Backend-as-a-Service (BaaS) Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, UK, Germany - Size and Forecast 2024-2028

Published: Nov 2023 Pages: 162 SKU: IRTNTR76728

Backend-as-a-Service (BaaS) Market Forecast 2024-2028 

The Backend-as-a-Service (BaaS) Market size is estimated to grow by USD 6.90 billion at a CAGR of 23.2% between 2023 and 2028. The growth of the market depends on several factors, including the increasing adoption of smartphones, the rising applications in E-Commerce and CRM, and the growth of Baas in consumer goods industries. 

What will be the Size of the Market During the Forecast Period?

For More Highlights About this Report, Download Free Sample in a Minute 

Market Dynamics

Key Driver

One of the key factors driving the market growth is the increasing adoption of smartphones. There is an increasing use of smartphone mobile applications as they use a  wide range of mobile applications for work, play, communication, shopping, and other activities. In addition, platforms that offer backend services as a service (BaaS) give developers access to cloud-based infrastructure and tools for creating, deploying, and managing mobile applications. 

Moreover,  by offering features such as data storage, server-side logic, push notifications, and user authentication, these platforms free up developers to concentrate more on building new and reliable front-end experiences. In addition, the increasing number of people using smartphones is fuelling demand for mobile apps, which is driving up the use of BaaS platforms. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Significant Trends

A key factor shaping the market growth is the increasing adoption of cloud-based infrastructure. The growing adoption of cloud-based infrastructure is indeed a primary trend in the market. In addition, developers can concentrate on frontend development and application logic by outsourcing infrastructure management and backend development responsibilities to a cloud computing service called BaaS.

Moreover, there is a growing use of cloud-based infrastructure in the BaaS market due to factors such as scalability and flexibility, cost savings, simple integration, enhanced security, global accessibility, quick development, and deployment. In addition, BaaS frees up developers' time and resources by taking care of things like patch management, system upgrades, and server maintenance. Hence, such factors are positively impacting the market trends.

Major Restraint

Issues in data security and privacy are some of the key challenges hindering market growth. Some of the main challenges associated with the backend as a service market include data breaches, compliance with regulations, lack of control, data residency, and sovereignty, vulnerabilities in third-party libraries, insider threats, and inadequate encryption techniques. In addition, a key component of data security is encryption.

Moreover, poor encryption procedures or careless handling of encryption keys can result in data breaches and jeopardize user privacy. In addition, while utilizing a backend as a service platform, businesses may find that their visibility and control over the security measures put in place by the supplier are restricted. Furthermore, concerns concerning the security and privacy of their data may arise from this lack of control. Hence, such factors are negatively impacting the backend-as-a-service market. Therefore, it is expected to hinder the market growth during the forecast period.

Market Segmentation By Deployment

The on-premises segment is estimated to witness significant growth during the forecast period. The on-premises deployment segment in the global backend as a service (BaaS) market can be referred to as when the backend infrastructure and services are hosted and controlled within the company's own premises or data center. In addition, in this market, companies seek to use BaaS capabilities in their own dedicated environment while maintaining total control over their backend infrastructure. Furthermore, they usually have direct access to the underlying systems and implement BaaS solutions on their own hardware.

Get a glance at the market contribution of various segments Download the PDF Sample

The on-premises segment was the largest segment and was valued at USD 904.05 million in 2018. Moreover, the on-premises segment is pertinent to businesses with stringent compliance and data security needs, whereby they are required by law or policy to retain sensitive data on their own property. In addition, it is also appropriate for companies that have made large investments in their current IT infrastructure and would rather use their own resources to implement BaaS solutions internally. Furthermore, having direct control over backend systems gives firms advantages like improved data control and flexibility. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

Market Segmentation By End-user

The growing demand for BaaS in the large enterprises segment will increase the market growth. The large enterprises segment in the global backend as a service (BaaS) market can be referred to as the use of BaaS solutions by large-scale organizations across various industries. In addition, these businesses usually have sophisticated IT infrastructure needs and a large volume of data. Moreover, backend services, like database management, user authentication, server management, and data storage, are essential to the operations of large organizations, which frequently comprise numerous teams and departments. Furthermore, by offering these businesses a scalable and effective way to connect and manage various backend services, BaaS systems help to lower the complexity and expense of managing IT infrastructure. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

Regional Overview

For more insights on the market share of various regions Download PDF Sample now!

North America is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main factors that is contributing to the backend-as-a-service market growth in North America is the need for BaaS solutions is fuelled by the growing popularity of cloud computing and the requirement for quicker application development and deployment. In addition,  businesses are searching more and more for methods to shorten the time to market and optimize their development processes. Moreover, the growing popularity of developing mobile apps is fuelling the demand for BaaS solutions. Furthermore, backend development is something that mobile app developers want to make easier, and BaaS offers the infrastructure and technologies that make this possible. Hence, such factors are driving the market growth in North America during the forecast period.

