Non-GMO Food Market in China 2016-2020

Overview of the non-GMO food market in China

Technavio’s market research analyst predicts the non-GMO food market in China to grow impressively at a CAGR of more than 20% between 2016 and 2020. Non-genetically modified organism (GMO) food occupy a minimal share in China’s food market, which is predominantly monopolized by the genetically modified (GM) processed crops. However, the detrimental effects of these genetically-modified crops will elevate the use of non-GMO crops in the country over the predicted period.  As the non-GM crops are not cultivated in an artificial medium, their threat to health and the environment is perceived to be lower than the GM crops, which is also increasing their preference over GM foods in many countries. Though consumers perceive the non-GMO food products to be of high quality, with high nutritional content, and safe to be consumed, the high prices of these products is a hindrance for the growth of this market.  Crops produced through organic farming and food products derived from these crops are non-GM in nature, which is propelling the use of organic farming in non-GM agriculture in China.  Awareness about non-GMO products is very limited among Chines consumers, resulting in low demand for these food items. However, the growing awareness and concern regarding the safety of GM food products will spur growth prospects for the market in the coming years.

Owing to the harmful effects of GM crops on human health and the environment, China is formulating regulations and restrictions regarding the use of these crops. None of the research studies undertaken on GM crops have proved that they can increase agricultural productivity or are high-yield crops. However, the regulated use of GM crops within the country will lead to the growing import and cultivation of GM crops, leading to increasing concerns over food security in the country. The lack of incredibility over GM crops in the country will boost the usage of non-GM crops in the coming years.

Competitive landscape and key vendors

The non-GMO food market in China is subject to rapidly changing consumer demands, preferences, and spending patterns, which has intensified the competition among market players. The growth of vendors is dependent on several factors, such as government initiatives and focus on the availability of non-GMO food products across the country. To sustain themselves in the intensely competitive landscape, vendors need to focus on geographical expansion and revive the demand for non-GMO food in major Chinese cities to achieve sustained growth. Vendors can also increase the profitability by adopting efficient production and cultivation techniques, which can, in turn, help in minimizing the overall production costs, as well as mitigating environment-related risks.

Leading vendors in the market are -

• China Beijing Organic and Beyond
• Epermarket
• Noah Beijing Agricultural Development
• Tony's Farm
• TooToo Organic Farm

Other prominent vendors in the non-GMO food market in China include Beijing Green Yard Ecological Agriculture Development, Carrefour China, Fields China, Helekang.com, Shanghai Yung State Investment Management, Shanghai Food, Shanghai Green Life Agri-Tech Company, Vert, Walmart China, and YMT Organic Farm.

Segmentation by product and analysis of the non-GMO food market in China

• Cereals and grains
• Liquor
• Meat and poultry
• Bakery
• Edible oils

Accounting for around 33% of the total market share, the GMO-free grains and cereals will be the highest-consumed products in the market during the forecast period. China is one of the largest consumers of grain products in the world, which is the primary reason for the growth of this segment. Rice, wheat, and pulses are the most preferred food products in the country, especially in the organic foods section. The GMO-free Australian wheat variety, barley, and maize are other foods products that are in high demand. However, the high imports of less expensive GMO maize products will entice consumers to opt for them in the coming years.

Segmentation by retail formats and analysis of the non-GMO food market in China

• Hypermarkets and supermarkets
• Speciality retail outlets
• Convenience stores
• Online

The hypermarkets and supermarkets segment will continue to dominate the non-GMO food market in China over the predicted period and is anticipated to occupy around 57% of the total market share by 2020. In hypermarkets and supermarkets, more shelf space is dedicated to non-GMO food products, which increases brand visibility. Moreover, several brands offer discounts for their products and engage in bundling activities to attract more customers. The availability of a broad range of brands and products have resulted in the preferences for these retail formats among consumers.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the non-GMO food market in China?
• What are the key market trends impacting the growth of the non-GMO food market in China?
• What are the challenges to market growth?
• Who are the key vendors in the non-GMO food market in China?
• What are the market opportunities and threats faced by the vendors in the non-GMO food market in China?
• Trending factors influencing the market shares of China.
• What are the key outcomes of the five forces analysis of the non-GMO food market in China?
   

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