Big Data Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, UK, Germany - Size and Forecast 2024-2028

Published: Feb 2024 Pages: 174 SKU: IRTNTR40885

Big Data Market Forecast 2024-2028 

The big data market size is projected to increase by USD 508.73 billion at a CAGR of 21.46% between between 2023 and 2028. The growth rate of the market depends on several factors, including a surge in data generation, growing investment in smart city initiatives, and increasing use of data analytics in various sectors. This refers to the vast volume of structured and unstructured information that inundates an organization on a day-to-day basis. This information comes from a myriad of sources, including business transactions, social media, sensors, and other instruments. The information is evaluated for insights that lead to better decisions and strategic business moves.

The market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about 20 market companies, including Accenture Plc, Alphabet Inc., Alteryx Inc., Amazon.com Inc., Cloudera Inc., Datameer Inc., Dell Technologies Inc., Deloitte Touche Tohmatsu Ltd., Enthought Inc., Hewlett Packard Enterprise Co., Hitachi Ltd., International Business Machines Corp., IRI, Microsoft Corp., Oracle Corp., PricewaterhouseCoopers LLP, Qubole Inc., Salesforce Inc., SAS Institute Inc., Teradata Corp., and SAP SE. Additionally, Accenture Plc provides comprehensive big data services through solutions like Accenture Data on Cloud and Accenture Data Self-Service, aiming to seamlessly unify data from various sources and present it in easily consumable forms.

What will be the Size of the Market During the Forecast Period?

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Market Overview

Market  Driver

The increasing use of data analytics in various sectors is notably driving market growth. Generally, companies across the world use hardware solutions such as sensors and cameras, software solutions, and web portals, which enable end-users to monitor the complete overview of the entire operation. However, companies from various sectors can use various analytical tools to analyze the details and extract useful information from them. This helps end-users to discover trends from the information collected and predict future risks and opportunities. A well-designed, unified management strategy and the effective capturing and analysis of information improve the efficiency and productivity of management operations.

Moreover, such software solutions enable the effective management of assets and also generate a return on investment (ROI). Thus, the monitoring and incorporation of such analytics features improve accountability. The increasing use of analytics in various sectors is encouraging vendors to offer innovative solutions to manage and optimize operational efficiency. This is expected to drive the growth of the market. The integration of advanced digital strategies and the utilization of untapped data sources further enhance the capabilities of organizations in making data-driven decisions. The deployment of sophisticated analytics platforms plays a crucial role in strategic planning and managing untapped data for improved organizational performance. 

Market Trends

Increasing adoption of blockchain solutions through big data implementation is an emerging trend shaping market growth. Enterprises across all sectors have started experimenting with the use cases of blockchain technology to ensure cybersecurity. Blockchain technology transports information in blocks and links information blocks with cryptography algorithms. Every such block contains timestamps, information about the previous block in the cryptographic form, and transaction information. Using a combination of blockchain and big data solutions, enterprises can identify the reasons for failure in production without necessarily interrupting the operations. Start-ups have started offering blockchain solutions. In addition, major industries, such as oil and gas, food and beverage, and others, are implementing blockchain technologies. 

For instance, in September 2021, the first cross-border copper concentrate trial shipment was processed using blockchain technology by two of the biggest firms in the mining and metals sector, namely BHP and China Minmetals, using the MineHub platform. Hence, the use of blockchain technology is expected to enhance the business value derived from big data implementation, which is expected to boost the growth of the market during the forecast period.

Market Restrain

The rise in data security issues is a significant challenge hindering market growth. Enterprises are using advanced technologies such as analytics solutions to increase productivity and reduce operational complexities. For instance, Shell International B.V. (Shell) has installed digital sensors at its production and manufacturing sites worldwide. The company is working on improving ITS operational processes and making decisions by successfully analyzing information, which is continuously being generated from these sensors. information security is a serious challenge for the adoption of big data in any sector. The traditional way of securing the network is incapable of overcoming this challenge.

