Bubble Tea Market by Product, Flavor, and Geography - Forecast and Analysis 2023-2027

Published: Dec 2022 Pages: 160 SKU: IRTNTR70533

Bubble Tea Market Forecast 2023-2027

The bubble tea market size is estimated to grow by USD 1.22 billion at a CAGR of 7.5% between 2022 and 2027. The rising accessibility and availability of bubble tea through organized retailing, such as tea shops and cafes, are expanding its consumer base. Additionally, the growing tea cafe culture, where bubble tea is often a popular menu item, is driving market growth. Moreover, the perceived health benefits of bubble tea, such as its antioxidant properties and use of natural ingredients, are attracting health-conscious consumers. These factors combined create a favorable environment for the growth of the market.

What will be the size of the Market During the Forecast Period?

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Market Segmentation

This report extensively covers market segmentation by product (black tea, green tea, and others), flavor (fruit flavor, chocolate flavor, coffee flavor, and others), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Product

The market share growth by the black tea segment will be significant during the forecast period. Black tea is obtained from the extreme oxidation of Camellia sinensis. During the oxidation process, tea leaves are exposed to moist, oxygen-rich air. Thus, the leaves turn into a dark-brownish black color, thereby forming black tea. 

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Black tea shows a gradual increase in market share of USD 960.31 million in 2017. Black tea has a strong flavor compared with other types of tea and is the most commonly used variety of tea in the world. Consumers in countries such as the UK and Turkey prefer black tea. However, the consumption of black tea in the UK is witnessing a slight decline due to the increasing competition from substitutes such as coffee. At the same time, black tea consumption in Turkey is continuing to witness a progressive growth rate. Kenya is among the top producers of black tea. However, the most popular black tea comes from the Indian regions of Assam and Darjeeling hills and Sri Lanka. Darjeeling's black tea is considered the world's best black tea and is also known as the champagne of tea. The high consumption of black tea is expected to be a major factor driving the growth of the market during the forecast period. Key companies supply black tea in the form of tea bags, leaves, and powder. Therefore, the diversified product offerings by the leading companies are expected to be another prominent factor driving the black tea segment of the market during the forecast period.

By Region

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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

APAC is expected to hold the largest market share of the market during the forecast period, owing to the high consumption of tea in countries such as India, Japan, and China. The people in these countries generally prefer tea to coffee, and tea is consumed multiple times a day. The constant demand for tea from these countries has aided the growth of the tea market, including the market, in this region. Brewing and drinking tea is part of everyday life in most of the countries in APAC and the region has a high availability of high-quality tea leaves.  Moreover, the prominent companies in the market, such as Fokus, are based in APAC. These factors will help in the growth of the market in APAC during the forecast period.

Furthermore, the growth of the market in APAC can be attributed to the health benefits of these with the availability of several flavors and variants. With the increasing gross national income in countries such as China, India, and Indonesia, the trend of premiumization appears across APAC.  The increasing income is expected to increase the demand for premium tea products such as bubble tea in developing APAC economies such as Indonesia.

Market Dynamics and Customer Landscape

The market is driven by its unique formulation, combining sweetened tea with high-quality milk, sweetener liquid tapioca pearls, and various flavors. This beverage, also known as Boba Tea, has become a cultural icon and a symbol of food innovation. Recipes often include fruit powder, creamer, and other sweeteners to create a refreshing drink experience. The market is characterized by a wide variety of flavors and ingredients, appealing to both traditional and adventurous consumers. They have seen significant growth in recent years, leading to franchising opportunities worldwide. However, health and safety regulations are important considerations for both buyers and suppliers in this market. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rising accessibility and availability through organized retailing are notably driving the market growth. Organized retail has experienced significant growth worldwide, marked by the emergence of hypermarkets, supermarkets, and specialty stores like Walmart in the US and Tesco.com in the UK. Supermarkets, in particular, play a crucial role as major distribution channels for providing nutritious, convenient, and affordable food and beverage items. They offer a wide range of products, providing a superior customer experience compared to other types of stores.

The demand for supermarkets is steadily increasing in many developed and developing economies due to rising populations and urbanization. Large organized retailers such as Walmart are key suppliers of ingredients like tapioca balls, popping balls, and tea powder used in making bubble tea. This trendy drink involves a unique formulation, often blending sweetened tea with high-quality milk or creamer, adding fruit powder or flavors, and topping it off with tapioca balls or other ingredients. Supermarkets and hypermarkets attract consumers with hefty discounts and visually appealing product placements, encouraging impulse purchases. These strategies contribute to increased sales of these through retail outlets, driving the growth of the industry in the coming years.

Major Market Trends

The introduction of new flavors is a major trend in the boba market. The companies have introduced several flavors, ranging from fruity flavors such as peach and strawberry to other flavors such as almond and chocolate, thereby creating a large portfolio of choices for customers. The introduction of a variety of flavors is helping in attracting consumers who have a liking for different tastes. For instance, in June 2021, McDonald's Corp., a quick-service restaurant, launched two new bubble tea flavors-a malty, chocolate Ovaltine flavor, and an aromatic matcha flavor.

Millennials and young consumers are experimenting with new flavors, and this has encouraged companies to innovate in terms of flavors. The retailers are coming up with their own customized tea formats that will enable them to change the composition according to consumer demand. Such factors are expected to boost the growth of the industry during the forecast period.

Significant  Market Challenge

Price volatility of raw materials is a major challenge in the boba market growth. Climatic changes are a major threat to global tea production. Hence, it is expected to limit the growth of the market. Climatic changes have a significant impact on the ecosystem of tea and affect crop yield. The shortage of rainfall in tea-producing areas affects the quantity and quality of tea leaves. Extreme climatic changes due to global issues like global warming and greenhouse gas emissions also affect tea production. This will increase the price of tea, which will adversely affect the adoption.

Apart from tea, the production of cassava is facing production challenges due to various factors such as low soil fertility, low yields, labor shortages, and competition from weeds. This has impeded the production of cassava, which is required to make tapioca balls. Since tapioca balls are important ingredients in making bubble tea, the decrease in the production of cassava and an associated increase in cassava prices can limit the growth of the industry during the forecast period.

Key Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Bubble Tea Market companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Fanale Drinks - The company's key offerings include a wide variety of bubble tea. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Boba Box
  • Boba Tea Direct
  • BossenStore.com
  • Bubble Tea House Co.
  • Bubble Tea Supply
  • Chen En Food Product Enterprise Co. Ltd.
  • Empire Eagle Food Co. Ltd.
  • Europe BoBoQ GmbH
  • Fokus Inc.
  • HUEY-YUHE ENTERPRISE CO. LTD
  • Karat by Lollicup
  • KRISHNA FOOD India
  • Sumos (M) Sdn Bhd.
  • Sunnysyrup Food Co. Ltd.
  • Sunwide Bubble Tea

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook 
    • Black tea
    • Green tea
    • Others
  • Flavor Outlook 
    • Fruit flavor
    • Chocolate flavor
    • Coffee Flavor
    • Others
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Market Analyst Overview

The market is witnessing a surge in demand, driven by its innovative beverages and bold flavors. Consumers, especially youth, are drawn to its assortments and flavor variants, ranging from black or green tea to ginger tea and milk tea specialties. Health-conscious individuals appreciate options like low-calorie contents and organic beverages. However, concerns linger over sugar content and health issues like obesity and diabetes. To address these, manufacturers are exploring artificial preservatives and nutritional value enhancements. Despite challenges like supply shortages and transportation delays, the market continues to expand, with franchises and online retailing playing significant roles in its growth.

 Market Scope

Report Coverage

Details

Page number

160

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.5%

Market growth 2023-2027

USD 1.22 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

6.5

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 42%

Key countries

US, China, Taiwan, UK, and Germany

Competitive landscape

 Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks

Key companies profiled

Boba Box, Boba Tea Direct, BossenStore.com, Bubble Tea House Co., Bubble Tea Supply, Chen En Food Product Enterprise Co. Ltd., Empire Eagle Food Co. Ltd., Europe BoBoQ GmbH, Fanale Drinks, Fokus Inc., HUEY-YUHE ENTERPRISE CO. LTD, Karat by Lollicup, KRISHNA FOOD India, Possmei international Co. Ltd., Sumos (M) Sdn Bhd., Sunnysyrup Food Co. Ltd., Sunwide Bubble Tea, Troika JC, and Yen Chuan International Co. Ltd.

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Flavor
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global bubble tea market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global bubble tea market 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 Flavor Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Flavor Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Black tea - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Black tea - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Black tea - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Black tea - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Black tea - Year-over-year growth 2022-2027 (%)
    • 6.4 Green tea - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Green tea - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Green tea - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Green tea - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Green tea - Year-over-year growth 2022-2027 (%)
    • 6.5 Others - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Product
      • Exhibit 46: Market opportunity by Product ($ million)

    7 Market Segmentation by Flavor

    • 7.1 Market segments
      • Exhibit 47: Chart on Flavor - Market share 2022-2027 (%)
      • Exhibit 48: Data Table on Flavor - Market share 2022-2027 (%)
    • 7.2 Comparison by Flavor
      • Exhibit 49: Chart on Comparison by Flavor
      • Exhibit 50: Data Table on Comparison by Flavor
    • 7.3 Fruit flavor - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Fruit flavor - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Fruit flavor - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Fruit flavor - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Fruit flavor - Year-over-year growth 2022-2027 (%)
    • 7.4 Chocolate flavor - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Chocolate flavor - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Chocolate flavor - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Chocolate flavor - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Chocolate flavor - Year-over-year growth 2022-2027 (%)
    • 7.5 Coffee Flavor - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Coffee Flavor - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Coffee Flavor - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Coffee Flavor - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Coffee Flavor - Year-over-year growth 2022-2027 (%)
    • 7.6 Others - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Flavor
      • Exhibit 67: Market opportunity by Flavor ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 North America - Market size and forecast 2022-2027
      • Exhibit 81: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 China - Market size and forecast 2022-2027
      • Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.9 Taiwan - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Taiwan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Taiwan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Taiwan - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Taiwan - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 US - Market size and forecast 2022-2027
      • Exhibit 105: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Boba Box
              • Exhibit 120: Boba Box - Overview
              • Exhibit 121: Boba Box - Product / Service
              • Exhibit 122: Boba Box - Key offerings
            • 12.4 Boba Tea Direct
              • Exhibit 123: Boba Tea Direct - Overview
              • Exhibit 124: Boba Tea Direct - Product / Service
              • Exhibit 125: Boba Tea Direct - Key offerings
            • 12.5 BossenStore.com
              • Exhibit 126: BossenStore.com - Overview
              • Exhibit 127: BossenStore.com - Product / Service
              • Exhibit 128: BossenStore.com - Key offerings
            • 12.6 Bubble Tea House Co.
              • Exhibit 129: Bubble Tea House Co. - Overview
              • Exhibit 130: Bubble Tea House Co. - Product / Service
              • Exhibit 131: Bubble Tea House Co. - Key offerings
            • 12.7 Bubble Tea Supply
              • Exhibit 132: Bubble Tea Supply - Overview
              • Exhibit 133: Bubble Tea Supply - Product / Service
              • Exhibit 134: Bubble Tea Supply - Key offerings
            • 12.8 Chen En Food Product Enterprise Co. Ltd.
              • Exhibit 135: Chen En Food Product Enterprise Co. Ltd. - Overview
              • Exhibit 136: Chen En Food Product Enterprise Co. Ltd. - Product / Service
              • Exhibit 137: Chen En Food Product Enterprise Co. Ltd. - Key news
              • Exhibit 138: Chen En Food Product Enterprise Co. Ltd. - Key offerings
            • 12.9 Empire Eagle Food Co. Ltd.
              • Exhibit 139: Empire Eagle Food Co. Ltd. - Overview
              • Exhibit 140: Empire Eagle Food Co. Ltd. - Product / Service
              • Exhibit 141: Empire Eagle Food Co. Ltd. - Key offerings
            • 12.10 Europe BoBoQ GmbH
              • Exhibit 142: Europe BoBoQ GmbH - Overview
              • Exhibit 143: Europe BoBoQ GmbH - Product / Service
              • Exhibit 144: Europe BoBoQ GmbH - Key offerings
            • 12.11 Fanale Drinks
              • Exhibit 145: Fanale Drinks - Overview
              • Exhibit 146: Fanale Drinks - Product / Service
              • Exhibit 147: Fanale Drinks - Key offerings
            • 12.12 Fokus Inc.
              • Exhibit 148: Fokus Inc. - Overview
              • Exhibit 149: Fokus Inc. - Product / Service
              • Exhibit 150: Fokus Inc. - Key offerings
            • 12.13 HUEY-YUHE ENTERPRISE CO. LTD
              • Exhibit 151: HUEY-YUHE ENTERPRISE CO. LTD - Overview
              • Exhibit 152: HUEY-YUHE ENTERPRISE CO. LTD - Product / Service
              • Exhibit 153: HUEY-YUHE ENTERPRISE CO. LTD - Key offerings
            • 12.14 Karat by Lollicup
              • Exhibit 154: Karat by Lollicup - Overview
              • Exhibit 155: Karat by Lollicup - Product / Service
              • Exhibit 156: Karat by Lollicup - Key offerings
            • 12.15 Possmei international Co. Ltd.
              • Exhibit 157: Possmei international Co. Ltd. - Overview
              • Exhibit 158: Possmei international Co. Ltd. - Product / Service
              • Exhibit 159: Possmei international Co. Ltd. - Key offerings
            • 12.16 Sumos (M) Sdn Bhd.
              • Exhibit 160: Sumos (M) Sdn Bhd. - Overview
              • Exhibit 161: Sumos (M) Sdn Bhd. - Product / Service
              • Exhibit 162: Sumos (M) Sdn Bhd. - Key offerings
            • 12.17 Troika JC
              • Exhibit 163: Troika JC - Overview
              • Exhibit 164: Troika JC - Product / Service
              • Exhibit 165: Troika JC - Key news
              • Exhibit 166: Troika JC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 167: Inclusions checklist
                • Exhibit 168: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 169: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 170: Research methodology
                • Exhibit 171: Validation techniques employed for market sizing
                • Exhibit 172: Information sources
              • 13.5 List of abbreviations
                • Exhibit 173: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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