Beauty Drinks Market by Distribution Channel, Product and Geography - Forecast and Analysis 2023-2027

Beauty Drinks Market Forecast 2023-2027

The beauty drinks market is estimated to grow by USD 353.3 million at a CAGR of 6.53% between 2022 and 2027. The market is propelled by various factors contributing to its expansion. The rising prevalence of premature aging among consumers has led to heightened interest in beauty drinks as a solution for maintaining youthful skin and overall appearance. Furthermore, the market experiences continuous growth with the frequent introduction of new products tailored to meet evolving consumer preferences and beauty trends. The proliferation of online retailing platforms has also significantly contributed to market accessibility, enabling consumers to conveniently access and purchase beauty drinks from the comfort of their homes. This convergence of factors underscores the market's promising trajectory and potential for further growth in the beauty and wellness industry. The report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, it includes historic market data from 2017 to 2021.

 What will the Size of the Beauty Drinks Market be During the Forecast Period?

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The market is experiencing significant growth, driven by various factors and catering to the needs of beauty-conscious individuals, including those in Generation Z. With the rising demand for nutricosmetics and the desire for healthy, youthful skin, beauty drinks offer an innovative solution. These drinks, enriched with essential amino acids, vitamins, and minerals, provide nutri-cosmetic solutions aimed at promoting healthy skin from within. As digitalization and e-commerce platforms continue to expand, beauty drinks are becoming increasingly accessible to online customers, allowing them to incorporate these products into their daily diet easily. With the potential to improve skin health and enhance beauty, beauty drinks are emerging as one of the best ways to achieve a radiant complexion and address concerns like acne, contributing to longer-lasting beauty benefits. The NHS (National Health Service) provides healthcare services aimed at keeping the skin young and healthy over a longer time.

Market Dynamics

The market is experiencing significant growth, particularly among millennials and Generation Z, who prioritize overall health and appearance. Nutricosmetics, a category that includes collagen-based drinks and other nutrient-rich beverages, is driving this trend. Collagen peptides, tripeptides, vitamins, and minerals are popular ingredients in these drinks, providing consumers with beauty shots that promote healthy skin and longer youthfulness. Digitalization and e-commerce have played a crucial role in the market's expansion, making it easier for beauty-conscious people to access these products online. The best ways to incorporate these drinks into one's diet include adding them to meals or enjoying them as standalone beverages. Protein and amino acids are essential components of these drinks, contributing to the body's overall health and well-being. In summary, the Beauty Drinks market is thriving due to the increasing demand for Nutri-cosmetic solutions that cater to the health-conscious consumer's desire for healthy food, healthy skin, and a younger appearance. These factors have led to the popularity of collagen-based drinks, collagen peptides, tripeptides, vitamins, and minerals in the food and beverage industry. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver 

The growing prevalence of premature ageing is the key factor driving global market growth. A majority of urban or city dwellers are exposed to various air pollutants and toxic elements that accelerate ageing spots and wrinkles. The harmful airborne toxic chemicals include particulate matter, diesel exhaust, and ultrafine dust, which has become an unavoidable part of urban life. The air pollutants contain pulmonary arterial hypertension (PAH) and NO2.

The PAHs get converted into a chemical known as quinone, which enters the skin and produces destructive reactive oxygen species (ROS) to accelerate the ageing process. The constant exposure to such pollutants also irritates the skin and causes unwanted sunspots, increased blood vessels, and re-absorption of damaged collagen. The above factors will drive the growth of the global market during the forecast period.

Significant Market Trends

The growing popularity of beauty drinks among millennials will fuel the global market growth. The growing demand is attributable to a drastic shift in the lifestyles of consumers worldwide. The needs and aspirations of ageing consumers around the world are changing, as indicated by a growing demand for targeted solutions to improve and beautify the external appearance.

In this aspect, the millennial population worldwide has emerged as a significant demographic cohort that has specific health and wellness needs, which revolve around stress management and maintenance of external appearance. Therefore, consumers from the millennial generation are looking forward to beverages with strong nutritional profiles that cater to their specific health needs. Millennials are also scouting for less time-consuming, effective, and effortless ways of gaining flawless skin. Such factors will increase the market focus during the forecast period.

Major Market Challenge

The growing adoption of popular alternatives is a major challenge to the global market growth. This is based on the idea of providing beauty from within. Several popular alternatives pose a challenge to the growth of the global market. Most consumers consume a daily recommended amount of fresh fruits and vegetables for long-term good skin health. Consumers also depend upon cosmetics and personal care products to improve the health and hygiene of the skin.