Further, enterprises must ensure the security of their devices and applications, which will safeguard the information in the event of a network breach. The exposure of even one device in the network to the attackers can cause a severe information breach. Thus, information security issues will reduce the adoption of big data solutions, which may impede the growth of the market during the forecast period.

Market Segmentation 

By Mention Deployment

The market share growth by the on-premises segment will be significant during the forecast period. In on-premise big data software solution deployment, end-users install both hardware and software, providing them complete control over system functionality. Despite being comparatively expensive with high capital expenditure for hardware purchase, on-premises solutions feature a one-time installation fee instead of recurring monthly payments, a key advantage over cloud-based deployment

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The on-premises segment was the largest and was valued at USD 86.53 billion in 2018. The use of on-premises big data software solutions will reduce during the forecast period. This is because, in this type of deployment, hardware and software are hosted within internal or local servers. Maintenance of internal servers results in high capital expenditure (CAPEX) for enterprises. Thus, due to the above-mentioned factors, on-premises solutions are increasingly being adopted by enterprises, which is expected to boost the growth of the market through the on-premises segment during the forecast period.

Market Segmentation By Type

The market for big data services is growing due to the rising demand from enterprises. Some of the key services offered by this service providers are mentioned below: Complete platform support, including evaluation, customization, implementation, consultation, migration, and infrastructure management. Data acquisition, information processing, information management, and deriving actionable insights periodically from acquired data. In addition, vendors are offering such services to help enterprises manage their operations efficiently. For instance, SAP SE (SAP) offers SAP Cloud Platform Big Data Services, a full-service big data cloud based on Spark and Hadoop, which ensures scalability, security, and reliability. Hence, the above-mentioned advantages are expected to increase the adoption of these services, which is expected to propel the growth of the service segment in the market during the forecast period.

Regional Overview

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North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Buyers in North America include end-users from sectors such as healthcare, retail, BFSI, manufacturing, and consumer goods. The market in this region is growing due to the digital transformation initiatives undertaken by enterprises in North America during the past few years. The regional market is growing due to the need to reduce operating expenses, besides increasing production efficiency across sectors. For instance, the market for e-commerce in North America is growing, which is driving the adoption of these solutions. The adoption of solutions in the US is increasing due to the high penetration and expansion by retail giants such as eBay and Amazon.com Inc (Amazon). The rise in investments in warehouses will increase the demand for such software solutions from warehouse operators in this region. 

In addition, the market in the healthcare sector in North America is growing, with the federal government of the US undertaking such initiatives to reduce healthcare expenses. The federal government in the US enacted legislation such as the Affordable Care Act and the Health Information Technology for Economic and Clinical Health (HITECH) Act to promote big data in healthcare. As a part of this, the government offers incentives to healthcare providers for using extended producer responsibility (EPRs), offering workforce training, and undertaking EPR infrastructure improvement. Therefore, the above-mentioned factors are expected to drive the regional market during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

Global Market Customer Landscape

Market Companies

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc. - The company offers big data services such as BigQuery, Bigtable, Looker, Dataflow, Cloud Data Fusion, and Dataproc.

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Deployment Outlook
    • On-premises
    • Cloud-based
    • Hybrid
  • Type Outlook
    • Services
    • Software
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • South America
      • Chile
      • Brazil
      • Argentina 
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

In the era of the digital revolution, organizations leverage the transformative power of big information to fuel strategic decision-making and enhance customer experiences. The explosion of datasets, driven by information creation from emerging technologies like Quantum computing, IoT, and AI-driven analytics platforms, necessitates scalable infrastructure and a robust technology roadmap. However, challenges such as information silos, fragmentation, and untapped information sources persist. Big information applications, powered by advanced analytics and machine learning algorithms, enable real-time processing and predictive modelling. Industry giants like IBM leverage big information infrastructure to empower sales teams with leads derived from digital resale and reuse.

Additionally, the market is evolving with the integration of advanced technologies like distributed computing, autonomous systems, and precision medicine. It plays a pivotal role in shaping smart cities, leveraging genomic analytics, Augmented Reality (AR), and Virtual Reality (VR). Harnessing social media information, IoT-generated information, and managing unstructured information are key aspects. Big information analytics software facilitates real-time analysis, enabling digital resale and reuse. In the retail and consumer goods vertical, it drives targeted promotions, optimized pricing strategies, and accurate demand forecasting, reshaping the landscape with innovation and efficiency.