Customer Landscape

The market research and growth report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Who are the Major Backend as a Service Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

8base Inc: The company offers backend as a service that powers everything that needs to build and run professional grade web and mobile applications faster and securely without needing to reinvent the wheel.

Airship Group Inc: The company offers backend as a service which encompasses a small amount of functionality, and serves requests from other services over well defined protocols that contains message composition and reporting, billing and usage reports, and service management.

Alphabet Inc: The company offers backend as a service which is fully managed, scalable infrastructure to accelerate app development, automate tasks, and free up engineering time so they could focus on bringing their ideas to life.

The market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Buddy
  • Amazon.com Inc.
  • Apptread
  • Axway Software SA
  • Back4App Inc.
  • Convertigo SA
  • Couchbase Inc.
  • Exadel Inc.
  • International Business Machines Corp.
  • Kii Corp.
  • MadAppGang Pty Ltd.
  • Microsoft Corp.
  • Optimove Inc.
  • Oracle Corp.
  • Progress Software Corp.
  • PubNub Inc. 
  • Temenos AG

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Backend-as-a-Service (BaaS) Market is propelled by middleware solutions, SDKs, and APIs facilitating user management and social networking integration across various devices like mobiles, laptops, and wearables. Providers like BuildFire cater to diverse age groups, offering platforms for tablet users and leveraging social media penetration rates. With a focus on real-time engagement and ongoing developments, BaaS serves as a backbone for MBaaS, web developers, and PaaS, offering cloud-based solutions for messaging, content, and API-driven services. It streamlines IT operations, offering bundled applications and rapid application development tools. Managed server infrastructure, including cloud-based platforms like Parse, eliminates the need for complex setups, providing efficiency gains and faster time-to-market. As competition intensifies, major players like Apple, Microsoft, and emerging startups in Asia Pacific like appMobi and BaasBox vie for market share, driving innovation and shaping the future of BaaS.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 - 2022.

  • Deployment Outlook
    • On-premises
    • Cloud
  • End-user Outlook
    • Large enterprises
    • SMEs
  • Geography Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

 

Market Scope

Report Coverage

Details

Page number

162

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 23.2%

Market Growth 2024-2028

USD 6.90 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

22.9

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 49%

Key countries

US, Canada, China, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Buddy, 8base Inc., Airship Group Inc, Alphabet Inc., Amazon.com Inc., Apptread, Axway Software SA, Back4App Inc., Convertigo SA, Couchbase Inc., Exadel Inc., International Business Machines Corp., Kii Corp., MadAppGang Pty Ltd., Microsoft Corp., Optimove Inc., Oracle Corp., Progress Software Corp., PubNub Inc., and Temenos AG

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.

Customization purview

If our market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Download PDF Sample

What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market  size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global backend as a service market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global backend as a service market 2018 - 2022 ($ million)
    • 4.2 Deployment Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Deployment Segment 2018 - 2022 ($ million)
    • 4.3 End-user Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Deployment

