Beauty and Personal Care Market in Latin America Forecast 2015-2019

Published: Jul 2015 Pages: 105 SKU: IRTNTR6331

Market scope of the beauty and personal care market in Latin America

The beauty and personal care market in Latin America was valued at over $80 billion in 2014. To calculate the market size, this report considers the revenue generated from the sales of various beauty and personal care product segments in the following countries: -

  •     Brazil
  •     Mexico
  •     Argentina
  •     Venezuela
  •     Columbia
  •     Chile
  •     Peru

Brazil accounts for more than half of the market share, contributing significantly to the sale of beauty and personal care products. Mexico is another attractive destination for vendors in the market. Consumer preference in these countries is likely to shift towards natural products with innovations from brands such as Avon naturals, Oriflame, Natura, and Ecobeauty.

The report sheds light on the vendor landscape of the Latin American region, listing the prominent players, their business segments, and shares. It also discusses the key trends that influence this market.

Beauty and personal care products in Latin America 2014

                                                                             Source: Technavio research

Segmentation of the beauty and personal care market in Latin America by product type

The skin care segment dominated the beauty and personal care market in Latin America. In 2014, it accounted for the largest share of the market followed by the hair care segment. The fragrance segment is expected grow steadily to record a share of over 17% during the forecast period. The rise in incomes and a shift in the consumption pattern from low-priced fragrances to mid-priced and premium quality brands will provide traction to this market.

The market report provides growth forecasts of the product segments including the following: -

  •     Sun care
  •     Oral care
  •     Male grooming
  •     Color cosmetics
  •     Deodorants and bath products
  •     Fragrances
  •     Hair care
  •     Skin care

Key driver: Thriving workforce in Latin America
The employment rate of women in Latin America has grown immensely, constituting almost 53% of the total workforce. With increasing disposable incomes, the market is witnessing increased spending on premium beauty products. Throughout Latin America, all the major countries are experiencing a rise in the per capita consumption of cosmetics.

The region is also home to a thriving middle-income group. This section is emerging as the biggest among all consumer groups. Increased participation in the region's workforce and a considerable rise in their purchasing capacity has thus contributed to a rise in spending on personal care products. There is also a high demand for male grooming products in the market. The market has witnessed Chilean emerge as the biggest spenders on male grooming and beauty products, and the Brazilian and Argentinian markets closely follow this trend.

Beauty and personal care market segmentation by price positioning

Based on the type of price positioning of personal care products, the Latin American market can be categorized as follows: -

  •     Mass
  •     Premium

The mass personal care segment contributes massively to the overall market in Latin America. The segment includes all brands that are economically priced and not considered luxurious. There are a large number of local vendors who specialize in this segment. 

Though the mass segment accounts for a larger share of the market, the demand for the premium segment is growing at a higher rate. This market also demonstrates a growing opportunity in the organic and natural product category in the market. Countries such as Costa Rica, Chile, and Mexico are the leading consumers of premium products.

Key vendors in the beauty and personal care market in Latin America

Six major vendors dominate the beauty and personal care market in North America: -

  •     Avon
  •     Beiersdorf
  •     Natura
  •     Boticario
  •     P&G
  •     Unilever

The other prominent vendors in the market include Chanel, Coty, Energizer Holdings, Estee Lauder, Henkel, J&J, Kao, Kimberly-Clark, Limited Brands, L’Oréal, M.A.C Cosmetics, Merc, and Oriflame.

Other sections of the report include an analysis of the following

  • Forecast of beauty care products with market shares until 2019
  • Market share of the beauty care market in the leading Latin American countries
  • Forecast of the beauty and personal care market in Latin America until 2019
  • Key drivers, challenges, and trends and their impact on beauty and personal care market in Latin America
  • Five forces analysis of the beauty and personal care market in Latin America
  • SWOT analysis of the leading companies in the beauty and personal care market in Latin America

Related reports

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Latin America: An Overview
06.1 Summary
06.2 Economic Overview
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Five Forces Analysis
08. Market Segmentation by Product
08.1 Beauty and Personal Care Market in Latin America by Product 2014-2019
08.2 Skin Care Market in Latin America
08.2.1 Market Size and Forecast
08.3 Color Cosmetics Market in Latin America
08.3.1 Market Size and Forecast
08.4 Deodorants and Bath Products Market in Latin America
08.4.1 Market Size and Forecast
08.5 Hair Care Market in Latin America
08.5.1 Market Size and Forecast
08.6 Oral Care Market in Latin America
08.6.1 Market Size and Forecast
08.7 Fragrances Market in Latin America
08.7.1 Market Size and Forecast
08.8 Male Grooming Market in Latin America
08.8.1 Market Size and Forecast
08.9 Sun Care Market in Latin America
08.9.1 Market Size and Forecast
09. Market Segmentation by Price Positioning
09.1 Beauty and Personal Care Market Segmentation by Price Positioning 2014
10. Key Leading Countries
10.1 Beauty and Personal Care Market in Brazil
10.1.1 Market Size and Forecast
10.2 Beauty and Personal Care Market in Mexico
10.2.1 Market Size and Forecast
10.3 Beauty and Personal Care Market in Argentina
10.3.1 Market Size and Forecast
10.4 Beauty and Personal Care Market in Venezuela
10.4.1 Market Size and Forecast
10.5 Beauty and Personal Care Market in Colombia
10.5.1 Market Size and Forecast
10.6 Beauty and Personal Care Market in Chile
10.6.1 Market Size and Forecast
10.7 Beauty and Personal Care Market in Peru
10.7.1 Market Size and Forecast
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Leading Vendors 2014
18.2.1 Avon
18.2.2 Beiersdorf
18.2.3 Natura
18.2.4 O Boticário
18.2.5 P&G
18.2.6 Unilever Group
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Avon Products
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation by Revenue 2013
19.1.4 Business Segmentation by Revenue 2012 and 2013
19.1.5 Geographical Segmentation by Revenue 2013
19.1.6 Business Strategy
19.1.7 Recent Developments
19.1.8 SWOT Analysis
19.2 Beiersdorf AG
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation by Revenue 2014
19.2.4 Business Segmentation by Revenue 2013 and 2014
19.2.5 Geographical Segmentation by Revenue 2014
19.2.6 Business Strategy
19.2.7 Recent Developments
19.2.8 SWOT Analysis
19.3 Natura Cosmeticos
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Key Products
19.3.4 Geographical Segmentation by Revenue 2014
19.3.5 SWOT Analysis
19.4 Grupo Boticário
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 SWOT Analysis
19.5 P&G
19.5.1 Key Facts
19.5.2 Business Overview
19.5.3 Business Segmentation by Revenue 2013
19.5.4 Business Segmentation by Revenue 2012 and 2013
19.5.5 Geographical Segmentation by Revenue 2013
19.5.6 Business Strategy
19.5.7 Recent Developments
19.5.8 SWOT Analysis
19.6 Unilever
19.6.1 Key Facts
19.6.2 Business Overview
19.6.3 Business Segmentation by Revenue 2013
19.6.4 Business Segmentation by Revenue 2012 and 2013
19.6.5 Geographical Segmentation by Revenue 2013
19.6.6 Business Strategy
19.6.7 Recent Developments
19.6.8 SWOT Analysis
20. Other Reports in this Series

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