 Market Scope

Report Coverage

Details

Page number

174

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 21.46%

Market Growth 2024-2028

USD 508.73 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

18.84

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 47%

Key countries

US, Canada, China, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Accenture Plc, Alphabet Inc., Alteryx Inc., Amazon.com Inc., Cloudera Inc., Datameer Inc., Dell Technologies Inc., Deloitte Touche Tohmatsu Ltd., Enthought Inc., Hewlett Packard Enterprise Co., Hitachi Ltd., International Business Machines Corp., IRI, Microsoft Corp., Oracle Corp., PricewaterhouseCoopers LLP, Qubole Inc., Salesforce Inc., SAS Institute Inc., Teradata Corp., and SAP SE

Market dynamics

Parent market growth analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market report forecast during the forecast period
  • Detailed information on factors that will drive the growth of the market  between 2024 and 2028
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of Industry companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global big data market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global big data market 2018 - 2022 ($ billion)
    • 4.2 Deployment Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Deployment Segment 2018 - 2022 ($ billion)
    • 4.3 Type Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Deployment

    • 6.1 Market segments
      • Exhibit 30: Chart on Deployment - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Deployment - Market share 2023-2028 (%)
    • 6.2 Comparison by Deployment
      • Exhibit 32: Chart on Comparison by Deployment
      • Exhibit 33: Data Table on Comparison by Deployment
    • 6.3 On-premises - Market size and forecast 2023-2028
      • Exhibit 34: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on On-premises - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
    • 6.4 Cloud-based - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Cloud-based - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
    • 6.5 Hybrid - Market size and forecast 2023-2028
      • Exhibit 42: Chart on Hybrid - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 43: Data Table on Hybrid - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Chart on Hybrid - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on Hybrid - Year-over-year growth 2023-2028 (%)
    • 6.6 Market opportunity by Deployment
      • Exhibit 46: Market opportunity by Deployment ($ billion)
      • Exhibit 47: Data Table on Market opportunity by Deployment ($ billion)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 48: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 49: Data Table on Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Type
      • Exhibit 50: Chart on Comparison by Type
      • Exhibit 51: Data Table on Comparison by Type
    • 7.3 Services - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Services - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Services - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Services - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Services - Year-over-year growth 2023-2028 (%)
    • 7.4 Software - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Software - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Software - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Software - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Software - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 60: Market opportunity by Type ($ billion)
      • Exhibit 61: Data Table on Market opportunity by Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 64: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 UK - Market size and forecast 2023-2028
      • Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.10 China - Market size and forecast 2023-2028
      • Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 Canada - Market size and forecast 2023-2028
      • Exhibit 103: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ billion)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 Accenture Plc
              • Exhibit 115: Accenture Plc - Overview
              • Exhibit 116: Accenture Plc - Business segments
              • Exhibit 117: Accenture Plc - Key news
              • Exhibit 118: Accenture Plc - Key offerings
              • Exhibit 119: Accenture Plc - Segment focus
            • 12.4 Alphabet Inc.
              • Exhibit 120: Alphabet Inc. - Overview
              • Exhibit 121: Alphabet Inc. - Business segments
              • Exhibit 122: Alphabet Inc. - Key news
              • Exhibit 123: Alphabet Inc. - Key offerings
