Cannabidiol (CBD) Market by Source, Distribution Channel and Geography - Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 156 SKU: IRTNTR71019

Cannabidiol (CBD) Market Forecast 2023-2027

The Cannabidiol market size is projected to increase by USD 23.02 billion at a CAGR of 16.28% between 2022 and 2027. Changes in legalization and regulations regarding CBD, such as the legalization of hemp-derived CBD in many countries, are creating new opportunities for market expansion. The growing health and wellness trends, where consumers are increasingly seeking natural and holistic remedies, are driving demand for CBD products. Additionally, the increasing popularity of CBD oil, known for its potential health benefits and versatility, is fueling market growth as more consumers incorporate it into their daily routines. Our report examines historic data from 2017 to 2021 besides analyzing the current market scenario.

Cannabidiol Market Overview

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Market Segmentation

This market report extensively covers market segmentation by source (marijuana and hemp), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. 

By Distribution Channel 

In the global cannabidiol market, the online distribution channel has emerged as a major driver of revenue in 2022. It offers easy access to a wide range of cannabidiol products, backed by the popularity of online shopping and e-commerce platforms. Consumers benefit from competitive pricing, detailed information, and user reviews. Online channels also provide companies an opportunity to expand their consumer base and enter new markets, contributing to segment growth during the forecast period.

While online distribution is on the rise, the offline channel remains significant in the cannabidiol market. It offers personalized experiences, product visibility, and immediate purchases, enhancing customer trust and satisfaction. Educated professionals provide advice on product selection, ensuring the safety and legality of cannabidiol products. Such factors will drive the growth of the offline distribution channel during the forecast period.

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By Source

The marijuana segment is expected to witness significant market share growth during the forecast period. Marijuana can be consumed through various methods, such as smoking it in joints, pipes, or blunts or using more potent forms like hashish. However, medical usage is restricted in many countries, with limited circumstances allowing its use. Efforts by governments to legalize medical cannabis are anticipated to drive further growth in the CBD market during the forecast period.

By Region 

North America is estimated to contribute 51% to the growth of the global market during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, the largest markets are the US and Canada due to the government legalization of medical cannabis and the presence of several companies. North America is a highly matured market for cannabis products due to a trend toward the legalization of cannabis products in various countries and the growing popularity of cannabidiol products.

Moreover, Canadian companies are legally permitted to export cannabidiol products to the US. In the US, which is one of the largest markets for medical cannabis, around 33 states have approved the use of cannabis for medical applications. Patients that are prescribed medical cannabis are issued a medical cannabis card, which serves as an identification card. It enables them to use the product on a doctor's recommendation.

Market Dynamics and Customer Landscape

The market is witnessing significant growth due to the increasing awareness of its health benefits. CBD, a non-psychoactive compound derived from marijuana, is known for its therapeutic properties, including its ability to alleviate anxiety and pain. The market is expanding rapidly, driven by the legalization of cannabis in various regions and the growing demand for CBD-infused products. Health and wellness stores, as well as commercial retailers like CVS Health and Rite Aid, are stocking CBD-infused body care products, edibles, topicals, and beverages. R&D activities and innovations in product development are further driving market growth, with companies like Abercrombie & Fitch and Thrive Cannabis actively participating in the market.

Key Market Driver 

The legalization and regulatory changes for cannabidiol are driving market growth. The manufacturing, distribution, and sales of cannabidiol (CBD) products are being fueled by government recognition of the potential therapeutic uses of CBD and the adoption of favorable regulations. For instance, in the US, the 2018 Farm Bill legalized hemp cultivation, the primary source of CBD, leading to the commercialization of CBD products nationwide. This legalization has expanded consumer access to a variety of CBD products, including oils, capsules, edibles, and cosmetics. This expansion has also led to increased innovation and R&D activities in the global cannabidiol industry, driven by growing product demand and a supportive regulatory framework. Companies like Thrive Cannabis are leveraging these opportunities to advance the industry further. Similarly, countries like Germany, Switzerland, and Australia allow the sale of CBD products under specific conditions, ensuring product quality and consumer safety through adherence to regional regulations. This regulatory environment has also created new markets and employment opportunities, driving the growth of the CBD market in the forecast period.

