POS Terminals Market in Brazil 2015-2019

Market outlook of the POS terminals market in Brazil 

A point-of-sale (POS) device facilitates easy checkout for customers at various outlets. A POS device is basically a combination of systems and generally includes devices like a computer, monitor, cash drawer, receipt printer, barcode scanner, POS software, weight scale, and credit/debit card readers. The POS terminals market report predicts the market to post a CAGR of more than 17% by 2019 due to the augmented adoption of EMV cards.

The increasing demand for wireless POS terminals is a key POS terminals market driver. Wireless POS terminals help retailers to streamline their in-store operations, which in turn fosters their revenue generating capacity during the forecast period. Additionally, factors like its ease of use and high portability around the store are expected to augment its applicability in the retail sector.

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Competitive landscape and key vendors

This market primarily is dominated by large vendors like VeriFone and Ingenico who constantly strive to acquire SMEs through mergers and acquisitions. In the hospitality sector, VeriFone and Ingenico together account for more than 50% of the market and their expansion during the forecast period is expected to result in intense market competition between the period of 2014 and 2019.

According to the POS terminals market analysis report, the key vendors in this market are:

• Castles Technology
• First Data
• Ingenico
• SZZT
• VeriFone

Other prominent vendors in this market are CyberNet, PAX Technology, and Equinox.

Role of the banking sector in fostering market growth

In Brazil, many banks have introduced credit and debit cards to increase the frequency of cash-less transactions in the hospitality and retail segments. This has reduced the risk of losing money and augments the use of cards at POS terminals in the country. Moreover, the issue of add-on cards by banks is expected to increase the awareness of POS transactions, which in turn will increase the revenue generated by the banks during the forecast period.

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Growth drivers, challenges, and upcoming trends: POS terminals

The POS terminals market forecast report has estimated upcoming trends, such as the shift towards cloud-based solutions, to bolster market growth during the forecast period. Retailers in this region are increasingly adopting SaaS-based platforms to streamline their back-end processes. This recent shift has resulted in the generation of large amounts of data, which can be accessed by authorized units from across the globe. This augmented adoption of cloud-based solutions has resulted in the reduction of cost and complexities associated with POS terminals.

This POS terminals market report provides a number of factors contributing to the adoption, limitations, and opportunities of the POS terminals market in Brazil. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2019?
• What are the key factors driving the POS terminals market in Brazil?
• What are the key market trends impacting the growth of the POS terminals market in Brazil?
• What are the challenges to market growth?
• Who are the key vendors in the POS terminals market in Brazil?
• What are the market opportunities and threats faced by the vendors in the POS terminals market in Brazil?
• What are the key outcomes of the five forces analysis of the POS terminals market in Brazil?

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