Burritos Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Mexico, Germany, UK, France - Size and Forecast 2024-2028

Published: Oct 2023

Pages: 163

SKU: IRTNTR70108

Snapshot

Burritos Market 2024-2028

The burritos market size is projected to increase by USD 17,289.6 million and the market size is estimated to grow at a CAGR of 7.12% between 2023 and 2028. This burritos market report extensively covers market segmentation by end-user (foodservice sector and retail sector), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). Our report examines historic data from 2018 to 2022, besides analyzing the current market scenario.

One of the key factors driving the burritos market growth is the growing popularity of Latin American cuisines. There is an increasing popularity of Mexican food across the world and the Hispanic population base is growing in the country US, which creates new opportunities for the global burritos market. In addition, the number of consumers who prefer Mexican foods is growing rapidly across the world. Moreover, the growing demand for foods with fresh ingredients and exotic flavors is driving the growth of Mexican food items like burritos. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.

Burritos Market: Overview

The Burritos Market shows an accelerated CAGR during the forecast period.

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Trends

A key factor shaping the burritos market growth is the extensive marketing activities and campaigns. The increase in marketing and promotional campaigns by companies of packaged burritos as well as burrito chains is one recent trend driving the expansion of the global burritos market. In addition, most consumer goods marketers are now implementing social media campaigns for their product promotions or new product launches.

Moreover, burrito marketers are also engaging in the same trend to promote their product offerings in the mass market, with a large target customer. For example, Chipotle Mexican Grill has started focusing on increasing its market presence across North America. Therefore, its wide geographical operations help the company to serve a larger customer base in the domestic market. Hence, such factors are positively impacting the market which in turn drives the market growth during the forecast period.

Challenge

Product recalls are one of the key challenges hindering the burritos market growth. One of the primary challenges for the growth of the global burritos market is the growing instances of product recalls by the players in the market. In addition, a product recall not only impacts the revenue stream of a company but also results in customers losing trust in the company/brand.

Moreover, a product recall might also cause an additional financial burden to a company in the form of settlement of litigations filed against the company. For example, In May 2020, Conagra Brands, Inc., Russellville, Arkansas, and Marshall, Missouri establishments, recalled approximately 276,872 pounds of not ready-to-eat chicken and Turkey bowl products because the products may contain extraneous material, specifically small rocks. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.

Burritos Market Segmentation by Distribution Channel

The extensive marketing strategies will fuel the offline segment which in turn drives the market growth during the forecast period. The offline distribution segment comprises traditional methods of selling and distributing burritos through physical brick-and-mortar establishments. In addition, this segment encompasses various offline channels, including restaurants, food stalls, food trucks, and other dedicated burrito outlets. The main advantage of this segment, customers can walk into these establishments and order burritos directly from the menu or customize their burritos with a selection of fillings, toppings, and sauces. Furthermore, these establishments provide a convenient dining experience, allowing customers to enjoy their burritos on-site or take them away as a grab-and-go option. Furthermore, these establishments have a widespread presence in multiple countries with extensive marketing, providing customers with consistent quality and taste across different locations. Hence, such extensive marketing and presence of this segment will increase the market growth during the forecast period.

Burritos Market Segmentation by End-user

The food service sector segment is estimated to witness significant growth during the forecast period. Major food service chains such as Chipotle Mexican Grill and Taco Bell, which offer Mexican foods, are planning to open new stores and expand their presence globally, which will significantly contribute to the market growth. In addition, several factors such as the aforementioned factors, increasing urbanization, changing consumer lifestyles, and the high purchasing power of consumers is fuelling the growth of this segment.

The food service sector segment was the largest segment and was valued at USD 25,554.46 million in 2018.

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Moreover, with the changing consumer demographics, there has been a growing demand for food customizations, which will also prove to be a driver for the growth of the market in the coming years. Furthermore, the growth in infrastructure such as new airports and highways in developing countries gives scope to the major burrito chains to establish new outlets. In addition, containment-related policies implemented by governments across the world in the wake of the COVID-19 pandemic such that several restaurateurs have been able to change their business models to provide their customers with more versatile and pandemic-friendly dining choices. This has contributed to a boom in takeaway and delivery services, which has fuelled the growth of this segment which in turn drives the market growth during the forecast period.

Key Regions for the Burritos Market

North America is estimated to contribute 53% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factors such as improved living standards and the rise in the number of middle-class families are fuelling the demand for burritos in the region. Moreover, in North America, most consumers, both men and women, have busy schedules and therefore lead hectic lifestyles Therefore, they are left with less time for at-home meal preparation. As a result, most consumers prefer to head out to food service outlets like burrito shops to have their breakfast. Furthermore, many people prefer burritos for breakfast in the region, mainly in the US, and hence, many food service chains have started offering burritos as a part of their menus. In addition, the increasing popularity of Mexican cuisine among consumers is one of the major growth drivers of the burritos market in the Americas. Hence, such factors drive the market growth in North America during the forecast period.