Significant Market Trend

The E-commerce industry's growth is a significant trend in the market. With increasing internet and smartphone usage, online shopping is becoming popular, especially among millennials. Platforms like Alibaba and Amazon offer convenience, security, and discounts, driving demand in the market. companies are targeting tech-savvy customers, expanding their reach. For instance, HempStreet launched new cannabis-based products on their Indian e-commerce site. Online sales also help companies reduce operating costs and overheads.

Significant Market Challenges 

The high cost of cannabidiol products is challenging market growth. Prices may fluctuate, which especially impacts patients authorized to use medical cannabis in countries like Canada. Fluctuating prices are due to legislation which has caused the demand and price of cannabis products to increase. Like any product that has only hit the market recently and is experiencing high demand, cannabidiol products are experiencing price inflation.

Additionally, processes such as extraction and refinement of cannabidiol require special machinery and also take a long time, which further increases the price of cannabidiol oil. For instance, one of the commonly used extraction methods is expensive CO2 extraction. Moreover, to ensure compliance regarding potency, among other regulatory mandates, companies conduct a third-party lab analysis on every product sold. They are then issued a certificate of analysis that shows the amount of cannabinoid content in the product. Hence such factors will hamper market growth during the forecast period.

Who are the Major Cannabidiol Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering - Cannoid LLC - The company offers cannabidiol solutions such as Base Softgels, Immunity Softgels, and Sleep Softgels. 
  • Key Offering - Charlottes Web Holdings Inc. - The company offers cannabidiol solutions such as Charlotte’s Web CBD oil. 
  • Key Offering - Elixinol - The company offers cannabidiol solutions such as Everyday Daily Balance, Extra Strength, and Everyday Rapid Reset. 

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Cannoid LLC
  • Canopy Growth Corp.
  • Charlottes Web Holdings Inc.
  • Cronos Group Inc.
  • Elixinol
  • Endoca BV
  • Folium Biosciences
  • Isodiol International Inc.
  • Medical Marijuana Inc.
  • Medterra CBD
  • NuLeaf Naturals LLC
  • PharmaHemp d.o.o.
  • Tikun Olam
  • Tilray Brands Inc.
  • VIVO Cannabis Inc.
  • Aurora Cannabis Inc.
  • Cannabis Science Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Source Outlook 
    • Marijuana
    • Hemp
  • Distribution Channel Outlook 
    • Offline
    • Online
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Argentina
      • Brazil
      • Chile

Market Analyst Overview

The market is rapidly expanding due to the increasing demand for hemp-based products and growing awareness of the health benefits of cannabidiol. It encompasses a wide range of products, including skincare products targeting issues like acne and wrinkles. Companies like Arvisol are actively involved in this market, leveraging merger and acquisition (M&A) activity to strengthen their presence. CBD is gaining recognition for its potential in treating conditions such as epilepsy and schizophrenia, driving the demand for cannabis extracts, tinctures, and other forms. The market extends to various sectors, including pharmaceuticals, personal care products, and food and beverages, with both B2B and B2C segments contributing to its growth.

Market Scope

Report Coverage

Details

Page number

156

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 16.28%

Market growth 2023-2027

USD 23.02 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

15.72

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 51%

Key countries

US, Canada, China, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Cannoid LLC, Canopy Growth Corp., Charlottes Web Holdings Inc., Cronos Group Inc., Elixinol, Endoca BV, Folium Biosciences, Isodiol International Inc., Medical Marijuana Inc., Medterra CBD, NuLeaf Naturals LLC, PharmaHemp d.o.o., Tikun Olam, Tilray Brands Inc., VIVO Cannabis Inc., Aurora Cannabis Inc., and Cannabis Science Inc.

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this  Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Source
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global cannabidiol market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global cannabidiol market 2017 - 2021 ($ million)
    • 4.2 Source  Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Source  Segment 2017 - 2021 ($ million)
    • 4.3 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Source

    • 6.1 Market segments
      • Exhibit 30: Chart on Source - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Source - Market share 2022-2027 (%)
    • 6.2 Comparison by Source
      • Exhibit 32: Chart on Comparison by Source
      • Exhibit 33: Data Table on Comparison by Source
    • 6.3 Marijuana - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Marijuana - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Marijuana - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Marijuana - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Marijuana - Year-over-year growth 2022-2027 (%)
    • 6.4 Hemp - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Hemp - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Hemp - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Hemp - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Hemp - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Source
      • Exhibit 42: Market opportunity by Source ($ million)
      • Exhibit 43: Data Table on Market opportunity by Source ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 44: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 46: Chart on Comparison by Distribution Channel
      • Exhibit 47: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 56: Market opportunity by Distribution Channel ($ million)
      • Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Canada - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.10 China - Market size and forecast 2022-2027
      • Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Aurora Cannabis Inc.
              • Exhibit 111: Aurora Cannabis Inc. - Overview
              • Exhibit 112: Aurora Cannabis Inc. - Product / Service
              • Exhibit 113: Aurora Cannabis Inc. - Key offerings
            • 12.4 Cannabis Science Inc.
              • Exhibit 114: Cannabis Science Inc. - Overview
              • Exhibit 115: Cannabis Science Inc. - Product / Service
              • Exhibit 116: Cannabis Science Inc. - Key offerings
            • 12.5 Cannoid LLC
              • Exhibit 117: Cannoid LLC - Overview
              • Exhibit 118: Cannoid LLC - Product / Service
              • Exhibit 119: Cannoid LLC - Key offerings
            • 12.6 Canopy Growth Corp.
              • Exhibit 120: Canopy Growth Corp. - Overview
              • Exhibit 121: Canopy Growth Corp. - Business segments
              • Exhibit 122: Canopy Growth Corp. - Key news
              • Exhibit 123: Canopy Growth Corp. - Key offerings
              • Exhibit 124: Canopy Growth Corp. - Segment focus
            • 12.7 Charlottes Web Holdings Inc.
              • Exhibit 125: Charlottes Web Holdings Inc. - Overview
              • Exhibit 126: Charlottes Web Holdings Inc. - Product / Service
              • Exhibit 127: Charlottes Web Holdings Inc. - Key news
              • Exhibit 128: Charlottes Web Holdings Inc. - Key offerings
            • 12.8 Elixinol
              • Exhibit 129: Elixinol - Overview
              • Exhibit 130: Elixinol - Product / Service
              • Exhibit 131: Elixinol - Key offerings
            • 12.9 Endoca BV
              • Exhibit 132: Endoca BV - Overview
              • Exhibit 133: Endoca BV - Product / Service
              • Exhibit 134: Endoca BV - Key offerings
            • 12.10 Folium Biosciences
              • Exhibit 135: Folium Biosciences - Overview
              • Exhibit 136: Folium Biosciences - Product / Service
              • Exhibit 137: Folium Biosciences - Key offerings
            • 12.11 Isodiol International Inc.
              • Exhibit 138: Isodiol International Inc. - Overview
              • Exhibit 139: Isodiol International Inc. - Product / Service
              • Exhibit 140: Isodiol International Inc. - Key offerings
            • 12.12 Medical Marijuana Inc.
              • Exhibit 141: Medical Marijuana Inc. - Overview
              • Exhibit 142: Medical Marijuana Inc. - Product / Service
              • Exhibit 143: Medical Marijuana Inc. - Key offerings
            • 12.13 Medterra CBD
              • Exhibit 144: Medterra CBD - Overview
              • Exhibit 145: Medterra CBD - Key offerings
            • 12.14 NuLeaf Naturals LLC
              • Exhibit 146: NuLeaf Naturals LLC - Overview
              • Exhibit 147: NuLeaf Naturals LLC - Product / Service
              • Exhibit 148: NuLeaf Naturals LLC - Key offerings
            • 12.15 PharmaHemp d.o.o.
              • Exhibit 149: PharmaHemp d.o.o. - Overview
              • Exhibit 150: PharmaHemp d.o.o. - Product / Service
              • Exhibit 151: PharmaHemp d.o.o. - Key offerings
            • 12.16 Tilray Brands Inc.
              • Exhibit 152: Tilray Brands Inc. - Overview
              • Exhibit 153: Tilray Brands Inc. - Business segments
              • Exhibit 154: Tilray Brands Inc. - Key offerings
              • Exhibit 155: Tilray Brands Inc. - Segment focus
            • 12.17 VIVO Cannabis Inc.
              • Exhibit 156: VIVO Cannabis Inc. - Overview
              • Exhibit 157: VIVO Cannabis Inc. - Business segments
              • Exhibit 158: VIVO Cannabis Inc. - Key offerings
              • Exhibit 159: VIVO Cannabis Inc. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 160: Inclusions checklist
                • Exhibit 161: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 162: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 163: Research methodology
                • Exhibit 164: Validation techniques employed for market sizing
                • Exhibit 165: Information sources
              • 13.5 List of abbreviations
                • Exhibit 166: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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