Business Accounting Software Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, India, UK, Germany - Size and Forecast 2024-2028

Published: Oct 2023 Pages: 170 SKU: IRTNTR40282

Business Accounting Software Market 2024-2028 

The business accounting software market size is estimated to grow at a CAGR of 7.96% between 2023 and 2028. The market size is forecast to increase by USD 3.01 billion. The growth of the market depends on several factors, including the increased regulatory compliance to protect customer data from breaches, the high focus on sustainability using green IT, and the increased need to improve the agility of accounting. Business accounting software helps organizations record, process, and track their internal financial transactions. The software takes care of the core financial functions such as accounts receivable, general ledger, accounts payable, payroll, and reporting.

This business accounting software market report extensively covers market segmentation by deployment (cloud-based and on-premises), end-user (large enterprises and SMEs), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018-2022.

What will be the Size of the Business Accounting Software Market During the Forecast Period?

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Business Accounting Software Market Overview

Driver

A high focus on sustainability using green IT is the key factor driving market growth. The efficient use of computers and IT resources with an environmentally friendly approach is directed to as green IT. Some of the methods to achieve green IT include adopting cloud computing, virtualization, software automation, and multi-tenancy. Moreover, the adoption of cloud-based business accounting software saves energy costs by lowering the number of internal servers and enhancing application management efficiency.

Furthermore, the adoption of cloud, virtualization, software automation, and multi-tenancy helps organizations achieve energy efficiency and sustainability. The adoption of the cloud is increasing as all organizations seek sustainability to remain competitive in the market, hence expanding the growth of the global business accounting software market during the forecast period.

Trends

The introduction of optical character recognition (OCR) is the primary trend shaping market growth. OCR technology in business accounting software has attained popularity over the past few years. This technology converts images into readable and editable text. The need for manual entry of handwritten forms, checks, or printed receipts is no longer required. OCR technology uploads handwritten receipts onto an online accounting platform and extracts all the relevant text and data simultaneously. Some of the leading players in OCR technology are Receipt Bank, Expensify, and Hubdoc.

For example, the technology could be used in scanning bills and receipts. Major companies, such as Google and Microsoft, are investing in the technology for data identification and categorization in documents such as cheques. Overall, OCR technology is expected to play a significant role in reducing the time to process documents, which will consequently drive the growth of global business accounting software during the forecast period.

Restrain

Software compatibility issues with different online platforms is a challenge that affects market growth. Business accounting software has compatibility issues with various platforms, such as Mac, Windows, and Android devices. Most business accounting software applications are mainly designed for a desktop. In some cases, the software will be compatible with Windows and Android but not with Mac. It is also common for business accounting software for Mac to have many unnecessary features. This results in a suite of complex and confusing tools instead of what the business really needs.

Furthermore, quality checks to confirm that the data is error-free, cleaning up unnecessary or unwanted data, and adopting rectification measures for any technical glitches are important. The process could be time-consuming. In addition, training users on the new software and ensuring compliance with the new system are also necessary. As a result, the rising software compatibility issues will impede the growth of the market during the forecast period.

Business Accounting Software Market Segmentation By Deployment

The market share growth by the cloud-based segment will be significant during the forecast period. The cloud-based business accounting software has regular payments rather than big one-time investments and unexpected expenses for maintenance and updates. Some hosted solutions may affect a larger portion of the cost upfront, with smaller annual support payments to follow. The growing adoption of cloud-based solutions is because of the extensive use of the Internet and the advantages that cloud-based services provide.

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The cloud-based segment showed a gradual increase in the market share of USD 2.83 billion in 2018. Many organizations choose cloud-based business accounting software over on-premises traditional business accounting software due to its low deployment cost. On-premises software provides control over critical data, but it is comparatively expensive. In this model, organizations incur additional expenses to monitor, maintain, upgrade, and provide training and support to end-users. This is in addition to the high implementation cost. This trend of using cloud-based solutions will drive the growth of the market during the forecast period.

Business Accounting Software Market Segmentation By End-user

One of the most significant end users of business accounting software is the large enterprise segment. Large enterprises have many operations, a large number of resources, and a complex set of financial management requirements. In addition, large enterprises often need custom financial reports, including department- or location-specific profitability analysis, cost-center reports, or consolidation financial statements. Accounting software's ability to generate these reports in a timely and accurate manner saves time and provides insights for decision-making. Thus, these factors under the large enterprise end-user segment will expand the growth of the global business accounting software market during the forecast period.

Regional Overview

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North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.  The US is an early adopter of business accounting software. The need to accelerate business growth and automation of financial and accounting processes are the key drivers for the adoption of business accounting software. The adoption of business accounting software in North America is comparatively high in SMEs compared with large enterprises.

In addition, the banking, financial services, and insurance (BFSI), retail, e-commerce, and telecommunication sectors are the major adopters of business accounting software. Cost reduction is a primary factor in the adoption of cloud computing services. Regulatory and compliance issues are the primary concerns among enterprises that are planning to implement cloud-based business accounting software.  Hence, such factors are expected to drive market growth in this region during the forecast period. 

The outbreak of COVID-19 in 2020 had a negative impact on the business accounting software market in North America. However, various information Technology (IT) companies such as Meta, Amazon, Microsoft, etc., offered the work-from-home facility to their employees and gradually started opting for cloud-based business accounting software to manage their remote workforce. Furthermore, with the resumption of business activities post-2021, the demand for on-premises business accounting software has increased. This, in turn, is expected to drive the growth of the regional business accounting software market during the forecast period.

Business Accounting Software Market Customer Landscape

The Business Accounting Software Market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Business Accounting Software Market Customer Landscape

Who are the Major Business Accounting Software Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Expensify Inc.: The company offers business accounting software namely ExpensifyApproved which is designed to help accountants with the best-in-class tools for expense management, company cards, and efficient reimbursements to provide a comprehensive understanding of financial health.
  • FreshBooks: The company offers business accounting software namely FreshBooks which features invoicing, expense management, time tracking, projects, payments, and reporting.
  • Intuit Inc.: The company offers business accounting softwares such as Intuit, QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Epicor Software Corp.
  • Gridlex Inc.
  • H and R Block Inc.
  • Kashoo
  • Microsoft Corp.
  • NatWest Group plc
  • Oracle Corp.
  • Priority Software Ltd.
  • Roper Technologies Inc.
  • Rydoo NV
  • Sage Group Plc
  • Salesforce Inc.
  • SAP SE
  • Xero Ltd.
  • ZipBooks
  • Zoho Corp. Pvt. Ltd.
  • Red Wing Software Inc

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The business accounting software market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2022.

  • Deployment Outlook
    • Cloud-based
    • On-premises
  • End-user Outlook
    • Large enterprises
    • SMEs
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile 
      • Brazil 
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Business Accounting Software Market Scope

Report Coverage

Details

Page number

170

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 7.96%

Market Growth 2024-2028

USD 3.01 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

7.26

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 31%

Key countries

US, China, India, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Epicor Software Corp., Expensify Inc., FreshBooks, Gridlex Inc., H and R Block Inc., Intuit Inc., Kashoo, Microsoft Corp., NatWest Group plc, Oracle Corp., Priority Software Ltd., Roper Technologies Inc., Rydoo NV, Sage Group Plc, Salesforce Inc., SAP SE, Xero Ltd., ZipBooks, Zoho Corp. Pvt. Ltd., and Red Wing Software Inc

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Business Accounting Software Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution of the focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global business accounting software market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global business accounting software market 2018 - 2022 ($ million)
    • 4.2 Deployment Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Deployment Segment 2018 - 2022 ($ million)
    • 4.3 End-user Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Deployment

