Caffeine-based Drinks Market by Product and Geography - Forecast and Analysis 2022-2026
| Published: Apr 2022 | Pages: 120 | SKU: IRTNTR73090 |
The caffeine-based drinks market share is expected to increase by USD 194.28 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.55%.
This caffeine-based drinks market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers caffeine-based drinks market segmentation by product (carbonated drinks, energy drinks, RTD coffee, and others) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The caffeine-based drinks market report also offers information on several market vendors, including Amway Corp., AriZona Beverages USA LLC, Arla Foods amba, Asahi Group Holdings Ltd., AVT Natural Products Ltd., Bawls Acquisition LLC, Clear Cut Phocus LLC, Double D Beverage Co., Enerzal, Herbalife Nutrition Ltd., HighBrewCoffee, Keurig Dr Pepper Inc., La Colombe Coffee Roasters, Monster Energy Co., Nestle SA, PepsiCo Inc., Red Bull GmbH, Starbucks Co., Suntory Holdings Ltd., and The coca cola co. among others.
What will the Caffeine-based Drinks Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Caffeine-based Drinks Market Size for the Forecast Period and Other Important Statistics
Caffeine-based Drinks Market: Key Drivers, Trends, and Challenges
The increasing urbanization and changing lifestyles is notably driving the caffeine-based drinks market growth, although factors such as stringent regulations may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the caffeine-based drinks industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Caffeine-based Drinks Market Driver
The increasing urbanization and changing lifestyles is one of the key drivers supporting the caffeine-based drinks market growth. Hectic work schedules and long work hours compel consumers to seek on-the-go beverages that can instantly energize them, thereby increasing the demand for caffeine-based drinks. Caffeine boosts the effects of the neurotransmitters such as serotonin, dopamine, and acetylcholine. It also increases the release of catecholamines that can make the heart beat faster, send more blood to muscles, and force the liver to release sugar into the bloodstream for energy. Energy drinks that contain caffeine also help to cope with long and tedious hours at work. Such factors will drive the caffeine-based drinks market growth during the forecast period.
Key Caffeine-based Drinks Market Trend
Increasing marketing and promotional activities is one of the key caffeine-based drinks market trends that is contributing to the market growth. For instance, the marketing strategy of Red Bull is different from other players. It involves the association of the brand with various sports events and teams by sponsoring them. People look up to their favorite sportspersons, teams, and celebrities and use the products they promote. Thus, vendors, like Red Bull and Monster Beverage Corporation, through these promotional activities, try to convince consumers to adopt products used by their favorite sportspersons, teams, and celebrities. Several players are following in the footsteps of these large vendors. Apart from the association with sports teams, vendors are also focusing on the millennial population as it is the major customer segment for energy drinks. Such initiations by vendors will boost the market growth during the forecast period.
Key Caffeine-based Drinks Market Challenge
Stringent regulations is one of the factors hindering the caffeine-based drinks market growth. For instance, in the European Union, the EU Food Information Regulation requires specific labeling for high-caffeine drinks and foods that have added caffeine. Drinks that contain caffeine over 150 mg per liter are required to state that they have high caffeine content and are not recommended for children or pregnant or breastfeeding women on the label. Similarly, in the US, according to the Food and Drug Administration (FDA), the caffeine content in caffeine-based products or drinks must be .02% or lower to be considered safe. However, the rules related to caffeine vary between countries, which makes adhering to the regulations of various governing bodies difficult for players operating in different countries. These factors will limit the caffeine-based drinks market growth during the forecast period.
This caffeine-based drinks market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global caffeine-based drinks market as a part of the global soft drinks market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the caffeine-based drinks market during the forecast period.
Who are the Major Caffeine-based Drinks Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Amway Corp.
- AriZona Beverages USA LLC
- Arla Foods amba
- Asahi Group Holdings Ltd.
- AVT Natural Products Ltd.
- Bawls Acquisition LLC
- Clear Cut Phocus LLC
- Double D Beverage Co.
- Enerzal
- Herbalife Nutrition Ltd.
- HighBrewCoffee
- Keurig Dr Pepper Inc.
- La Colombe Coffee Roasters
- Monster Energy Co.
- Nestle SA
- PepsiCo Inc.
- Red Bull GmbH
- Starbucks Co.
