Baby Toiletries Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

The baby toiletries market share is expected to increase by USD 8.22 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.34%.

This baby toiletries market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers baby toiletries market segmentations by distribution channel (offline and online) and geography (Europe, North America, APAC, South America, and Middle East and Africa). The baby toiletries market report also offers information on several market vendors, including Artsana Spa, Babisil Products Co. Ltd., California Baby, Colgate Palmolive Co., Domtar Corp., erbaviva, Farlin Corp., First Quality Enterprises Inc., Hengan International Group Co. Ltd., Himalaya Global Holdings Ltd., Johnson and Johnson, Kao Corp., Kimberly-Clark Corp., Mothercare Plc, Naterra International Inc., Pigeon Corp., Sebapharma GmbH and Co. KG, The Procter and Gamble Co., Unicharm Corp., and Unilever PLC among others.

What will the Baby Toiletries Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Baby Toiletries Market Size for the Forecast Period and Other Important Statistics

 

Baby Toiletries Market: Key Drivers, Trends, and Challenges

The product portfolio extension and innovation leading to product premiumization is notably driving the baby toiletries market growth, although factors such as the high availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the baby toiletries industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Baby Toiletries Market Driver

The product portfolio extension and innovation leading to product premiumization is one of the key drivers supporting the baby toiletries market growth. The growth in pollution and deteriorating environmental conditions can result in several health issues in babies such as dandruff, rough hair, and others. To overcome such concerns, customers have started using baby toiletries. For customers to use these products on a daily basis, they must have the adequate and right combination of superior-quality ingredients. This further leads to product premiumization. Therefore, higher product premiumization and product line extension, coupled with growing customer expenditure on baby products, including toiletries, will strengthen the value sales in the global baby toiletry market. Such increasing sales will drive market growth during the forecast period.

Key Baby Toiletries Market Trend

The increased offering of multipurpose baby toiletry products is one of the key baby toiletries market trends that is contributing to the market growth. The increase in the launch of innovative and upgraded products in the market has helped vendors to build brand appeal and loyalty among consumers. For instance, Fissan by Unilever offers body and hair bath essentials that can be used for both hair and body wash. California Baby, one of the prominent vendors in the market, also offers a range of multipurpose products such as CALIFORNIA KIDS SUPERSENSITIVE SHAMPOO and BODYWASH that can be used for both body and hair care. These multipurpose products offered in the market make it easy for parents to take care of their babies as they eliminate the hassle of applying different products to infants. These factors will significantly help in driving the market growth during the forecast period.

Key Baby Toiletries Market Challenge

The high availability of counterfeit products is one of the factors hindering the baby toiletries market growth. The growing market prospects of baby products, including toiletries, and the surge in their demand is driving the counterfeit baby products market, especially in developing regions. They are made of low-quality raw materials that are toxic. Customers face challenges in distinguishing between genuine and counterfeit products. They also lead to market fragmentation and lack of price standardization, market share erosion, and others. Thus, the low price of counterfeit products will further fuel their demand. This factor adversely affects the sales and pricing strategies of genuine vendors. Therefore, global players are compelled to price their products at lower rates, which pulls down their profit margins and value sales proportion. These factors are hindering market growth.

This baby toiletries market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global baby toiletries market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the baby toiletries market during the forecast period.

Who are the Major Baby Toiletries Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Artsana Spa
• Babisil Products Co. Ltd.
• California Baby
• Colgate Palmolive Co.
• Domtar Corp.
• erbaviva
• Farlin Corp.
• First Quality Enterprises Inc.
• Hengan International Group Co. Ltd.
• Himalaya Global Holdings Ltd.
• Johnson and Johnson
• Kao Corp.
• Kimberly-Clark Corp.
• Mothercare Plc
• Naterra International Inc.
• Pigeon Corp.
• Sebapharma GmbH and Co. KG
• The Procter and Gamble Co.
• Unicharm Corp.
• Unilever PLC

 

This statistical study of the baby toiletries market encompasses successful business strategies deployed by the key vendors. The baby toiletries market is fragmented and the vendors are deploying growth strategies such as R and D, technology, labor, and brand to compete in the market.

Product Insights and News

• Artsana Spa - Through the baby care segment, the company operates brands such as Chicco, Boppy, and NeoBaby and offers products for children between the age of 0 and 36 months. 
• Artsana Spa - The company offers baby toiletries product brands such as NeoBaby. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The baby toiletries market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Baby Toiletries Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the baby toiletries market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Baby Toiletries Market?

For more insights on the market share of various regions Request for a FREE sample now!

32% of the market's growth will originate from Europe during the forecast period. Germany and the UK are the key markets for the baby toiletries market in Europe. Market growth in this region will be slower than the growth of the market in other regions.

The rise in the standard of living will facilitate the baby toiletries market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 across Europe had a negative impact on various industries. However, as people become more aware of the importance of hygiene and hygienic goods, the demand for baby toiletries is increasing. During the pandemic, the rise of e-commerce outlets has also positively impacted market dynamics in various regions. This, in turn, will drive the growth of the regional baby toiletries market during the forecast period.

What are the Revenue-generating Distribution Channel Segments in the Baby Toiletries Market?

To gain further insights on the market contribution of various segments Request for a FREE sample

The baby toiletries market share growth by the offline segment will be significant during the forecast period. The revenue of the offline distribution channel comes from the sale of products through specialty stores, hypermarkets, and others. Specialty stores include baby product stores, brand-owned stores, multi-brand stores, and personal care product stores. Moreover, vendors of baby toiletries sell their products through specialty stores and other retailing formats. This scenario also intensifies market competition. To sustain in such a competitive market and with the declining preference for offline shopping, retailers are introducing new business and retail strategies. Such introduction of new strategies will drive the segment growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the baby toiletries market size and actionable market insights on post COVID-19 impact on each segment.

Similar Reports: 

• Baby Toiletries Market in the UK 2015-2019

Baby Toiletries Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 6.34%
Market growth 2022-2026	$ 8.22 billion
Market structure	Fragmented
YoY growth (%)	5.98
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	Europe at 32%
Key consumer countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Artsana Spa, Babisil Products Co. Ltd., California Baby, Colgate Palmolive Co., Domtar Corp., erbaviva, Farlin Corp., First Quality Enterprises Inc., Hengan International Group Co. Ltd., Himalaya Global Holdings Ltd., Johnson and Johnson, Kao Corp., Kimberly-Clark Corp., Mothercare Plc, Naterra International Inc., Pigeon Corp., Sebapharma GmbH and Co. KG, The Procter and Gamble Co., Unicharm Corp., and Unilever PLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request for a FREE sample

What are the Key Data Covered in this Baby Toiletries Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive baby toiletries market growth during the next five years
• Precise estimation of the baby toiletries market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the baby toiletries industry across Europe, North America, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of baby toiletries market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch