Brazil - Cosmetics Market by Product and Distribution Channel - Forecast and Analysis 2023-2027

Published: Sep 2023

Pages: 128

SKU: IRTNTR76302

Snapshot

Brazil - Cosmetics Market Analysis Report 2023-2027

The Brazil - cosmetics market size is estimated to grow at a CAGR of 6.97% between 2022 and 2027. The market size is forecast to increase by USD 4.72 billion.

This Brazilian cosmetics market report extensively covers market segmentation by product (skincare products, hair care products, color cosmetics, and fragrances and deodorants) and distribution channel (offline and online). It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

One of the key factors driving the Brazil cosmetics market growth is the rise in sales of cosmetics through e-commerce channels. There has been a significant contribution of online platforms to the cosmetics industry in Brazil. The main factor is due to the increasing penetration of the Internet and smart gadgets such as smartphones and tablets, which has fuelled the reach of online retailing in Brazil. As a result of The increasing adoption of such gadgets, it has made customers technology-driven which fuelled the use of the Internet. Therefore, it has increased the exposure of consumers to online platforms. There is an increasing preference among consumers to purchase cosmetics products through online platforms due to the ease of convenience. Additionally, several online retailers are offering occasional and specialized discounts on different beauty and personal care products which is positively impacting the Brazil - cosmetics market as well. Hence, such factors are expected to drive Brazil cosmetics market growth during the forecast period.

Brazil Cosmetics Market: Overview

To get additional information about the market, Request Free Sample

Key Trend and Challenge

Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Trends

A key factor shaping Brazil cosmetics market growth is the surging adoption of multichannel marketing. There is a significant role of social media [platforms in increasing product awareness. There is an increasing preference for social media platforms and blogs among consumers to educate themselves about cosmetics products. As a result, several market players leverage these platforms to increase awareness and promote their products.

Moreover, some of the main social media platforms used by online retailers for product promotion include Facebook, Twitter, Instagram, and YouTube. For example, LOreal has launched a system called TrendSpotter that uses artificial intelligence (AI) to analyze millions of comments, images, and videos posted online. Hence, such factors are positively impacting the Brazil - cosmetics market. Therefore, it is expected to drive the Brazil cosmetics market growth during the forecast period.

Challenge

The availability of counterfeit brands is one of the key challenges hindering the Brazil cosmetics market growth. It has become difficult for customers to differentiate counterfeit products from genuine products. due to their abundant presence in the market. These counterfeit products are available at much lower prices than the actual premium cosmetics as they are made of low-quality petrochemicals with low manufacturing costs. For example, it is estimated that, on an annual basis, more than 70% of Brazilians purchase fake goods.

Moreover, these factors significantly influence the sales and pricing strategy of the prominent market players selling premium cosmetics products. Additionally, these counterfeit products also hamper the reputation of brands as well as consumer confidence in the industry. Hence, such factors are negatively impacting the Brazil - cosmetics market. therefore it is expected to hinder the Brazil cosmetics market growth during the forecast period.

Brazil Cosmetics Market Segmentation by Distribution Channel

The increasing preference of consumers for the offline segment will increase market growth. The offline segment comprises specialty stores, hypermarkets and supermarkets, convenience stores, and drug stores. There is an increasing preference for the offline segment among consumers as it is the most effective and influential mode of distribution as it offers a touch-and-feel experience to consumers. One of the main revenue generators in the offline segment is the specialty stores retail formats due to the rising popularity of these stores among consumers for beauty and personal care. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the Brazil cosmetics market growth during the forecast period.

Brazil Cosmetics Market Segmentation by Product

The skincare products segment is estimated to witness significant growth during the forecast period. Some of the key skincare products include topical creams, lotions, toners, exfoliators, and serums for the skin. There is an increasing adoption of skincare products among consumers for skincare solutions for anti-aging, skin-whitening, and sun protection. Additionally, this segment is extensively used to moisten, hydrate, and provide a smooth and blemish-less appearance to the skin. There is a growing popularity for this segment among consumers as they protect, hydrate, fight wrinkles, tighten, and replenish skin to keep the skin radiant and healthy-looking.

