Cloud Analytics Market by Solution, Deployment and Geography - Forecast and Analysis 2023-2027

Published: Mar 2023 Pages: 174 SKU: IRTNTR71209

Cloud Analytics Market Size 2023-2027 

The cloud analytics market is estimated to grow by USD 49.05 billion at a CAGR of 20.69% between 2022 and 2027. The market's growth depends on several factors. Hybrid and multi-cloud setups are seen as enhancing data connectivity, while there's a rising demand for cloud-based applications. Additionally, the adoption of machine learning and AI technologies is on the rise. These factors collectively contribute to the market's expansion, reflecting a shift towards more advanced and interconnected IT infrastructure. As businesses increasingly rely on cloud-based solutions for their operations, the market for such services is expected to grow significantly. Furthermore, the integration of machine learning and AI technologies into cloud services is expected to drive further innovation and growth in the market as companies seek to leverage these technologies to gain a competitive edge.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

This report extensively covers market segmentation by solution (hosted data warehouse solutions, cloud BI tools, complex event processing, and others), deployment (public cloud, hybrid cloud, and private cloud), and geography (North America, Europe, APAC, Middle East and Africa, and South America).

By Solution

The market share growth by the hosted data warehouse solutions segment will be significant during the forecast period. A data warehouse system allows an organization to perform complex analytics on huge amounts of historical data (petabytes) in ways that a typical database cannot perform. 

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The hosted data warehouse solutions segment was valued at USD 4.50 billion in 2017. The warehouse or enterprise data warehouse (EDW) collects information from various sources and puts it into one central, consistent data system for use in information analysis, data mining, AI, and machine learning. The benefits include lower operational cost, higher business agility, and enhanced security and protection. This market segment is expected to grow during the forecast period, owing to the advantages of cloud-hosted warehouse solutions.  Such factors will increase segment growth during the forecast period.

By Region

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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main reasons for the growing demand in the United States is the increasing adoption of cloud computing services and increased investment in these centers. These services help users scale their resources according to their requirements, making them a viable option for local startups and small businesses. Providers are responsible for managing, maintaining, and developing pools of computing resources shared by multiple tenants on their network.

Moreover, the model helps the sharing of resources such as storage, hardware, OS, databases, middleware, servers, and other software through virtualization. With the help of PaaS solutions, developers can create an application simply through their web browsers, utilizing the one-click functionality. Public PaaS solutions are flexible and are, thus, suitable for temporary workloads, as well as workloads that are experimental in nature or change unexpectedly. Thus, the growth of the market will increase in this region during the forecast period.

Market Dynamics and Customer Landscape

The market is witnessing substantial growth driven by the adoption of hybrid and multi-cloud environments. Enterprises are increasingly relying on cloud-based analytics solutions to harness the power of big data. However, this shift poses challenges, including security and privacy concerns, as well as data migration issues. To address these, companies are investing in IT expertise and leveraging technologies like NLP. Our researchers analyzed the information with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Machine learning and AI adoption is the key factor driving the growth of the market during the forecast period. The growing reliance on machine learning and artificial intelligence (AI) is redefining the analytics landscape for visualizing, evaluating, and modeling business strategies. By combining AI and machine learning with analytics, organizations can improve their visualization skills and make difficult information more accessible, understandable, and usable. Business intelligence solutions can be used with machine learning techniques to evaluate both structured and unstructured information.

AI insights enable businesses to interpret massive amounts of information in real-time to help improve customer experiences, accelerate digital business, and improve communication networks, security, and application performance. Combining AI and cloud analytics is enabling businesses to build intelligence using cognitive computing, chatbots, and personal support. This will propel the growth of the market during the forecast period.

Significant Market Trend

The rise in cloud security applications is the primary trend in the market growth. Security issues are a significant challenge associated with hybrid environments. However, in recent years, IT professionals have argued that cloud solutions are more secure than on-premises data centers. Additionally, chief information officers are prioritizing cloud backup and security in their upcoming budgets. The need for higher levels of security for cloud analytics has led to investments in cloud security. Startups are working to improve the detection of cloud security threats.

