China - Video Streaming Market by Type, Deployment and End-user - Forecast and Analysis 2023-2027

Published: Sep 2023 Pages: 134 SKU: IRTNTR76487

China - Video Streaming Market 2023-2027

The China - Video Streaming Market size is estimated to grow at a CAGR of 25.1% between 2022 and 2027. The market size is forecast to increase by USD 48.5 billion. The growth of the market depends on several such as rising demand for live-streamed content, increasing internet penetration and expansion of subscription models

This report includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021. The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Amazon.com Inc., Apple Inc., Bilibili Inc., Brightcove Inc., Buildscale Inc., ByteDance Ltd., Cisco Systems Inc., Dacast Inc., Eros International Media Ltd., Haivision Systems Inc., International Business Machines Corp., iQIYI Inc., Joyy Inc., Kuaishou Technology, Panopto Inc., Sonic Foundry Inc., SproutVideo LLC, Tencent Holdings Ltd., Youku Tudou Inc., and Wowza Media Systems LLC

China Video Streaming Market Overview

China Video Streaming Market Share

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China Video Streaming Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key China Video Streaming Drivers

Rising demand for live-streamed content is notably driving the market growth.  Live streaming is witnessing a surge in popularity, outpacing cable and broadcast TV, with China experiencing remarkable growth in this sector. Factors contributing to this China-video streaming market expansion include the impact of the COVID-19 pandemic and enhanced accessibility to streaming software. Many companies are embracing live streaming services as a means to captivate and engage their audiences. Among all content genres, live streaming garners the highest levels of engagement. For instance, during a live stream on platforms like Facebook, viewers can post comments in real time, and these comments instantly appear on the screen for all participants to see. This enables interaction not only among viewers but also between the presenter and the audience.

However, unlike video-on-demand content, live streaming offers unique opportunities for real-time interaction, encouraging the development of deeper relationships with viewers. Therefore, such factors are poised to drive the growth of the video streaming market in China throughout the forecast period.

Key China Video Streaming Trends

Increased application of AI, deep learning, and ML technologies is an emerging trend shaping the market growth. Technological advancements such as AI, blockchain technology, deep learning, and natural language processing (NLP) are expected to be the next transformative technologies for streaming and improving video quality, which is anticipated to create multiple opportunities for the video streaming industry. AI plays a pivotal role in various facets of video production, including scoring, editing, cinematography, scriptwriting, voice-overs, and more, with numerous service providers harnessing AI to elevate the quality of their content. Furthermore, the continued expansion of online streaming services across various media platforms, such as YouTube and Netflix, is set to surge further.

However, platforms like Facebook are deploying AI to proactively identify and curtail the sharing of offensive content. Advanced image analysis techniques, such as object detection and image classification, play a key role in categorizing and recognizing specific images, while image segmentation provides valuable contextual information. These technological advancements are poised to drive the growth of the video streaming market in China during the forecast period.

Major China Video Streaming Challenges

Growing privacy and security concerns is a significant challenge hindering the market growth. Video streaming applications often require various types of access, such as location and storage access on a user's smartphone, to collect data and provide customized notifications to promote content within the application.  However, these laws also impose restrictions on access, including location and storage access. For example, the Cybersecurity Law of the People's Republic of China, implemented in 2017, establishes provisions for the protection of personal information and data privacy.

In addition, It mandates that network operators, which encompass smartphone app developers and platform providers, must safeguard user information and secure consent before collecting or sharing personal data. As a result, the increasing adoption of such data protection regulations is likely to hinder the growth of the video streaming market in China during the forecast period.

China Video Streaming Segmentation by Type, Deployment and End-user

This China Video Streaming report extensively covers market segmentation by type (live and non-linear), deployment (cloud and on-premises) and end-user (consumer and enterprise)

Type Analysis

The live segment is estimated to witness significant growth during the forecast period. The live video streaming segment held the largest share of China - video streaming market in 2022, primarily owing to the substantial fan base for live sports and entertainment events.  In 2020 and 2021, the outbreak of COVID-19 led to the imposition of restrictions on the audience on the ground, which boosted the live video streaming segment. 

China Video Streaming Market by Type

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The live segment was the largest segment and was valued at USD 4.84 billion in 2017. The enforcement of lockdown measures aimed at mitigating the spread of COVID-19 resulted in the closure of businesses, schools, colleges, and universities in China. Furthermore, the escalating efforts in recent years by international sports associations to digitize their operations, coupled with robust cloud infrastructure, are poised to sustain the demand for live video streaming services. The digital optimization of content across multiple platforms is set to expand the content reach for sports organizations, further driving the growth of the live segment within the market during the forecast period.

