Cleansing Lotion Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, India, Japan, UK - Size and Forecast 2024-2028

Published: Oct 2023

Pages: 165

SKU: IRTNTR40708

Snapshot

Cleansing Lotion Market 2024-20278

The cleansing lotion market size is estimated to grow at a CAGR of 5.69% between 2023 and 2028. The market size is forecast to increase by USD 2,255.57 million. Our report examines historic data from 2018 to 2022, besides analyzing the current market scenario.

Increasing demand for beauty products is notably driving the market growth. A significant increase in the beauty-conscious population base across the world is expected to contribute to the growth of the global cleansing lotion market. Developed regions are witnessing a growth in the sales of cleansing lotions, owing to the high spending per capita income of consumers on BPC products. Furthermore, this increase in the demand for BPC products globally has prompted vendors to establish their businesses in developing countries, thereby driving the growth of the cleansing lotion market. Some examples of vendors that operate in developing countries include Estee Lauder, L and Oreal, and Unilever. They provide a wide range of cleansing lotions. Therefore, the growth in demand for beauty and skincare products will drive the growth of the market during the forecast period.

Cleansing Lotion Market Dynamic

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Cleansing Lotion Market Trends

Increasing demand for organic cleansing lotions is an emerging trend shaping the market growth. The demand for organic products is rising, due to customer concerns about health and safety. Customers prefer organic BPC products. Organic products are considered healthy and chemical-free products, as they are made from ingredients that are produced organically. Further, organic products are exclusively made from the extracts of seeds and plants that are grown organically. The manufacturers of organic cleansing lotions offer their products on online portals and use social media platforms to create awareness.

For instance, Bio Veda offers BIO BERBERRY HYDRATING CLEANSER 120ML through its online portal. The manufacturers of BPC products have started replacing artificial and other synthetic ingredients with natural and organically grown ingredients, which is expected to drive the growth of the global cleansing lotion market during the forecast period.

Cleansing Lotion Market Challenges

Large investments needed to sustain consumer loyalty are a significant challenge hindering market growth. The global cleansing lotion market is competitive owing to the presence of several small and large companies. Several substitutes for cleansing lotions are available in the market, which are inexpensive when compared to cleansing lotions. To maintain their market shares and sustain themselves in the competitive market, companies are investing in brand-building activities and improving customer loyalty. To this end, many companies have started offering discounts and free trial products to influence customers. Vendors are also making significant investments in promoting cleansing lotions through several advertisements, which are increasing their expenses.

Moreover, the large investments that are required to improve consumer loyalty and expand the consumer base adversely affect the profit margins of cleansing lotion manufacturers. Such factors lead to the decline of businesses and hamper the growth of the global cleansing lotion market.

Cleansing Lotion Market Segmentation

By Distribution Channel

The offline segment is estimated to witness significant growth during the forecast period. The offline segment includes the sales of cleansing lotions through various stores, such as departmental stores, supermarkets, hypermarkets, speciality stores, and exclusive company-owned outlets. Offline is the conventional and preferred mode of distribution. Offline stores enable direct interactions between customers and retailers.

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The offline segment was the largest segment and was valued at USD 4,336.37 million in 2018. The rise in the number of speciality stores that sell personal products is increasing the sales of cleansing lotions through offline distribution channels. The speciality stores that offer a wide range of BPC products and account for a major portion of sales in the US are Sephora USA Inc. (Sephora) and Ulta Beauty Inc. (Ulta). These stores offer branded cleansing lotions that are manufactured by various vendors. The rise in the number of departmental stores, supermarkets, hypermarkets, speciality stores, and exclusive company-owned outlets will drive the growth of the offline segment of the global cleansing lotion market during the forecast period.

By End-user

Cleansing lotions are used extensively in the household sector owing to their applications, such as removing dirt and grim from the face. Since the COVID-19 outbreak, the demand for skincare including face cleansers such as cleansing lotions, cleansing oil, and cleansing balms has increased. The increasing awareness about skincare products, increasing online promotional activities for cleansing lotions, and the growing trend of double cleaning are driving the demand for cleansing lotions from household end-users. Moreover, a wider range of indications, such as acne and blemishes, further increases the growth of the household segment in the global cleansing lotion market during the forecast period.

Regional Analysis

APAC is estimated to contribute 53% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The increase in online sales is one of the major factors that contribute to the growth of the regional market. Furthermore, the region is witnessing an increasing demand for organic products. Bio Veda Action Research Co. (Bio Veda) offers BIO BERBERRY HYDRATING CLEANSER 120ML, an organic cleansing lotion. Thus, the increase in online sales, a rise in the number of partnerships between vendors and distributors, and the growth of the middle-aged population with a propensity to spend on BPC products, such as cleansing lotions, will drive the growth of the market in the region. The strategic operations of established vendors, the growth of the middle-aged population segment, and an increase in the number of partnerships of vendors with distribution channels are driving the growth of the market in the region.

