Brown Rice Market by Product and Geography - Forecast and Analysis 2022-2026

The brown rice market share is expected to increase by USD 2.97 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 3.82%.

This brown rice market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the brown rice market segmentation by type (sweet brown rice and brown basmati rice) and geography (APAC, Europe, North America, South America, and the Middle East and Africa). The brown rice market report also offers information on several market vendors, including Agistin Biotech Pvt. Ltd., Amira Nature Foods Ltd., DRRK Foods Pvt. Ltd., Ebro Foods SA, Flying Trade Group Plc, Goya Foods Inc., KRBL Ltd., Lotus Foods Inc., LT Foods Ltd., Lundberg Family Farms, McCormick & Co. Inc., Pride Of India, Ricegrowers Ltd., SHRI LAL MAHAL Group, Sresta Natural Bioproducts Pvt. Ltd., and VeeTee Rice Ltd. among others.

What will the Brown Rice Market Size be During the Forecast Period?

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Brown Rice Market: Key Drivers, Trends, and Challenges

Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the brown rice market. During the COVID-19 pandemic, the demand in the brown rice market has been impacted a lot, but a holistic analysis of drivers will help in predicting exact demands and refining marketing strategies to gain a competitive advantage.

Key Brown Rice Market Driver

The growing awareness of the nutritional benefits of brown rice is notably driving the brown rice market growth. Rice is a staple food in many Asian and African countries such as China, India, and Nigeria. According to the Food and Agricultural Policy Research Institute (FAPRI), the global demand for rice is expected to increase steadily during the forecast period. This is due to the growing population and high preference for rice. When compared with white rice, brown rice contains more magnesium, selenium, and fiber. For instance, the high selenium content in brown rice helps in reducing the risk of cancer and arthritis, while the high manganese content helps in synthesizing fats and benefits the nervous and reproductive systems; the high fiber content in brown rice makes the digestion process easier by reducing bowel irregularities while the consumption of brown rice helps to reduce the build-up of arterial plaque and prevents heart diseases. These nutritional benefits increase the consumption of brown rice across the globe. For instance, traditional Japanese dishes such as sushi and puddings act as substitutes for white rice. Thus, the growing awareness of the nutritional benefits of brown rice over white rice propels its growth in major rice-consuming markets such as India, Japan, and China.

Key Brown Rice Market Trend

The emergence of quick-cooking brown rice varieties is the primary trend driving the brown rice market growth. Brown rice is considered a superfood due to its numerous nutritional and health benefits and has hence witnessed exponential growth in sales among health-conscious urban consumers. However, one of the primary concerns in cooking brown rice is that it takes a long time to cook. Due to the presence of bran layers on brown rice, it takes time to soak up the water and hence takes longer to cook. This deters the adoption of brown rice among time-pressed consumers. Thus, many vendors are introducing brown rice that can be cooked faster. These include ready-to-cook brown rice and ready-to-eat brown rice that does not take much time to get cooked. For example, Riviana Foods Minute Ready to Serve Rice products are fully cooked and need only 60 seconds to heat and serve. LT Foods Quick Brown Basmati Rice cooks in 15 minutes due to the unique hydration enhancement technology that moisturizes the bran layer, thereby augmenting the cooking process. For example, according to Ashwani Kumar Arora, MD and CEO of LT Foods, the company's innovative 12-minute quick-cook brown rice became an instant success. These product innovations are expected to augment the growth of the market as these products solve one of the primary concerns in cooking brown rice.

Key Brown Rice Market Challenge

Global climate change is the major challenge impeding the brown rice market growth during the forecast period. Due to increasing global warming, extreme weather fluctuations have aggravated over recent years. Changing climatic conditions, such as extreme heat and flooding in coastal areas, have an unfavorable impact on the yield of rice worldwide. For example, weather conditions such as El Nino-induced dry weather spells or excessive rains and lingering salinity problems have led to a reduction in paddy production in Vietnam over the last few years. Similarly, the severe drought in Sri Lanka led to a decline in its overall rice production. These climatic changes are affecting the production of rice in Asia, which accounts for more than 80% of rice production worldwide. As rice is an extremely temperature-sensitive crop, erratic weather conditions have an adverse impact on rice production. As paddy production falls, the production of brown rice also declines. This declining rice production due to adverse weather conditions is impacting the supply of rice. The widening demand-supply gap leads to higher rice prices from suppliers. This erodes the profit margins of vendors who cannot fully pass on the cost of procurement to end-users due to the fear of low sales. The report Climate Change: Impact on Agriculture and Costs of Adaptation by the International Food Policy Research Institute (IFPRI) forecasts that by 2050, the price of rice will increase by 30%-40% because of climate change. Thus, changing climatic conditions are affecting overall sales and lowering the profit margins of market vendors.

This brown rice market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global brown rice market as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the brown rice market during the forecast period.

Who are the Major Brown Rice Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

• Agistin Biotech Pvt. Ltd.
• Amira Nature Foods Ltd.
• DRRK Foods Pvt. Ltd.
• Ebro Foods SA
• Flying Trade Group Plc
• Goya Foods Inc.
• KRBL Ltd.
• Lotus Foods Inc.
• LT Foods Ltd.
• Lundberg Family Farms
• McCormick and Co. Inc.
• Pride Of India
• Ricegrowers Ltd.
• SHRI LAL MAHAL Group
• Sresta Natural Bioproducts Pvt. Ltd.
• VeeTee Rice Ltd.

 

This statistical study of the brown rice market encompasses successful business strategies deployed by the key vendors. The brown rice market is fragmented, and the vendors are deploying growth strategies such as acquisition and new product launches to compete in the market.

Product Insights and News

agistinbiotech.com - The company offers brown basmati rice of various sizes such as long grain, medium grain, and short-grained rice as well as non-basmati rice varieties such as parboiled and golden rice.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The report brown rice market contains comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.

Brown Rice Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the brown rice market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also the optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Brown Rice Market?

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75% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for the brown rice market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The high demand for brown basmati rice for its higher nutritional content over milled basmati rice will facilitate the brown rice market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

In 2020, the COVID-19 outbreak resulted in thousands of deaths in China and other nations, which compelled governments of various countries in the region to impose lockdowns to contain the spread of the disease. This led to the temporary closure of offline retail stores and manufacturing units for brown rice in the region. Online shopping has been on the rise as many people were working from home and preferred the convenience of shopping and getting things from the comfort of their own homes. Such factors are expected to contribute to the sales of brown rice in APAC during the forecast period. Furthermore, in 2021, the initiation of mass COVID-19 vaccination drives by the governments of APAC countries led to the lifting of lockdown restrictions and the resumption of activities in offline retail channels. This increased the demand for brown rice from offline channels. Thus, such factors are expected to drive the growth of the regional brown rice market during the forecast period.

What are the Revenue-generating Type Segments in the Brown Rice Market?

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The brown rice market share growth in the sweet brown rice segment will be significant during the forecast period. Sweet brown rice is a glutinous variant of brown rice that becomes glue-like or sticky when cooked, thereby creating a slightly sweet-flavored and sticky texture. The growth in the demand for sweet brown rice is attributed to its use in sushi rice due to its low-fat and high fiber content. Sweet brown rice is also a high source of different minerals and vitamins such as sodium, potassium, and protein, which make it a popular healthy food across key rice-consuming countries in APAC.

This report provides an accurate prediction of the contribution of all the segments to the growth of the brown rice market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Brown Rice Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 3.82%
Market growth 2022-2026	$2.97 billion
Market structure	Fragmented
YoY growth (%)	3.12
Regional analysis	APAC, Europe, North America, South America, and the Middle East and Africa
Performing market contribution	APAC at 75%
Key consumer countries	US, China, India, Vietnam, and Indonesia
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Agistin Biotech Pvt. Ltd., Amira Nature Foods Ltd., DRRK Foods Pvt. Ltd., Ebro Foods SA, Flying Trade Group Plc, Goya Foods Inc., KRBL Ltd., Lotus Foods Inc., LT Foods Ltd., Lundberg Family Farms, McCormick and Co. Inc., Pride Of India, Ricegrowers Ltd., SHRI LAL MAHAL Group, Sresta Natural Bioproducts Pvt. Ltd., and VeeTee Rice Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Brown Rice Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive brown rice market growth during the next five years
• Precise estimation of the brown rice market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the brown rice industry across APAC, Europe, North America, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of brown rice market vendors

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