerings

12.6 California Baby
- Exhibit 122: California Baby - Overview
- Exhibit 123: California Baby - Product / Service
- Exhibit 124: California Baby - Key offerings

12.7 Dabur India Ltd.
- Exhibit 125: Dabur India Ltd. - Overview
- Exhibit 126: Dabur India Ltd. - Business segments
- Exhibit 127: Dabur India Ltd. - Key offerings
- Exhibit 128: Dabur India Ltd. - Segment focus

12.8 Farlin Corp.
- Exhibit 129: Farlin Corp. - Overview
- Exhibit 130: Farlin Corp. - Product / Service
- Exhibit 131: Farlin Corp. - Key offerings

12.9 Galderma SA
- Exhibit 132: Galderma SA - Overview
- Exhibit 133: Galderma SA - Product / Service
- Exhibit 134: Galderma SA - Key news
- Exhibit 135: Galderma SA - Key offerings

12.10 Johnson and Johnson
- Exhibit 136: Johnson and Johnson - Overview
- Exhibit 137: Johnson and Johnson - Business segments
- Exhibit 138: Johnson and Johnson - Key news
- Exhibit 139: Johnson and Johnson - Key offerings
- Exhibit 140: Johnson and Johnson - Segment focus

12.11 Menmoms
- Exhibit 141: Menmoms - Overview
- Exhibit 142: Menmoms - Product / Service
- Exhibit 143: Menmoms - Key offerings

12.12 Mothercare Plc
- Exhibit 144: Mothercare Plc - Overview
- Exhibit 145: Mothercare Plc - Product / Service
- Exhibit 146: Mothercare Plc - Key offerings

12.13 Pigeon Corp.
- Exhibit 147: Pigeon Corp. - Overview
- Exhibit 148: Pigeon Corp. - Business segments
- Exhibit 149: Pigeon Corp. - Key news
- Exhibit 150: Pigeon Corp. - Key offerings
- Exhibit 151: Pigeon Corp. - Segment focus

12.14 S.C. Johnson and Son Inc.
- Exhibit 152: S.C. Johnson and Son Inc. - Overview
- Exhibit 153: S.C. Johnson and Son Inc. - Product / Service
- Exhibit 154: S.C. Johnson and Son Inc. - Key offerings

12.15 The Himalaya Drug Co.
- Exhibit 155: The Himalaya Drug Co. - Overview
- Exhibit 156: The Himalaya Drug Co. - Product / Service
- Exhibit 157: The Himalaya Drug Co. - Key offerings

12.16 Unilever PLC
- Exhibit 158: Unilever PLC - Overview
- Exhibit 159: Unilever PLC - Business segments
- Exhibit 160: Unilever PLC - Key news
- Exhibit 161: Unilever PLC - Key offerings
- Exhibit 162: Unilever PLC - Segment focus

12.17 Weleda Group
- Exhibit 163: Weleda Group - Overview
- Exhibit 164: Weleda Group - Business segments
- Exhibit 165: Weleda Group - Key offerings
- Exhibit 166: Weleda Group - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 167: Inclusions checklist
- Exhibit 168: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 169: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 170: Research methodology
- Exhibit 171: Validation techniques employed for market sizing
- Exhibit 172: Information sources

13.5 List of abbreviations
- Exhibit 173: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
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What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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