Body Worn Camera Market - North America, Europe, EMEA, APAC : US, Canada, China, Germany, UK - Forecast 2023-2027

Body Worn Camera Market Forecast 2023-2027

The body worn camera market size is forecast to increase by USD 821.9 million, at a CAGR of 17.52% between 2022 and 2027. Market growth relies on several factors, notably the growing demand for adventure tourism, the adoption of body-worn cameras among transit security officers and security guards, and the integration of cameras with multiple data-sharing and storage capabilities. The surge in adventure tourism underscores the need for reliable surveillance solutions to ensure safety and security in remote or high-risk environments. Additionally, the deployment of body-worn cameras enhances accountability and transparency in law enforcement and security operations. Moreover, cameras equipped with advanced data-sharing and storage features cater to the increasing demand for seamless connectivity and efficient data management in various industries. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

The market is experiencing growth fueled by wearable technology adoption. These devices provide a visual record of activities, especially in adventurous sports like skydiving, bungee jumping, and mountain biking. Equipped with hands free recording tools and integrated microphone, they address privacy concerns while offering seamless recording experiences. These cameras leverage the internet for data transfer, catering to various needs across industries.

Additionally, this market report extensively covers market segmentation by type (recording and live streaming and recording), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa).

By Type

The market share by the recording and live streaming segment will be significant during the forecast period. Factors such as growing Internet and smartphone penetration are driving the growth of the global live-streaming market. Moreover, the growing popularity of live streaming is further augmenting the growth of the market in focus. Industries such as media and entertainment, education, governments, and others are increasingly adopting live-streaming services since it is interactive, interesting, and accessible to anyone. Trends such as increasing integration of advanced technologies with online streaming services and increasing penetration of smart TVs will boost the growth of the recording and live streaming segment of the market during the forecast period.

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The recording and live streaming segment was valued at USD 255.63 million in 2017. Body-worn cameras are used for recording and live streaming and can provide up to 8 hours of live-streaming video, 12 hours of video recording, and 22 hours of standby time. Demand for body-worn cameras has been driven by the need to protect wearers and the general public by increasing transparency about how incidents occurred and how they were handled. Law Enforcement Officials often use these for research and other purposes. Such cameras can greatly improve safety and decision-making, as 4G live streaming video enables supervisors to provide real-time advice and support to employees. Such factors will increase the segment growth during the forecast period.

By Region

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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America contributes the most to the growth of the global body-worn camera market, owing to the high adoption rate of surveillance systems in countries such as the United States, Canada, and Mexico. In 2020, 70 million surveillance cameras were deployed in the United States. This number is expected to increase during the forecast period. This can be attributed to increased government spending on security systems and increased investment in infrastructure projects leading to the need for surveillance systems. In the United States, government initiatives including mandatory installation of surveillance cameras in public places are expected to drive market growth. 

Market Dynamics and Customer Landscape

The market is witnessing a surge with the rise of wearable technology. These devices offer a visual record of activities, particularly in adventurous sports like skydiving, bungee jumping, and mountain biking. Equipped with hands-free recording tools and advanced camera technology, they address concerns over privacy while ensuring long battery life. Despite physical restrictions, innovations like docking station cameras, streaming cameras, and hybrid cameras cater to various sectors such as military, healthcare, and transportation, capturing crucial audio data and video data for documentation and analysis. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

One of the key factors driving market growth is the high demand from adventure tourism. Alternative physical activities such as outdoor and adventure sports such as backpacking, scuba diving, rafting, snorkeling, bird watching, and reef watching have increased significantly. This growth is due to increased health awareness among people who prefer to stay healthy and fit. Another reason for the popularity of these events is the growing need for leisure time in busy lifestyles, especially in urban areas. Water sports such as snorkeling, surfing, and scuba diving have become the most popular pastimes over the past decade due to their adventure and health benefits. The growing interest in recreational water sports and adventure tourism is expected to be a key driver of the global body-worn camera market.

Furthermore, body worn cameras are used for monitoring adventure sports, and such cameras are used for capturing and recording moments. Snorkeling is one of those staple activities for people who prefer island getaways because of the health benefits associated with it. Snorkeling increases one maximal oxygen uptake, an indicator of aerobic fitness. Also, snorkeling is a recreational activity that tones the body as snorkelers work out their quads, hamstrings, calves, ankles, hip flexors, core, and shoulders. Additionally, snorkeling improves overall strength, and endurance and reduces stress. Thus, the growing interest in recreational water sports is expected to be a major driver for the market during the forecast period.

