Beer Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast 2024-2028

Published: Mar 2024 Pages: 163 SKU: IRTNTR40198

Beer Market Forecast 2024-2028

The beer market size is projected to increase by USD 148.43 billion at a CAGR of 3.72% between 2023 and 2028. 

APAC emerges as a high-growth region in the market, fueled by economic expansion and increasing GDP. Countries like China, Australia, Japan, Vietnam, and India witness rising consumption due to growing middle-class populations, higher per capita incomes, and the burgeoning preference for beer among Millennials, shaping regional market trends. Carlsberg Breweries AS company offers beer such as Elephant Beer, Carlsberg Smooth Draught Beer, Carlsberg Smooth Lager Beer, Pilsner Beer, and others.

Market Overview

The market shows an accelerated CAGR during the forecast period.

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 Market Driver 

Rising demand for beer in emerging economies is the key factor driving the market. The demand for beer is experiencing a notable upsurge in emerging economies like India, China, Brazil, Vietnam, and South Africa. This surge in the market can be attributed to several factors, including changing lifestyles, rapid urbanization, increasing disposable income, and the growing popularity among millennials. These factors are driving a trend toward modernization and an increase in alcohol socialization, particularly with the popularity of bold-flavored drinks. To cater to this trend, global companies are actively working on improving their distribution channels and promoting online sales in emerging economies. For instance, in September 2021, Allagash Brewing Company launched Haunted House, a dark and hoppy ale.

In November 2020, Black Calder Brewing Co. introduced its first craft beer, making history as the first Black-owned brewery to do so. This is a lager or ale, has an alcohol content of 7% and a well-balanced aroma. It is brewed using malted cereal grains, hops, and yeast, and contains protein, sodium, and potassium. This introduction aligns with the increasing popularity of craft beer among the young-adult population demographics and the growing number of breweries worldwide. Similarly, in June 2020, Capital Brewing Co. and ONA Coffee collaborated to release Imperial Stout, a rich black beverages infused with 10.5% coffee and oatmeal. These product launches are contributing to the global market's growth and are expected to continue driving growth throughout the forecast period.

 Market Trends 

The introduction of new beer flavors is an emerging trend in the market. The growing popularity of flavored beer is attributable to the increasing volume of consumers in the global market. The introduction of new flavors in the beer segment brought by craft beers increased the demand in the global market. Flavors set a beer apart and act as a point of differentiation for consumers.

Furthermore, the millennials are a targeted segment of the breweries. They are experimental and like to try out newer experiences. Millennials' preference towards flavored beverages has seen breweries adopting and incorporating newer flavors in their offerings. For instance, Diageo launched Guinness Nitro Cold Brew Coffee in April 2021 in the US to increase its customer base. Therefore, the increasing demand for newer flavors from consumers is expected to drive the market in focus during the forecast period.

Market Challenge 

The concerns about health regarding beer are major challenges impeding the market. The prolonged consumption of alcoholic beverages can cause various health-related issues. Excessive consumption can affect the physical and mental well-being of people. It can cause blackouts, loss of coordination, seizures, drowsiness, hypothermia, low blood sugar levels, vomiting, diarrhea, bleeding, and irregular heartbeat. The long-term consumption of these can also cause mental issues, heart problems, and liver failure.

Additionally, awareness about health and the inclination of people toward healthy lifestyles have encouraged the consumption of healthy drinks and beverages. The growing preference for non-alcoholic beverages, including health drinks, is affecting the growth of the global market. Globally, the consumption of alcohol has witnessed a steady decline owing to changing consumer preferences in favor of healthier, non-alcoholic beverages. Therefore, the propensity of consumers for non-alcoholic beverages, owing to concerns about health, is a major challenge for the growth of the global market during the forecast period.

Market Segmentation by Distribution Channel

On-trade distribution, also called on-premise distribution, includes establishments in which customers can purchase and consume. The various types of on-trade distribution channels include restaurants, bars, pubs, and hotels. The on-trade segment is estimated to grow significantly during the forecast period, owing to the rising consumption of these at bars and pubs by consumers in APAC and MEA region, which includes countries such as India, China, Japan, and the UAE.  The expansion of bars, pubs, and restaurants is increasing the sales of these through on-trade distribution channels. The popularity of craft among millennials is also increasing sales through on-trade distribution channels.

Market Segmentation by Packaging 

The market share by the bottles segment will be significant during the forecast period.  It has been traditionally packaged in glass bottles, mainly brown-colored bottles. This is supported by the fact that the 600-ml beer bottle is one of the most popular glass options, and it can be shared among 2-3 people. Consumers nowadays also prefer lightweight metal cans, which can be adapted to the social situation. Other packaging materials, such as wooden containers and polyethene terephthalate (PET) bottles, are also available.

The bottles segment was valued at USD 410.74 billion in 2018.