In addition, Japan, South Korea, China, and India are some key contributors to the growth of the regional market. The increase in the demand for premium personal products, such as cleansing lotions, will drive the growth of the market in the region during the forecast period.

In 2020, the outbreak of COVID-19 led to temporary disruptions in the supply chain and distribution channels in the cleansing lotion market globally, including in APAC. However, the initiation of large-scale COVID-19 vaccination drives in 2021 resulted in the lifting of lockdown restrictions in APAC countries. This led to the reopening of offline channels, which revived the sales of cleansing lotions in the region. Moreover, increasing advertising through social media platforms to sell skincare products, including cleansing lotions, the increasing adoption of online channels by vendors, and growing health awareness among customers are expected to drive the growth of the cleansing lotion market in the region during the forecast period.

Who are the Major Cleansing Lotion Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

KeyOffering-Beiersdorf AG: The company offers cleansing lotions such as Nivea Sensitive Cleansing Lotion and Eucerin DermoPure Cleansing Lotion, designed to be gentle and non-irritating for sensitive skin.
KeyOffering-Chanel Ltd.: The company offers cleansing lotions such as Chanel Gentle Biphase Eye Makeup Remover, which is a premium cleansing lotion designed for delicate eye areas.
KeyOffering-Colgate Palmolive Co.: The company offers cleansing lotions such as Sanex BiomeProtect Dermo Moisturising Shower Gel, Sanex BiomeProtect Dermo Shower Cream for Sensitive Skin, and Sanex Natural Prebiotic Revitalising Gel.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The cleansing lotion market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Distribution Channel Outlook (USD Million, 2018 to 2028)
- Offline
- Online

End-user Outlook (USD Million, 2018 to 2028)
- Household
- Commercial

Region Outlook (USD Million, 2018 to 2028)
- North America
  - The U.S.
  - Canada
- South America
  - Chile
  - Brazil
  - Argentina
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Cleansing Lotion Market Scope
Report Coverage	Details
Page number	165
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 5.69%
Market Growth 2024-2028	USD 2,255.57 million
Market structure	Fragmented
YoY growth 2023-2024(%)	5.31
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 53%
Key countries	US, China, India, Japan, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Beiersdorf AG, Chanel Ltd., Colgate Palmolive Co., D R Harris and Co. Ltd., Edgewell Personal Care Co., Gary Pharmaceuticals P Ltd., Groupe Clarins, Herbacin Cosmetic GmbH, Johnson and Johnson, Kao Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Mountain Valley Springs India Pvt. Ltd., Natura and Co Holding SA, Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Himalaya Drug Co., The Procter and Gamble Co., Unilever PLC, and Zoic Pharmaceuticals Pvt. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Cleansing Lotion Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global cleansing lotion market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global cleansing lotion market 2018 - 2022 ($ million)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)

4.3 End-User Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – End-User Segment 2018 - 2022 ($ million)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2023-2028
- Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)

6.4 Online - Market size and forecast 2023-2028
- Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ million)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by End-user

7.1 Market segments
- Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
- Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)

7.2 Comparison by End-user
- Exhibit 46: Chart on Comparison by End-user
- Exhibit 47: Data Table on Comparison by End-user

7.3 Household - Market size and forecast 2023-2028
- Exhibit 48: Chart on Household - Market size and forecast 2023-2028 ($ million)
- Exhibit 49: Data Table on Household - Market size and forecast 2023-2028 ($ million)
- Exhibit 50: Chart on Household - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Household - Year-over-year growth 2023-2028 (%)

7.4 Commercial - Market size and forecast 2023-2028
- Exhibit 52: Chart on Commercial - Market size and forecast 2023-2028 ($ million)
- Exhibit 53: Data Table on Commercial - Market size and forecast 2023-2028 ($ million)
- Exhibit 54: Chart on Commercial - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Commercial - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by End-user
- Exhibit 56: Market opportunity by End-user ($ million)
- Exhibit 57: Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2023-2028 (%)
- Exhibit 60: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 APAC - Market size and forecast 2023-2028
- Exhibit 63: Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 64: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 65: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.4 North America - Market size and forecast 2023-2028
- Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 India - Market size and forecast 2023-2028
- Exhibit 91: Chart on India - Market size and forecast 2023-2028 ($ million)
- Exhibit 92: Data Table on India - Market size and forecast 2023-2028 ($ million)
- Exhibit 93: Chart on India - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on India - Year-over-year growth 2023-2028 (%)

9.11 Japan - Market size and forecast 2023-2028
- Exhibit 95: Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Exhibit 96: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Exhibit 97: Chart on Japan - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on Japan - Year-over-year growth 2023-2028 (%)

