Car-as-a-Service (CaaS) Market Growth by End-user, Type, and Geography - Forecast and Analysis 2023-2027

Car-as-a-Service (CaaS) Market Forecast 2023-2027

The Car-as-a-Service (CaaS) Market size is estimated to grow by USD 306.31 billion between 2022 and 2027 accelerating at a CAGR of 18.09%. The market is experiencing significant growth fueled by various factors. With the availability of diverse vehicle options bundled into single subscription packages, consumers are embracing convenient and flexible mobility solutions. Service providers are extending financial support to potential drivers, facilitating their participation in the car-as-a-service ecosystem. Additionally, the increasing trend toward urbanization is driving the demand for efficient and cost-effective transportation alternatives, further propelling the growth of this market. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges.

What will be the Size of the Car-as-a-Service Market During the Forecast Period?

To learn more about this report, Request Free Sample

The market is experiencing rapid expansion driven by technological advancements and changing consumer preferences across various industries. With the proliferation of smart devices and increasing connectivity, the automotive industry is witnessing a shift towards innovative transportation models. Car subscription services and ride-sharing platforms are gaining traction among smart device owners, offering convenient alternatives to traditional car ownership. As research methodologies evolve, companies in developing economies are exploring new opportunities to meet evolving consumer spending patterns in transportation. The integration of smartphone apps and location-based services further enhances the accessibility and efficiency of car-as-a-service offerings, catering to diverse delivery needs and preferences. In parallel, advancements in autonomous technology, including driverless cars and autopilot functions, are shaping the future of public automotive transportation, promising greater convenience and efficiency in mobility solutions.

Market Segmentation by End-user, Type, and Geography

This market report extensively covers market segmentation by end-user (corporate and private), type (ride-hailing, car rental, car sharing, and car subscription), and geography (APAC, North America, Europe, South America, and Middle East and Africa). In the ever-evolving world of mobility solutions, Cars-as-a-Service (CaaS) is making significant strides. This business model, which involves providing access to a vehicle on a subscription basis, is revolutionizing the way people commute. The CaaS market is driven by several key factors, including the increasing demand for flexible mobility solutions, the rise of the sharing economy, and the growing trend towards connected and autonomous vehicles. Autonomous vehicles are a crucial component of CaaS, as they offer the potential for round-the-clock, on-demand mobility. Consequently, technology plays a pivotal role in CaaS, with companies investing heavily in developing advanced telematics and vehicle monitoring systems.

End-user Analysis

The corporate segment will contribute a major share of the market, as many companies are turning to CaaS to manage their transport requirements more effectively and economically. The corporate segment showed a gradual increase in market share with USD 76.66 billion in 2017 and continued to grow by 2021. Corporate customers are an important end-user segment in the market. By using a CaaS provider, businesses can take advantage of the flexibility and convenience of on-demand transportation services while reducing the costs of owning, maintaining, and managing vehicles. The corporate segment of the market is highly competitive, with various companies offering solutions specifically tailored to enterprise needs. 
 

Get a Customised Report as per your requirements for FREE!

The Car-as-a-Service (CaaS) market refers to the provision of on-demand transportation solutions to car customers, primarily corporations, through subscription services or a car leasing model. This automobile industry innovation enables businesses to reduce costs associated with vehicle ownership, maintenance, and management. CaaS technology is highly competitive, with providers integrating advanced technologies such as telematics, data analytics, electric cars, and self-driving cars to cater to various industries and consumer needs.

Key trends include the adoption of connectivity and concierge services, expansion to new geographies and industries, and the integration of technology advancements like wireless car charging. Companies like Volvo and General Motors offer CaaS, with pros and cons including flexibility, convenience, and potential cons such as contractual obligations and asset depreciation. Millennials, glbtrotters, and smart device owners are among the target demographics for CaaS, which also includes rideshare services and SUVs or hatchbacks. The research methodology involves analyzing contracts, consumer spending, and the role of dealers and service providers in the developing economies of the automotive industry.

Regional Analysis

APAC is estimated to contribute 37% to the growth by 2027. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period.  

For more insights on the market share of various regions View PDF Sample now!

The Car-as-a-Service (CaaS) technology market in the APAC region, particularly in China, is experiencing rapid growth. Driven by government regulations limiting new private vehicle registrations, increasing urban congestion, and pollution levels, CaaS is gaining popularity. Over half of China's population resides in urban areas, leading to significant transportation challenges. Volvo and General Motors are among the automobile companies offering car subscription services, a CaaS model, which allows customers to access assets without long-term contracts. Pros include flexibility, lower costs, and access to new vehicles. Cons include potential obsolescence and insurance concerns.

