CRM Market in China 2016-2020
| Published: Nov 2015 | Pages: 57 | SKU: IRTNTR7919 |
An overview of the CRM market in China
Technavio’s market research analysts expect the customer relationship management (CRM) market in China to grow at a CAGR of more than 17% during the forecast period. The CRM has expanded rapidly and succeeded in transforming the deployment of CRM software from capital expenditure to pay-per-use models.
In accordance with Technavio’s latest report, the demand for SaaS is high, which represented more than 45% of total CRM software sold globally in 2015. Increased use of cloud-based computing is one of the major factors driving the growth of the CRM market. The demand for cloud-based computing market in China is increasing at a fast rate and this demand is from organizations of all sizes looking for easy-to-deploy alternatives with advanced technologies to replace older systems. As a result, the increasing implementation of cloud-based CRMs will drive the overall CRM market in China and other emerging regions of APAC.
Segmentation of the CRM market in China by application
- Customer service
- Sales
- Marketing
With a remarkable share of close to 42%, the customer service software segment has the highest share in the CRM market in China, and this segment is considered the backbone of CRM operations and is expected to be a consistent driver through 2020.
End-user segmentation of the CRM market in China
- Government organizations
- BFSI
- Consumer goods and retail
- Others
The adoption of the CRM software is expected to increase in enterprise verticals during the forecast period, with the government sector being the largest user of CRM solutions. Government agencies are paying keen attention on social media and have an active presence in social channels such as Facebook and Twitter.
Competitive landscape and key vendors
The CRM market in China is witnessing a stiff competition due to the influx of new vendors and large enterprise software vendors that provide products specific to the local market.
Top vendors in this market are -
- Aplicor
- IBM
- Infor
- Microsoft
- Oracle
- salesforce.com
- SAP
Promising vendors in the CRM market in China -
- 800App CRM
- Kingdee
- Neusoft
- Yonyou
Other prominent vendors included in this report are Amdocs, AsiaInfo-Linkage, Avidian, NetSuite, Sage Group, Shanghai Bokesoft Information, Xiaoshouyi, and XTools.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the CRM market in China?
- What are the key market trends impacting the growth of the CRM market in China?
- What are the challenges to market growth?
- Who are the key vendors in the CRM market in China?
- What are the market opportunities and threats faced by the vendors in the CRM market in China?
- What are the key outcomes of the five forces analysis of the CRM market in China?
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Table of Contents
- Highlights
- Market overview
- Top vendor offerings
- Research methodology
- Economic indicators
- Key market highlights
- Introduction
- CRM implementation cycle
- CRM framework
- CRM applications
- Overview of China
- ICT sector in China
- Strategies for China CRM market
- Future of CRM in China
- Global CRM market
- CRM market in China
- CRM in China as segment of global CRM market
- Five forces analysis
- CRM customer service software market in China
- CRM sales software market in China
- CRM marketing software in China
- On-premises
- Cloud-based
- Increased use of cloud-based computing
- Rising demand from SMEs
- Greater use of Web-based interfaces and social computing
- Phased approach to CRM implementation
- Need to develop effective marketing campaigns
- Security issues
- High cost of customized CRM solutions
- Integration of cloud-based CRM with other applications
- User resistance
- Significant impact of mobile CRM
- Growing demand for marketing automation
- Emergence of IoT with CRM applications
- CRM's focus on social networks
- Competitive scenario
- Global vendor analysis
- 800App CRM
- Kingdee
- Neusoft
- Yonyou
- Other prominent vendors
- List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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