              • Exhibit 124: Alphabet Inc. - Segment focus
            • 12.5 Alteryx Inc.
              • Exhibit 125: Alteryx Inc. - Overview
              • Exhibit 126: Alteryx Inc. - Product / Service
              • Exhibit 127: Alteryx Inc. - Key news
              • Exhibit 128: Alteryx Inc. - Key offerings
            • 12.6 Amazon.com Inc.
              • Exhibit 129: Amazon.com Inc. - Overview
              • Exhibit 130: Amazon.com Inc. - Business segments
              • Exhibit 131: Amazon.com Inc. - Key news
              • Exhibit 132: Amazon.com Inc. - Key offerings
              • Exhibit 133: Amazon.com Inc. - Segment focus
            • 12.7 Cloudera Inc.
              • Exhibit 134: Cloudera Inc. - Overview
              • Exhibit 135: Cloudera Inc. - Business segments
              • Exhibit 136: Cloudera Inc. - Key offerings
              • Exhibit 137: Cloudera Inc. - Segment focus
            • 12.8 Dell Technologies Inc.
              • Exhibit 138: Dell Technologies Inc. - Overview
              • Exhibit 139: Dell Technologies Inc. - Business segments
              • Exhibit 140: Dell Technologies Inc. - Key offerings
              • Exhibit 141: Dell Technologies Inc. - Segment focus
            • 12.9 Hewlett Packard Enterprise Co.
              • Exhibit 142: Hewlett Packard Enterprise Co. - Overview
              • Exhibit 143: Hewlett Packard Enterprise Co. - Business segments
              • Exhibit 144: Hewlett Packard Enterprise Co. - Key news
              • Exhibit 145: Hewlett Packard Enterprise Co. - Key offerings
              • Exhibit 146: Hewlett Packard Enterprise Co. - Segment focus
            • 12.10 International Business Machines Corp.
              • Exhibit 147: International Business Machines Corp. - Overview
              • Exhibit 148: International Business Machines Corp. - Business segments
              • Exhibit 149: International Business Machines Corp. - Key news
              • Exhibit 150: International Business Machines Corp. - Key offerings
              • Exhibit 151: International Business Machines Corp. - Segment focus
            • 12.11 Microsoft Corp.
              • Exhibit 152: Microsoft Corp. - Overview
              • Exhibit 153: Microsoft Corp. - Business segments
              • Exhibit 154: Microsoft Corp. - Key news
              • Exhibit 155: Microsoft Corp. - Key offerings
              • Exhibit 156: Microsoft Corp. - Segment focus
            • 12.12 Oracle Corp.
              • Exhibit 157: Oracle Corp. - Overview
              • Exhibit 158: Oracle Corp. - Business segments
              • Exhibit 159: Oracle Corp. - Key news
              • Exhibit 160: Oracle Corp. - Key offerings
              • Exhibit 161: Oracle Corp. - Segment focus
            • 12.13 Qubole Inc.
              • Exhibit 162: Qubole Inc. - Overview
              • Exhibit 163: Qubole Inc. - Product / Service
              • Exhibit 164: Qubole Inc. - Key offerings
            • 12.14 Salesforce Inc.
              • Exhibit 165: Salesforce Inc. - Overview
              • Exhibit 166: Salesforce Inc. - Product / Service
              • Exhibit 167: Salesforce Inc. - Key news
              • Exhibit 168: Salesforce Inc. - Key offerings
            • 12.15 SAP SE
              • Exhibit 169: SAP SE - Overview
              • Exhibit 170: SAP SE - Business segments
              • Exhibit 171: SAP SE - Key news
              • Exhibit 172: SAP SE - Key offerings
              • Exhibit 173: SAP SE - Segment focus
            • 12.16 SAS Institute Inc.
              • Exhibit 174: SAS Institute Inc. - Overview
              • Exhibit 175: SAS Institute Inc. - Product / Service
              • Exhibit 176: SAS Institute Inc. - Key news
              • Exhibit 177: SAS Institute Inc. - Key offerings
            • 12.17 Teradata Corp.
              • Exhibit 178: Teradata Corp. - Overview
              • Exhibit 179: Teradata Corp. - Business segments
              • Exhibit 180: Teradata Corp. - Key news
              • Exhibit 181: Teradata Corp. - Key offerings
              • Exhibit 182: Teradata Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 183: Inclusions checklist
                • Exhibit 184: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 185: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 186: Research methodology
                • Exhibit 187: Validation techniques employed for market sizing
                • Exhibit 188: Information sources
              • 13.5 List of abbreviations
                • Exhibit 189: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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