CaaS caters to millennials, globetrotters, and smart device owners with ride-sharing services, concierge services, and SUVs or hatchbacks. Developing economies and consumer spending trends are fueling the growth of the CaaS market in the automotive industry. Advanced technologies, such as electric cars, self-driving cars, and wireless car charging, are transforming the sector. Research methodology includes analyzing contracts, industry reports, and market trends.

Key Drivers, Trends, and Challenges

The market is witnessing significant growth in urban areas, where parking is a major challenge. With CaaS, consumers can enjoy the benefits of having a car without the hassle of owning one, including reduced maintenance costs and the convenience of having a vehicle available on-demand. Car manufacturers and tech companies are collaborating to offer CaaS solutions, with some even exploring the use of blockchain technology to create a decentralized marketplace for car sharing. The future of CaaS looks promising, with the potential to transform the way we commute and reduce our carbon footprint. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Drivers

A wide range of vehicles with single subscription packages is the main driving factor of the market. The Car as a Service (CaaS) model offers consumers the convenience of accessing a variety of vehicles without the high cost of ownership. IHS Automotive reports that this innovative model includes insurance, roadside assistance, and maintenance in the subscription or rental fee. CaaS provides flexibility, allowing users to switch between different cars under a single plan. Some plans offer long-term rentals with the option to change cars daily, weekly, or monthly. This market caters to diverse preferences, enabling users to choose sedans for weekdays and SUVs or sports cars for weekend trips. CaaS is particularly advantageous for those with driving licenses seeking inexpensive transportation in urban areas. It also benefits ride-sharing services and businesses with fleets of vehicles.

Moreover, CaaS is not limited to manned automobiles. It includes the integration of driverless vehicles and autopilot functions, moving towards total autonomy in life and transportation. CaaS is a convenient solution for urban transportation, summoning an automobile via smartphone based on location and destination. It also caters to the delivery needs of the customers, making it an attractive investment for various businesses. Refurbished and rider automobiles are essential components of the market, ensuring the availability of a wide range of vehicles for users. The market's low entry barrier makes it accessible to a broad audience, including those who prefer not to buy cars outright. In summary, the market offers a cost-effective, convenient, and flexible alternative to traditional car ownership. It caters to various transportation needs, from ride-sharing services to public automotive transportation, and is poised to evolve with the integration of driverless cars and autopilot functions.

Significant Market Trends

An Increasing investment in autonomous taxi is the key trend driving the market's growth. The global surge in urbanization has significantly transformed lifestyles in developed and developing countries, leading to increased disposable incomes and a growing middle class. IHS Automotive predicts that this trend will fuel the expansion of the market, particularly in developing economies like Brazil and India. CaaS offers several advantages, including convenience, flexibility, and a low entry barrier. Ride-hailing services, such as summoning an automobile via a smartphone app, have gained popularity due to their inexpensive nature and the ability to bypass the cost and responsibility of car ownership.

Additionally, the rise of ride-sharing, deliveries, and autonomous vehicles is revolutionizing urban transportation. Refurbished rider automobiles and fleets of vehicles are also attracting investments due to the preferences of shoppers seeking inexpensive transportation options. The market's advantages, including the convenience of summoning a ride with a smartphone, the flexibility to travel on a regular basis without the cost and responsibility of car ownership, and the ability to access driverless vehicles with autopilot functions, make it an attractive alternative to traditional public transportation and taxis. The market's growth is expected to continue as more people opt for this convenient and flexible mode of transportation.

Major Market  Challenges

Availability of automotive financing is the key challenge hindering the market growth. The market is experiencing significant growth due to the increasing demand for convenient and flexible transportation solutions. IHS Automotive reports that this trend is particularly prominent in urban areas, where ride-sharing and summoning an automobile via a smartphone have become common practices. Drivers, seeking a lucrative and steady income, are signing up on these platforms. However, the high cost of ownership for new cars poses a challenge. To address this issue, CaaS providers are partnering with financiers and car dealers to offer flexible leases, weekly rentals, and new car discounts. This low entry barrier allows drivers, even those with poor credit scores, to access rider automobiles.