In 2020, during the COVID-19 pandemic, the growth of the global burritos market witnessed a significant slowdown due to disruptions in the supply chain of food products owing to the suspension of transportation and manufacturing activities. in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the restoration of operations in transportation and manufacturing units. Such factors are expected to drive the market during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering - Ajinomoto Co. Inc: The company offers burritos such as beef and cheese burritos under its brand Jose Ole.
Key Offering - Amys Kitchen Inc: The company offers burritos such as Burrito non-dairy, Burritos cheddar cheese and Burrito black bean and cheese.
Key Offering - Camino Real Kitchens: The company offers burritos under its brands Tinas and Las Campanas.

The burritos market report also includes detailed analyses of the competitive landscape of the market and information about 19 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The burritos market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

End-user Outlook (USD Million, 2018 - 2018)
- Foodservice sector
- Retail sector
Distribution Channel Outlook (USD Million, 2018 - 2018)
- Offline
- Online
Geography Outlook (USD Million, 2018 - 2018)
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Argentina
  - Brazil
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Burritos Market Scope
Report Coverage	Details
Page number	163
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 7.12%
Market Growth 2024-2028	USD 17,289.6 million
Market structure	Fragmented
YoY growth 2023-2024(%)	6.12
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 53%
Key countries	US, Mexico, Germany, the UK, and France
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Ajinomoto Co. Inc., Amys Kitchen Inc., Camino Real Kitchens, Chick fil A Inc., Chipotle Mexican Grill Inc., Cofax Coffee, Conagra Brands Inc., El Chile Toreado, El Metate San Francisco, Hormel Foods Corp., Jack in the Box Inc., La Taqueria Taco Bar and Grill, Lucha Libre Taco Shop, Nestle SA, Papalote Mexican Grill, Ruiz Food Products Inc., Taqueria Can Cun, Taqueria La Cumbre, and YUM Brands Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Burritos Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the burritos market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of burritos market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global burritos market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global burritos market 2018 - 2022 ($ million)

4.2 End-user Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – End-user Segment 2018 - 2022 ($ million)

4.3 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments
- Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
- Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)

6.2 Comparison by End-user
- Exhibit 32: Chart on Comparison by End-user
- Exhibit 33: Data Table on Comparison by End-user

6.3 Foodservice sector - Market size and forecast 2023-2028
- Exhibit 34: Chart on Foodservice sector - Market size and forecast 2023-2028 ($ million)
- Exhibit 35: Data Table on Foodservice sector - Market size and forecast 2023-2028 ($ million)
- Exhibit 36: Chart on Foodservice sector - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Foodservice sector - Year-over-year growth 2023-2028 (%)

6.4 Retail sector - Market size and forecast 2023-2028
- Exhibit 38: Chart on Retail sector - Market size and forecast 2023-2028 ($ million)
- Exhibit 39: Data Table on Retail sector - Market size and forecast 2023-2028 ($ million)
- Exhibit 40: Chart on Retail sector - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Retail sector - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by End-user
- Exhibit 42: Market opportunity by End-user ($ million)
- Exhibit 43: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 44: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Distribution Channel - Market share 2023-2028 (%)

7.2 Comparison by Distribution Channel
- Exhibit 46: Chart on Comparison by Distribution Channel
- Exhibit 47: Data Table on Comparison by Distribution Channel

7.3 Offline - Market size and forecast 2023-2028
- Exhibit 48: Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 49: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 50: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Offline - Year-over-year growth 2023-2028 (%)

7.4 Online - Market size and forecast 2023-2028
- Exhibit 52: Chart on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 53: Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 54: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Online - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Distribution Channel
- Exhibit 56: Market opportunity by Distribution Channel ($ million)
- Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2023-2028 (%)
- Exhibit 60: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 Europe - Market size and forecast 2023-2028
- Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.5 APAC - Market size and forecast 2023-2028
- Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 Mexico - Market size and forecast 2023-2028
- Exhibit 87: Chart on Mexico - Market size and forecast 2023-2028 ($ million)
- Exhibit 88: Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
- Exhibit 89: Chart on Mexico - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on Mexico - Year-over-year growth 2023-2028 (%)

