Europe Beverage Packaging Market by Type and Material - Forecast and Analysis 2024-2028

Europe Beverage Packaging Market Forecast 2024-2028

The Europe Beverage Packaging Market size is forecast to increase by USD 7.15 billion, at a CAGR of 3.64% between 2023 and 2028. 

The growth rate of the market depends on several factors such as the rise in demand for packaging of functional beverages, the rising sustainable practice in beverage packaging in Europe, and the growth in the e-commerce industry across Europe.

What will be the Size of the Market?

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Market Dynamic

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

One of the key factors driving growth in the market is the rising sustainable practice in beverage packaging in Europe. Consumers are increasingly making food choices based on a company’s commitment to the environment. In addition, sustainable packaging degrades quickly and completely when decomposed or recycled and reused, thereby not participating in environmental pollution. Furthermore, companies are shifting away from single-use plastics and striving for 100% biodegradable, recyclable, or reusable packing.

Moreover, natural materials may soon replace common plastics and help brands strengthen their environmentally friendly credentials. In addition, the use of bio-degradable plastic is expected to have a positive impact on the market in Europe during the forecast period. Furthermore, dairy manufacturers, as well as suppliers, have a responsibility to protect the environment and reduce their carbon footprint. Therefore, recyclable containers are beneficial when it comes to glass dairy packing. The increasing presence of sustainable beverage packing options will drive the growth of the market.

Market Trends

The increase in demand for digitally printed packaging is a primary market trend during the forecast period. Digital printing is likely to gain traction in the market in Europe due to the demand among brands for rapid turnaround. In addition, brand owners bring innovation and value creation to their products by providing sophisticated decorative coatings and special visual and tactile effects to the folding cartons in which their products are packaged.

Moreover, a rise in demand for personalized packing has also helped in increasing the need for digitally printed packing. In addition, many brands are now taking customization to the next level, offering personalized packing-to-order, with customizable imagery and text configurable by consumers. Furthermore, this is a new opportunity for manufacturers to engage with consumers and differentiate from their competitors. Such factors are likely to drive the growth of the market in Europe during the forecast period.

Market Challenge

The fluctuation in raw material prices will be a major challenge for the market during the forecast period. The raw materials used are essentially plastic, metal, and glass for beverage packing. In addition, the increase in the prices of these materials has a negative impact on the overall manufacturing cost of packing, which in turn increases the overall cost of the beverage-based product. Furthermore, some of the metals used in beverage packing are aluminum, tin plate, tin-free steel, and stainless steel.

Moreover, the Russia and Ukraine conflict is having ripple effects on commodity prices and global supply chains that have put pressure on the profit margins of European packing manufacturers. In addition, the plastic packing sector is likely to face the most volatility as passing on costs increases. Furthermore, the supply of aluminum and polypropylene has tightened as Russia becomes increasingly isolated economically and transport routes are further inhibited. Such factors are expected to have a negative impact on the growth of the market in Europe which in turn hinders the market growth during the forecast period.

Market Segmentation By Type and Material

Market Type Analysis

The carton segment is estimated to witness significant growth during the forecast period. The carton segment has been a key and developing area in the market in Europe, offering a combination of convenience, sustainability, and product protection. In addition, for a variety of beverages, carton packing offers a compact and flexible option. Furthermore, Aseptic cartons, gable-top cartons, and Tetra Packs are among the common formats for these containers, which are made to carry liquid beverages.

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The carton segment was the largest segment and was valued at USD 14.04 billion in 2018. Moreover, long-lasting liquids such as milk, juices, and plant-based milk substitutes are often packaged in aseptic cartons. In addition, they combine several layers and aseptic processing to preserve the beverage's quality without requiring refrigeration. Furthermore, gable-top cartons are frequently utilized for chilled drinks, including fresh milk, juices, and other liquids. In addition, they frequently include a collapsible top so that pouring and closing are simple. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Market Material Analysis

