US - Blinds and Shades Market by Product, Distribution Channel and Application - Forecast and Analysis 2023-2027

US Blinds and Shades Market Forecast 2023-2027 

The US Blinds and Shades Market size is estimated to grow by USD 725.86 million at a CAGR of 4.66% between 2022 and 2027. The US blinds and shades market refers to the industry that manufactures and sells window coverings for residential and commercial use. The market includes a wide variety of products, such as horizontal and vertical blinds, roller shades, cellular shades, and Roman shades. The growth of the market depends on several factors such as the growing construction industry in the US, increasing customer spending on home interior designing and household furnishing, and rising demand for premium window covering products. This market research and analysis report includes information on the key market drivers, trends, and challenges during the forecasted period. 

Market Overview

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Market Dynamic

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Driver

The market is driven by a confluence of factors, including trends from Europe and emerging markets like India and Australia. Influenced by European design sensibilities, particularly from Italy and Spain, American consumers increasingly prioritize stylish window treatments such as curtains, drapes, and blinds. Retailers capitalize on this demand, offering a wide array of window shades to cater to diverse preferences. Additionally, the popularity of shutters, awnings, and other window shading solutions further fuels market growth. As the market evolves, manufacturers innovate to meet the demand for functional yet aesthetically pleasing blinds and shutters, sustaining the market's upward trajectory.

Key Trends

Rising demand for eco-friendly products is an emerging trend shaping the market growth. The demand for organic and eco-friendly blinds is on the rise with rising concerns about the preservation of the environment. Currently, consumers prefer eco-friendly products as they are more aware of the adverse effects of different types of volatile organic compounds (VOCs) used in blinds and shades. Some are also priced lower compared to vinyl and polyvinyl chloride (PVC) blinds. However, bamboo, which is natural and biodegradable, is increasingly being used to manufacture Roman shades and rollup, matchstick, and slat blinds. Also, bamboo can attain complete maturity in 35 years without the use of harsh chemicals or fertilizers and, thus, is an eco-friendly option for making blinds and shades.

In addition, manufacturers are also using specially formulated recycled materials for making blinds and shades. For example, GreenScreen Revive roller shades by Hunter Douglas NV (Hunter Douglas) comprise 89% Repreve fibers, which are made from 100% recycled materials. Therefore, the rising demand for eco-friendly products is expected to drive the market growth and trends during the forecast period. 

Key Challenges

The risk of strangulation is a significant challenge hindering the market growth. According to the US Consumer Product Safety Commission (CPSC), blinds and shades that have attached cords can pose a strangulation risk to infants, toddlers, young children, and even pets. The cord loop or chains used in blinds and shades can slip out of the hold-down device, thereby posing a strangulation risk. According to the US Window Covering Safety Council (WCSC), since 1990, strangulation by window covering cords has resulted in more than 200 deaths in children and infants aged between six months to six years.

Moreover, due to the risk of strangulation in the past few years, there have been a couple of product recalls in the US. As these cords are risky, many consumers in the country who have infants, young children, or pets are reluctant to purchase these products, which can restrict the growth of the market. Such factors are expected to hinder the market growth during the forecast period. 

Customer Landscape

The market trends and analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Segmentation

The blinds segment is estimated to witness significant growth during the forecast period. In the US, blinds are the most popular form of window coverings used. Metal or vinyl horizontal blinds, wood or faux wood horizontal blinds, vertical blinds, and sheer blinds are the different kinds of blinds available. The US blinds and shades market can also be segmented based on the type of frame being used. 

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This segment was the largest segment and was valued at USD 1,245.43 million in 2017. Metal or vinyl horizontal blinds are priced low and are available in a variety of colors and textures. They are the most popular type of blinds used in the country. These are mostly used in kitchens, bathrooms, and basements as they are durable, lightweight, and resistant to moisture. On the other hand, transparent sheer blinds allow a complete view from inside and aid in controlling the temperature of the room. Their commercial application is expected to increase with the increasing construction of new home offices, residential buildings, and commercial buildings. This, in turn, will drive the growth of this segment in the market during the forecast period.

US Blinds and Shades Market Customer Landscape

Key Players in the Market

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Accent Design: The company offers wood and vinyl shades.

The market forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Alta Window Fashions
• American Drapery Systems Inc.
• Blinds To Go Inc.
• Budget Blinds LLC
• Colorado Space Solutions
• Crown Shade Co.
• Innovative Openings
• Lafayette Venetian Blind Inc.
• Legacy Blinds Manufacturing
• Legrand SA
• Lotus and Windoware Inc.
• Mechoshade Systems LLC
• Norman Window Fashions
• Select Blinds
• Skandia Window Fashions Inc.
• Springs Window Fashions LLC
• The Shade Store LLC
• Window World Inc.
• Hunter Douglas NV

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Market is witnessing rapid innovation with the introduction of innovative energy-saving features in products like smart solar shades and automated honeycomb shades. These advancements align with the growing focus on green building infrastructure and smart buildings, where distributed energy systems play a crucial role. The market is driven by understanding consumer's needs and offering products that meet these requirements. The market also sees the emergence of substitutes such as tieup curtains, window film, roller and shutters, and grass shades, catering to different preferences, the privacy of interior spaces and needs. Despite the availability of inexpensive products, consumers are increasingly looking for shelf life and innovative designs. 

Additionally, the market is witnessing a surge in demand, driven by the increasing focus on energy-efficient window coverings for both residential and commercial buildings. Innovations such as solar screens and smart windows solutions are gaining traction due to their ability to reduce heating and cooling costs and enhance comfort. Traditional options like window blinds , curtains and drapes, and interior shutters remain popular for their versatility in enhancing the aesthetics of communal and private spaces. Additionally, advancements in automated roller blinds and smart home systems are revolutionizing the market, offering convenience and control over natural and artificial light.

With a growing emphasis on sustainability, there's a rise in sustainable commercial construction and the adoption of sustainable products like corded window coverings, Wind-resistant shades and waterproof shades. Moreover, regulatory initiatives like the DOE research and US tariffs are shaping market trends and influencing consumer awareness towards eco-friendly options. In terms of operations, the market is witnessing a shift towards the automated segment, especially in the residential segment, with a growing preference for online retailing as a key sales channel.

Segment Overview

The market research and growth report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook (USD Million, 2017 2027)
  • Blinds
  • Shades

• Distribution Channel Outlook (USD Million, 2017 2027)
  • Offline
  • Online
• Application Channel Outlook (USD Million, 2017 2027)
  • Residential
  • Commercial

US Blinds & Shades Market Scope
Report Coverage	Details
Page number	131
Base year	2022
Historic period	20172021
Forecast period	20232027
Growth momentum & CAGR	Accelerate at a CAGR of 4.66%
Market growth 20232027	USD 725.86 million
Market structure	Fragmented
YoY growth 20222023(%)	4.42
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Accent Design, Alta Window Fashions, American Drapery Systems Inc., Blinds To Go Inc., Colorado Space Solutions, Crown Shade Co., Innovative Openings, Lafayette Venetian Blind Inc., Legrand SA, Lotus and Windoware Inc., Mechoshade Systems LLC, Norman Window Fashions, Skandia Window Fashions Inc., Springs Window Fashions LLC, The Shade Store LLC, Window World Inc., and Hunter Douglas NV
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fastgrowing and slowgrowing segment analysis, COVID19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Growth and Forecasting Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across US
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the growth of market companies

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