The growing use of cosmetic and personal care products is attributable to the typical consumer perception of the abilities of such products that enhance self-esteem and social status. Thus, consumers resort to adopting such proactive measures by using these alternatives to enhance their beauty and prepare their skin against damage caused due to pollution and premature aging. Therefore, the growing threat posed by the availability of several substitutes may impede the growth of the global market during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Asterism Healthcare - The company offers collagen drinks for hair, skin, and nail care. Also, the company manufactures nutrition and beauty products.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:

• AMC Natural Drinks SL
• Bode Pro Inc.
• Bottled Science Ltd.
• Duo Wen Pte Ltd.
• DyDo Group Holdings Inc.
• Feed Your Skin JV SL
• Hangzhou Nutrition Biotechnology Co. Ltd.
• Juice Generation
• Kino Biotech Co. Ltd.
• Lacka Foods Ltd.
• Minerva Research Labs
• Miromed Group SA
• pure product GmbH
• Sappe Public Co. Ltd.
• Shiseido Co. Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Market Segmentation

The Nutricosmetics market, specifically collagen-based drinks, experiences a shift as consumers, particularly millennials and Generation Z, prefer convenient and digital solutions for their beauty needs. These groups seek products that address concerns such as acne and promote overall health and appearance, including skin, hair, and nail health. Retailers respond with strategies like better pricing and wider assortments in various retail formats, including hypermarkets, supermarkets, and convenience stores. Beauty drinks, also known as beauty shots, contain essential nutrients like collagen peptides, tripeptides, protein, amino acids, vitamins, minerals, and antioxidants. As the nutraceutical market evolves, customers increasingly turn to online platforms for these inside-out solutions, influenced by digitalization and e-commerce trends.

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel segment generates revenue from the sales of products through hypermarkets, supermarkets, clubhouse stores, department stores, and independent retailers. Revenue generation has been declining in this segment as consumers are gradually shifting to online shopping. Players are managing their sales through store expansions in local and regional markets.

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The offline segment shows a gradual increase in the market share of USD 485.43 million in 2017 and continued to grow by 2021. In this segment, retailers are introducing new business and retail strategies, such as better pricing strategies and wider assortments, owing to the declining preference for offline shopping and the need to survive in a competitive market. As a part of the marketing and offline sales strategy, resellers place attractive displays that generate strong sales. Vendors push their offline sales by widening their store operations across locations. Companies are able to increase sales and cater to each consumer category through expansions in large geographies. This is expected to increase sales during the forecast period

Which are the Key Regions for the Market?

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Europe is projected to contribute 41% of market growth by 2023. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. 

The beauty drinks market is experiencing considerable growth due to the expanding population of consumers aged between 25 and 54 years in the European Union, representing over 40% of the total population as of 2020. This demographic is driven by the need for anti-aging products, radiance, vitality, and a youthful appearance. Beauty drinks, rich in essential vitamins, minerals, vitamin C, and vitamin E, are popular anti-aging solutions. The market's rise is influenced by factors such as rapid urbanization, hectic lifestyles, and increasing health awareness. Consumers seek functional ingredients, including antioxidants, for detoxification and wrinkle reduction. Trust and consumer confidence in these products are essential, making natural ingredients a priority. Data management and efficient production processes are crucial for market success. The beauty drinks market's popularity is fueled by the increasing disposable income of the young population, who value convenience and the benefits of these beverages for overall wellness.

Market Analyst Overview

In the ever-evolving world of health and wellness, the Beauty Drinks market has gained significant traction. These functional beverages, rich in Nutrients, are formulated with Collagen, Milk proteins, and Acids like Vitamin C and Apple Cider Vacquas to enhance Skin health and Markets like Genearions and Protions are leading the charge. These drinks are designed to provide essential nutrients that help improve the appearance of the skin, making them a popular choice among consumers. They also contain antioxidants, which help protect the skin from damage caused by free radicals. Additionally, they can help boost energy levels, improve digestion, and support overall health. The Beauty Drinks market is expected to continue growing, as more and more people seek convenient and effective ways to maintain their health and beauty. The use of natural ingredients and the growing trend towards personalized health solutions are also driving demand for these products.

Segment Overview

The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by distribution channel, product, and region.

• Distribution Channel Outlook 
  • Offline
  • Online 

• Product Outlook 
  • Collagen protein
  • Vitamins and minerals
  • Fruit extracts
  • Others

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Beauty Drinks Market Scope
Report Coverage	Details
Page number	156
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 6.53%
Market growth 2023-2027	USD 353.3 million
Market structure	Fragmented
YoY growth (%)	4.2
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	Europe at 41%
Key countries	US, China, UK, France, and Germany
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	AMC Natural Drinks SL, Asterism Healthcare Group, Bode Pro Inc., Bottled Science Ltd., Duo Wen Pte Ltd., DyDo Group Holdings Inc., Feed Your Skin JV SL, Hangzhou Nutrition Biotechnology Co. Ltd., Juice Generation, Kino Biotech Co. Ltd., Lacka Foods Ltd., Minerva Research Labs, Miromed Group SA, pure product GmbH, Sappe Public Co. Ltd., Shiseido Co. Ltd., The Coca Cola Co., Vemma Retail, Vital Proteins LLC, and Wolfson Holdco Ltd.
Market dynamics	Parent market analysis, Market Forecasting,  Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and the Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

 

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