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Furthermore, many traditional authentic breweries prefer bottled products to be a part of the traditional art of brewing. The internationally distinguished brand Carlsberg launched new fibre beer bottles and containers in June 2022. Moreover, they are biodegradable and serve as a sustainable option for packaging. Instead of a plastic seal, the company uses an impermeable coating. The wood fibre for bottles comes from sustainably managed wood fibres. Such developments are expected to drive the growth of the bottle segment, which in turn is anticipated to drive the growth of the market during the forecast period.

Key Regions for the Market

APAC is estimated to contribute 41% to the growth of the global market during the forecast period

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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The market in APAC is fragmented, owing to the presence of various regional and global players. To increase the sales and reach of these among customers, various companies operating in the region are trying to expand their presence by focusing on M&A activities and new product launches. Furthermore, the rising number of organized retailing outlets that sell these across different platforms like hypermarkets, supermarkets, departmental stores, and various e-commerce portals in the region has increased the availability and accessibility of these among different consumer segments. These factors will drive the market in APAC during the forecast period.  

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

  • Key Offering- Anheuser Busch InBev SA NV: The company offers beer under the brand name Budweiser such as Budweiser Beer, Budweiser Zero, Budweiser Chelada, Budweiser Select and others.
  • Key Offering- BrewDog Plc: The company offers beer such as Black Heart, Lost Lager, Post Punk 4 Pack, Gluten-Free Punk IPA and others.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

AleSmith Brewing Co., Asahi Group Holdings Ltd., Cloudwater Brew Co., Constellation Brands Inc., Diageo Plc, East 9th Brewing Co., Forbidden Root Restaurant and Brewery, Heineken NV, Keurig Dr Pepper Inc., Kirin Holdings Co. Ltd., Mikkeller APS, Molson Coors Beverage Co., Sprecher, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., and Wild Beer Co.

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research and growth report forecasts market growth analysis by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Deployment Outlook
    • Bottles
    • Cans
  • Application Outlook
    • On-trade
    • Off-trade
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview:

In the market, malted barley forms the base for various types, such as lagers, offering diverse flavors like bitter, sweet, sour, and fruity to meet product demand for socializing, relaxation, and celebrations. From macro-breweries to micro-breweries, producers cater to a global audience with personalized recommendations and targeted marketing, leveraging online retail sectors and craft product movements. Environmental concerns drive recycling initiatives, while health and wellness trends spur demand for non-alcoholic options and low-alcohol beer.

Furthermore, in the market, carbonation plays a crucial role in enhancing the drinking experience, while consumers consider factors like calories, ingredients, and unique flavors. Brewing techniques vary across independent breweries and macro-breweries, offering artisanal experiences and catering to diverse preferences, including alcohol-free and unflavored options. Retailers stock a range of products, from non-alcoholic beer to craft brews, satisfying beverage options for tourists and locals alike, influenced by cultural norms and demographic factors. Industry insights are sourced from national statistical offices and international institutions for informed decision-making.

Market Scope

Report Coverage

Details

Page number

163

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 3.72%

Market Growth 2024-2028

USD 148.43 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

3.37

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 41%

Key countries

US, Canada, China, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

AleSmith Brewing Co., Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., BrewDog Plc, Carlsberg Breweries AS, Cloudwater Brew Co., Constellation Brands Inc., Diageo Plc, East 9th Brewing Co., Forbidden Root Restaurant and Brewery, Heineken NV, Keurig Dr Pepper Inc., Kirin Holdings Co. Ltd., Mikkeller APS, Molson Coors Beverage Co., Sprecher, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., and Wild Beer Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across APAC, Europe, North America, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Packaging
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global beer market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global beer market 2018 - 2022 ($ billion)
    • 4.2 Packaging Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Packaging Segment 2018 - 2022 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Packaging