For a detailed summary of the market segments Request for Sample Report

The skincare products segment was the largest segment and was valued at USD 3.88 billion in 2017. In addition, several factors such as the increase in the older population in Brazil and advances in the technology used in manufacturing skincare products.are significantly contributing to the growth of the segment. Some of the prominent players in the cosmetic Brazilian cosmetic market such as LOreal are offering premium skincare products that stimulate the natural rejuvenation process of facial skin and enhance the complexion and appearance of the skin. Furthermore, it is considered that a majority of the products available in this market are free from parabens, fragrances, and other chemicals, which ensures their premiumization. Moreover, product premiumization is expected to significantly fuel the growth of this segment which in turn will drive the market growth during the forecast period.

Key Brazil Cosmetics Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering - Beiersdorf AG: The company offers cosmetics under the brands Nivea, Eucerin, and La Prairie.
Key Offering - Chanel Ltd: The company offers cosmetics that include makeup for the face, eyes, lips, and the perfect nail for a radiant look.
Key Offering - Coty Inc: The company offers cosmetic solutions that include beauty preparations such as makeup, perfume, skin cream, nail polish and grooming aids, soap, shampoo, shaving cream and deodorant.

The Brazilian cosmetics market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Brazil Cosmetics Market Customer Landscape

Segment Overview

The Brazil cosmetics market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Product Outlook (USD Billion, 2017 - 2027)
- Skincare products
- Haircare products
- Color cosmetics
- Fragrances and deodorants
Distribution Channel Outlook (USD Billion, 2017 - 2027)
- Offline
- Online

Brazil Cosmetics Market Scope
Report Coverage	Details
Page number	128
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 6.97%
Market growth 2023-2027	USD 4.72 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	6.11
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Agreste Cosmetica Brasil Ltda., Amyris Inc., Avon Products Inc., Beiersdorf AG, Beleza na Web, Chanel Ltd., Coty Inc., Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson, LOccitane Groupe SA, LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and Co Holding SA, PUIG S.L., Shiseido Co. Ltd., The Estee Lauder Companies, The Procter and Gamble Co., Unilever PLC, and Kao Corp.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

BUY NOW Full Report and Discover more

What are the Key Data Covered in this Brazil Cosmetics Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the Brazil cosmetics market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across Brazil
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of Brazil cosmetics market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 10: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on Brazil - Market size and forecast 2022-2027 ($ billion)
- Exhibit 12: Data Table on Brazil - Market size and forecast 2022-2027 ($ billion)
- Exhibit 13: Chart on Brazil: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on Brazil: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Cosmetics market in Brazil 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on cosmetics market in Brazil 2017 - 2021 ($ billion)

4.2 Product Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

4.3 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 25: Chart on Product - Market share 2022-2027 (%)
- Exhibit 26: Data Table on Product - Market share 2022-2027 (%)

6.2 Comparison by Product
- Exhibit 27: Chart on Comparison by Product
- Exhibit 28: Data Table on Comparison by Product

6.3 Skincare products - Market size and forecast 2022-2027
- Exhibit 29: Chart on Skincare products - Market size and forecast 2022-2027 ($ billion)
- Exhibit 30: Data Table on Skincare products - Market size and forecast 2022-2027 ($ billion)
- Exhibit 31: Chart on Skincare products - Year-over-year growth 2022-2027 (%)
- Exhibit 32: Data Table on Skincare products - Year-over-year growth 2022-2027 (%)

6.4 Haircare products - Market size and forecast 2022-2027
- Exhibit 33: Chart on Haircare products - Market size and forecast 2022-2027 ($ billion)
- Exhibit 34: Data Table on Haircare products - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Chart on Haircare products - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Haircare products - Year-over-year growth 2022-2027 (%)

