Candy Market by Type, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Published: Feb 2023

Pages: 162

SKU: IRTNTR71965

Snapshot

The candy market is estimated to grow at a CAGR of 4.48% between 2022 and 2027. The size of the market is forecast to increase by USD 56.43 billion. The growth of the market depends on several factors, including increasing marketing activities, increasing premiumization of chocolate candy, and increasing purchasing power of consumers.

This report extensively covers market segmentation by type (non-chocolate candy and chocolate candy), distribution Channel (offline and online), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Candy Market During the Forecast Period?

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Parent Market Analysis

The reports categorize the global candy market as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats products market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Candy Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increase in purchasing power of consumers is notably driving the market growth, although factors such as the increase in the number of product recalls may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Candy Market Driver

The increase in purchasing power of consumers is notably driving the market growth. The market's continued growth and customers' increasing purchasing power are the primary factors in generating opportunities for the candy market. The widely distributed candies are created for both children and the younger demographic. Consumer preferences, population growth, and consumer inclinations are the main factors influencing candy demand.

Moreover, significant market players in the candy industry may have excellent revenue-generating opportunities due to the production of candy with fewer sugar additives. The inclusion of valuable ingredients, additional nutrients, and minerals in candies is a great opportunity for major players to increase their revenue and market share. The growth of emerging new markets will act as a market driver and expand the favorable chances for the market growth rate during the forecast period.

Significant Candy Market Trend

Increasing online sales is the key trend in the market. Online shopping offers ease, convenience, and accessibility to a wider variety of products. As more companies use online platforms to reach consumers, this has created a growing market for online candy sales. The practice of explicitly revealing a product's ingredients, known as "clean labeling," is another development that is having an impact on the worldwide confectionery market. The demand for products created with natural components is rising, as opposed to those with artificial preservatives, colors, and tastes. They desire a more natural and healthy diet.

Candy producers and brands are investing in R&D to produce fresh, cutting-edge clean-labeled candy products or utilizing e-commerce platforms to reach a wider audience of consumers. This is expected to be a trend that will drive the growth of the market in focus during the forecast period.

Major Candy Market Challenge

An increase in the number of product recalls is the major challenge impeding market growth. Candy producers are quite concerned about product recalls as they can harm their reputation, diminish consumer trust, and cause them to lose money. One of the key reasons for the increase in product recalls is the rising concern over food safety. As consumers grow more health conscious and aware of the contents in their food, they are expecting greater transparency and safety in the items they purchase. As a result, regulations are more stringent nowadays, and producers are required to meet greater requirements for the reliability and security of their goods.

The globalization of the candy industry, which has increased the use of intricate supply chains and the use of raw materials from a variety of sources, is another factor contributing to the rise in product recalls. Because of this, it is now harder for manufacturers to keep an eye on and regulate the quality of their goods, which increases the risk of product contamination and recall. This is expected to hinder the growth of the market in focus during the forecast period.

Key Candy Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Candy Market Customer Landscape

Who are the Major Candy Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Sweet Candy Co. Inc. - The company is involved in the production of salt water taffy, candy bears, fruit sours, chocolate sticks and various other gift items. The company offers gourmet dark chocolate candies, milk chocolates and white chocolates, and luxury candy gifts.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Candy Market?

The market share growth of the non-chocolate candy segment will be significant during the forecast period. Due to rising health consciousness and the demand for non/low-sugar chocolates/confectionery items, non-chocolate candy has gained commercial traction in recent years. The main reason for the rise in demand for non-chocolate confectionery among the general public is an increase in the number of people experiencing a sugar rush after eating chocolates with high sugar content.

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The non-chocolate candy segment was valued at USD 121.80 billion in 2017 and continued to grow until 2021. People of all ages, genders, and socioeconomic levels enjoy non-chocolate candy. This adaptability opens up a wide range of opportunities for non-chocolate candy makers to reach a larger audience. The rising population of emerging countries has resulted in a higher demand for non-chocolate candies, which is fueled by increased customer purchasing behavior. This, in turn, will lead to the growth of the non-chocolate segment of the market during the forecast period.

Which are the Key Regions for the Candy Market?