As established players and new entrants address IT concerns, a focus is expected on developing software that simplifies compliance, privacy, and visibility. These applications enable businesses to efficiently manage and store information. However, moving to this requires using the right tools. That's why businesses are looking for solutions that simplify information management. Due to these factors, the market is expected to grow during the forecast period.

Major Market Challenge

Concerns about confidential data security and privacy are a major challenge to the growth of the market. The generation of cloud technologies has raised concerns about data security (such as data theft and loss of industry-specific information) among companies operating in various industries around the world. Information is shared by multiple cloud providers, and its multi-tenancy infrastructure is shared between various cloud analytics companies. These infrastructure servers are accessed and shared virtually across multiple circuits within an organization rather than shared across a single circuit, creating numerous information security vulnerabilities. Moreover, for these environments, cyber intrusions are a serious problem. If consumers flee to competitors, cyber breaches might become market-making events, signaling the decline and eventual extinction of huge brand names.

Similarly, after analysis, the information may no longer be anonymous, posing a security risk to businesses. As a result, privacy and security concerns are the major barriers to analytics adoption. Organizations will face increasing pressure to be open about information collection, information analysis and utilization, and information storage as they store huge amounts of sensitive data over a long period. Despite these confidential and information security concerns, the market in focus is expected to grow during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Cloud Software Group Inc.: The company offers cloud analytics, such as TIBCO Spotfire. Also, the company offers cloud services through companies such as Citrix, NetScaler, Tibco, and ShareFile.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Actian Corp.
  • Alphabet Inc.
  • Amazon.com Inc..
  • Hewlett Packard Enterprise Co.
  • Infor Inc.
  • International Business Machines Corp.
  • Microsoft Corp.
  • MicroStrategy Inc.
  • Open Text Corp.
  • Oracle Corp.
  • Panorama Software Inc.
  • QlikTech international AB
  • Rackspace Technology Inc.
  • Salesforce.com Inc.
  • SAP SE

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2022 for the following segments.

  • Solution Outlook 
    • Hosted data warehouse solutions
    • Cloud BI tools
    • Complex event processing
    • Others
  • Deployment Outlook 
    • Public cloud
    • Hybrid cloud
    • Private cloud
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The market is experiencing robust growth driven by digitalization and the adoption of cloud analytics tools. Traditional data warehouses are being replaced by multi-cloud deployments, enhancing team efficiency and enterprise performance management. Companies like Oracle Fusion Cloud EPM and Salesforce are offering advanced AI solutions for customer service and engagement analytics. NLP technologies and big data are revolutionizing information analytics, while cloud business intelligence (BI) tools are streamlining enterprise information management. Despite the benefits, challenges such as data pilferage and information breaches require stringent governance, risk, and compliance measures. Speech analytics, text analytics, and video analytics are valuable tools for small and medium enterprises (SMEs) to gain insights from customer interactions and market trends. These analytics tools help SMEs make informed decisions and improve their products and services.

Moreover, the market is evolving rapidly, driven by the growing need for SQL-powered data analysis and insights. This growth is particularly notable in SMBs and large enterprise seeking to leverage digital platforms for business growth. Industry growth is fueled by the adoption of advanced analytics tools from companies like Oracle EPM and Tableau Software, especially in sectors such as BFSI organizations. Customer journey analytics and engagement analytics are becoming crucial for businesses, while predictive analytics are reshaping decision-making processes. IoT data is also increasingly integrated for deeper insights, driving the need for robust deployment analysis and organization size analysis strategies.