6.5 Color cosmetics - Market size and forecast 2022-2027
- Exhibit 37: Chart on Color cosmetics - Market size and forecast 2022-2027 ($ billion)
- Exhibit 38: Data Table on Color cosmetics - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Chart on Color cosmetics - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Color cosmetics - Year-over-year growth 2022-2027 (%)

6.6 Fragrances and deodorants - Market size and forecast 2022-2027
- Exhibit 41: Chart on Fragrances and deodorants - Market size and forecast 2022-2027 ($ billion)
- Exhibit 42: Data Table on Fragrances and deodorants - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Chart on Fragrances and deodorants - Year-over-year growth 2022-2027 (%)
- Exhibit 44: Data Table on Fragrances and deodorants - Year-over-year growth 2022-2027 (%)

6.7 Market opportunity by Product
- Exhibit 45: Market opportunity by Product ($ billion)
- Exhibit 46: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)

7.2 Comparison by Distribution Channel
- Exhibit 49: Chart on Comparison by Distribution Channel
- Exhibit 50: Data Table on Comparison by Distribution Channel

7.3 Offline - Market size and forecast 2022-2027
- Exhibit 51: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Offline - Year-over-year growth 2022-2027 (%)

7.4 Online - Market size and forecast 2022-2027
- Exhibit 55: Chart on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Online - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Distribution Channel
- Exhibit 59: Market opportunity by Distribution Channel ($ billion)
- Exhibit 60: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

9.1 Market drivers

9.2 Market challenges

9.3 Impact of drivers and challenges
- Exhibit 62: Impact of drivers and challenges in 2022 and 2027

9.4 Market trends

10 Vendor Landscape

10.1 Overview

10.2 Vendor landscape
- Exhibit 63: Overview on Criticality of inputs and Factors of differentiation

10.3 Landscape disruption
- Exhibit 64: Overview on factors of disruption

10.4 Industry risks
- Exhibit 65: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered
- Exhibit 66: Vendors covered

11.2 Market positioning of vendors
- Exhibit 67: Matrix on vendor position and classification

11.3 Beiersdorf AG
- Exhibit 68: Beiersdorf AG - Overview
- Exhibit 69: Beiersdorf AG - Business segments
- Exhibit 70: Beiersdorf AG - Key news
- Exhibit 71: Beiersdorf AG - Key offerings
- Exhibit 72: Beiersdorf AG - Segment focus

11.4 Chanel Ltd.
- Exhibit 73: Chanel Ltd. - Overview
- Exhibit 74: Chanel Ltd. - Product / Service
- Exhibit 75: Chanel Ltd. - Key offerings

11.5 Coty Inc.
- Exhibit 76: Coty Inc. - Overview
- Exhibit 77: Coty Inc. - Business segments
- Exhibit 78: Coty Inc. - Key offerings
- Exhibit 79: Coty Inc. - Segment focus

11.6 Grupo Boticario
- Exhibit 80: Grupo Boticario - Overview
- Exhibit 81: Grupo Boticario - Product / Service
- Exhibit 82: Grupo Boticario - Key offerings

11.7 Henkel AG and Co. KGaA
- Exhibit 83: Henkel AG and Co. KGaA - Overview
- Exhibit 84: Henkel AG and Co. KGaA - Business segments
- Exhibit 85: Henkel AG and Co. KGaA - Key news
- Exhibit 86: Henkel AG and Co. KGaA - Key offerings
- Exhibit 87: Henkel AG and Co. KGaA - Segment focus

11.8 Johnson and Johnson
- Exhibit 88: Johnson and Johnson - Overview
- Exhibit 89: Johnson and Johnson - Business segments
- Exhibit 90: Johnson and Johnson - Key news
- Exhibit 91: Johnson and Johnson - Key offerings
- Exhibit 92: Johnson and Johnson - Segment focus