Based on the material, the market has been segmented into paper and paper board, plastic, metal, and glass. The paper and paper board segment will account for the largest share of this segment. Paper and paper board segments can be easily formed into various types of containers, such as cartons, cups, and boxes, to hold liquid beverages. In addition, these containers are lightweight, portable, and durable, which makes them an ideal choice to use for packing a wide range of beverages, including milk, juice, soft drinks, and others. Such factors drive the demand for paper and paper board material for beverage packing. Furthermore, the growing trend of sustainability and the rise in the adoption of environmentally friendly practices in Europe increasingly promote the usage of paper and paper board materials for packing. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Amcor plc: The company offers beverage packaging such as innovative PET bottles, lightweighted cans, and flexible pouches, providing sustainable and convenient options for diverse beverages.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

AptarGroup Inc., Ardagh Group SA, Ball Corp., Beatson Clark, CANPACK SA, Crown Holdings Inc., Gerresheimer AG, Graphic Packaging Holding Co., Huhtamaki Oyj, Mondi Plc, O I Glass Inc., Plastipak Holdings Inc., Silgan Holdings Inc., Sonoco Products Co., Tetra Laval SA, Stora Enso Oyj, Verallia SA, Vidrala SA, and Multi Plastics Inc.

Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Customer Landscape

The market research report encompasses the entire market adoption cycle, ranging from the initial innovator phase to the subsequent laggard stage. It emphasizes adoption rates across various regions, determined by penetration levels. Additionally, the report outlines essential purchasing factors and factors influencing price sensitivity. This aids companies in assessing and formulating effective growth strategies.

 Customer Landscape

Segment Overview

The market report forecasts market growth by revenue and provides a market research and growth analysis of the latest market trends and analysis and growth opportunities from 2018 to 2028. 

• Type Outlook 
  • Carton
  • Bottle
  • Pouch
  • Can
•  Material Outlook 
  • Paper and paper board
  • Plastic
  • Metal
  • Glass

Market Analyst Overview

The market in Europe is witnessing significant evolution driven by modern technologies, competitive pricing, and stringent regulations focusing on food safety and labeling. The closure of restaurants, bars, and entertainment venues has shifted the dynamics toward packaged beverages for home consumption, emphasizing retail-ready packaging and single-serve formats. Government and non-government organizations play a crucial role in shaping market trends, emphasizing eco-friendly and sustainable packaging solutions. Recyclable materials, biodegradable packaging, and lightweighting initiatives are gaining traction. In the non-alcoholic beverages segment, on-the-go consumption drives the demand for convenient and portable packaging formats. The market is characterized by continuous technological advancements, including advanced decorative techniques and innovative packaging design. Sustainable packaging systems align with the industry's goals, catering to health-conscious consumers and contributing to market expansion. The European market stands at the intersection of historical analysis, market forecast projections, and consumer choices, fostering the adoption of new packaging materials and strategies to address governmental regulations and sustainability objectives.

In the dynamic landscape of the European market, the flexible packaging business takes center stage, driven by sustainability goals and the demand for convenient, lightweight packaging. Enterprises in this sector are strategically positioning themselves with a focus on quality preservation, adopting innovative technological solutions, and implementing effective packaging strategies. Balancing profitability and production costs remains a critical aspect, prompting a comparative view of different packaging segments. The market extends its influence beyond the beverage industry, impacting sectors like alcohol and cement packaging. Key trends, including the rise of drink cans, the introduction of 3D printing technologies, and the incorporation of biobased alternatives, shape the market's trajectory. The evolving preferences of the middle class, the surge in ecommerce platforms, and the adoption of bioplastics and PET bottle packaging further contribute to the market's vibrancy. Branded juices, health-focused beverages, and liquid cartons represent the diverse product offerings within the realm of flexible beverage packaging, aligning with consumer preferences and influencing the broader narrative of alcohol consumption in the region.

Market Scope
Report Coverage	Details
Page number	158
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 3.64%
Market Growth 2024-2028	USD 7.15 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	3.54
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amcor plc, AptarGroup Inc., Ardagh Group SA, Ball Corp., Beatson Clark, CANPACK SA, Crown Holdings Inc., Gerresheimer AG, Graphic Packaging Holding Co., Huhtamaki Oyj, Mondi Plc, O I Glass Inc., Plastipak Holdings Inc., Silgan Holdings Inc., Sonoco Products Co., Tetra Laval SA, Stora Enso Oyj, Verallia SA, Vidrala SA, and Multi Plastics Inc.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behavior
• Growth of the market across Europe
• Thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report analysis of factors that will challenge the growth of market companies

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