Bone Conduction Devices Market by Product, End-user, and Geography - Forecast and Analysis 2023-2027

The bone conduction devices market is estimated to grow at a CAGR of 12.5% between 2022 and 2027. The size of the market is forecast to increase by USD 4,604.25 million. The growth of the market depends on several factors, including the advantages of BAHAs over their substitutes, the prevalence of hearing loss among the elderly and children, and the rising popularity of bone conduction headphones. 

This report extensively covers market segmentation by product (BAHA and bone conducting headphones), end-user (hospitals, clinics, and individuals), and geography (North America, Europe, Asia, and Rest of World (ROW). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Bone Conduction Devices Market During the Forecast Period?

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Parent Market Analysis

Technavio categorizes the global bone conduction devices market as a part of the global healthcare equipment market. The parent, global healthcare equipment market covers products and companies engaged in the research and development of a variety of product categories, including capital equipment, instruments, implants, accessories, and consumables that are used for the diagnosis, monitoring, and treatment of various diseases.  Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Bone Conduction Devices Market: Key Drivers, Trends, Challenges, and Customer Landscape

The rising popularity of bone-conduction headphones is notably driving the market growth, although factors such as the high cost of BAHAs may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Bone Conduction Devices Market Driver

The rising popularity of bone-conduction headphones is notably driving bone conduction hearing devices  market growth. These headphones, unlike regular in-ear and on-ear headphones, keep the users' ears free from any device such that the users can simultaneously hear the music playing in the headphones as well as other sounds in their surroundings. The demand for bone conduction headphones is higher among sports and fitness enthusiasts as these headphones provide users with enhanced awareness of their surroundings while simultaneously playing music. Similar to fitness bands, bone conduction headphones are being largely marketed as sports and fitness products. While fitness bands are used to track vital statistics such as pulse rate, heartbeat rate, number of steps, and the number of calories burnt, bone conduction headphones are used to listen to music while performing sports or fitness activities. 

The harmful effects of hearing loud music on headphones have constantly been highlighted by a number of medical researchers, which has made consumers increasingly aware of the products they are using in their day-to-day lives. Bone conduction headphones minimize the harmful effects of regular in-ear or on-ear headphones as they do not involve any contact with the ear or the ear canal and work solely on the basis of bone conduction. Consecutively, bone-conduction headphones are becoming increasingly popular, especially among sports and fitness enthusiasts as well as health-conscious people worldwide. The rising popularity of bone-conduction headphones can also be gauged from the fact that leading consumer electronics manufacturers have entered the market. Thus, owing to such factors, the global market is expected to grow during the forecast period.

Significant Bone Conduction Devices Market Trend

New applications for bone-conduction headphones are emerging trends in the bone conduction hearing devices market. The global bone conduction headphones market is likely to grow at a steady pace throughout the forecast period owing to the growth in the demand for bone conduction headphones worldwide. The concept of bone-conduction headphones is comparatively new in the market, and a large portion of the global population is still unaware of the presence of this technology. However, the visibility and penetration of bone conduction technology are likely to increase, with companies such as Panasonic entering the market. More and more consumers are likely to become aware of the technology, which will drive the growth of the market and open new avenues for applications of these devices.

One such area in which bone conduction headphones can be easily incorporated is the Artificial Intelligence (AI) devices and AI gears markets. Many applications of bone-conduction headphones are likely to be discovered during the forecast period, which will complement the growth of the global market.

Major Bone Conduction Devices Market Challenge

The high cost of BAHAs is the major challenge impeding market growth. Leading BAHA manufacturers such as Cochlear Limited and Oticon Medical sell their products at an average price range of USD 4,000 - USD 7,500, which is expensive when compared with conventional hearing aids. As manufacturers of BAHAs focus extensively on quality to increase the life of the implants, the prices are likely to increase further during the forecast period. Owing to such high costs, patients with a lower degree of hearing impairment tend to opt for conventional and low-cost hearing aids.

Some regional vendors in the market also provide low-cost BAHAs, however, these are often low-quality products. The chances of complications with low-cost implants are higher, and they may cause serious inconvenience to the patient due to health repercussions. Moreover, there is a rise in the demand for more advanced and sophisticated BAHAs with rapid technological advances in the healthcare industry. The development of these devices would require manufacturers to invest further in R&D, which will ultimately increase manufacturing costs. Apart from the cost of implants and devices, other expenses, such as surgical solutions, fittings, and physician visits, are increasing with time. In addition, BAHAs require frequent battery charging and replacement, which further adds to the costs borne by users. Hence, such factors will restrain the growth of the global market during the forecast period.