Deployment Analysis

The cloud segment of the video streaming market in China is expected to witness significant growth during the forecast period. The rising internet penetration and the widespread adoption of smartphones in China have triggered a substantial surge in the demand for video streaming services. Furthermore, cloud-based video streaming platforms are leveraging the rapid advancements in AI and machine learning (ML) technologies. These technological innovations empower platforms to offer personalized content recommendations, automate content tagging, and provide real-time analytics, enhancing user experiences and content discoverability. Therefore, these developments are poised to fuel the growth of the cloud segment which in turn drives the market growth during the forecast period.

Major Video Streaming Market in China Companies and Competitive Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Amazon.com Inc - The company offers video streaming services such as AWS CloudFormation, Live Streaming on AWS with Amazon S3, and Live Streaming on AWS.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

China Video Streaming Market Scope

Report Coverage

Details

Page number

134

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 25.1%

Market growth 2023-2027

USD 48.5 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

24.51

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Amazon.com Inc., Apple Inc., Bilibili Inc., Brightcove Inc., Buildscale Inc., ByteDance Ltd., Cisco Systems Inc., Dacast Inc., Eros International Media Ltd., Haivision Systems Inc., International Business Machines Corp., iQIYI Inc., Joyy Inc., Kuaishou Technology, Panopto Inc., Sonic Foundry Inc., SproutVideo LLC, Tencent Holdings Ltd., Youku Tudou Inc., and Wowza Media Systems LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this China Video Streaming Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market  size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across China
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 12: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 13: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 14: Chart on China: Year-over-year growth 2022-2027 (%)
      • Exhibit 15: Data Table on China: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Video streaming market in China 2017 - 2021
      • Exhibit 16: Historic Market Size – Data Table on video streaming market in China 2017 - 2021 ($ billion)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 17: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.3 Deployment Segment Analysis 2017 - 2021
      • Exhibit 18: Historic Market Size – Deployment Segment 2017 - 2021 ($ billion)
    • 4.4 End-user Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 27: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 28: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 29: Chart on Comparison by Type
      • Exhibit 30: Data Table on Comparison by Type
    • 6.3 Live - Market size and forecast 2022-2027
      • Exhibit 31: Chart on Live - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 32: Data Table on Live - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 33: Chart on Live - Year-over-year growth 2022-2027 (%)
      • Exhibit 34: Data Table on Live - Year-over-year growth 2022-2027 (%)
    • 6.4 Non-linear - Market size and forecast 2022-2027
      • Exhibit 35: Chart on Non-linear - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Data Table on Non-linear - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 37: Chart on Non-linear - Year-over-year growth 2022-2027 (%)
      • Exhibit 38: Data Table on Non-linear - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 39: Market opportunity by Type ($ billion)
      • Exhibit 40: Data Table on Market opportunity by Type ($ billion)

    7 Market Segmentation by Deployment

    • 7.1 Market segments
      • Exhibit 41: Chart on Deployment - Market share 2022-2027 (%)
      • Exhibit 42: Data Table on Deployment - Market share 2022-2027 (%)
    • 7.2 Comparison by Deployment
      • Exhibit 43: Chart on Comparison by Deployment
      • Exhibit 44: Data Table on Comparison by Deployment
    • 7.3 Cloud - Market size and forecast 2022-2027
      • Exhibit 45: Chart on Cloud - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 46: Data Table on Cloud - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Chart on Cloud - Year-over-year growth 2022-2027 (%)
      • Exhibit 48: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
    • 7.4 On-premises - Market size and forecast 2022-2027
      • Exhibit 49: Chart on On-premises - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 50: Data Table on On-premises - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 51: Chart on On-premises - Year-over-year growth 2022-2027 (%)
      • Exhibit 52: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Deployment
      • Exhibit 53: Market opportunity by Deployment ($ billion)
      • Exhibit 54: Data Table on Market opportunity by Deployment ($ billion)