Significant Market Trends

Developments in the market is the key trend shaping the market. There are several developments in the global Body worn camera market. In May 2021, Wilmington Mayor Mike Purzycki and Police Chief Robert Tracy announced constant support for accountability and transparency in the community engagement with the implementation of a Body worn camera program for the Wilmington Police Department (WPD).

Similarly, in June 2020, Panasonic i-PRO Sensing Solutions offered its Arbitrator Body worn camera as part of its comprehensive security solution. This Body worn camera is easier to use due to its connectivity to i-PRO Video Insight Management Software. In August 2020, Los Angeles County Sheriff Alex Villanueva announced that the department had entered into an agreement with Axon Enterprise Inc. to deploy Body worn cameras on deputies. Thus, the market is expected to grow positively during the forecast period.

Major Market Challenge

One of the most significant factors hindering the growth of the market is the growing market for counterfeit wearables and electronics. The market is filled with fake copies of all the prominent products from major vendors such as Apple, SAMSUNG ELECTRONICS, Fitbit, and Xiaomi. The majority of these counterfeit products are manufactured in APAC, owing to the presence of low-cost labor and other counterfeit product markets.

Further, smartwatches and smart bands are the most counterfeited products available in the market due to their greater appeal to local consumers compared with other wearables electronic devices. Customers are buying counterfeit products knowingly or unknowingly due to the significantly reduced price of these products. Thus, the growing market for counterfeit products is expected to hinder the growth of the market during the forecast period.

Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Who are the Major Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Axon Enterprise Inc.: The company offers body worn camera such as Axon Body 2 which provides unlimited HD video, advanced audio, full-shift battery, pre-event buffer and LE-grade security.

The report also includes detailed analyses of the competitive landscape of the market and information about 16 market companies, including:

• Arashi Vision Co. Ltd.
• Cohu Inc.
• Diamante
• Getac
• GoPro Inc.
• LensLock Inc.
• Mangal Security Products
• Motorola Solutions Inc.
• Panasonic Holdings Corp.
• Pinnacle Response Ltd.
• Pro Vision Solutions LLC
• Safe Fleet Acquisition Corp.
• Safety Vision LLC
• Sentinel Camera Systems LLC
• Shenzhen QOHO Electronics Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Type Outlook 
  • Recording and live streaming
  • Recording

• Distribution Channel Outlook
  • Offline
  • Online

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview:

The market is witnessing rapid growth due to the increasing demand for video documentation and real-time data capture. These cameras, often integrated into camera-equipped glasses or smart gadgets, provide internet connectivity via high-speed data networks, ensuring seamless transmission of footage even in remote areas like during camping, climbing, or hiking. They are essential for recording interactions in various scenarios, from crime incidents to military forces, offering crucial evidence for witnesses, victims, and law enforcement during arrests or critical incidents.

Additionally, with advancements in action cameras and smartphones, body-worn cameras are becoming increasingly compact and efficient, further driving their adoption across diverse sectors. Further, the market is experiencing significant growth, driven by the demand for camera equipped glasses that provide real-time data capture during activities like riding, skiing, and fishing. These devices leverage high speed data networks to transmit footage instantly, enhancing safety and documentation capabilities. Whether for personal use or professional applications, such as sports recording or outdoor adventures, body-worn cameras offer a convenient and efficient way to capture and share experiences in real time data.

Market Scope
Report Coverage	Details
Page number	155
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 17.52%
Market growth 2023-2027	USD 821.9 million
Market structure	Fragmented
YoY growth 2022-2023(%)	15.51
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 39%
Key countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Arashi Vision Co. Ltd., Axon Enterprise Inc., Cohu Inc., Diamante, Getac, GoPro Inc., LensLock Inc., Mangal Security Products, Motorola Solutions Inc., Panasonic Holdings Corp., Pinnacle Response Ltd., Pro Vision Solutions LLC, Safe Fleet Acquisition Corp., Safety Vision LLC, Sentinel Camera Systems LLC, Shenzhen QOHO Electronics Co. Ltd., StuntCams LLC, Utility Inc., Veho, and VeriPic Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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