9.12 UK - Market size and forecast 2023-2028
- Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ million)
- Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Beiersdorf AG
- Exhibit 111: Beiersdorf AG - Overview
- Exhibit 112: Beiersdorf AG - Business segments
- Exhibit 113: Beiersdorf AG - Key news
- Exhibit 114: Beiersdorf AG - Key offerings
- Exhibit 115: Beiersdorf AG - Segment focus

12.4 Chanel Ltd.
- Exhibit 116: Chanel Ltd. - Overview
- Exhibit 117: Chanel Ltd. - Product / Service
- Exhibit 118: Chanel Ltd. - Key offerings

12.5 Colgate Palmolive Co.
- Exhibit 119: Colgate Palmolive Co. - Overview
- Exhibit 120: Colgate Palmolive Co. - Business segments
- Exhibit 121: Colgate Palmolive Co. - Key offerings
- Exhibit 122: Colgate Palmolive Co. - Segment focus

12.6 D R Harris and Co. Ltd.
- Exhibit 123: D R Harris and Co. Ltd. - Overview
- Exhibit 124: D R Harris and Co. Ltd. - Product / Service
- Exhibit 125: D R Harris and Co. Ltd. - Key offerings

12.7 Edgewell Personal Care Co.
- Exhibit 126: Edgewell Personal Care Co. - Overview
- Exhibit 127: Edgewell Personal Care Co. - Business segments
- Exhibit 128: Edgewell Personal Care Co. - Key offerings
- Exhibit 129: Edgewell Personal Care Co. - Segment focus

12.8 Groupe Clarins
- Exhibit 130: Groupe Clarins - Overview
- Exhibit 131: Groupe Clarins - Product / Service
- Exhibit 132: Groupe Clarins - Key offerings

12.9 Herbacin Cosmetic GmbH
- Exhibit 133: Herbacin Cosmetic GmbH - Overview
- Exhibit 134: Herbacin Cosmetic GmbH - Product / Service
- Exhibit 135: Herbacin Cosmetic GmbH - Key offerings

12.10 LOreal SA
- Exhibit 136: LOreal SA - Overview
- Exhibit 137: LOreal SA - Business segments
- Exhibit 138: LOreal SA - Key news
- Exhibit 139: LOreal SA - Key offerings
- Exhibit 140: LOreal SA - Segment focus

12.11 LVMH Moet Hennessy Louis Vuitton SE
- Exhibit 141: LVMH Moet Hennessy Louis Vuitton SE - Overview
- Exhibit 142: LVMH Moet Hennessy Louis Vuitton SE - Business segments
- Exhibit 143: LVMH Moet Hennessy Louis Vuitton SE - Key news
- Exhibit 144: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
- Exhibit 145: LVMH Moet Hennessy Louis Vuitton SE - Segment focus

12.12 Mountain Valley Springs India Pvt. Ltd.
- Exhibit 146: Mountain Valley Springs India Pvt. Ltd. - Overview
- Exhibit 147: Mountain Valley Springs India Pvt. Ltd. - Product / Service
- Exhibit 148: Mountain Valley Springs India Pvt. Ltd. - Key offerings

12.13 Natura and Co Holding SA
- Exhibit 149: Natura and Co Holding SA - Overview
- Exhibit 150: Natura and Co Holding SA - Business segments
- Exhibit 151: Natura and Co Holding SA - Key offerings
- Exhibit 152: Natura and Co Holding SA - Segment focus

12.14 Shiseido Co. Ltd.
- Exhibit 153: Shiseido Co. Ltd. - Overview
- Exhibit 154: Shiseido Co. Ltd. - Product / Service
- Exhibit 155: Shiseido Co. Ltd. - Key offerings

12.15 The Estee Lauder Companies Inc.
- Exhibit 156: The Estee Lauder Companies Inc. - Overview
- Exhibit 157: The Estee Lauder Companies Inc. - Product / Service
- Exhibit 158: The Estee Lauder Companies Inc. - Key offerings

12.16 The Procter and Gamble Co.
- Exhibit 159: The Procter and Gamble Co. - Overview
- Exhibit 160: The Procter and Gamble Co. - Business segments
- Exhibit 161: The Procter and Gamble Co. - Key news
- Exhibit 162: The Procter and Gamble Co. - Key offerings
- Exhibit 163: The Procter and Gamble Co. - Segment focus

12.17 Unilever PLC
- Exhibit 164: Unilever PLC - Overview
- Exhibit 165: Unilever PLC - Business segments
- Exhibit 166: Unilever PLC - Key news
- Exhibit 167: Unilever PLC - Key offerings
- Exhibit 168: Unilever PLC - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 169: Inclusions checklist
- Exhibit 170: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 171: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 172: Research methodology
- Exhibit 173: Validation techniques employed for market sizing
- Exhibit 174: Information sources

13.5 List of abbreviations
- Exhibit 175: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the revenue-generating key market segments?
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Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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