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APAC is estimated to contribute 59% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The global candy market is expected to have a steady growth rate during the forecast period. The increase in population and rising urbanization across APAC have led to an increase in demand for various food products, such as confectioneries and candy. The market in countries such as India, China, Japan, and Thailand is expected to witness significant growth owing to the increase in demand from customers. Among APAC countries, an increase in health concerns among people in Japan has led to an increase in the consumption of chocolate-based candies that are made from cocoa, which has a balance of nutrients such as magnesium, calcium, and iron that help in preventing cancer, obesity, and other health problems. During the forecast period, such factors are likely to fuel the growth of the market.

In 2020, the market in the region was adversely affected by COVID-19. However, the demand for chocolate and non-chocolate candies in APAC is expected to witness high year-over-year growth during the forecast period due to the presence of some of the fastest-growing markets, such as China and India, in the following years. The players are also investing in the region to increase their presence and market share. APAC is the most promising market for candies because it is consumed due to their properties that are beneficial for health. Thus, such factors are expected to drive the growth of the regional market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Type Outlook (USD Billion, 2017 - 2027)
- Non-chocolate candy
- Chocolate candy

Distribution Channel Outlook (USD Billion, 2017 - 2027)
- Offline
- Online

Region Outlook (USD Billion, 2017 - 2027)
- APAC
  - China
  - India
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- South America
  - Brazil
  - Argentina
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Candy Market Scope
Report Coverage	Details
Page number	162
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.48%
Market growth 2023-2027	USD 56.43 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	4.13
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 59%
Key countries	US, China, Japan, India, and Germany
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Arcor Group, AUGUST STORCK KG, Cloetta AB, Ferrero International S.A., General Mills Inc., HARIBO GmbH and Co. KG, Jelly Belly Candy Co., Kellogg Co, Mars Inc., Meiji Holdings Co. Ltd., Nestle SA, Palmer Candy Co., Perfetti Van Melle Group BV, pladis Foods Ltd., Quality Candy Co., SUGARFINA USA LLC, Sweet Candy Co. Inc., The Bang Candy Co., The Hershey Co., and Mondelez International Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Candy Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the candy market between 2023 and 2027
Precise estimation of the candy market size and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the industry across APAC, North America, Europe, South America, and Middle East and Africa
Thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of candy market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global candy market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global candy market 2017 - 2021 ($ billion)

4.2 Type Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

4.3 Distribution channel Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

6.1 Market segments
- Exhibit 30: Chart on Type - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

6.2 Comparison by Type
- Exhibit 32: Chart on Comparison by Type
- Exhibit 33: Data Table on Comparison by Type

6.3 Non-chocolate candy - Market size and forecast 2022-2027
- Exhibit 34: Chart on Non-chocolate candy - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Non-chocolate candy - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Non-chocolate candy - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Non-chocolate candy - Year-over-year growth 2022-2027 (%)

6.4 Chocolate candy - Market size and forecast 2022-2027
- Exhibit 38: Chart on Chocolate candy - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Chocolate candy - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Chocolate candy - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Chocolate candy - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Type
- Exhibit 42: Market opportunity by Type ($ billion)
- Exhibit 43: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 44: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 45: Data Table on Distribution Channel - Market share 2022-2027 (%)

7.2 Comparison by Distribution Channel
- Exhibit 46: Chart on Comparison by Distribution Channel
- Exhibit 47: Data Table on Comparison by Distribution Channel

7.3 Offline - Market size and forecast 2022-2027
- Exhibit 48: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 50: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Offline - Year-over-year growth 2022-2027 (%)

7.4 Online - Market size and forecast 2022-2027
- Exhibit 52: Chart on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 54: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Online - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Distribution Channel
- Exhibit 56: Market opportunity by Distribution Channel ($ billion)
- Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2022-2027 (%)
- Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 APAC - Market size and forecast 2022-2027
- Exhibit 63: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 64: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 65: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.4 North America - Market size and forecast 2022-2027
- Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.5 Europe - Market size and forecast 2022-2027
- Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 China - Market size and forecast 2022-2027
- Exhibit 83: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 84: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 85: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on China - Year-over-year growth 2022-2027 (%)

9.9 US - Market size and forecast 2022-2027
- Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

9.10 Japan - Market size and forecast 2022-2027
- Exhibit 91: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 92: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 93: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on Japan - Year-over-year growth 2022-2027 (%)

9.11 India - Market size and forecast 2022-2027
- Exhibit 95: Chart on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 96: Data Table on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 97: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on India - Year-over-year growth 2022-2027 (%)