The CaaS market offers numerous advantages, including flexibility, convenience, and the ability to deliver goods and services. As the market evolves, it is also embracing the use of driverless vehicles and autopilot functions, moving towards total autonomy. The preferences of shoppers for inexpensive transportation and the investments made by businesses in fleets of vehicles further underscore the potential of this market. However, the role of traditional automobile garages and public transportation in our lives and transportation systems on a regular basis remains to be seen. Buying habits and the integration of CaaS with ride-sharing services and public transportation will continue to shape the future of this dynamic market.

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

AB Volvo: The company offers car-as-a-service services under its own brand. It is also involved in the manufacturing and sales of trucks. 
OLA: The company offers different services such as riding, cab booking, and renting services.

We also have detailed analyses of the market’s competitive landscape and offer information on 19 market companies, including:

• ACE Rent A Car Reservations Inc.
• ANI Technologies Pvt. Ltd.
• Avis Budget Group Inc.
• Bayerische Motoren Werke AG
• DiDi Global Inc.
• Cabify Espana SL
• Enterprise Holdings Inc.
• Ford Motor Co.
• Hertz Global Holdings Inc.
• Hyundai Motor Co.
• LeasePlan Corp. NV
• Lyft Inc.
• Mercedes Benz Group AG
• Orix Corp.
• SIXT SE
• Toyota Motor Corp.
• Uber Technologies Inc.
• Volkswagen AG
• Stellantis NV

The report offers, clients a deeper understanding of the market and its players through a combined qualitative and quantitative analysis of the companies. The analysis classifies companies into categories based on their business approach, including pure-play, category-focused, industry-focused, and diversified. companies are specially categorized into dominant, leading, strong, tentative, and weak to understand the dos and don’ts of business which in turn can help a client make the best decision.

Market Analyst Overview

The market is experiencing significant growth, with technologies such as autonomous vehicles, connectivity, and consumer preferences shifting towards on-demand mobility solutions. The concept of CaaS allows consumers to access a vehicle as a service, rather than owning one outright. This model offers several benefits, including reduced upfront costs, lower maintenance expenses, and the convenience of having a vehicle available on-demand. Autonomous vehicles play a crucial role in the CaaS market, as they enable providers to offer round-the-clock, self-driving services. Connectivity is another essential component, as it allows for real-time vehicle tracking, monitoring, and remote diagnostics.

Additionally, the use of consumer data and analytics can help providers tailor services to individual needs and preferences. The CaaS market is also influenced by regulatory factors, such as safety and liability concerns. For instance, the deployment of autonomous vehicles in CaaS models requires stringent safety standards and clear regulations regarding liability in case of accidents. In summary, the CaaS market is driven by advancements in technology, changing consumer preferences, and the potential for cost savings. Providers must navigate regulatory challenges and offer competitive pricing and services to succeed in this growing market.

In the modern world, the Car-as-a-Service (CaaS) model is revolutionizing the automotive industry. This innovative business approach allows consumers to access and use vehicles on-demand, without the need for ownership. The market is driven by several key factors, including the increasing trend towards mobility services, the desire for convenience and flexibility, and the growing importance of sustainability. Automotive companies and tech firms are investing heavily in this sector, developing advanced technologies such as ride-hailing apps, car-sharing platforms, and autonomous vehicles. The industry is also influenced by regulatory developments, consumer preferences, and economic factors. Moreover, the CaaS business model offers several benefits, including reduced upfront costs, lower maintenance expenses, and the convenience of on-demand mobility. It also aligns with the trend towards shared economy and sustainable transportation. 

Segment Overview

The car-as-a-service market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• End-user Outlook 
  • Corporate
  • Private

• Type Outlook 
  • Ride-hailing
  • Car rental
  • Car sharing
  • Car subscription

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Car-as-a-Service Market Scope
Report Coverage	Details
Page number	172
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 18.09%
Market growth 2023-2027	USD 306.31 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	17.76
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 37%
Key countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	AB Volvo, ACE Rent A Car Reservations Inc., ANI Technologies Pvt. Ltd., Avis Budget Group Inc., Bayerische Motoren Werke AG, DiDi Global Inc., Cabify Espana SL, Enterprise Holdings Inc., Ford Motor Co., Hertz Global Holdings Inc., Hyundai Motor Co., LeasePlan Corp. NV, Lyft Inc., Mercedes Benz Group AG, Orix Corp., SIXT SE, Toyota Motor Corp., Uber Technologies Inc., Volkswagen AG, and Stellantis NV
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request a FREE PDF sample

What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth analysis across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of car-as-a-service market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch