Ceramic Tiles Market by End-user, Product, and Geography - Forecast and Analysis 2023-2027

Ceramic Tiles Market Size 2023-2027

The ceramic tiles market size is forecast to increase by USD 37.01 billion at a CAGR of 6.78% between 2022 and 2027. The market's expansion hinges on various factors, notably the thriving flooring industry, escalating demand from emerging economies, and the rising preference for ceramic tiles in both residential and commercial interior design. As the flooring sector experiences robust growth, particularly driven by trends in construction and renovation projects, the demand for ceramic tiles continues to surge. This trend is especially pronounced in regions witnessing rapid urbanization and economic development. The adoption of ceramic tiles reflects evolving consumer preferences for durable, aesthetically pleasing, and easy-to-maintain flooring solutions, further fueling the market's upward trajectory.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

This report extensively covers market segmentation by end-user (residential and non-residential), product (ceramic floor tiles, ceramic wall tiles, and others), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

Market Dynamics and Customer Landscape

The market is driven by increasing demand for durable and aesthetically pleasing flooring solutions, especially in kitchen floor surfaces and high-footfall areas like pathways and shop floors. Porcelain tiles and glazed tiles are favored due to their mold and bacteria resistance, stain resistance, and scratch resistance properties. However, challenges such as meeting stringent regulations and standards, addressing environmental regulations, and managing end-user concentration remain crucial. Innovations like digital printing processes and emphasis on sustainable construction materials are notable trends shaping the market's future. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The booming flooring industry is notably driving market growth. Ceramic tiles are used widely in flooring applications due to their versatile, sturdy, and stylish nature. The demand for floor coverings is increasing across the world due to the rise in infrastructure and construction activities. The adoption of hard surface flooring, such as ceramic tiles, is increasing due to its high performance and cost-effectiveness.

Moreover, ceramic tiles offer high resistance against stains and water. In addition, they are environment-friendly and durable. Their resistance to humidity and easy maintenance increases their service life. Ceramic tiles are versatile and can be used in various environments for interior and exterior applications. The ceramic flooring tile segment dominates the global flooring market, and an increase in its use will influence the global market during the forecast period.

Significant Market Trends

The introduction of 3D tiles is a key trend influencing market growth. With the introduction of 3D printing, the demand for 3D ceramic tiles is expected to increase. 3D printing technology and designs are in the nascent stage; hence, their use is limited. To fulfill the demands of consumers, constant improvisation is required.

Moreover, the rising demand for sophisticated designs and patterns is fueling the 3D market. 3D printing technology offers design textures on ceramic surfaces for interior and exterior architectural spaces. Multi-faceted patterns, geometric designs, graceful undulations, and sinuous forms make 3D ceramic tiles aesthetic. Thus, the introduction of 3D ceramic tiles will impact the global market growth during the forecast period.

Major Market Challenge

The disadvantages of ceramic tiles may hinder the market share. Ceramic tiles are hard, which makes consumers difficult to stand on them for longer durations. Moreover, the installation of ceramic tiles is complex, expensive, and time-consuming and requires a wide range of mortar and tools. Hiring professional labor is also expensive and increases the overall cost of installation.

Moreover, ceramic tiles cannot contain heat for a long time. Moreover, the weight of ceramic tiles restricts their utilization in the upper stories of buildings, as they can affect the integrity of the building structure. The weight needs to be checked by a qualified professional, which further increases the project cost and complexity. The above disadvantages discourage consumers from using ceramic tiles, which, in turn, will hamper the growth of the global market during the forecast period.

Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

 Market Customer Landscape

Who are the Major Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Asian Granito India Ltd. - The company offers ceramic tiles, such as ceramic floor tiles.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Bisazza SpA
• CERAMICA SALONI SAU
• Ceramiche Atlas Concorde Spa
• Crossville Inc.
• GranitiFiandre S.p.A.
• Grespania SA
• Grupo Lamosa SAB de CV
• Huss Tile and Stone Inc.
• Kajaria Ceramics Ltd.
• Mohawk Industries Inc.
• Nitco Ltd.
• Norcros Plc
• Pamesa Ceramica Compactto SLU
• PORCELANOSA Grupo AIE
• RAK Ceramics PJSC
• Saudi Ceramic Co.
• Siam Cement PCL
• SPANISH TILE FROM NULES S.A.U.
• Turner Ceramic Tile

Qualitative and quantitative market research report analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. In market research and growth analysis, data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What are the Fastest-Growing Segments in the Market?

The market is highly diverse, catering to various floor tiles applications in homes, businesses, restaurants, and establishments. Direct sales networks are crucial for reaching end-users effectively, especially in regions like the Asia Pacific. The market is governed by stringent regulations and standards, ensuring the quality and safety of ceramic tiles. Porcelain tiles and glazed tiles are popular choices due to their mold and bacteria resistance, stain resistance, and scratch resistance properties, making them suitable for high-footfall areas like pathways, parking areas, and shop floors. These tiles are made from materials like clays, organic substances, sand, and quartz, ensuring durability and longevity in various environments. Architects play a significant role in specifying ceramic tiles based on factors like porosity and water resistance for bathroom walls and kitchen floor surfaces. The emphasis on sustainable construction materials aligns with environmental regulations, driving the demand for eco-friendly ceramic tiles.