Market Scope

Report Coverage

Details

Page number

174

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 20.69%

Market growth 2023-2027

USD 49.05 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

19.06

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 35%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

 Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks

Key companies profiled

Actian Corp., Alphabet Inc., Amazon.com Inc., Cloud Software Group Inc., Hewlett Packard Enterprise Co., Infor Inc., International Business Machines Corp., Microsoft Corp., MicroStrategy Inc., Open Text Corp., Oracle Corp., Panorama Software Inc., QlikTech international AB, Rackspace Technology Inc., Salesforce.com Inc., SAP SE, Sisense Ltd., Teradata Corp., VMware Inc., and Zendesk Inc.

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for market forecast period.

Customization purview

If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Solution
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global cloud analytics market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global cloud analytics market 2017 - 2021 ($ million)
    • 4.2 Solution Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Solution Segment 2017 - 2021 ($ million)
    • 4.3 Deployment Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Solution

    • 6.1 Market segments
      • Exhibit 30: Chart on Solution - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Solution - Market share 2022-2027 (%)
    • 6.2 Comparison by Solution
      • Exhibit 32: Chart on Comparison by Solution
      • Exhibit 33: Data Table on Comparison by Solution
    • 6.3 Hosted data warehouse solutions - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Hosted data warehouse solutions - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Hosted data warehouse solutions - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Hosted data warehouse solutions - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Hosted data warehouse solutions - Year-over-year growth 2022-2027 (%)
    • 6.4 Cloud BI tools - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Cloud BI tools - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Cloud BI tools - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Cloud BI tools - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Cloud BI tools - Year-over-year growth 2022-2027 (%)
    • 6.5 Complex event processing - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Complex event processing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Complex event processing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Complex event processing - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Complex event processing - Year-over-year growth 2022-2027 (%)
    • 6.6 Others - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.7 Market opportunity by Solution
      • Exhibit 50: Market opportunity by Solution ($ million)
      • Exhibit 51: Data Table on Market opportunity by Solution ($ million)

