Childrens Bicycle Market in Europe 2017-2021

Overview of the children's bicycle market in Europe

Research analysis on the children's bicycle market in Europe identifies the promotion of cycling in schools and other educational organizations as one of the major factors that will have a positive impact on the market’s growth. The is an increased interest from parents and educational organizations in the region towards promoting cycling as an activity. As part of the National Cycle Policy, Ireland already launched a cycle training program meant for school children in 2016. Since cycling helps riders stay fit and does not contribute to air pollution, they are increasingly becoming popular among customers. With several schools and other educational institutions focusing on spreading awareness about the depletion of natural resources like crude oil and natural gas, initiatives such as the ‘Bike to School’ annual campaign organized by the Danish Cyclists' Federation, will increase the demand for children’s bicycle in the region. Technavio’s market research analysts predict that this market will generate a revenue of more than USD 4 billion by 2021.

The growing demand for bicycles has led to innovations in terms of design and features. The vendors in the market are focused towards innovating their products in terms of design, color, and features or to launch of eco-friendly cycles. The Brum Balance bicycles have wheels that are made of duralumin alloy plates. They do not have any holes or spokes and are safe for children. Similarly, the startup company OMATA also provides bicycles with analog speedometers since it helps in easy readability than digital meters. Additionally, children's bike manufacturers are also focusing on factors including design, curve, radius, slope line, and the range of visibility. According to our market research and analysis, such innovations in design and features will be one of the latest trends that will gain traction in the children's bicycle market in Europe during the next four years.

Competitive landscape and key vendors

Owing to the presence of a considerable number of vendors, this market appears to be highly competitive.  The competition in the market is intense owing to the introduction of new features and the change in consumer preferences. Players mainly compete on factors including price, quality, brand, and variety. The international players are increasing their presence in the market with their developed infrastructure and R&D support and this makes it difficult for the regional children's bike manufacturers to compete with them especially in terms of price and technology.

The leading vendors in the market are -

• Accell Group
• Derby Cycle
• Giant Bicycle
• Merida
• Trek Bicycle Corporation

The other prominent vendors in the market are Halfords, Islabikes, Muddy Fox, PUKY, Grimaldi Industri, SCHWINN, GT Bicycles, Kona, Hero, and Haro Bikes.

Segmentation by retail format and analysis of the children's bicycle market in Europe

• Independent bicycle dealer outlets
• Specialized sport stores
• Mass merchandisers, specialized sports supermarkets

During 2016, the independent bicycle dealer outlets segment accounted for the major shares of this market. Consumers prefer these stores since they carry a large portfolio of products and provide relevant product information often through expert customer service personnel.

Segmentation by diameters of wheel and analysis of the children's bicycle market in Europe

• 14-inch and 16-inch wheels
• 20-inch wheels
• 24-inch wheels
• 18-inch wheels

The 14-inch and 16-inch wheel bicycle segment accounted for the highest market shares during 2016. These bicycles usually have training wheels for balancing the bicycle. These bicycles will teach the children the core fundamentals of balance, coordination and steering control. These bikes have aluminum or steel frames, and v-brakes, which will provide additional stopping power.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the children's bicycle market in Europe?
• What are the key market trends impacting the growth of the children's bicycle market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the children's bicycle market in Europe?
• What are the market opportunities and threats faced by the vendors in the children's bicycle market in Europe?
• Trending factors influencing the market shares of Europe.
• What are the key outcomes of the five forces analysis of the children's bicycle market in Europe? 

Technavio also offers customization on reports based on specific client requirement.