Key Bone Conduction Devices Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Bone Conduction Devices Market Customer Landscape

Who are the Major Bone Conduction Devices Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Damson - The company operates under one segment. The company under this segment offers solutions for home theaters, headphones, portable speakers, and accessories like power vaults, USB cables, and power adapters. The key offerings of the company include bone conduction solutions. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• BHM Tech Produktionsgesellschaft mbH
• Cochlear Ltd.
• Demant AS
• DQC
• GN Store Nord AS
• INVISIO AB
• MED EL Elektromedizinische Gerate GmbH
• Medtronic Plc
• Motorola Solutions Inc.
• Oticon Medical AS
• Panasonic Holdings Corp.
• SeboTek Hearing Systems LLC
• Shokz
• Sonova AG
• Starkey Laboratories Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Bone Conduction Devices Market?

The market share growth by the BAHA segment will be significant during the forecast period. BAHA is a surgically implanted device that transmits sound vibrations directly to the inner ear through the skull bones, assisting those who have hearing loss and preventing hearing-related issues. People with at least one functioning inner ear benefit the most from these devices.

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The BAHA segment was valued at USD 3,257.76 million in 2017 and continued to grow until 2021. Among adults, bone-anchored hearing aids are in great demand due to the rising prevalence of hearing loss among the elderly population. Furthermore, the child/pediatric bone conduction hearing aids market is anticipated to grow as a result of rising awareness and technological developments in the detection of hearing loss in infants and children. The adoption of new technologies is fueled by the expansion of healthcare infrastructure globally and increased spending on healthcare, which is also boosting the market growth. Many vendors are focusing on innovations in these products to gain a competitive advantage in the global bone conduction market. Thus, owing to such factors, the BAHA segment of the global market is expected to grow during the forecast period.

Which are the Key Regions for the Bone Conduction Devices Market?

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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

North America will dominate the market during the forecast years owing to the increase in the adoption of and demand for aesthetic aids. The demand for sophisticated and advanced healthcare products in the region is high due to the high disposable income of the population. Moreover, access to healthcare facilities and the awareness of new technologies in the healthcare sector has led to the increased acceptance of bone-conduction devices in the country. The prevalence of hearing disorders in the country is also fueling the demand for BAHAs and related products. Hearing loss is one of the most common health conditions in the US, it affects every age group, including infants. As per the Centers for Disease Control and Prevention (CDC), two out of 1,000 newborns in the US have hearing loss in either one or both ears. Conventional hearing aids are often wired accessories that can irritate infants. There is also a possibility that children might damage the machine. BAHAs are highly successful in the case of toddlers as they do not interfere with their day-to-day activities, and the possibility of damage is reduced. Also, the rising geriatric population across the region is one of the major factors that is expected to drive the demand for bone conduction devices in the region. 

Apart from the US, countries such as Canada and Mexico are also witnessing a steady demand for bone conduction devices such as BAHAs and bone conduction headphones. The technological advances in the healthcare sector and increased penetration of e-commerce in these countries are likely to drive the growth of the market in the North Americas during the forecast period.

The market in North America witnessed slow growth in 2020 due to the outbreak of COVID-19. However, post the lifting of lockdowns in 2021, operations in manufacturing units resumed. Also, the successful implementation of COVID-19 vaccination drives reduced the number of COVID-19 cases and their spread in the region, which allowed patients to visit clinics and hospitals without any fear. Such factors will help the market in North America recover during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook (USD Million, 2017 - 2027)
  • BAHA
  • Bone conducting headphones

• End-user Outlook (USD Million, 2017 - 2027)
  • Hospitals
  • Clinics
  • Individuals

• Region Outlook (USD Million, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia
    • China
    • India
    • Vietnam
    • Others
  • Rest of World
    • Saudi Arabia
    • South Africa
    • Brazil
    • Others

Bone Conduction Devices Market Scope
Report Coverage	Details
Page number	159
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 12.5%
Market growth 2023-2027	USD 4,604.25 million
Market structure	Fragmented
YoY growth 2022-2023(%)	11.84
Regional analysis	North America, Europe, Asia, and Rest of World (ROW)
Performing market contribution	North America at 40%
Key countries	US, Canada, Germany, UK, and China
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	BHM Tech Produktionsgesellschaft mbH, Cochlear Ltd., Damson, Demant AS, DQC, GN Store Nord AS, INVISIO AB, MED EL Elektromedizinische Gerate GmbH, Medtronic Plc, Motorola Solutions Inc., Oticon Medical AS, Panasonic Holdings Corp., SeboTek Hearing Systems LLC, Shokz, Sonova AG, Starkey Laboratories Inc., WeHear Hearing Solutions, Widex AS, WS Audiology AS, and Zounds Hearing Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Bone Conduction Devices Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the bone conduction devices market between 2023 and 2027
• Precise estimation of the size of the bone conduction devices market size and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the industry across North America, Europe, Asia, and Rest of World (ROW)
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of bone conduction devices market vendors

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