    7 Market Segmentation by Deployment

    • 7.1 Market segments
      • Exhibit 52: Chart on Deployment - Market share 2022-2027 (%)
      • Exhibit 53: Data Table on Deployment - Market share 2022-2027 (%)
    • 7.2 Comparison by Deployment
      • Exhibit 54: Chart on Comparison by Deployment
      • Exhibit 55: Data Table on Comparison by Deployment
    • 7.3 Public cloud - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Public cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Public cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Public cloud - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Public cloud - Year-over-year growth 2022-2027 (%)
    • 7.4 Hybrid cloud - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Hybrid cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Hybrid cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Hybrid cloud - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Hybrid cloud - Year-over-year growth 2022-2027 (%)
    • 7.5 Private cloud - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Private cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Data Table on Private cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Chart on Private cloud - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Private cloud - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Deployment
      • Exhibit 68: Market opportunity by Deployment ($ million)
      • Exhibit 69: Data Table on Market opportunity by Deployment ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 72: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ million)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 Alphabet Inc.
              • Exhibit 123: Alphabet Inc. - Overview
              • Exhibit 124: Alphabet Inc. - Business segments
              • Exhibit 125: Alphabet Inc. - Key news
              • Exhibit 126: Alphabet Inc. - Key offerings
              • Exhibit 127: Alphabet Inc. - Segment focus
            • 12.4 Amazon.com Inc.
              • Exhibit 128: Amazon.com Inc. - Overview
              • Exhibit 129: Amazon.com Inc. - Business segments
              • Exhibit 130: Amazon.com Inc. - Key news
              • Exhibit 131: Amazon.com Inc. - Key offerings
              • Exhibit 132: Amazon.com Inc. - Segment focus
            • 12.5 Cloud Software Group Inc.
              • Exhibit 133: Cloud Software Group Inc. - Overview
              • Exhibit 134: Cloud Software Group Inc. - Product / Service
              • Exhibit 135: Cloud Software Group Inc. - Key offerings
            • 12.6 Hewlett Packard Enterprise Co.
              • Exhibit 136: Hewlett Packard Enterprise Co. - Overview
              • Exhibit 137: Hewlett Packard Enterprise Co. - Business segments
              • Exhibit 138: Hewlett Packard Enterprise Co. - Key news
              • Exhibit 139: Hewlett Packard Enterprise Co. - Key offerings
              • Exhibit 140: Hewlett Packard Enterprise Co. - Segment focus
            • 12.7 Infor Inc.
              • Exhibit 141: Infor Inc. - Overview
              • Exhibit 142: Infor Inc. - Product / Service
              • Exhibit 143: Infor Inc. - Key news
              • Exhibit 144: Infor Inc. - Key offerings
            • 12.8 International Business Machines Corp.
              • Exhibit 145: International Business Machines Corp. - Overview
              • Exhibit 146: International Business Machines Corp. - Business segments
              • Exhibit 147: International Business Machines Corp. - Key offerings
              • Exhibit 148: International Business Machines Corp. - Segment focus
            • 12.9 Microsoft Corp.
              • Exhibit 149: Microsoft Corp. - Overview
              • Exhibit 150: Microsoft Corp. - Business segments
              • Exhibit 151: Microsoft Corp. - Key news
              • Exhibit 152: Microsoft Corp. - Key offerings
              • Exhibit 153: Microsoft Corp. - Segment focus
            • 12.10 Open Text Corp.
              • Exhibit 154: Open Text Corp. - Overview
              • Exhibit 155: Open Text Corp. - Product / Service
              • Exhibit 156: Open Text Corp. - Key news
              • Exhibit 157: Open Text Corp. - Key offerings
            • 12.11 Oracle Corp.
              • Exhibit 158: Oracle Corp. - Overview
              • Exhibit 159: Oracle Corp. - Business segments
              • Exhibit 160: Oracle Corp. - Key news
              • Exhibit 161: Oracle Corp. - Key offerings
              • Exhibit 162: Oracle Corp. - Segment focus
            • 12.12 QlikTech international AB
              • Exhibit 163: QlikTech international AB - Overview
              • Exhibit 164: QlikTech international AB - Product / Service
              • Exhibit 165: QlikTech international AB - Key offerings
            • 12.13 Salesforce.com Inc.
              • Exhibit 166: Salesforce.com Inc. - Overview
              • Exhibit 167: Salesforce.com Inc. - Product / Service
              • Exhibit 168: Salesforce.com Inc. - Key news
              • Exhibit 169: Salesforce.com Inc. - Key offerings
            • 12.14 SAP SE
              • Exhibit 170: SAP SE - Overview
              • Exhibit 171: SAP SE - Business segments
              • Exhibit 172: SAP SE - Key news
              • Exhibit 173: SAP SE - Key offerings
              • Exhibit 174: SAP SE - Segment focus
            • 12.15 Sisense Ltd.
              • Exhibit 175: Sisense Ltd. - Overview
              • Exhibit 176: Sisense Ltd. - Product / Service
              • Exhibit 177: Sisense Ltd. - Key offerings
            • 12.16 Teradata Corp.
              • Exhibit 178: Teradata Corp. - Overview
              • Exhibit 179: Teradata Corp. - Business segments
              • Exhibit 180: Teradata Corp. - Key offerings
              • Exhibit 181: Teradata Corp. - Segment focus
            • 12.17 Zendesk Inc.
              • Exhibit 182: Zendesk Inc. - Overview
              • Exhibit 183: Zendesk Inc. - Product / Service
              • Exhibit 184: Zendesk Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 185: Inclusions checklist
                • Exhibit 186: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 187: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 188: Research methodology
                • Exhibit 189: Validation techniques employed for market sizing
                • Exhibit 190: Information sources
              • 13.5 List of abbreviations
                • Exhibit 191: List of abbreviations
              • revenue, sales, and cost figures mentioned in the report are in US dollars unless otherwise specified

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                INFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases

                DATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts

                REPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape

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                Key Questions Answered

                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?

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