The market share growth by the residential segment will be significant during the forecast period. This segment includes small houses, apartments, complexes, and residential buildings. Ceramic tiles are used in residential applications due to their low cost, high durability, and resistance to shock, stains, and filth.

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The residential segment showed a gradual increase in the market share of USD 51.94 billion in 2017 and continued to grow by 2021. The demand for ceramic tiles among residential end-users is expected to increase during the forecast period. There is a high demand for new homes and infrastructure globally. The construction of new housing is expected to increase by 1.6% by 2023 when compared to 2022. Moreover, the rising investments in residential projects, such as the construction of buildings and houses, have increased the demand for ceramic tiles in recent years. The residential building industry is also anticipated to benefit from government initiatives such as low-cost mortgages and the development of affordable homes, which is anticipated to fuel the growth of the residential segment of the global market during the forecast period.

Which are the Key Regions for the Market?

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APAC is estimated to account for 53% of the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Expenditure toward the development and modernization of existing and new infrastructure is increasing, which is driving the demand for ceramic tiles in APAC. China is a key market for ceramic tiles in APAC. With the increasing awareness about noise pollution, the adoption of ceramic tiles is expected to increase. This is because ceramic tiles are hard and dense materials that are designed to dampen sound waves and reduce noise in residential buildings. These tiles are fire-resistant, as they are manufactured at very high temperatures. Therefore, the adoption of ceramic tiles among residential end-users in APAC will increase during the forecast period.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments

• End-user Outlook 
  • Residential
  • Non-residential

• Product Outlook 
  • Ceramic floor tiles
  • Ceramic wall tiles
  • Others

• Region Outlook 
  • North America
    • The US
    • Canada
  • Europe
    • The UK
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East and Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East and Africa
  • South America
    • Argentina
    • Brazil
    • Chile

Market Analyst Overview

The market is shaped by various factors, such as regulations and standards governing the industry, end-user concentration influencing market dynamics, and the extensive application of floor tiles across residential and commercial spaces. The commercial segment, in particular, sees significant demand for porcelain tiles and glazed tiles, especially in the Asia Pacific region, where sustainable construction materials are increasingly favored due to stringent environmental regulations.

Moreover, governments like that of Italy play a pivotal role in shaping the market through regulatory frameworks. Direct sales networks and digital printing processes further contribute to market growth, catering to diverse commercial applications and architectural needs. Porcelain tiles, known for their porosity, resistance to mold and bacteria, and stain and scratch resistance, find extensive use in high-footfall areas like pathways, parking areas, and shop floors. The market is driven by factors such as rapid industrialization, economic growth, and increasing real estate and construction activities globally. Competitive pricing strategies, innovative designs, and technological advancements drive the competition among global players, regional manufacturers, and suppliers, making ceramic tiles a preferred choice for new constructions and housing renovations across various end-use sectors such as healthcare, government, sports institutes, and residential and commercial spaces.

The market is influenced by various factors that impact its application in different settings. Governments, such as the Government of Italy, play a role in shaping regulations and standards governing the industry. Direct sales networks and collaboration with commercial agents are crucial for reaching diverse markets, especially in the commercial application segment, where architects play a significant role in design choices. Ceramic tiles are favored for their mold and bacteria resistance, stain resistance, and diverse raw materials like clays, organic substances, sand, and quartz. They find extensive use in bathroom walls, kitchen floors, and various settings in businesses, restaurants, and other establishments due to their versatility in styles, easy installation, and maintenance.

Market Scope
Report Coverage	Details
Page number	161
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 6.78%
Market growth 2023-2027	USD 37.01 billion
Market structure	Fragmented
YoY growth 2022-2023 (%)	5.9
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 53%
Key countries	US, China, India, Indonesia, and UK
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Asian Granito India Ltd., Bisazza SpA, CERAMICA SALONI SAU, Ceramiche Atlas Concorde Spa, Crossville Inc., GranitiFiandre S.p.A., Grespania SA, Grupo Lamosa SAB de CV, Huss Tile and Stone Inc., Kajaria Ceramics Ltd., Mohawk Industries Inc., Nitco Ltd., Norcros Plc, Pamesa Ceramica Compactto SLU, PORCELANOSA Grupo AIE, RAK Ceramics PJSC, Saudi Ceramic Co., Siam Cement PCL, SPANISH TILE FROM NULES S.A.U., and Turner Ceramic Tile
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, market growth analysis, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across APAC, Europe, North America, South America, and Middle East and Africa
• Thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market forecast analysis of factors that will challenge the growth of market companies

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