9.10 Germany - Market size and forecast 2023-2028
- Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.11 UK - Market size and forecast 2023-2028
- Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.12 France - Market size and forecast 2023-2028
- Exhibit 99: Chart on France - Market size and forecast 2023-2028 ($ million)
- Exhibit 100: Data Table on France - Market size and forecast 2023-2028 ($ million)
- Exhibit 101: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on France - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ million)
- Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Ajinomoto Co. Inc.
- Exhibit 111: Ajinomoto Co. Inc. - Overview
- Exhibit 112: Ajinomoto Co. Inc. - Business segments
- Exhibit 113: Ajinomoto Co. Inc. - Key offerings
- Exhibit 114: Ajinomoto Co. Inc. - Segment focus

12.4 Amys Kitchen Inc.
- Exhibit 115: Amys Kitchen Inc. - Overview
- Exhibit 116: Amys Kitchen Inc. - Product / Service
- Exhibit 117: Amys Kitchen Inc. - Key offerings

12.5 Camino Real Kitchens
- Exhibit 118: Camino Real Kitchens - Overview
- Exhibit 119: Camino Real Kitchens - Product / Service
- Exhibit 120: Camino Real Kitchens - Key offerings

12.6 Chick fil A Inc.
- Exhibit 121: Chick fil A Inc. - Overview
- Exhibit 122: Chick fil A Inc. - Product / Service
- Exhibit 123: Chick fil A Inc. - Key offerings

12.7 Chipotle Mexican Grill Inc.
- Exhibit 124: Chipotle Mexican Grill Inc. - Overview
- Exhibit 125: Chipotle Mexican Grill Inc. - Product / Service
- Exhibit 126: Chipotle Mexican Grill Inc. - Key news
- Exhibit 127: Chipotle Mexican Grill Inc. - Key offerings

12.8 Conagra Brands Inc.
- Exhibit 128: Conagra Brands Inc. - Overview
- Exhibit 129: Conagra Brands Inc. - Business segments
- Exhibit 130: Conagra Brands Inc. - Key news
- Exhibit 131: Conagra Brands Inc. - Key offerings
- Exhibit 132: Conagra Brands Inc. - Segment focus

12.9 El Chile Toreado
- Exhibit 133: El Chile Toreado - Overview
- Exhibit 134: El Chile Toreado - Product / Service
- Exhibit 135: El Chile Toreado - Key offerings

12.10 El Metate San Francisco
- Exhibit 136: El Metate San Francisco - Overview
- Exhibit 137: El Metate San Francisco - Product / Service
- Exhibit 138: El Metate San Francisco - Key offerings

12.11 Hormel Foods Corp.
- Exhibit 139: Hormel Foods Corp. - Overview
- Exhibit 140: Hormel Foods Corp. - Business segments
- Exhibit 141: Hormel Foods Corp. - Key news
- Exhibit 142: Hormel Foods Corp. - Key offerings
- Exhibit 143: Hormel Foods Corp. - Segment focus

12.12 Jack in the Box Inc.
- Exhibit 144: Jack in the Box Inc. - Overview
- Exhibit 145: Jack in the Box Inc. - Product / Service
- Exhibit 146: Jack in the Box Inc. - Key offerings

12.13 La Taqueria Taco Bar and Grill
- Exhibit 147: La Taqueria Taco Bar and Grill - Overview
- Exhibit 148: La Taqueria Taco Bar and Grill - Product / Service
- Exhibit 149: La Taqueria Taco Bar and Grill - Key offerings

12.14 Lucha Libre Taco Shop
- Exhibit 150: Lucha Libre Taco Shop - Overview
- Exhibit 151: Lucha Libre Taco Shop - Product / Service
- Exhibit 152: Lucha Libre Taco Shop - Key offerings

12.15 Nestle SA
- Exhibit 153: Nestle SA - Overview
- Exhibit 154: Nestle SA - Business segments
- Exhibit 155: Nestle SA - Key news
- Exhibit 156: Nestle SA - Key offerings
- Exhibit 157: Nestle SA - Segment focus

12.16 Ruiz Food Products Inc.
- Exhibit 158: Ruiz Food Products Inc. - Overview
- Exhibit 159: Ruiz Food Products Inc. - Product / Service
- Exhibit 160: Ruiz Food Products Inc. - Key offerings

12.17 YUM Brands Inc.
- Exhibit 161: YUM Brands Inc. - Overview
- Exhibit 162: YUM Brands Inc. - Business segments
- Exhibit 163: YUM Brands Inc. - Key news
- Exhibit 164: YUM Brands Inc. - Key offerings
- Exhibit 165: YUM Brands Inc. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 166: Inclusions checklist
- Exhibit 167: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 168: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 169: Research methodology
- Exhibit 170: Validation techniques employed for market sizing
- Exhibit 171: Information sources

13.5 List of abbreviations
- Exhibit 172: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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