9.12 Germany - Market size and forecast 2022-2027
- Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ billion)
- Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Arcor Group
- Exhibit 111: Arcor Group - Overview
- Exhibit 112: Arcor Group - Business segments
- Exhibit 113: Arcor Group - Key offerings
- Exhibit 114: Arcor Group - Segment focus

12.4 Cloetta AB
- Exhibit 115: Cloetta AB - Overview
- Exhibit 116: Cloetta AB - Business segments
- Exhibit 117: Cloetta AB - Key offerings
- Exhibit 118: Cloetta AB - Segment focus

12.5 Ferrero International S.A.
- Exhibit 119: Ferrero International S.A. - Overview
- Exhibit 120: Ferrero International S.A. - Product / Service
- Exhibit 121: Ferrero International S.A. - Key offerings

12.6 HARIBO GmbH and Co. KG
- Exhibit 122: HARIBO GmbH and Co. KG - Overview
- Exhibit 123: HARIBO GmbH and Co. KG - Product / Service
- Exhibit 124: HARIBO GmbH and Co. KG - Key offerings

12.7 Mars Inc.
- Exhibit 125: Mars Inc. - Overview
- Exhibit 126: Mars Inc. - Product / Service
- Exhibit 127: Mars Inc. - Key offerings

12.8 Meiji Holdings Co. Ltd.
- Exhibit 128: Meiji Holdings Co. Ltd. - Overview
- Exhibit 129: Meiji Holdings Co. Ltd. - Business segments
- Exhibit 130: Meiji Holdings Co. Ltd. - Key news
- Exhibit 131: Meiji Holdings Co. Ltd. - Key offerings
- Exhibit 132: Meiji Holdings Co. Ltd. - Segment focus

12.9 Mondelez International Inc.
- Exhibit 133: Mondelez International Inc. - Overview
- Exhibit 134: Mondelez International Inc. - Business segments
- Exhibit 135: Mondelez International Inc. - Key news
- Exhibit 136: Mondelez International Inc. - Key offerings
- Exhibit 137: Mondelez International Inc. - Segment focus

12.10 Nestle SA
- Exhibit 138: Nestle SA - Overview
- Exhibit 139: Nestle SA - Business segments
- Exhibit 140: Nestle SA - Key news
- Exhibit 141: Nestle SA - Key offerings
- Exhibit 142: Nestle SA - Segment focus

12.11 Palmer Candy Co.
- Exhibit 143: Palmer Candy Co. - Overview
- Exhibit 144: Palmer Candy Co. - Product / Service
- Exhibit 145: Palmer Candy Co. - Key offerings

12.12 Perfetti Van Melle Group BV
- Exhibit 146: Perfetti Van Melle Group BV - Overview
- Exhibit 147: Perfetti Van Melle Group BV - Product / Service
- Exhibit 148: Perfetti Van Melle Group BV - Key offerings

12.13 Quality Candy Co.
- Exhibit 149: Quality Candy Co. - Overview
- Exhibit 150: Quality Candy Co. - Product / Service
- Exhibit 151: Quality Candy Co. - Key offerings

12.14 SUGARFINA USA LLC
- Exhibit 152: SUGARFINA USA LLC - Overview
- Exhibit 153: SUGARFINA USA LLC - Product / Service
- Exhibit 154: SUGARFINA USA LLC - Key offerings

12.15 Sweet Candy Co. Inc.
- Exhibit 155: Sweet Candy Co. Inc. - Overview
- Exhibit 156: Sweet Candy Co. Inc. - Product / Service
- Exhibit 157: Sweet Candy Co. Inc. - Key offerings

12.16 The Bang Candy Co.
- Exhibit 158: The Bang Candy Co. - Overview
- Exhibit 159: The Bang Candy Co. - Product / Service
- Exhibit 160: The Bang Candy Co. - Key offerings

12.17 The Hershey Co.
- Exhibit 161: The Hershey Co. - Overview
- Exhibit 162: The Hershey Co. - Business segments
- Exhibit 163: The Hershey Co. - Key news
- Exhibit 164: The Hershey Co. - Key offerings
- Exhibit 165: The Hershey Co. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 166: Inclusions checklist
- Exhibit 167: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 168: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 169: Research methodology
- Exhibit 170: Validation techniques employed for market sizing
- Exhibit 171: Information sources

13.5 List of abbreviations
- Exhibit 172: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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