    8 Market Segmentation by End-user

    • 8.1 Market segments
      • Exhibit 55: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on End-user - Market share 2022-2027 (%)
    • 8.2 Comparison by End-user
      • Exhibit 57: Chart on Comparison by End-user
      • Exhibit 58: Data Table on Comparison by End-user
    • 8.3 Consumer - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Consumer - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Consumer - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Consumer - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Consumer - Year-over-year growth 2022-2027 (%)
    • 8.4 Enterprise - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Enterprise - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on Enterprise - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on Enterprise - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Enterprise - Year-over-year growth 2022-2027 (%)
    • 8.5 Market opportunity by End-user
      • Exhibit 67: Market opportunity by End-user ($ billion)
      • Exhibit 68: Data Table on Market opportunity by End-user ($ billion)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 70: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 71: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 72: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 73: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 74: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 75: Matrix on vendor position and classification
            • 12.3 Amazon.com Inc.
              • Exhibit 76: Amazon.com Inc. - Overview
              • Exhibit 77: Amazon.com Inc. - Business segments
              • Exhibit 78: Amazon.com Inc. - Key news
              • Exhibit 79: Amazon.com Inc. - Key offerings
              • Exhibit 80: Amazon.com Inc. - Segment focus
            • 12.4 Apple Inc.
              • Exhibit 81: Apple Inc. - Overview
              • Exhibit 82: Apple Inc. - Business segments
              • Exhibit 83: Apple Inc. - Key news
              • Exhibit 84: Apple Inc. - Key offerings
              • Exhibit 85: Apple Inc. - Segment focus
            • 12.5 Bilibili Inc.
              • Exhibit 86: Bilibili Inc. - Overview
              • Exhibit 87: Bilibili Inc. - Product / Service
              • Exhibit 88: Bilibili Inc. - Key offerings
            • 12.6 Brightcove Inc.
              • Exhibit 89: Brightcove Inc. - Overview
              • Exhibit 90: Brightcove Inc. - Product / Service
              • Exhibit 91: Brightcove Inc. - Key news
              • Exhibit 92: Brightcove Inc. - Key offerings
            • 12.7 ByteDance Ltd.
              • Exhibit 93: ByteDance Ltd. - Overview
              • Exhibit 94: ByteDance Ltd. - Product / Service
              • Exhibit 95: ByteDance Ltd. - Key offerings
            • 12.8 Cisco Systems Inc.
              • Exhibit 96: Cisco Systems Inc. - Overview
              • Exhibit 97: Cisco Systems Inc. - Business segments
              • Exhibit 98: Cisco Systems Inc. - Key news
              • Exhibit 99: Cisco Systems Inc. - Key offerings
              • Exhibit 100: Cisco Systems Inc. - Segment focus
            • 12.9 Dacast Inc.
              • Exhibit 101: Dacast Inc. - Overview
              • Exhibit 102: Dacast Inc. - Product / Service
              • Exhibit 103: Dacast Inc. - Key offerings
            • 12.10 Haivision Systems Inc.
              • Exhibit 104: Haivision Systems Inc. - Overview
              • Exhibit 105: Haivision Systems Inc. - Product / Service
              • Exhibit 106: Haivision Systems Inc. - Key offerings
            • 12.11 International Business Machines Corp.
              • Exhibit 107: International Business Machines Corp. - Overview
              • Exhibit 108: International Business Machines Corp. - Business segments
              • Exhibit 109: International Business Machines Corp. - Key news
              • Exhibit 110: International Business Machines Corp. - Key offerings
              • Exhibit 111: International Business Machines Corp. - Segment focus
            • 12.12 iQIYI Inc.
              • Exhibit 112: iQIYI Inc. - Overview
              • Exhibit 113: iQIYI Inc. - Product / Service
              • Exhibit 114: iQIYI Inc. - Key offerings
            • 12.13 Panopto Inc.
              • Exhibit 115: Panopto Inc. - Overview
              • Exhibit 116: Panopto Inc. - Product / Service
              • Exhibit 117: Panopto Inc. - Key offerings
            • 12.14 Sonic Foundry Inc.
              • Exhibit 118: Sonic Foundry Inc. - Overview
              • Exhibit 119: Sonic Foundry Inc. - Product / Service
              • Exhibit 120: Sonic Foundry Inc. - Key offerings
            • 12.15 Tencent Holdings Ltd.
              • Exhibit 121: Tencent Holdings Ltd. - Overview
              • Exhibit 122: Tencent Holdings Ltd. - Business segments
              • Exhibit 123: Tencent Holdings Ltd. - Key offerings
              • Exhibit 124: Tencent Holdings Ltd. - Segment focus
            • 12.16 Wowza Media Systems LLC
              • Exhibit 125: Wowza Media Systems LLC - Overview
              • Exhibit 126: Wowza Media Systems LLC - Product / Service
              • Exhibit 127: Wowza Media Systems LLC - Key offerings
            • 12.17 Youku Tudou Inc.
              • Exhibit 128: Youku Tudou Inc. - Overview
              • Exhibit 129: Youku Tudou Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 130: Inclusions checklist
                • Exhibit 131: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 132: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 133: Research methodology
                • Exhibit 134: Validation techniques employed for market sizing
                • Exhibit 135: Information sources
              • 13.5 List of abbreviations
                • Exhibit 136: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

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              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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