Global Carbonated Drinks Market - Market Analysis Report 2015-2019
| Published: Oct 2015 | Pages: 59 | SKU: IRTNTR7509 |
Overview of the global carbonated drinks market
Technavio’s research analyst predicts the global carbonated drinks market to grow steadily and reach a revenue of around USD 259 billion by the end of the forecast period. The increase in disposable income levels and lifestyle changes such as eating out especially in the emerging markets is driving the market growth. For instance, regions such as Africa, Asia, and Eastern Europe have fueled the growth of companies like Coca-Cola by a 10% increase in volume between 2012 and 2014.
However, the rising health concerns among consumers is expected to pose a challenge to the market during the forecast period. The rise in the number of diabetics and increased rate of obesity have adversely affected the sales of carbonated soft drinks. According to the global burden of disease Study 2013, nearly 62% of the world's obese population lives in emerging countries, which are potential markets for the consumption of carbonated soft drinks. Many countries such as Britain, France and the US have also banned consumption of carbonated soft drinks in schools due to their high sugar content.
Product based segmentation and analysis of the carbonated drinks market
- Diet cola
- Fruit-flavored carbonates
- Standard cola
This market research report anticipates the standard cola segment to account for the largest market share during the forecast period. Some of the flavoring ingredients added to these drinks are acidic flavor, citrus oils, cinnamon, sugar, and vanilla.
Segmentation by off-trade channel and analysis of the carbonated drinks market
- Hypermarkets and supermarkets
- Discounters and convenience stores
- Independent retailers
- Vending machines
- Others (online retailers, gas stations, specialist beverage retailers, and cash and carry outlets)
The hypermarket and supermarket segment accounted for around 68% of the global market share during 2014.
Geographical segmentation and analysis of the global carbonated drinks market
- Americas
- APAC
- Europe
- MEA
The Americas dominated the global carbonated drinks market during 2014 and is anticipated to reach a revenue of around USD 122 billion by the end of 2019. This research report expects the market in this region to stagnate especially in Brazil, Mexico due to the increase in prices and the changing shift towards health awareness.
Competitive landscape and key vendors
The global carbonated drinks market is highly dynamic characterized by the intense competitive among the vendors. The vendors compete on the basis of pricing strategy, product offerings, and distribution strategy. The research report predicts the competition to intensify further during the forecast period as a result of new product launches such as natural ingredient-based soft drinks.
The leading vendors in the market are -
- Coca-Cola
- Cott
- Dr. Pepper Snapple
- PepsiCo
Other prominent vendors in the market include A.G. Barr, Guangdong Jiaduobao Drink & Food, Hangzhou Wahaha, Kirin Beverage, Parle Agro, Ting Hsin, and Uni-President Enterprises.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019?
- What are the key factors driving the global carbonated drinks market?
- What are the key market trends impacting the growth of the carbonated drinks market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the global carbonated drinks market?
- Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
- What are the key outcomes of the five forces analysis of the carbonated drinks market?
Technavio also offers customization on reports based on specific client requirement.
Related reports:
- Highlights
- Market overview
- Offerings of the top vendors
- Research methodology
- Economic indicators
- Key market highlights
- Market overview
- Market size and forecast
- Life cycle of global carbonated soft drinks market
- Five forces analysis
- Diet cola
- Fruit-flavored carbonates
- Standard cola
- Others
- Obesity
- Bones and osteoporosis
- Tooth decay and erosion
- Kidney damage/stones
- By revenue
- CAGR comparison by geography
- Carbonated soft drinks market in Americas
- Carbonated soft drinks market in APAC
- Carbonated soft drinks market in Europe
- Carbonated soft drinks market in MEA
- US
- Brazil
- Mexico
- UK
- China
- Market share analysis 2014
- Other prominent vendors
- Coca-Cola
- Cott
- Dr Pepper Snapple
- PepsiCo
- List of abbreviation
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
PURCHASE FULL REPORT OF
market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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