- Suntory Holdings Ltd.
- The coca cola co.
This statistical study of the caffeine-based drinks market encompasses successful business strategies deployed by the key vendors. The caffeine-based drinks market is fragmented and the vendors are deploying growth strategies such as quality, price, service, brand image, distribution, and marketing to compete in the market.
Product Insights and News
- AriZona Beverages USA LLC - Under the unified product segment, the company offers a wide range of beverages such as black tea, green tea, cocktails, coconut water, juices, and powdered mix.
- AriZona Beverages USA LLC - The company offers caffeine-based drinks such as black teas that contain 15mg of caffeine in every 8-oz serving.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The caffeine-based drinks market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Caffeine-based Drinks Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the caffeine-based drinks market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for the Caffeine-based Drinks Market?
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38% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for caffeine-based drinks in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The increasing penetration of the internet and the growing trend of online shopping will facilitate the caffeine-based drinks market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 affected trading in countries such as China and India, owing to economic downturns and disruptions in supply chains. However, the recovery of economies from the COVID-19 crisis and the resumption of import-export activities are anticipated to propel market growth during the forecast period.
What are the Revenue-generating Product Segments in the Caffeine-based Drinks Market?
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The caffeine-based drinks market share growth in the carbonated drinks segment will be significant during the forecast period. Popular carbonated beverages of brands such as Pepsi and Coca-Cola contain caffeine. Although they are popular, their demand is gradually declining due to increasing health consciousness. The awareness of the harmful effects of ingredients such as high-fructose corn syrup (HFCS) and other sweeteners used in these drinks is hampering the growth of this segment. However, the introduction of new flavors in carbonated beverages will help the market grow during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the caffeine-based drinks market size and actionable market insights on the post-COVID-19 impact on each segment.
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Caffeine-based Drinks Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.55% |
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Market growth 2022-2026 |
$ 194.28 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
6.67 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key consumer countries |
US, Canada, China, Japan, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Amway Corp., AriZona Beverages USA LLC, Arla Foods amba, Asahi Group Holdings Ltd., AVT Natural Products Ltd., Bawls Acquisition LLC, Clear Cut Phocus LLC, Double D Beverage Co., Enerzal, Herbalife Nutrition Ltd., HighBrewCoffee, Keurig Dr Pepper Inc., La Colombe Coffee Roasters, Monster Energy Co., Nestle SA, PepsiCo Inc., Red Bull GmbH, Starbucks Co., Suntory Holdings Ltd., and The coca cola co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Caffeine-based Drinks Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive caffeine-based drinks market growth during the next five years
- Precise estimation of the caffeine-based drinks market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the caffeine-based drinks industry across APAC, North America, Europe, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of caffeine-based drinks market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
- 5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product
- 5.3 Carbonated drinks - Market size and forecast 2021-2026
- Exhibit 28: Chart on Carbonated drinks - Market size and forecast 2021-2026 ($ billion)
- Exhibit 29: Data Table on Carbonated drinks - Market size and forecast 2021-2026 ($ billion)
- Exhibit 30: Chart on Carbonated drinks - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Carbonated drinks - Year-over-year growth 2021-2026 (%)
- 5.4 Energy drinks - Market size and forecast 2021-2026
- Exhibit 32: Chart on Energy drinks - Market size and forecast 2021-2026 ($ billion)
- Exhibit 33: Data Table on Energy drinks - Market size and forecast 2021-2026 ($ billion)
- Exhibit 34: Chart on Energy drinks - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Energy drinks - Year-over-year growth 2021-2026 (%)
- 5.5 RTD coffee - Market size and forecast 2021-2026
- Exhibit 36: Chart on RTD coffee - Market size and forecast 2021-2026 ($ billion)
- Exhibit 37: Data Table on RTD coffee - Market size and forecast 2021-2026 ($ billion)
- Exhibit 38: Chart on RTD coffee - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on RTD coffee - Year-over-year growth 2021-2026 (%)
- 5.6 Others - Market size and forecast 2021-2026
- Exhibit 40: Chart on Others - Market size and forecast 2021-2026 ($ billion)
- Exhibit 41: Data Table on Others - Market size and forecast 2021-2026 ($ billion)
- Exhibit 42: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 43: Data Table on Others - Year-over-year growth 2021-2026 (%)
- 5.7 Market opportunity by Product
- Exhibit 44: Market opportunity by Product ($ billion)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 45: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 46: Chart on Market share by geography 2021-2026 (%)
- Exhibit 47: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 48: Chart on Geographic comparison
- Exhibit 49: Data Table on Geographic comparison
- 7.3 APAC - Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.4 North America - Market size and forecast 2021-2026
- Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.5 Europe - Market size and forecast 2021-2026
- Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 China - Market size and forecast 2021-2026
- Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.10 Japan - Market size and forecast 2021-2026
- Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.11 Germany - Market size and forecast 2021-2026
- Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.12 Canada - Market size and forecast 2021-2026
- Exhibit 86: Chart on Canada - Market size and forecast 2021-2026 ($ billion)
- Exhibit 87: Data Table on Canada - Market size and forecast 2021-2026 ($ billion)
- Exhibit 88: Chart on Canada - Year-over-year growth 2021-2026 (%)
- Exhibit 89: Data Table on Canada - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 90: Market opportunity by geography ($ billion)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 91: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 92: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 93: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 94: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 95: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 96: Matrix on vendor position and classification
- 10.3 AriZona Beverages USA LLC
- Exhibit 97: AriZona Beverages USA LLC - Overview
- Exhibit 98: AriZona Beverages USA LLC - Product / Service
- Exhibit 99: AriZona Beverages USA LLC - Key offerings
- 10.4 Clear Cut Phocus LLC
- Exhibit 100: Clear Cut Phocus LLC - Overview
- Exhibit 101: Clear Cut Phocus LLC - Product / Service
- Exhibit 102: Clear Cut Phocus LLC - Key offerings
- 10.5 Double D Beverage Co.
- Exhibit 103: Double D Beverage Co. - Overview
- Exhibit 104: Double D Beverage Co. - Product / Service
- Exhibit 105: Double D Beverage Co. - Key offerings
- 10.6 Keurig Dr Pepper Inc.
- Exhibit 106: Keurig Dr Pepper Inc. - Overview
- Exhibit 107: Keurig Dr Pepper Inc. - Business segments
- Exhibit 108: Keurig Dr Pepper Inc. - Key news
- Exhibit 109: Keurig Dr Pepper Inc. - Key offerings
- Exhibit 110: Keurig Dr Pepper Inc. - Segment focus
- 10.7 La Colombe Coffee Roasters
- Exhibit 111: La Colombe Coffee Roasters - Overview
- Exhibit 112: La Colombe Coffee Roasters - Product / Service
- Exhibit 113: La Colombe Coffee Roasters - Key offerings
- 10.8 Monster Energy Co.
- Exhibit 114: Monster Energy Co. - Overview
- Exhibit 115: Monster Energy Co. - Product / Service
- Exhibit 116: Monster Energy Co. - Key offerings
- 10.9 Nestle SA
- Exhibit 117: Nestle SA - Overview
- Exhibit 118: Nestle SA - Business segments
- Exhibit 119: Nestle SA - Key news
- Exhibit 120: Nestle SA - Key offerings
- Exhibit 121: Nestle SA - Segment focus
- 10.10 PepsiCo Inc.
- Exhibit 122: PepsiCo Inc. - Overview
- Exhibit 123: PepsiCo Inc. - Business segments
- Exhibit 124: PepsiCo Inc. - Key news
- Exhibit 125: PepsiCo Inc. - Key offerings
- Exhibit 126: PepsiCo Inc. - Segment focus
- 10.11 Red Bull GmbH
- Exhibit 127: Red Bull GmbH - Overview
- Exhibit 128: Red Bull GmbH - Product / Service
- Exhibit 129: Red Bull GmbH - Key offerings
- 10.12 The coca cola co.
- Exhibit 130: The coca cola co. - Overview
- Exhibit 131: The coca cola co. - Business segments
- Exhibit 132: The coca cola co. - Key news
- Exhibit 133: The coca cola co. - Key offerings
- Exhibit 134: The coca cola co. - Segment focus
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 135: Inclusions checklist
- Exhibit 136: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 137: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 138: Research methodology
- Exhibit 139: Validation techniques employed for market sizing
- Exhibit 140: Information sources
- 11.5 List of abbreviations
- Exhibit 141: List of abbreviations
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Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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caffeine-based drinks market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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