    • 6.1 Market segments
      • Exhibit 30: Chart on Deployment - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Deployment - Market share 2023-2028 (%)
    • 6.2 Comparison by Deployment
      • Exhibit 32: Chart on Comparison by Deployment
      • Exhibit 33: Data Table on Comparison by Deployment
    • 6.3 Cloud-based - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
      • Exhibit 35: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
    • 6.4 On-premises - Market size and forecast 2023-2028
      • Exhibit 38: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 39: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 40: Chart on On-premises - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Deployment
      • Exhibit 42: Market opportunity by Deployment ($ million)
      • Exhibit 43: Data Table on Market opportunity by Deployment ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
    • 7.2 Comparison by End-user
      • Exhibit 46: Chart on Comparison by End-user
      • Exhibit 47: Data Table on Comparison by End-user
    • 7.3 Large enterprises - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Large enterprises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 49: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 50: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
    • 7.4 SMEs - Market size and forecast 2023-2028
      • Exhibit 52: Chart on SMEs - Market size and forecast 2023-2028 ($ million)
      • Exhibit 53: Data Table on SMEs - Market size and forecast 2023-2028 ($ million)
      • Exhibit 54: Chart on SMEs - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 56: Market opportunity by End-user ($ million)
      • Exhibit 57: Data Table on Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.7 South America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 UK - Market size and forecast 2023-2028
      • Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 India - Market size and forecast 2023-2028
      • Exhibit 99: Chart on India - Market size and forecast 2023-2028 ($ million)
      • Exhibit 100: Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Exhibit 101: Chart on India - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on India - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Expensify Inc.
              • Exhibit 111: Expensify Inc. - Overview
              • Exhibit 112: Expensify Inc. - Product / Service
              • Exhibit 113: Expensify Inc. - Key offerings
            • 12.4 FreshBooks
              • Exhibit 114: FreshBooks - Overview
              • Exhibit 115: FreshBooks - Product / Service
              • Exhibit 116: FreshBooks - Key offerings
            • 12.5 Intuit Inc.
              • Exhibit 117: Intuit Inc. - Overview
              • Exhibit 118: Intuit Inc. - Business segments
              • Exhibit 119: Intuit Inc. - Key offerings
              • Exhibit 120: Intuit Inc. - Segment focus
            • 12.6 Kashoo
              • Exhibit 121: Kashoo - Overview
              • Exhibit 122: Kashoo - Product / Service
              • Exhibit 123: Kashoo - Key offerings
            • 12.7 Microsoft Corp.
              • Exhibit 124: Microsoft Corp. - Overview
              • Exhibit 125: Microsoft Corp. - Business segments
              • Exhibit 126: Microsoft Corp. - Key news
              • Exhibit 127: Microsoft Corp. - Key offerings
              • Exhibit 128: Microsoft Corp. - Segment focus
            • 12.8 NatWest Group plc
              • Exhibit 129: NatWest Group plc - Overview
              • Exhibit 130: NatWest Group plc - Business segments
              • Exhibit 131: NatWest Group plc - Key offerings
              • Exhibit 132: NatWest Group plc - Segment focus
            • 12.9 Oracle Corp.
              • Exhibit 133: Oracle Corp. - Overview
              • Exhibit 134: Oracle Corp. - Business segments
              • Exhibit 135: Oracle Corp. - Key news
              • Exhibit 136: Oracle Corp. - Key offerings
              • Exhibit 137: Oracle Corp. - Segment focus
            • 12.10 Priority Software Ltd.
              • Exhibit 138: Priority Software Ltd. - Overview
              • Exhibit 139: Priority Software Ltd. - Product / Service
              • Exhibit 140: Priority Software Ltd. - Key offerings
            • 12.11 Red Wing Software Inc
              • Exhibit 141: Red Wing Software Inc - Overview
              • Exhibit 142: Red Wing Software Inc - Product / Service
              • Exhibit 143: Red Wing Software Inc - Key offerings
            • 12.12 Roper Technologies Inc.
              • Exhibit 144: Roper Technologies Inc. - Overview
              • Exhibit 145: Roper Technologies Inc. - Business segments
              • Exhibit 146: Roper Technologies Inc. - Key offerings
              • Exhibit 147: Roper Technologies Inc. - Segment focus
            • 12.13 Sage Group Plc
              • Exhibit 148: Sage Group Plc - Overview
              • Exhibit 149: Sage Group Plc - Business segments
              • Exhibit 150: Sage Group Plc - Key offerings
              • Exhibit 151: Sage Group Plc - Segment focus
            • 12.14 Salesforce Inc.
              • Exhibit 152: Salesforce Inc. - Overview
              • Exhibit 153: Salesforce Inc. - Product / Service
              • Exhibit 154: Salesforce Inc. - Key news
              • Exhibit 155: Salesforce Inc. - Key offerings
            • 12.15 SAP SE
              • Exhibit 156: SAP SE - Overview
              • Exhibit 157: SAP SE - Business segments
              • Exhibit 158: SAP SE - Key news
              • Exhibit 159: SAP SE - Key offerings
              • Exhibit 160: SAP SE - Segment focus
            • 12.16 Xero Ltd.
              • Exhibit 161: Xero Ltd. - Overview
              • Exhibit 162: Xero Ltd. - Business segments
              • Exhibit 163: Xero Ltd. - Key offerings
              • Exhibit 164: Xero Ltd. - Segment focus
            • 12.17 Zoho Corp. Pvt. Ltd.
              • Exhibit 165: Zoho Corp. Pvt. Ltd. - Overview
              • Exhibit 166: Zoho Corp. Pvt. Ltd. - Product / Service
              • Exhibit 167: Zoho Corp. Pvt. Ltd. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 168: Inclusions checklist
                • Exhibit 169: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 170: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 171: Research methodology
                • Exhibit 172: Validation techniques employed for market sizing
                • Exhibit 173: Information sources
              • 13.5 List of abbreviations
                • Exhibit 174: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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              • Detailed vendors report with competitive landscape
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              • Data on revenue-generating market segments
              • Details on the market shares of various regions
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