    • 6.1 Market segments
      • Exhibit 30: Chart on Packaging - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Packaging - Market share 2023-2028 (%)
    • 6.2 Comparison by Packaging
      • Exhibit 32: Chart on Comparison by Packaging
      • Exhibit 33: Data Table on Comparison by Packaging
    • 6.3 Bottles - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Bottles - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Bottles - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Bottles - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Bottles - Year-over-year growth 2023-2028 (%)
    • 6.4 Cans - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Cans - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Cans - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Cans - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Cans - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Packaging
      • Exhibit 42: Market opportunity by Packaging ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Packaging ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 44: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 46: Chart on Comparison by Distribution Channel
      • Exhibit 47: Data Table on Comparison by Distribution Channel
    • 7.3 On-trade - Market size and forecast 2023-2028
      • Exhibit 48: Chart on On-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on On-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on On-trade - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on On-trade - Year-over-year growth 2023-2028 (%)
    • 7.4 Off-trade - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Off-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Off-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Off-trade - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Off-trade - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 56: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2023-2028
      • Exhibit 63: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 64: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 North America - Market size and forecast 2023-2028
      • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 China - Market size and forecast 2023-2028
      • Exhibit 83: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.9 US - Market size and forecast 2023-2028
      • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.10 Germany - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.11 Canada - Market size and forecast 2023-2028
      • Exhibit 95: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 9.12 UK - Market size and forecast 2023-2028
      • Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ billion)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Anheuser Busch InBev SA NV
              • Exhibit 111: Anheuser Busch InBev SA NV - Overview
              • Exhibit 112: Anheuser Busch InBev SA NV - Product / Service
              • Exhibit 113: Anheuser Busch InBev SA NV - Key offerings
            • 12.4 Asahi Group Holdings Ltd.
              • Exhibit 114: Asahi Group Holdings Ltd. - Overview
              • Exhibit 115: Asahi Group Holdings Ltd. - Business segments
              • Exhibit 116: Asahi Group Holdings Ltd. - Key news
              • Exhibit 117: Asahi Group Holdings Ltd. - Key offerings
              • Exhibit 118: Asahi Group Holdings Ltd. - Segment focus
            • 12.5 BrewDog Plc
              • Exhibit 119: BrewDog Plc - Overview
              • Exhibit 120: BrewDog Plc - Product / Service
              • Exhibit 121: BrewDog Plc - Key offerings
            • 12.6 Carlsberg Breweries AS
              • Exhibit 122: Carlsberg Breweries AS - Overview
              • Exhibit 123: Carlsberg Breweries AS - Business segments
              • Exhibit 124: Carlsberg Breweries AS - Key news
              • Exhibit 125: Carlsberg Breweries AS - Key offerings
              • Exhibit 126: Carlsberg Breweries AS - Segment focus
            • 12.7 Cloudwater Brew Co.
              • Exhibit 127: Cloudwater Brew Co. - Overview
              • Exhibit 128: Cloudwater Brew Co. - Product / Service
              • Exhibit 129: Cloudwater Brew Co. - Key offerings
            • 12.8 Constellation Brands Inc.
              • Exhibit 130: Constellation Brands Inc. - Overview
              • Exhibit 131: Constellation Brands Inc. - Business segments
              • Exhibit 132: Constellation Brands Inc. - Key news
              • Exhibit 133: Constellation Brands Inc. - Key offerings
              • Exhibit 134: Constellation Brands Inc. - Segment focus
            • 12.9 Diageo Plc
              • Exhibit 135: Diageo Plc - Overview
              • Exhibit 136: Diageo Plc - Business segments
              • Exhibit 137: Diageo Plc - Key news
              • Exhibit 138: Diageo Plc - Key offerings
              • Exhibit 139: Diageo Plc - Segment focus
            • 12.10 Heineken NV
              • Exhibit 140: Heineken NV - Overview
              • Exhibit 141: Heineken NV - Business segments
              • Exhibit 142: Heineken NV - Key offerings
              • Exhibit 143: Heineken NV - Segment focus
            • 12.11 Kirin Holdings Co. Ltd.
              • Exhibit 144: Kirin Holdings Co. Ltd. - Overview
              • Exhibit 145: Kirin Holdings Co. Ltd. - Business segments
              • Exhibit 146: Kirin Holdings Co. Ltd. - Key offerings
              • Exhibit 147: Kirin Holdings Co. Ltd. - Segment focus
            • 12.12 Mikkeller APS
              • Exhibit 148: Mikkeller APS - Overview
              • Exhibit 149: Mikkeller APS - Product / Service
              • Exhibit 150: Mikkeller APS - Key offerings
            • 12.13 Molson Coors Beverage Co.
              • Exhibit 151: Molson Coors Beverage Co. - Overview
              • Exhibit 152: Molson Coors Beverage Co. - Business segments
              • Exhibit 153: Molson Coors Beverage Co. - Key offerings
              • Exhibit 154: Molson Coors Beverage Co. - Segment focus
            • 12.14 Sprecher
              • Exhibit 155: Sprecher - Overview
              • Exhibit 156: Sprecher - Product / Service
              • Exhibit 157: Sprecher - Key offerings
            • 12.15 Stone Brewing Co. LLC
              • Exhibit 158: Stone Brewing Co. LLC - Overview
              • Exhibit 159: Stone Brewing Co. LLC - Product / Service
              • Exhibit 160: Stone Brewing Co. LLC - Key offerings
            • 12.16 Swinkels Family Brewers
              • Exhibit 161: Swinkels Family Brewers - Overview
              • Exhibit 162: Swinkels Family Brewers - Product / Service
              • Exhibit 163: Swinkels Family Brewers - Key offerings
            • 12.17 The Boston Beer Co. Inc.
              • Exhibit 164: The Boston Beer Co. Inc. - Overview
              • Exhibit 165: The Boston Beer Co. Inc. - Product / Service
              • Exhibit 166: The Boston Beer Co. Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 167: Inclusions checklist
                • Exhibit 168: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 169: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 170: Research methodology
                • Exhibit 171: Validation techniques employed for market sizing
                • Exhibit 172: Information sources
              • 13.5 List of abbreviations
                • Exhibit 173: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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