11.9 Kao Corp.
- Exhibit 93: Kao Corp. - Overview
- Exhibit 94: Kao Corp. - Business segments
- Exhibit 95: Kao Corp. - Key offerings
- Exhibit 96: Kao Corp. - Segment focus

11.10 LOreal SA
- Exhibit 97: LOreal SA - Overview
- Exhibit 98: LOreal SA - Business segments
- Exhibit 99: LOreal SA - Key news
- Exhibit 100: LOreal SA - Key offerings
- Exhibit 101: LOreal SA - Segment focus

11.11 LVMH Moet Hennessy Louis Vuitton SE
- Exhibit 102: LVMH Moet Hennessy Louis Vuitton SE - Overview
- Exhibit 103: LVMH Moet Hennessy Louis Vuitton SE - Business segments
- Exhibit 104: LVMH Moet Hennessy Louis Vuitton SE - Key news
- Exhibit 105: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
- Exhibit 106: LVMH Moet Hennessy Louis Vuitton SE - Segment focus

11.12 Natura and Co Holding SA
- Exhibit 107: Natura and Co Holding SA - Overview
- Exhibit 108: Natura and Co Holding SA - Business segments
- Exhibit 109: Natura and Co Holding SA - Key offerings
- Exhibit 110: Natura and Co Holding SA - Segment focus

11.13 PUIG S.L.
- Exhibit 111: PUIG S.L. - Overview
- Exhibit 112: PUIG S.L. - Product / Service
- Exhibit 113: PUIG S.L. - Key offerings

11.14 Shiseido Co. Ltd.
- Exhibit 114: Shiseido Co. Ltd. - Overview
- Exhibit 115: Shiseido Co. Ltd. - Product / Service
- Exhibit 116: Shiseido Co. Ltd. - Key offerings

11.15 The Estee Lauder Companies
- Exhibit 117: The Estee Lauder Companies - Overview
- Exhibit 118: The Estee Lauder Companies - Product / Service
- Exhibit 119: The Estee Lauder Companies - Key offerings

11.16 The Procter and Gamble Co.
- Exhibit 120: The Procter and Gamble Co. - Overview
- Exhibit 121: The Procter and Gamble Co. - Business segments
- Exhibit 122: The Procter and Gamble Co. - Key news
- Exhibit 123: The Procter and Gamble Co. - Key offerings
- Exhibit 124: The Procter and Gamble Co. - Segment focus

11.17 Unilever PLC
- Exhibit 125: Unilever PLC - Overview
- Exhibit 126: Unilever PLC - Business segments
- Exhibit 127: Unilever PLC - Key news
- Exhibit 128: Unilever PLC - Key offerings
- Exhibit 129: Unilever PLC - Segment focus

12 Appendix

12.1 Scope of the report

12.2 Inclusions and exclusions checklist
- Exhibit 130: Inclusions checklist
- Exhibit 131: Exclusions checklist

12.3 Currency conversion rates for US$
- Exhibit 132: Currency conversion rates for US$

12.4 Research methodology
- Exhibit 133: Research methodology
- Exhibit 134: Validation techniques employed for market sizing
- Exhibit 135: Information sources

12.5 List of abbreviations
- Exhibit 136: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

Purchase Report

PURCHASE FULL REPORT OF

cosmetics market

Buy Report - Single User License 2500 USD

QUICK BUY

Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

Why should you prefer Technavio's market insights report?

Off-the-shelf research reports
Reports can be tailored to meet the customer's needs
Trusted by more than 100 fortune 500 organizations
Information about the market's key drivers, trends, and challenges
Parent market analysis
Every week, 50,000 people visit our subscription platform
Detailed vendors report with competitive landscape
Covid-19 impact and recovery analysis
Data on revenue-generating market segments
Details on the market shares of various regions
Five-force market analysis