    • 6.1 Market segments
      • Exhibit 30: Chart on Deployment - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Deployment - Market share 2023-2028 (%)
    • 6.2 Comparison by Deployment
      • Exhibit 32: Chart on Comparison by Deployment
      • Exhibit 33: Data Table on Comparison by Deployment
    • 6.3 On-premises - Market size and forecast 2023-2028
      • Exhibit 34: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 35: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Chart on On-premises - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
    • 6.4 Cloud - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Cloud - Market size and forecast 2023-2028 ($ million)
      • Exhibit 39: Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
      • Exhibit 40: Chart on Cloud - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Cloud - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Deployment
      • Exhibit 42: Market opportunity by Deployment ($ million)
      • Exhibit 43: Data Table on Market opportunity by Deployment ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
    • 7.2 Comparison by End-user
      • Exhibit 46: Chart on Comparison by End-user
      • Exhibit 47: Data Table on Comparison by End-user
    • 7.3 Large enterprises - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Large enterprises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 49: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 50: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
    • 7.4 SMEs - Market size and forecast 2023-2028
      • Exhibit 52: Chart on SMEs - Market size and forecast 2023-2028 ($ million)
      • Exhibit 53: Data Table on SMEs - Market size and forecast 2023-2028 ($ million)
      • Exhibit 54: Chart on SMEs - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 56: Market opportunity by End-user ($ million)
      • Exhibit 57: Data Table on Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Canada - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Exhibit 92: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Exhibit 93: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 9.11 UK - Market size and forecast 2023-2028
      • Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.12 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 8base Inc.
              • Exhibit 111: 8base Inc. - Overview
              • Exhibit 112: 8base Inc. - Product / Service
              • Exhibit 113: 8base Inc. - Key offerings
            • 12.4 Airship Group Inc
              • Exhibit 114: Airship Group Inc - Overview
              • Exhibit 115: Airship Group Inc - Product / Service
              • Exhibit 116: Airship Group Inc - Key offerings
            • 12.5 Alphabet Inc.
              • Exhibit 117: Alphabet Inc. - Overview
              • Exhibit 118: Alphabet Inc. - Business segments
              • Exhibit 119: Alphabet Inc. - Key news
              • Exhibit 120: Alphabet Inc. - Key offerings
              • Exhibit 121: Alphabet Inc. - Segment focus
            • 12.6 Amazon.com Inc.
              • Exhibit 122: Amazon.com Inc. - Overview
              • Exhibit 123: Amazon.com Inc. - Business segments
              • Exhibit 124: Amazon.com Inc. - Key news
              • Exhibit 125: Amazon.com Inc. - Key offerings
              • Exhibit 126: Amazon.com Inc. - Segment focus
            • 12.7 Apptread
              • Exhibit 127: Apptread - Overview
              • Exhibit 128: Apptread - Product / Service
              • Exhibit 129: Apptread - Key offerings
            • 12.8 Couchbase Inc.
              • Exhibit 130: Couchbase Inc. - Overview
              • Exhibit 131: Couchbase Inc. - Product / Service
              • Exhibit 132: Couchbase Inc. - Key offerings
            • 12.9 Exadel Inc.
              • Exhibit 133: Exadel Inc. - Overview
              • Exhibit 134: Exadel Inc. - Product / Service
              • Exhibit 135: Exadel Inc. - Key offerings
            • 12.10 International Business Machines Corp.
              • Exhibit 136: International Business Machines Corp. - Overview
              • Exhibit 137: International Business Machines Corp. - Business segments
              • Exhibit 138: International Business Machines Corp. - Key news
              • Exhibit 139: International Business Machines Corp. - Key offerings
              • Exhibit 140: International Business Machines Corp. - Segment focus
            • 12.11 Kii Corp.
              • Exhibit 141: Kii Corp. - Overview
              • Exhibit 142: Kii Corp. - Product / Service
              • Exhibit 143: Kii Corp. - Key offerings
            • 12.12 MadAppGang Pty Ltd.
              • Exhibit 144: MadAppGang Pty Ltd. - Overview
              • Exhibit 145: MadAppGang Pty Ltd. - Product / Service
              • Exhibit 146: MadAppGang Pty Ltd. - Key offerings
            • 12.13 Microsoft Corp.
              • Exhibit 147: Microsoft Corp. - Overview
              • Exhibit 148: Microsoft Corp. - Business segments
              • Exhibit 149: Microsoft Corp. - Key news
              • Exhibit 150: Microsoft Corp. - Key offerings
              • Exhibit 151: Microsoft Corp. - Segment focus
            • 12.14 Optimove Inc.
              • Exhibit 152: Optimove Inc. - Overview
              • Exhibit 153: Optimove Inc. - Product / Service
              • Exhibit 154: Optimove Inc. - Key offerings
            • 12.15 Oracle Corp.
              • Exhibit 155: Oracle Corp. - Overview
              • Exhibit 156: Oracle Corp. - Business segments
              • Exhibit 157: Oracle Corp. - Key news
              • Exhibit 158: Oracle Corp. - Key offerings
              • Exhibit 159: Oracle Corp. - Segment focus
            • 12.16 Progress Software Corp.
              • Exhibit 160: Progress Software Corp. - Overview
              • Exhibit 161: Progress Software Corp. - Product / Service
              • Exhibit 162: Progress Software Corp. - Key offerings
            • 12.17 PubNub Inc.
              • Exhibit 163: PubNub Inc.  - Overview
              • Exhibit 164: PubNub Inc.  - Product / Service
              • Exhibit 165: PubNub Inc.  - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 166: Inclusions checklist
                • Exhibit 167: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 168: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 169: Research methodology
                • Exhibit 170: Validation techniques employed for market sizing
                • Exhibit 171: Information sources
              • 13.5 List of abbreviations
                • Exhibit 172: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

              PURCHASE FULL REPORT OF

              backend as a service market

              QUICK BUY

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

              Why should you prefer Technavio's market insights report?

              • Off-the-shelf research reports
              • Reports can be tailored to meet the customer's needs
              • Trusted by more than 100 fortune 500 organizations
              • Information about the market's key drivers, trends, and challenges
              • Parent market analysis
              • Every week, 50,000 people visit our subscription platform
              • Detailed vendors report with competitive landscape
              • Covid-19 impact and recovery analysis
              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis